Here’s the revised detailed business plan for Moto Morph Studio with "all clothes

printing" instead of "T-shirt printing."

Business Plan for Moto Morph Studio (A Partnership

Firm)

Table of Contents

1. Executive Summary
2. Introduction
3. Nature of Business
4. Mission, Vision, and Objectives
5. Market Analysis
6. Business Operations
7. Organizational Structure
8. Financial Structure and Capital Contribution
9. Location Analysis
10. Legal and Regulatory Compliance
11. Marketing Strategy
12. Financial Projections
13. Risk Management and Contingency Plan
14. Future Growth and Expansion Plans
15. Partnership Deed Overview
16. Conclusion

1. Executive Summary

Moto Morph Studio is a partnership firm established by Devang Bhatnagar and Vansh
Gurung under the Indian Partnership Act, 1932. The business will operate in Dehradun,
offering creative customization services for all types of clothing (shirts, hoodies, jackets,
jeans, and traditional attire), mugs, and keychains, along with technical vehicle
modifications.

This unique combination caters to a wide range of customers, from individuals to corporates
and vehicle enthusiasts. With an initial capital of ₹20,00,000, Moto Morph Studio aims to
achieve a revenue target of ₹35,00,000 in the first year through its diverse offerings.
2. Introduction

Moto Morph Studio is a blend of creativity and technical expertise. The business offers
premium-quality customization services for clothing and merchandise, along with aesthetic
and performance-based vehicle modifications. The firm targets individuals, businesses, and
automobile enthusiasts looking for unique products and services.

Key Features:

 Type of Firm: Partnership

 Product/Service Offerings:
0. All Clothes Printing (customized shirts, hoodies, jackets, jeans,
and more).
1. Mug printing for personal and corporate use.
2. Keychain manufacturing and customization.
3. Bike and car modifications.

3. Nature of Business

Type of Industry:

Moto Morph Studio operates within the customized clothing and merchandise industry and
the automobile modification sector.

Primary Offerings:

 All Clothes Customization:

Personalized printing for a variety of clothing materials, including casual wear, formal
wear, sportswear, and traditional attire.
 Vehicle Modifications:
Specializing in both aesthetic (vinyl wrapping, decals) and functional (engine tuning,
suspension upgrades) modifications for bikes and cars.

Secondary Activities:

Exploring seasonal promotional items, customized accessories, and hosting design

workshops.

4. Mission, Vision, and Objectives

Mission:

To become a go-to destination for premium clothing customization and vehicle modifications
in North India.
Vision:

To integrate creativity and functionality in every product and service while expanding our
reach across major cities.

Objectives:

1. Establish a steady customer base in the first year.

2. Launch an e-commerce platform within two years.
3. Achieve an annual growth rate of 25%.
4. Expand product categories to include promotional corporate
merchandise.

5. Market Analysis

Target Market:

1. Individuals: Young adults, college students, and families looking for

personalized clothing.
2. Corporate Clients: Businesses requiring bulk orders for
promotional wear.
3. Vehicle Enthusiasts: Customers seeking unique car and bike
customizations.

Competitor Analysis:

 Strengths: Limited competitors offering integrated services.

 Weaknesses: Capital-intensive setup for diverse offerings.
 Opportunities: Rising demand for personalized clothing and
vehicle customizations.

SWOT Analysis:

Strengths Weaknesses

Diverse range of Higher operational

services costs

Limited scalability
Experienced partners
initially

Opportunities Threats

Regional and online

Local competitors
expansion

Emerging markets for e- Regulatory

 Opportunities Threats

commerce challenges

6. Business Operations

Daily Activities:

1. Receiving orders for customized clothing and vehicle modifications.

2. Designing, printing, and manufacturing clothing items.
3. Managing automobile customization projects.

Workflow:

1. Order Intake: Online and offline channels.

2. Design Creation: Collaborating with customers for personalized
designs.
3. Production: Executing orders efficiently.
4. Quality Assurance: Checking final products before delivery.

7. Organizational Structure
Role Responsibilities

Devang
Marketing, finance, and client relationships.
Bhatnagar

Vansh
Technical operations and product development.
Gurung

Two technicians for printing and modifications; one for

Staff (3)
customer service.

8. Financial Structure and Capital Contribution

Capital Percentage of Total
Partner
Contribution (₹) Capital

Devang
10,00,000 50%
Bhatnagar

Vansh Gurung 10,00,000 50%

Initial Investments:
  Equipment (printing machines, tools): ₹6,00,000
 Rent: ₹2,00,000
 Salaries: ₹4,00,000
 Marketing: ₹1,50,000
 Raw Materials: ₹6,50,000

9. Location Analysis

Primary Office: Park Belles, Mussoorie Road, Dehradun.

Advantages:

 Proximity to educational institutions and young professionals.

 Affordable commercial rent.
 Accessibility to suppliers and distribution channels.

10. Legal and Regulatory Compliance

 Registration under the Indian Partnership Act, 1932.

 GST registration.
 Local trade license.

11. Marketing Strategy

Offline Marketing:

 Posters and brochures at colleges, gyms, and local shops.

 Participating in local events and trade fairs.

