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What is Digital Marketing?

There are a multitude of definitions of Digital Marketing here in cyberspace - causing much confusion among students, professionals, and blog readers alike. While I have been unable to find information on when the popularity of Digital Marketing began among advertisers, I can acknowledge what makes Digital Marketing popular. First, let's examine the various definitions of the subject - What is Digital Marketing? If you Google this phrase, the search will produce approximately 5,000 results. This result quantity acknowledges not only the growth of the Digital Marketing concept, but also the vast array of definitions. Others definitions of Digital Marketing acknowledge the fact that because of it digital nature, digital marketing communications can be distributed at a faster rate and broader reach than traditional marketing communications. While this idea is undoubtedly true, reaching a mass audience quickly by using digital technolgy does not constitute Digital Marketing. In fact, some would argue that reaching a more targeted audience iteratively is a more clear definition of Digital Marketing - and I would agree because an iterative approach to marketing requires the establishment of a relationship. Digital marketing is the use of digital sources based on electronic signal like Internet, digit digital advertising and other digital media such as television,radio, and mobile phones in the promotion of brands and products to consumers. Digital marketing may cover the more traditional marketing areas such asDirect Marketing by providing the same method of communicating with an audience but in a digital fashion.

Digital Marketing
Digital Marketing corresponds to promotions on interactive platforms or digital media such as the internet or mobile. The term digital marketing is coined around interactive media agencies working to promote businesses through digital channels targeting specific audiences across the globe. Digital marketing and internet marketing usually go hand in hand since they have similar service subsets; however digital marketing extends its presence to the mobile world as well. A digital marketing agency may use the following tools for promoting any business: The world's moved - today Digital marketing is rapidly eaiting into traditional advertising spends. In fact, in the UK, Digital ads have already overtaken traditional. Within digital, search engines and social media are proving to be the most cost-effective and targeted ways to reach out to audiences. The Learning Catalyst Integrated Digital Marketing Program acknowledges this fact and aims to equip participants will all the necessary skills to plan and execute a digital marketing campaign. Banner advertising on internet Blogging Paid promotions through pay per click campaigns Email marketing campaigns Product centric promotion through micro sites Podcasts/ Video Marketing Widget Social Media Promotions SMS/ MMS Marketing

AREAS OF EXPERTISE
DIGITAL MARKETING

Web Design and Development, Search Engine Marketing SEO, PPC and Organic E Mail Marketing, Social Media Marketing, Banner Marketing, Affiliate Marketing Online media planning and buying, mobile marketing platforms such as SMS, WAP, Mobile games/ content, Bluecasting, data capture and analytics, viral marketing, video virals, g, email marketing etc. We emphasise on understanding your business in
depth and then suggesting some of the best solutions for digital marketing to an organization.

At the end of the program, you would be able to. - Improve the natural rankings of sites and run paid ad campaigns on Google,other search - Leverage social media tools and platforms like Facebook and LinkedIn for your business - Leverage various free tools like Google Analytics, Web Master and Website Optimizer - Appreciate best practices in website design and usability - Understand modern tactics like affiliate marketing, ad networds and mobile marketing

engines and social media.

Program Coverage:

Search Marketing (SEO and SEM), Social Media Web Analytics Mobile marketing Affiliate marketing Display and Email Marketing Integrated Digital Media Planning.

Digital marketing Pull versus Push

Two different forms of digital marketing exist. Pull digital marketing in which the consumer must actively seek the marketing content, often via web searches, and push digital marketing where the marketer sends the content to the consumer, as in email. Websites, blogs and streaming media (audio and video) are examples of pull digital marketing. In each of these users have to link to the website to view the content. Only current web browser technology is required to maintain static content. However, additional internet marketing technologies (search engine optimization) may be required to attract the desired consumer demographic. Push digital marketing technologies involve both the marketer as well as the recipients. Email, text messaging and web feeds are examples of push digital marketing. In each of these, the marketer has to send the messages to the subscribers. In the case of web feeds, content is pulled on a periodic basis (polling), thus simulating a push. Push technologies can deliver content immediately as it becomes available and is better targeted to its consumer demographic, although audiences are often smaller, and the cost for creation and distribution is higher

