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Snabbit Case Analysis

Snabbit aims to modernize domestic help by offering an app-based service that provides trained and verified maids on-demand, addressing the unstructured and unreliable nature of traditional domestic work. The market opportunity is significant, with over 90% of Indian homes relying on informal help and a demand for structured tech solutions. Snabbit's growth strategy includes subscription packs, power user passes, and expansion into tier 2 cities to capture unmet demand.

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SANDEEP KUMAR
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56 views6 pages

Snabbit Case Analysis

Snabbit aims to modernize domestic help by offering an app-based service that provides trained and verified maids on-demand, addressing the unstructured and unreliable nature of traditional domestic work. The market opportunity is significant, with over 90% of Indian homes relying on informal help and a demand for structured tech solutions. Snabbit's growth strategy includes subscription packs, power user passes, and expansion into tier 2 cities to capture unmet demand.

Uploaded by

SANDEEP KUMAR
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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SNABBIT: Disrupting Domestic Help

with Precision & Scale


- A product-led deep dive by Shamik Sarkar (Aspiring
PM)
❌ Domestic Help is Still Stuck in the Past
Daily tasks like cleaning, cooking & laundry are
still unstructured and unreliable.
👥 Most households rely on informal workers,
often without background checks or service
guarantees.
⏰ Frequent absenteeism and zero
accountability disrupt family routines.
📱 Modern families expect help that's on-
demand, safe & predictable - like Uber or Swiggy.
📊 Over 80% of urban households rely on
domestic help, yet the system remains highly
unorganised (Source: industry data).

Source: https://en.wikipedia.org/wiki/Poverty_in_India?utm_source ||
Data source: LocalCircles Survey
https://thewire.in/labour/domestic-workers-already-face-wage-
insecurity-gigification-could-make-it-worse
⚙️ Snabbit’s Operating Model
📲 ⏱️ Instant Booking: Book
help via app - maids arrive in
just 15 -30 minutes!

⏳💸 Hourly-Based Services:
Pay-per-hour flexibility - skip
the monthly hassles.

🛡️👩‍🔧 Trained & Verified Maids:


Police-verified ✅ , uniformed
👕, and professionally trained .
📱 Digital Workflow: Seamless
experience - book, track, and
pay through the app.

📍🤖 Hyperlocal Allocation:
Smart AI auto-assigns the
nearest available helper.
🚀 Snabbit’s $10B+ Market
Opportunity
📊 Massive & 📱 Consumers Want
Untapped Demand “Maid-as-a-Service”
90 %+ Indian homes rely on On-demand, app-based,
informal help. verified help, just like cabs or
85% of urban households food.
report regular maid No structured tech solution
absenteeism (LocalCircles). exists today.

🏙️ Urban TAM is 🚀 Right Team,


Huge Right Time
~9 crore urban homes × Zepto-style ops + trained
₹2,500–₹5,000/month supply + seamless tech
₹2–4 lakh crore annual Backed by early investors
betting on execution +
domestic help spend market timing
🚀 Snabbit’s Strategic Growth Levers
Subscription Packs: Prepaid hours
(e.g., pay for 8, get 10) with bonus
time & faster support.
🎫 Power User Passes: Bulk hour
bundles (20/40/60 hrs) with
discounts — boost loyalty.
🛎️ Premium Experience Layer:
Priority service, support desk & CRM
for top customers.
📊 Smart Ops Optimisation:
Predictive demand mapping + supply
side training to reduce idle time.
🌆 Tier 2 Expansion: Early-mover
advantage in smaller cities with high
unmet demand.
Thank
You!

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