LATIN UNIVERSITY OF PANAMA

FACULTY OF ENGINEERING
Bachelor's Degree in Industrial Business Engineering

SUBJECT:
BUSINESS STRATEGY
ADN-024

TOPICS
ISABEL I CEO

Jorge E. Pérez H.

BY: LUIS A. CEDEÑO A

PANAMA CITY, JULY 25, 2016

 INTRODUCTION

Isabel I CEO is a work written in prose directed particularly at the

leaders forging companies, executives and middle management, such as
also to those who are just starting their career.

The chronology of the events in the life of Elizabeth I is presented as

consummate examples of effective leadership. This fascinating regression
historical narrative exposes the significant events and decisions
what effective leader Isabel I had to take to improve the
living conditions of his people, transforming the decaying Kingdom
who hardly inherited, in a political development power,
economic, social, and cultural of the Renaissance world of his time.

The extraordinary biography allows the author Alan Axelrod to make analogies.
the interpretations of the decisions made by effective leaders
in the exercise of power in the figure of Queen Elizabeth I.
The work summarizes the life of the queen in ten chapters from which it is extracted.
concise leadership lessons that address the
survival, the importance of shaping an image of
leadership, the leader's touch towards others, the creation of a cause
common, the revitalization of the company and the victory over the competition,
the conversion of crisis into triumph, the preservation of power, the
negotiation without excuses and the meaning of victory for a leader.
Isabel I CEO aims to raise awareness among effective leaders based on
their teachings in the promotion of organizational values that
they reaffirm that famous phrase by George Santayana in which he states
Those who do not learn the lessons of history are condemned
to the mistakes of the past.
The work describes the career of Isabel I as a creative vision of achievements.
instructing modern effective leaders to adopt an attitude of
leadership, acquiring skills and forging a leadership image,
impose and demonstrate personal dynamism, communicate in a way
effective, establish priorities, objectives and goals, inspire others,
to manage others ethically, to foster loyalty, to integrate,
teams, resolve conflicts effectively, be a coach and mentor
efficient and know the enemy.
 REFLECTION
A FIRST LESSON, SURVIVAL.
Isabel understood from a young age that leadership is a
position of the mind. Since Isabel started her life as a bastard
only worthy of preserving her life, she learned the art of circumspection,
the art of behaving in a way that did not reveal what was going on
his mind. During his adolescence, accused and unjustly mistreated
to conspire against his half-sister María the Bloodthirsty and her half
brother Eduardo, learned to be careful not to act suddenly or
radically. Isabel soon turned her way of expressing herself into a
a combination of prudence, boldness, and genius that served him to
survive and later, once the moment arrives, use their
knowledge in the mission of becoming the best monarch of her
time at the expense and risk of suffering the fate of his mother Anne Boleyn.

For Isabel, surviving may mean staying alive given the

circumstances at the beginning of his life. However, if we extrapolate the
teaches the business environment, surviving for an effective leader,
it will mean maintaining employment.

FORMATION OF A LEADERSHIP IMAGE

The story of Isabel teaches us that deep down, every efficient leader
appreciates the power of projecting their image. Therefore, most people
they strive to cultivate an image of leadership for themselves. This is why,
that Isabel made an effort to cultivate an image of herself as
virgin. Nevertheless, the parliament was constantly pressuring him to
that will marry and clear the succession process, however, the
the virginal image gave him an excuse for his opposition to marriage still
when the need to maintain that image dictated that I should not
to marry and name a successor. However, the virgin queen Isabel was not
not willing to concede an inch of power.
A leader who projects an image of leadership is indeed a
informed person who understands that knowledge is power, who creates
his own leadership by selling his ideas, which he never imposes anything or
intimidates without a subtle and convincing argument. In this way, a leader
cash achieves its objectives and stops those who spread rumors about
he.
An effective leader goes with the flow, escapes the storm, and guides himself.
according to each circumstance. No effective leader can afford to
to overlook an effective and powerful image that promotes cohesion and the
company purposes. Effective leadership is to some extent a
subject of communication.
The TREATMENT TOWARDS OTHERS AND KEEPING THE FAITH

One of Isabel's great challenges was to lead the Anglican Church from which
It was governing to the uniformity of worship. That is why under the motto: 'love'
to Christ and live with faith,” Isabel coerced the English in the faith just like
that in politics, however, she never took refuge in them.
A leader puts people before politics and religion. Much of the
Isabel's success was to project her humanism and remain connected.
with the reality of their people. The greatest honor a leader can
to concede is to give the opportunity to express their wishes, needs and
requests to others, is to treat their delegates as true
representatives of their will.
Isabel was a programmed queen, she believed in uniformity and order.
I believed that his kingdom should move towards uniformity of belief and identity and
It was there that he found a common cause without long-term tyranny. Without
embargo, in the face of opposition, appeared reasonable without allowing himself
challenges to his authority.