Twitter for the Tentative

Before I try to explore the business areas where Digital Marketing and Social Media can make a very real contribution to professionally planned and managed marketing activities, it is worth recognising that vast numbers of people, for whatever reason, are actually interested in the day-to-day minutiae of celebrity lives. Lady Gaga and Justin Bieber have followers numbered in the tens of millions, larger even than the total populations of whole countries.

This has been labelled as ambient intimacy and is an effective approach to build familiarity, favourability and interest for the ones being followed. These are all very recognisable and desirable outcomes for those with a background in or experience of PR.

Though it may be difficult for many to comprehend the underlying rationale for such a following, this reality could actually present a market opportunity, if these followers were to represent a significant target segment for your marketing and communications activities.

Think of Twitter as a subscription based news or information broadcasting service where its readers (Followers) can choose to subscribe and follow the articles (Tweets) of their specifically chosen authors. Each author has a unique name starting with an @ symbol.

Twitter was designed for compatibility with SMS text messaging, giving the well known 140 character limit for the content of a Tweet. What can you say in 160 characters? Not much admittedly, though some people try, with varying degrees of success!

Once you use Twitter, you will soon realise that most Tweets actually contain a link to a web page, typically shortened by one of the many tools available, to reduce a lengthy web address to fit within the 140 character limit. This link very quickly and dramatically increases the utility of a Tweet, directing the follower to a place where they can access extensive and interesting information, videos, music or whatever. Twitter is a wonderful tool for sharing news and commentary.

Recent examples, related to the Arab spring, show just what a powerful system Twitter is for broadcasting breaking news, often in advance of the major media agencies. As with the BBC charter, used in this way, Twitter can be a powerful method to inform, educate as well as entertain.

How then can we sort through the tens of millions of Tweets to identify those in which we may be interested? - and how can we make sure that the Tweets we send can be found by those with whom we wish to communicate? Twitter has an excellent and simple indexing technique called the hashtag.

Putting the # symbol in a Tweet before a chosen keyword or words (e.g. #marketing) will add it to the Twitter global index. A subsequent search will find Tweets containing this hashtag. Read these Tweets and Follow authors who interest you. You can quickly learn what people think about your company, your products and possibly you!

The top 10 hot topics on Twitter are displayed and updated in real time on your screen, giving you an insight into the things that are being actively discussed. Although by default Tweets are public, it is possible to write directly and privately to other Twitter users. Just think of the possibilities for customer engagement, having identified those with strong positive or (maybe more importantly) negative views about your products and services. Now you can conduct market research in real time and on a global basis.

Consider the opportunity that this presents to marketers. Though it is not widely realised, it is common Twitter etiquette to follow back those that follow you. In this way it can be very quick to build a community or interest group clustered about a specific, product, service or organisation.

Once you have established such contacts, you can conduct brand and business based conversations with your current or potential customers. Satisfaction surveys, consumer input on new product developments and online sales promotions all become possible, much more quickly and at a fraction of the cost incurred using non digital techniques.

Twitter therefore provides a platform for indentifying audiences and market segments with specific interests and opinions. It allows us to develop contacts and build intimacy with them and engage in a meaningful two-way conversation, regarding those interests which we both share. We can now achieve all this, much more effectively and efficiently than has ever been possible in the past KEY RESPONSIBILITIES TEAM MANAGEMENT (TEAM HEAD) - Handling teams, defining targets, Market Mapping and work distribution amongst team and appraisals. BUSINESS RESPONSIBILITIES - Develop marketing/sales collateral. Ensure successful marketing budget allocation. Brain storm and conceptualize with the team and make presentations for main business pitches. Writing, pitching and presenting business cases, plans and on line marketing concepts and innovative BTL techniques, penetration into the market, sales led promotions, ROI etc. Develop tactical sales promotion plans across products and geographies.

