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Guide Script

Berlo's SMCR Model of Communication, developed by David Berlo in 1960, outlines the four key elements of communication: Source, Message, Channel, and Receiver. Effective communication requires alignment of these elements, with both the sender and receiver needing to possess good communication skills, knowledge, and cultural understanding. The model emphasizes that communication can fail if any part is not properly addressed, as illustrated by the example of a doctor and patient misunderstanding due to complex terminology.

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24 views3 pages

Guide Script

Berlo's SMCR Model of Communication, developed by David Berlo in 1960, outlines the four key elements of communication: Source, Message, Channel, and Receiver. Effective communication requires alignment of these elements, with both the sender and receiver needing to possess good communication skills, knowledge, and cultural understanding. The model emphasizes that communication can fail if any part is not properly addressed, as illustrated by the example of a doctor and patient misunderstanding due to complex terminology.

Uploaded by

muherjo.elisan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Berlo’s SMCR Model – Guide Script

Slide 1: Title Slide

"Good day everyone. Today I’ll be presenting Berlo’s SMCR Model of Communication. This
model was developed by David Berlo in 1960, and it helps us understand how communication
happens between people."

Slide 2: What is SMCR?

"SMCR stands for Source, Message, Channel, and Receiver. These are the four key elements that
make up the communication process. According to Berlo, communication will only work well if
all four parts are properly aligned."

Slide 3: S - Source (Sender)

"Let’s start with the first part, the Source or Sender. This is the person who starts the
communication. For example, a teacher speaking to a class.
But being a source is more than just talking. The sender must have:

 Good communication skills


 The right attitude
 Enough knowledge about the topic
 A suitable social system
 An understanding of culture

All of these affect how the message is created and delivered."

Slide 4: M - Message

"Next is the Message. This is the information or idea being sent. A message has five important
elements:

 Content: what is being said


 Elements: gestures, body language, words
 Treatment: the tone or style used
 Structure: how the message is organized
 Code: the language or symbols used to send it
Even if the content is good, it can still fail if the treatment or code is wrong."

Slide 5: C - Channel

"Now let’s go to Channel. This is how the message travels from the sender to the receiver.
Berlo focused on our five senses as the channels of communication:

 Seeing
 Hearing
 Touching
 Smelling
 Tasting

Most of the time in conversations, we use hearing and seeing, like listening to someone speak or
watching their facial expressions."

Slide 6: R - Receiver

"The last part is the Receiver, the person who gets the message. For communication to be
successful, the receiver should also have:

 Communication skills
 The right attitude
 Knowledge
 Social system
 An understanding of culture

Just like the sender.


If the receiver does not understand the message, communication breaks down."

Slide 7: Example

"Here is a quick example.


Imagine a doctor explaining something using medical terms to a patient.
If the patient does not understand the medical words, they might get confused.
Even though the doctor sent the message clearly, the receiver did not understand, so
communication failed.
That is exactly what the SMCR model warns us about."
Slide 8: Conclusion

"To conclude, Berlo’s SMCR Model teaches us that communication is more than just sending a
message.
It involves the people, the message itself, how it is sent, and how it is received.
For communication to be effective, the sender and receiver must share similar skills, knowledge,
and understanding.
This model helps us avoid misunderstandings and become better communicators."

End

"Thank you for listening."

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