Isabel teaches us that a leader who wants to lead, leads. However,

To ensure someone's loyalty, a leader appeals to their inner self.
before any compulsion, that is to say, it leads without killing the
awareness, know the people who lead.
A LEADER VALUES ADVICE AND EXPERIENCE
Isabel valued the experience and good advice. Thus, when she took
the control formed a loyal staff of new and old advisors of
her predecessor sister María La Sanguinaria. Although Isabel desired
to forgive I was not willing to forget. However, I learned that the
forgiveness applied with consideration. This is a powerful resource and
persuasive that a leader has. A leader prefers changes.
evolutionaries rather than revolutionaries.

There is a natural tendency among new leaders when they arrive at

to direct and it is to incur in applying the phenomenon of thoroughly agitating the broom.
The efficient leader in a company values the best while
simultaneously injects new life. A good leader takes care of their assets.
humans present when incorporating new ones into the task. Therefore, the
the first requirement of an effective leader will be to communicate to all of his
expectations, without the need to demand obedience or blind loyalty.
The leadership that Isabel imparted teaches that it requires selection.
all the time, every day. A leader not only guides others but also
work for it to formulate strategies and make decisions.
Isabel understood that it is not possible to please everyone. The offer of
merits were distributed according to ability and not by feelings
personal. Therefore, she understood that an unfair distribution
it was a reason for grudges and demotivation or worse, rebellion. For her,
Leadership is not a popularity contest.
Most companies are not democracies nor do they operate as such.
Thus, an efficient leader understands and is willing to face this.
dilemma: 'what the majority wants is not necessarily good for the
company. Isabel, like any other leader, understands that power
perdurable is not taken but rather those who are guided offer it.
A leader makes everything clear by explaining the 'what', the 'how', and the 'why'.
Isabel fully took advantage of intelligence, imagination and
initiative of their subordinates.
THE GROWTH OF THE COMPANY AND THE STRUGGLE WITH
COMPETITION
In the time of Isabel, the rules for doing business in the high
spheres were made to be broken at least in the high spheres.
Isabel understood that the expansion of England needed new
markets in the New World for this reason offered his support and
support for important buccaneers-pirates including John Hawkins,
Hemphrey Gilbert, Sir Walter Raleigh. However, there was one for which
held special affection: Francis Drake.
Drake was bold and determined to the point that in 1580 he attacked a fleet of the king.
Philip II. By this action, King Philip II put a price on Drake's head,
Isabel, for her part, decided to knight him. She presented him to the world.
an image of challenge, determination, and independence. It was
willing to resort to piracy and wanted the world to see her do it.
This new strategy had a leverage effect for England.
Isabel trusted the talent of her subjects, she acted as a leader.
capable because she encouraged and defended Drake and it was her leadership that
made his achievements possible. By definition, no leader acts alone, the court
the English knew that England had to fight for its rights
expansion and trade in the new world. Therefore, they were in the
obligation to support the decisions of their sovereign including those of
to support it in the face of reprisals because they felt part of the mission
of this company.
TURN THE CRISIS INTO TRIUMPH
Isabel learned to turn crisis into triumph. When in 1588 she
presented in the line of fire to combat the Invincible Armada
facing an imminent Spanish invasion in the English Channel. The
Leadership sometimes requires true courage, a willingness to
weigh the risks against the reward.
Most creative leaders look for creative ways to avoid
conflicts. A war requires money and an army to maintain.
this reason the soldier is the army and Isabel understood it therefore she
worried about the conditions of his army and his people in times
difficult.
Isabel was seeking peace, but she was always prepared for war without
declare it.
Here is the essence of leadership:
High regard for subordinates.
Understanding basic motivation, as well as justice.
Willingness to accept responsibility.
Willingness to demand responsibility from others.
Willingness to correct anomalous situations.
Willingness to take positive action.
It is important for a leader to define and inspire faith and trust, although it would be
naïve passive reliance on faith alone. The successful leader is a
believer, but always a practical believer who never relies solely on
one single faith or strength to resolve the day.
It is not necessary to shout. A leader insists on being treated like a leader.
tolerates disrespect towards his position.
A large part of Isabel's efficiency was the way in which
combined the idealism of a visionary with the solid judgment of a
practical directive.
A leader should never act without principle but should never allow themselves to
the principles bind him.
Isabel always preferred a leadership by consensus and negotiations but
I never hesitate to draw a clear and definitive line beyond which
I would never yield and no one would usurp his power; those who tried.
they received the punishment.

RESULTS LEADER, BUSINESS WITHOUT EXCUSES

An efficient leader delves into their work with knowledge
complete with his business. A leader is never satisfied with information
second hand therefore must always be alert and never trust
too much, one should never sacrifice the future for the sake of the present.

The natural leader learns to restrain and express feelings and chooses instead
focus on what can be evaluated and resolved.
The leader evaluates results, not promises. Elizabeth I teaches us that the
the objective of a successful leader is to give their best personal effort,
which should not be compared to anyone else's, never failing to
learn, learning the value of being fair.
Ultimately, Isabel believed that leadership rests on responsibility and on
the acceptance of responsibility. This was the foundation of his
leadership philosophy that never betrayed and that gave him excellent
results.