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GET PREPARED GET PLACED

 Table of Contents

Program Overview 03
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Program Features 03
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Program Road Map 03

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Prerequisites 03
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Delivery Mode 04
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Job Roles 04
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Skills Covered 04
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Tools Covered 04
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Course Curriculum 05-07

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Projects 08
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Certificate 09
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About Koed 10
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KOED
 Program Overview

The Marketing Analytics with Python course equips learners to make data-driven
marketing decisions using Python. It covers customer segmentation, campaign
analysis, pricing strategies, and ROI measurement. Participants will learn data
preprocessing, visualization, A/B testing, and predictive modeling to analyze
consumer behavior and marketing performance. Through hands-on projects and
real-world datasets, learners gain practical insights to optimize marketing strategies
and drive business growth using analytical techniques.

Program Features
32 hrs of applied learning
24 hrs of instructor-led training
8 PDUs offered
3 simulation test papers
4 real-life projects Course
Completion certificate

Program Road Map

Get Certified Get Live Projects Get Placed

Get Prepared Get Mentor Get Reference

Prerequisites

To best understand the Marketing Analytics With Python Course, it is

recommended that you begin with these courses:

Math Refresher

Business Analysis in Real Life

KOED 3
 Delivery Mode

Online Bootcamp - Live virtual classroom and Online self-paced learning

Job Roles

Marketing Analyst Growth Analyst

Digital Marketing Analyst CRM Analyst

Customer Insights Analyst Product Marketing Analyst

Marketing Data Scientist Media and Campaign Analyst

Skills Covered

Marketing Metrics and KPIs Marketing Mix Modeling

Customer Segmentation Techniques Digital Campaign and Web Analytics
Data Cleaning and Preprocessing ROI and Attribution Analysis
Data Visualization Dashboard Development
Predictive Modeling

Tools Covered

KOED 4
 Course Curriculum

Module 1: Introduction to Analytics

Overview of Analytics
Types of Analytics
Importance and Applications
Marketing Analytics Process
Roles and Responsibilities of a Marketing Analyst

Module 2: Data Statistics

Descriptive Statistics
Probability and Distributions
Inferential Statistics
Correlation and Regression Analysis
ANOVA and Chi-Square Tests

Module 3: Excel for Data Analysis

Data Cleaning and Preparation
Formulas and Functions
Pivot Tables and Charts
Data Validation and Conditional Formatting
Dashboard Creation

Module 4: SQL for Data Management

Database Concepts and Relationships
SQL Queries
Joins and Subqueries
Aggregate Functions and Grouping
Views and Indexes

KOED 5
 Course Curriculum

Module 5: Python for Analytics

Python Basics
Data Manipulation with Pandas
Numerical Computation with NumPy
Data Visualization with Matplotlib and Seaborn
Introduction to Statistical Analysis

Module 6: Data Visualization with Tableau

Connecting to Data Sources
Creating Visualizations
Dashboards and Stories
Filters and Parameters
Sharing and Publishing Reports

Module 7: Data Visualization with Power BI

Data Import and Transformation
Building Reports and Dashboards
DAX Functions and Calculated Columns
Interactive Visualizations
Publishing and Sharing Insights

Module 8: Exploratory Data Analysis (EDA)

Understanding Data Distributions
Identifying Outliers and Anomalies
Feature Engineering
Data Correlation and Causation
Visualization Techniques for EDA

KOED 6
 Course Curriculum

Module 9: Introduction to Machine Learning

Supervised vs. Unsupervised Learning
Common Algorithms
Model Evaluation Metrics
Overfitting and Underfitting
Introduction to Scikit-learn

Module 10: Capstone Project

Project Planning and Proposal
Data Collection and Cleaning
Analysis and Modeling
Visualization and Reporting
Presentation of Findings

KOED 7
 Projects

Netflix – Customer
Segmentation for Targeted
Campaigns

In the Netflix Customer Segmentation project, learners analyze user behavior data
to group customers based on viewing patterns, engagement, and preferences.
Using clustering algorithms in Python, they identify distinct audience segments and
recommend targeted marketing strategies. The project builds skills in segmentation,
data visualization, and personalized campaign planning for digital platforms.

Zomato – Campaign
Effectiveness & A/B
Testing

In the Zomato Campaign Effectiveness project, learners conduct A/B testing to

compare two promotional strategies. Using Python, they analyze conversion rates,
apply hypothesis testing, and interpret statistical significance. The project enhances
skills in experiment design, data visualization, and performance evaluation, enabling
data-driven marketing decisions to optimize future campaigns.

KOED 8
 Certificate

Upon completing this Marketing Analytics course, you will receive a certificate from
KOED, which will testify to your skills as an expert in the "CERTIFIED MARKETING ANALYTICS
PRACTITIONER (CMAP) COURSE"

KOED 9
 About KOED

More Than Learning: A Journey We Take Together

Every learner is a spark of potential. At KOED Learning, we don’t just deliver

knowledge—we nurture dreams, guide growth, and walk with you every step of the
way. True learning happens when theory meets practice. That’s why our programs
blend learning with hands-on projects and mentorship based on real industry
challenges—whether it’s creating live marketing campaigns, analysing real-time
data, or solving business problems.

Our courses are tailored to meet today’s job market needs, ensuring you’re not just
qualified but confident and job-ready. With mentors from leading companies like
Amazon, Google, and TCS, you gain practical insights shaped by real-world
experience. But our commitment doesn’t stop at skill-building. We offer full
placement support—resume reviews, mock interviews, career mapping—everything
you need to step into your dream role with clarity and courage. Because at KOED,
you’re not just a student. You’re a future leader, a change-maker, a story in the
making.

Together, let’s not just chase success—let’s build it.

8500+ 1260+ 51+ 630+

Students Placed Expert Mentors Industry Courses College Reach

KOED 10
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