BUSINESS DEVELOPMENT - New business procurement, set up the account and transfer to account managers. Enhancing business with key accounts. RESEARCH - Develop a robust and continuous research roadmap across geographies/products Researching existing clientele, prospective clients and the respective industry. Track competition and develop and disseminate competitor information I also act as the company spokesperson for any external communication. UK PROFILE-Most of our clients are in Europe, my profile involves frequent trips to London.

Company examples:-

Digital prototyping
From Wikipedia, the free encyclopedia

Digital Prototyping gives conceptual design, engineering, manufacturing, and sales and marketing departments the ability to virtually explore a complete product before its built. Industrial designers, manufacturers, and engineers use Digital Prototyping to design, iterate, optimize, validate, and visualize their products digitally throughout the product development process. Marketers also use Digital Prototyping to create photorealistic renderings and animations of products prior to manufacturing. Companies often adopt Digital Prototyping with the goal of improving communication between product development stakeholders, getting products to market faster, and facilitating product innovation. Digital Prototyping goes beyond simply creating product designs in 3D. It gives product development teams a way to assess the operation of moving parts, to determine whether or not the product will fail, and see how the various product components interact with subsystemseither pneumatic or electric. By simulating and validating the real-world performance of a product design digitally, manufacturers often can reduce the number of physical prototypes they need to create before a product can be manufactured, reducing the cost and time needed for physical prototyping.[1] Many companies use Digital Prototyping in place of, or as a complement to, physical prototyping. Digital Prototyping changes the traditional product development cycle from design>build>test>fix to design>analyze>test>build.[2] Instead of needing to build multiple physical prototypes and then testing them to see if theyll work, companies can conduct testing digitally throughout the process by using Digital Prototyping, reducing the number of physical prototypes needed to validate the design. Studies show that by using Digital Prototyping to catch design problems up front, manufacturers experience fewer change orders downstream.[3] Because the geometry in digital prototypes is highly accurate, companies can check interferences to avoid assembly issues that generate change orders in the testing and manufacturing phases of development.[4] Companies can also perform simulations in early stages of the product development cycle, so they avoid failure modes during testing or manufacturing phases. With a Digital Prototyping approach,

companies can digitally test a broader range of their products performance.[4] They can also test design iterations quickly to assess whether theyre over- or under-designing components.

Top 10 advantages of Digital marketing

Published: 30th December 2009 1. Digital marketing has proven recession-proof in the times of global economic slowdown. Digital marketing strategies gave a respite to marketing companies during recession when traditional marketing tools proved helpless. Not only that, online marketing helped the digital media marketing companies gain business in the lean times of global economic slowdown. 2. Digital media marketing strategies are far more cost-effective than the traditional marketing media tools. 3. Online marketing strategies don't require long-standing commitments. Instead, online media marketing tools like PPC ads can be changed on a daily basis. 4. Online media marketing output is easily trackable. Digital marketing media strategies have a high degree of measurability. Thus, designing a target-oriented digital media marketing program becomes easier. 5. Digital media marketing has transformed the marketing industry. Online marketing includes use of mobile phone and internet technology provides a cheap medium to establish direct contact with the customers.

6. Digital media marketing tools are more accessible. Therefore, the rate of response is far higher in comparison to the traditional media. 7. Focused digital media marketing campaigns most likely attract the prospects that later convert into leads. 8. Cost-effective nature and target-oriented approach of online marketing strategies enable the digital media marketer to hit the prospects regularly and repeatedly. This helps in leaving a longlasting impact on the marketing clients. 9. Use of latest technology in digital media marketing campaigns creates an impression that the

marketing company knows about the latest technological developments and believes in upgrading itself as per the demand of time. 10. With online marketing media, it becomes easier to implement quick changes in design of the campaign. If a change is required in the digital media marketing strategy, it can be executed almost immediately.

