Task Overview

The provided task requires developing a product roadmap, defining quarterly epics and user stories, managing client requests, identifying potential risks, and creating a
stakeholder communication plan for InTouch, a platform specializing in customer engagement through advanced AI and digital communication technologies.

1. Product Roadmap for Internal and External Goals

Introduction

The pDOOH (Programmatic Digital Out-of-Home) industry is rapidly evolving, and our company aims to be at the forefront of this transformation.
Leveraging cutting-edge computer vision technology, we’re developing an innovative product that enhances advertising capabilities for both advertisers
and consumers. Our vision extends beyond traditional billboards, as we create dynamic, real-time digital displays that engage audiences in public spaces.

Key Points:

pDOOH: Combining the best of traditional and digital advertising, pDOOH provides a powerful tool for reaching our target audience effectively.

Computer Vision: Our solution utilizes advanced computer vision algorithms to optimize content delivery based on real-world conditions (e.g., weather,
audience demographics).

Market Demand: Retailers and major stores have expressed interest in enhancing their digital signage capabilities, creating a significant growth
opportunity for our product.

Roadmap Items Discovery & Validation: For any roadmap item, it should be properly identified, analyzed, validated, and prioritized through a proper
framework that guarantees continuous Discovery & Continuous Delivery (Agile Dual Track Approach)

Deliver Values not Features: Focusing on delivering real values to the targeted customers is not by building many features, it’s all about how to identify
the right customer needs, pains and convert your plans into precise action items to effectively push the product towards a more beneficial direction.

Follow the agreed OKRs: based on the given details, we proposed some OKRs, OKR is more efficient that KPI when it comes to giving the stakeholder
the context of how to measure the progress of KPI.

The following lines will discuss the roadmap targeted milestones and some action items to achieve them.

Internal Goals
Enhance Customer Engagement Algorithms
Milestone 1: Achieve 95% accuracy in customer sentiment analysis.

Milestone 2: Improve real-time engagement response speed by 20%.

 Milestone 3: Implement predictive analytics for customer behavior forecasting.

Milestone 4: Integrate multi-channel support (email, chat, social media).

Milestone 5: Optimize NLP algorithms for more accurate context understanding.

Milestone 6: Develop personalized engagement strategies based on user data.

Integrate AI Models for Independent Sale

Milestone 1: Develop a standalone AI model for customer interaction analysis.

Milestone 2: Ensure minimal technical support required for deployment.

Milestone 3: Create a self-service portal for easy AI model access and configuration.

Milestone 4: Offer customizable AI models for different industry needs.

Milestone 5: Develop API documentation and SDKs for third-party integration.

Milestone 6: Implement usage analytics to track AI model performance.

Improve System Scalability

Milestone 1: Optimize the infrastructure to handle increased user loads.

Milestone 2: Implement automated scaling mechanisms.

Milestone 3: Enhance database performance and storage solutions.

Milestone 4: Develop a robust load-balancing system.

Milestone 5: Integrate cloud-based solutions for flexibility and scalability.

Milestone 6: Ensure high availability and disaster recovery plans.

External Goals
Market Expansion
Milestone 1: Enter three new markets by Q4.

Milestone 2: Establish partnerships with five major retailers and service providers.

Milestone 3: Launch localized versions of the platform in new regions.

Milestone 4: Develop targeted marketing campaigns for new markets.

 Milestone 5: Conduct market research to identify regional needs and preferences.

Milestone 6: Build a regional sales and support team.

Client Acquisition
Milestone 1: Acquire 15 new clients by the end of the year.

Milestone 2: Implement a referral program to encourage client recommendations.

Milestone 3: Launch targeted advertising campaigns to reach potential clients.

Milestone 4: Participate in industry events and trade shows to showcase the platform.

Milestone 5: Develop case studies and testimonials from satisfied clients.

Milestone 6: Optimize the sales funnel to improve conversion rates.

Roadmap OKRs (More meaningful than KPIs)

• Objective 1: Enhance Customer Engagement Capabilities
o KEY RESULT (KR1: Achieve 95% accuracy in customer sentiment analysis.
o KEY RESULT (KR2: Improve real-time engagement response speed by 20%.
o KEY RESULT (KR3: Implement predictive analytics for customer behavior forecasting.
• Objective 2: Develop AI Models for Independent Sale
o KEY RESULT (KR1: Launch standalone AI model for customer interaction analysis.
o KEY RESULT (KR2: Ensure minimal technical support required for deployment.
o KEY RESULT (KR3: Achieve 90% client satisfaction with the AI model.

