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City Sickness Rate Populati On Rank Store S City Sickne Ss Rate Populati On Rank Stores

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This document discusses Whole Foods as a potential distribution channel for a new health product. It notes that Whole Foods stores are primarily located in major cities with the largest populations, which aligns with targeting the sickest cities. It also outlines several reasons why Whole Foods would be a good fit, including that they promote healthy products to prevent sickness, have a medical advisory board, and share the same values around health consciousness. Key criteria for selecting new Whole Foods locations are also presented.

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City Sickness Rate Populati On Rank Store S City Sickne Ss Rate Populati On Rank Stores

Uploaded by

lilxlove22
40 views5 pages
This document discusses Whole Foods as a potential distribution channel for a new health product. It notes that Whole Foods stores are primarily located in major cities with the largest populations, which aligns with targeting the sickest cities. It also outlines several reasons why Whole Foods would be a good fit, including that they promote healthy products to prevent sickness, have a medical advisory board, and share the same values around health consciousness. Key criteria for selecting new Whole Foods locations are also presented.

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Whole Foods

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This document discusses Whole Foods as a potential distribution channel for a new health product. It notes that Whole Foods stores are primarily located in major cities with the largest populations, which aligns with targeting the sickest cities. It also outlines several reasons why Whole Foods would be a good fit, including that they promote healthy products to prevent sickness, have a medical advisory board, and share the same values around health consciousness. Key criteria for selecting new Whole Foods locations are also presented.

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Attribution Non-Commercial (BY-NC)
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Download as doc, pdf, or txt
40 views5 pages

City Sickness Rate Populati On Rank Store S City Sickne Ss Rate Populati On Rank Stores

Uploaded by

lilxlove22
This document discusses Whole Foods as a potential distribution channel for a new health product. It notes that Whole Foods stores are primarily located in major cities with the largest populations, which aligns with targeting the sickest cities. It also outlines several reasons why Whole Foods would be a good fit, including that they promote healthy products to prevent sickness, have a medical advisory board, and share the same values around health consciousness. Key criteria for selecting new Whole Foods locations are also presented.

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Whole Foods Based on the sickest Cities/Population I made these two charts with the number of stores in those

e cities. The most populated have the most stores, so I think it would be good to primarily focus on those.
Sickness Rate1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Populati on Rank 174th 55th 117 8
th th th th th

City Dayton, OH Tampa, FL Mobile, AL San Diego, CA Jacksonville, FL Miami, FL Cleveland, OH San Antonio, TX Oklahoma City, OK Atlanta, GA Chicago, IL Columbus, OH Washington, DC Dallas, TX Phoenix, AZ Orlando, FL Honolulu, HI Houston, TX New York, NY Philadelphia, PA

Store s 0 1 1 1 1 1 0 1 1 4 6 1 4 3 2 1 1 5 8 2

City New York, NY Chicago, IL Houston, TX Philadelphia, PA Phoenix, AZ San Antonio, TX San Diego, CA Dallas, TX Jacksonville, FL Columbus, OH Washington, DC Oklahoma City, OK Atlanta, GA Miami, FL Cleveland, OH Honolulu, HI Tampa, FL Orlando, FL Mobile, AL Dayton, OH

Sickne ss Rate1 19 11 18 20 15 8 4 14 5 12 13 9 10 6 7 17 2 16 3 1

Populati on Rank 1st 3rd 4 5 6 7 8 9


th th th th th th th th th

Stores 8 6 5 2 2 1 1 3 1 1 4 1 4 1 0 1 1 1 0 0

11 44 45 7
th

31 40 3
rd

st th

11 15 25

15th 25th 9 6
th th

31st 40th 44 45
th th

79th 53 4 1 5
th st th rd

53rd 55
th

79th 117 174


th th

This is the number of stores per state it could be one of the goals to spread out from main cities to entire states focusing on these states in particular in order to gain more market share.
CALIFORNIA 67

NEW YORK FLORIDA


ILLINOIS MA NJ TX

13 17
17 21 11 20

Good points about Wholefoods, reasons why I think we should make that our

distribution channel:

They have flu season specials where specialists come in and talk and promote healthy items that can make sure you stay healthy, this is definitely beneficial for our product

They have a scientific and Medical Advisory Board, made up of 8 doctors. We could use this to our advantage to have them back our products and promote them.

Their values match our target market with the shift to health consciousness. We could also make our products green and have biodegradable wrappers? Whole People Our people are our company. They are passionate about healthy food and a healthy planet. They take full advantage of our decentralized, self-directed team culture and create a respectful workplace where people are treated fairly and are highly motivated to succeed.
o

o Whole Planet We are committed to helping take care of the world around us, and our active support of organic farming and sustainable agriculture helps protect our planet. And while we assist our global neighbors through our Whole Planet Foundations micro-lending operations, we also step out the back door of each of our stores to support food banks, sponsor neighborhood events and donate to local non-profit groups.

High quality standard which would make our product look better being associated with their store o We carry natural and organic products because we believe that food in its purest state unadulterated by artificial additives,

sweeteners, colorings, and preservatives is the best tasting and most nutritious food available. o Our business is to sell the highest quality foods we can find at the most competitive prices possible. We evaluate quality in terms of nutrition, freshness, appearance, and taste. Our search for quality is a never-ending process involving the careful judgment of buyers throughout the company.

We carefully evaluate each and every product we sell. We feature foods that are free of artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats. We are passionate about great tasting food and the pleasure of sharing it with others. We are committed to foods that are fresh, wholesome and safe to eat. We seek out and promote organically grown foods. We provide food and nutritional products that support health and well-being

o Whole Foods Market's Quality Standards team maintains an extensive list of unacceptable ingredients. However, creating a product with no unacceptable ingredients does not guarantee that Whole Foods Market will sell it. Our buyers are passionate about seeking out the freshest, most healthful, minimally processed products available. IMPORTANT How they pick the stores based on their customers: We like to think that it isn't just the food that makes shopping at Whole Foods a great experience, but the store itself is a part of the experience. The architecture, the location, and layout of the products available to our shoppers every single store is unique. If you have a retail location you think would make a good site for Whole Foods Market, Inc., please review the following guidelines carefully for consideration:

200,000 people or more in a 20-minute drive time 25,000-50,000 Square Feet Large number of college-educated residents Abundant parking available for our exclusive use Stand alone preferred, would consider complementary Easy access from roadways, lighted intersection Excellent visibility, directly off of the street

Must be located in a high traffic area (foot and/or vehicle)

http://wholefoodsmarket.com/healthstartshere/advisoryboard.php http://wholefoodsmarket.com/company/quality-standards.php http://www.wholefoodsmarket.com/company/realestate.php

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