What are the benefits of Digital Marketing?

Zach Samaras, I am the SEO manager at Switchfast Te...
1 vote by Ojus Patil

Take a look at the phone book. You are likely going to have two reactions to statement. 1) I don't have a phone book or 2) I havent looked at my phone book for years, I just use Google. In the last five years, yellow page usage has dropped 30% http://www.switchfast.com/switch... That is the simple answer. Digital marketing is important because the old ways of connecting with potential clients is slowing going away. There was once a time in the United States companies would fight for the top spot in the phone book by calling themselves AAA Marketing. Now, at least in theory, Google and Bing are a meritocracy. The best websites are going to rise to the top of a given search. Today, companies have turned organic and paid search marketing as a way to generate leads and social media to build brands. The advantage of digital marketing is that it allows people multiple channels to find your business.

What is the Future scope of Digital Marketing Industry?

Digital Marketing Industry Scope for Freshers

i hear this question all the time. What is the future of digital marketing? And that is a huge question. One that spans over a multitude of different topics. I will try and make this short as possible because I could go on forever. The biggest thing for the future of digital marketing is integration of social networks. We are already seeing it with services such as hootsuite. Giving you the ability to post, tweet, flap, etc across multiple networks as well as scheduling those messages. However, think of it as a larger scale. Google and Bing already have with integrating social networks into their search engines. Allowing you to +1 or see what your friends are searching on facebook. The search giants take these results and form data. Which brings

me into my second point DATA. I have a love/hate relationship with DATA. I love all the information that I can get about a user and tailor ads specifically for them, however, I hate it because there is just to much sometimes and breaking down specific demographics for a niche company can get a little tedious but it will soon be even more automated. I think Google and Bing will eventually allow you to bid on individuals (like bidding for steve) to push your advertisements to. Which would be pretty sweet! I believe that gamification will slowly die, except for major corporations (cocoa cola, movie industry, music industry, etc). I also believe that a companies (B2C) interaction with its consumers is going to change dramatically. Consumers like the latest and greatest. Augmented reality, contests, visually stimulating content, etc. are going to be on the rise. And Lastly GIFs. Animated GIFs are going to start making a big splash in the digital world. There is a lot more, but my fingers are tired and I need to get back to work. Hope that helped

Digital Marketing Trends for Today we released the 2012 Digital Marketing trends
calculator, developed upon the fact that companies are currently allocating 25% of their total marketing budgets to digital marketing. You can see this stat, and others, in the infographic below or try our calculator out for yourself. Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, e-mail marketing and search marketing. The shift necessitates serious reconfiguring of marketing budgets to include these digital marketing channels. Below are statistics 6S Marketing uncovered during research to determine what percentage of marketing budgets organizations are currently allocating towards digital marketing, and what we can expect to see digital marketing budgets to look like in 2012. Weve also created an infographic to

illustrate these, and a digital marketing calculator to help businesses determine what they should be allocating to digital marketing in 2012.

What are Companies Currently Budgeting?

SEO and social media marketing currently make up 70% of online marketing budgets. Overall, 24% of budgets were spent on digital marketing in 2011. Although the percentage of budgets that include online marketing tactics increase every year, 28% of organizations are in the process of moving their marketing budgets to digital channels.

A Focus Towards Online

It makes sense that organizations are starting to reshift their marketing budgets to the online world based on what todays consumers are spending their time doing online. 35% of todays consumers spend 180 minutes or more (3 hours) online per day. The activities they do the most are check emails (94%), search (87%) and research products (78%). If businesses have not already capitalized on this, they should be moving their focus online to where consumers are spending their time and actively searching and researching products to acquire them while in the buying cycle.