Online Marketing:

 Instagram, Facebook, and YouTube campaigns featuring creative

designs.
 A user-friendly website offering customization options and online
orders.

12. Financial Projections

Expected Annual
Revenue Stream
Revenue (₹)

All Clothes Printing 18,00,000

Mug Printing 5,00,000

 Expected Annual
Revenue Stream
Revenue (₹)

Keychain
4,00,000
Customization

Bike and Car

8,00,000
Modifications

Projected Annual Profit: ₹12,00,000

Break-even Point: 6 months.

13. Risk Management and Contingency Plan

Potential Risks:

 Seasonal demand variations.

 Rising costs of raw materials.

Contingency Fund: ₹3,00,000.

14. Future Growth and Expansion Plans

1. Launch an online store for nationwide reach.

2. Expand to neighboring cities like Rishikesh and Haridwar.
3. Add services like embroidery customization and performance vehicle
tuning.

15. Partnership Deed Overview

This Partnership Deed is executed on this 1st day April of 2025, at Park
Belles, Mussoorie Road, Dehradun by and between:

1. Devang Bhatnagar, son of Saurabh Bhatnagar, aged 18 years,

residing at 28-A Khurbura, Dehradun, hereinafter referred to as the
"First Partner."
2. VanshGurung, son of ________, aged 18 years, residing atRajendra
Nagar,Dehradun , hereinafter referred to as the "Second Partner."
Hereinafter collectively referred to as the "Partners," who mutually agree
to form a partnership firm under the provisions of the Indian
Partnership Act, 1932, on the following terms:

1. Name of the Firm

The partnership firm shall be known as Moto Morph Studio

2. Nature of Business

The firm shall engage in the following businesses under one roof:

 T-shirt printing,
 Mug printing,
 Keychain manufacturing and customization,
 Bikes and cars modifications,
 Any other related services or products agreed upon by the partners.
The firm shall aim to provide innovative and high-quality services while
adhering to all applicable laws.

3. Principal Place of Business

The principal office of the firm shall be located at Park

Belles, Mussoorie Road, Dehradun, with the potential to expand to
additional locations as mutually agreed by the partners.

4. Duration of the Partnership

The partnership shall commence on 15th Feburary,2025 and continue

indefinitely unless dissolved as provided herein.

5. Capital Contribution

 Devang (First Partner) shall contribute Rs.10,00,000 to the firm's

capital.
 Vansh (Second Partner) shall contribute Rs.10,00,000 to the firm's
capital.

Additional capital requirements, if any, shall be contributed equally or in a

mutually agreed ratio.

6. Sharing of Profits and Losses

The profits and losses of the firm shall be shared as follows:

 Devang: 50%
 Vansh: 50%

This ratio can be revised through mutual agreement in writing.

7. Roles and Responsibilities

 Devang: [Specify responsibilities, e.g., "Overseeing business

operations, marketing, and customer relationships."]
 Vansh: [Specify responsibilities, e.g., "Managing production,
inventory, and supplier relations."]
Both partners shall work in good faith to grow the business.

8. Bank Accounts and Operations

The firm's bank account shall be opened in the name of Moto Morph
Studio at Punjab National Bank.

 Both partners shall be authorized to operate the account jointly, as

decided mutually.

9. Books of Accounts

 Proper books of accounts shall be maintained and audited annually.

 The books shall be accessible to both partners at all times.

10. Admission, Retirement, and Expulsion of Partners

 Admission: A new partner may be admitted with the consent of

both existing partners.
 Retirement: A partner may retire by giving 2 months' written
notice.
 Expulsion: A partner may be expelled for gross misconduct, subject
to the provisions of the Indian Partnership Act, 1932.

11. Dissolution of the Firm

The firm may be dissolved:

 By mutual consent of the partners.

 Due to insolvency, incapacity, or any other legal necessity.

Upon dissolution, assets and liabilities shall be settled equitably, adhering

to Sections 39–44 of the Indian Partnership Act, 1932.

12. Dispute Resolution

Any disputes arising among the partners shall be resolved through

arbitration under the Arbitration and Conciliation Act, 1996. The
arbitrator's decision shall be binding, provided it adheres to principles of
fairness and justice.

13. Governing Law

This deed shall be governed by the Indian Partnership Act, 1932, and
other applicable laws of India.

14. Amendments

Any amendments to this deed shall be made in writing and signed by both
partners.

15. Miscellaneous

 Both partners shall comply with constitutional principles of equality,

fairness, and justice in all business dealings.
 The firm shall adhere to all applicable regulations, including tax
laws, labor laws, and environmental standards.

IN WITNESS WHEREOF, the parties hereto have signed this

deed on the date first above written.

Devang Bhatnagar
(Signature)
Address: ___________________

Vansh Gurung
(Signature)
Address: ___________________

Witness 1:
(Signature)
Name: ___________________
Witness 2:
(Signature)
Name: ___________________

16. Conclusion

Moto Morph Studio is well-positioned to become a pioneer in customization and vehicle

modifications. With its innovative offerings, experienced team, and strategic location, the
firm is poised for sustained growth and customer satisfaction.

This comprehensive project should now meet your requirements for an academic or
professional setting.