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Module 1 Report

Shashwat Agnivanshi, a PGDM student specializing in Marketing at Readz Global, is currently interning and tasked with promoting magazine subscriptions. Despite efforts, he has not made any sales due to the challenge of potential customers preferring digital platforms over printed materials. This trend indicates a perception that physical magazines are outdated and unnecessary.

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Shashwat Agnivanshi
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7 views1 page

Module 1 Report

Shashwat Agnivanshi, a PGDM student specializing in Marketing at Readz Global, is currently interning and tasked with promoting magazine subscriptions. Despite efforts, he has not made any sales due to the challenge of potential customers preferring digital platforms over printed materials. This trend indicates a perception that physical magazines are outdated and unnecessary.

Uploaded by

Shashwat Agnivanshi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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NAME: - SHASHWAT AGNIVANSHI

CLASS: - PGDM (PATHFINDER)


SPECIALIZATION: - MARKETING
COMPANY: - READZ GLOBAL

This week, I made efforts to promote and sell magazine subscriptions as


part of my internship task. However, I have not been able to make any
successful sales so far. One of the main challenges I observed is that
many people prefer using digital platforms and gadgets for news and
reading. They feel that printed newspapers and magazines are outdated,
as most content is now available online for free. Because of this mindset,
many potential customers see buying a physical magazine as
unnecessary or a waste of money.

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