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Module 4

Module 4 focuses on the prototype development process, emphasizing the importance of creating prototypes for testing ideas and validating design decisions. It covers key concepts such as iteration, pivoting based on user feedback, and the development of a Minimum Viable Product (MVP) to gather user insights. Additionally, it discusses the Kano Model for understanding customer satisfaction and the use of feedback grids to organize and prioritize user feedback effectively.
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0% found this document useful (0 votes)
1 views3 pages

Module 4

Module 4 focuses on the prototype development process, emphasizing the importance of creating prototypes for testing ideas and validating design decisions. It covers key concepts such as iteration, pivoting based on user feedback, and the development of a Minimum Viable Product (MVP) to gather user insights. Additionally, it discusses the Kano Model for understanding customer satisfaction and the use of feedback grids to organize and prioritize user feedback effectively.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Module 4: Prototype - Testing and Implementation

1. Prototype Development:

A prototype is a preliminary version of a product or system designed to test ideas and concepts before full-
scale development. It helps in clarifying requirements, validating design decisions, and reducing the risk of
costly errors in the final product. Prototypes can take various forms, such as paper prototypes, digital
wireframes, or functional mock-ups.

2. Visualization:

Visualization is like drawing pictures or making models of what the product will look like. It helps everyone
understand how the product will work and look. It's like planning a map before going on a trip. It helps
stakeholders, including designers, developers, and clients, to better understand the design and functionality
of the product.

3. Iteration through Prototypes:

Iteration is the process of refining and improving a prototype through multiple cycles of design and testing.
During each iteration, feedback from users, stakeholders, or usability testing is collected and used to make
necessary changes. The iterative approach allows for the gradual enhancement of the product, reducing the
risk of major issues in the final version.

4. PIVOT:

A pivot is a strategic change in direction during the development process, often based on insights gained
from prototype testing.

Pivoting can involve altering the product's target audience, features, or even its core concept to better align
with market needs.

Pivoting is a strategic shift in the project's direction based on insights gained from prototype testing or
market feedback.

Pivoting can involve changing the target audience, adjusting the product's features, or even altering the
product's core concept.

It's a valuable strategy to ensure that the product aligns with actual user needs and market demands,
increasing its chances of success.
5. MVP (Minimum Viable Product):

An MVP is the most basic version of a product that includes only the essential features required to meet the
initial needs of early users or customers. MVP is the simplest version of the product that still works and is
useful. It's like making a basic sandwich to check if people like the taste before making a big meal. MVPs
are developed quickly and at a lower cost, allowing companies to test their product's viability and gather
valuable user feedback. MVPs are used to test a product's viability and gather user feedback before
investing in further development.

6. Test Phase:

The test phase is when we check the prototype carefully to find any problems or mistakes. We want to make
sure it works well and is easy to use. The test phase is a critical part of prototype development. It involves
thorough testing to identify and rectify any issues, defects, or bugs in the prototype.

Different types of testing, such as usability testing, functional testing, and performance testing, are
performed during this phase.

Usability testing ensures that the product is user-friendly and meets user expectations.

Functional testing ensures that all features work as intended, and performance testing checks for speed and
reliability.

7. Kano Model:

The Kano Model helps us understand what people like in a product. Some things in a product are necessary,
some make people really happy, and others don't matter much. It helps us know where to focus our efforts
to make customers happy.

It classifies features into five categories: Must-be Quality, One-dimensional Quality, Attractive Quality,
Indifferent Quality, and Reverse Quality.

The Kano Model categorizes features into five different categories based on their impact on customer
satisfaction:

Must-be Quality: Features that customers expect and take for granted.

One-dimensional Quality: Features that directly correlate with satisfaction – the more, the better.

Attractive Quality: Features that delight users when present but don't necessarily dissatisfy when absent.

Indifferent Quality: Features that don't significantly affect satisfaction either way.
Reverse Quality: Features that can cause dissatisfaction when present but satisfaction when absent.

8. Feedback Grid:

A feedback grid is a structured tool used to collect, organize, and prioritize feedback from users or
stakeholders.

It typically includes columns for feedback details, the priority of issues or suggestions, and action items for
addressing them.

Feedback grids help teams manage and act upon feedback efficiently, ensuring that valuable insights are
not overlooked.

A feedback grid is like a list where we write down what people say about the prototype. We organize it by
what's most important and what needs fixing. It's like keeping a to-do list for making the prototype better.

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