Digital Marketing Budget Infographic

The infographic below illustrates these and other 2012 Digital Marketing Budget Trends. The embed code for this infographic is below. Feel free to use as you wish but please do not reformat or change the infographic

Digital Marketing Versus Traditional Marketing

Do you know the difference between digital and traditional marketing and why both are equally important? If your answer is no, read on, or risk being left behind. So you have heard of the Internet and now you think youre up to date with the latest trend? Well, if thats as far as youre knowledge extends, you have got a lot to catch up on! Heard of SEO, Social media marketing, pay per click? If not, its time to get up to date, and quickly your business depends on it! Business marketing is going through a significant and rapid change at the hands of the digital era and right now, we are stuck in the period when it is vital for your success, your brand and your reach, to perfectly combine digital with traditional marketing.

What does traditional marketing include?

Traditional marketing is everything you have seen done in the past, above and below the line. It is the television ads, business cards, the print ads in the newspaper, promotions, brochures, posters and radio. It relies on technology we have had for some time, and while this technology is gradually becoming less popular, there are certain parts of your audience who will always prefer it! In general, while traditional marketing intends to provoke a response (this is its

core purpose), largely, it does not offer the opportunity to be interactive and can be difficult to measure. How do you know how many people read your ad, saw your billboard, or watched television for that specific 30 second slot?

What does digital marketing encompass?

This is a difficult question to answer, because right now digital media is evolving rapidly and what it currently encompasses, and what it could encompass in just a week could be markedly different the possibilities are endless! Right now, if youre exploring digital marketing, you are looking at everything from your companys website, through to banner ads (even moving videos) on sites relevant to your audience, rankings in search engines, mentions in social media, and company-owned social media pages, videos on the likes of YouTube, and a myriad of other media. The most exciting aspect of digital media is the majority of it is completely interactive. With web 2.0 came the opportunity to provide your feedback and input on everything, to chat live to a consultant online, and to create an avatar that lives in a make-believe computer world. As web expands and evolves, interactivity is only increasing. What this means for your marketing, is that in some respects you are losing control you cant control everything consumers say about your brand. So increasingly, we are becoming more and more accountable for our businesses essentially, if we make a brand promise, but dont deliver on the front line, people will know!

How will this impact my marketing strategy?

The most you can know at this point is your marketing strategy needs to reflect both traditional and digital marketing tactics. It is still very important to maintain an element of face-to-face communication, to leave a business card, and to take advantage of publications that specifically target your audience and capture a strong readership. At the same time, a business that does not have a strong website, will not survive. If you dont understand the need for some sort of social media interaction and you dont believe in online advertising, you will be left behind. While getting the experts on board in developing your strategy is highly important, it is also important you get up-to-date and develop even a small level of understanding of this new marketing era.

Read more: http://www.techsling.com/2012/01/digital-marketing-versus-traditional-marketing/#ixzz1qoLwBviz

Similarities and differences between digital and traditional marketing communications 3.Differences between digital and direct marketing
Direct marketing is 1. Focused on direct response but digital media can support branding objectives 2. Involves a measured approach but the actual reality differs according to the e-communications tools used and the type of product available. Response details are delivered more rapidly, often in realtime. Where the objective of using digital media is improving brand favourability, it may be less easy to measure the result of digital interactions

3. Strategic but the role of digital is usually greater than that of tactical communications. E-marketing can identify, anticipate and satisfy customer needs efficiently by:

Identifying customer needs Anticipating customer needs Satisfying customer needs Efficiently

Collaborative filtering: profiling of customer interests, coupled with delivery of specific information and offers, often based on the interests of similar groups of customers Data Mining: Searcbing organisational databases in order to uncover hidden patterns or relationships in groups of data. Profiling: Determining customers key characterisitics and behaviours to enable segmentation

Satyam

The difference between Traditional, Digital and Social Media Marketing

Would you like to share instances where Traditional practices didn't work but Digital marketing did? OR where digital marketing practices still don't work and traditional concepts give maximum results?