• Objective 3: Improve System Scalability

o KEY RESULT (KR1: Optimize infrastructure to handle a 50% increase in user load.
o KEY RESULT (KR2: Implement automated scaling mechanisms.
o KEY RESULT (KR3: Achieve 99.9% system uptime.
• Objective 4: Expand Market Presence
o KEY RESULT (KR1: Enter three new markets by Q4.
o KEY RESULT (KR2: Establish partnerships with five major retailers.
o KEY RESULT (KR3: Launch localized versions of the platform.

• Objective 5: Increase Client Acquisition and Retention

 o KEY RESULT (KR1:
Acquire 15 new clients by the end of the year.
o KEY RESULT (KR2: Increase client retention rate by 20%.
o KEY RESULT (KR3: Implement a referral program.
• Objective 6: Develop Strategic Partnerships
o KEY RESULT (KR1: Develop integration partnerships with major CRM platforms.
o KEY RESULT (KR2: Collaborate on joint marketing campaigns.
o KEY RESULT (KR3: Establish co-development agreements for new features.

• Objective 7: Continuous Product Optimization

o KEY RESULT (KR1: Monitor product performance against KPIs.
o KEY RESULT (KR2: Identify and implement areas for improvement.
o KEY RESULT (KR3: Drive continuous optimization of features.

Roadmap Timeline:
2. Upcoming Quarter Epics and Stories
Epic 1: Enhance Customer Engagement Capabilities
• User Story 1: As a user, I want the customer engagement system to identify customer sentiment with 95% accuracy.

o Scenario 1: Positive Sentiment

▪ Given: A customer interaction expressing positive sentiment

▪ When: The system analyzes the interaction

▪ Then: The system should classify the sentiment as positive with a confidence level of at least 95%.

o Scenario 2: Negative Sentiment

▪ Given: A customer interaction expressing negative sentiment

▪ When: The system analyzes the interaction

▪ Then: The system should classify the sentiment as negative with a confidence level of at least 95%.
• User Story 2: As a user, I want the system to respond to customer interactions 20% faster than the current version.

o Scenario 1: Peak Load

▪ Given: A high volume of customer interactions

▪ When: A customer interaction is received

▪ Then: The system should respond within the specified 20% improved response time.

o Scenario 2: Normal Load

▪ Given: A normal volume of customer interactions

▪ When: A customer interaction is received

▪ Then: The system should respond within the specified 20% improved response time.

• User Story 3: As a user, I want predictive engagement suggestions based on past interactions.

o Scenario 1: High-Value Customer

▪ Given: A customer with a high purchase history

▪ When: The system analyzes the customer's behavior

▪ Then: The system should suggest upselling or cross-selling opportunities.

o Scenario 2: At-Risk Customer

▪ Given: A customer with declining purchase frequency

▪ When: The system analyzes the customer's behavior

▪ Then: The system should suggest retention strategies or loyalty programs.

• User Story 4: As a user, I want multi-channel support for seamless communication.

o Scenario 1: Chat to Email Transfer

▪ Given: A customer initiates a chat conversation

▪ When: The chat ends without resolution

 ▪ Then: The conversation should be automatically transferred to email for further assistance.

o Scenario 2: Social Media Inquiry

▪ Given: A customer posts an inquiry on social media

▪ When: The system detects the inquiry

▪ Then: The system should provide a timely response on the same channel.

• User Story 5: As a user, I want personalized responses tailored to my preferences.

o Scenario 1: Preferred Product Recommendation

▪ Given: A customer with a history of purchasing product A

▪ When: The customer inquires about similar products

▪ Then: The system should recommend products similar to product A.

o Scenario 2: Customized Offer

▪ Given: A customer's birthday is approaching

▪ When: The system analyzes customer data

▪ Then: The system should offer a personalized birthday discount or gift.

• User Story 6: As a user, I want real-time analytics on engagement performance.

o Scenario 1: Sentiment Trend Analysis

▪ Given: A stream of customer interactions

▪ When: Sentiment data is collected

▪ Then: The system should provide real-time visualizations of sentiment trends.

o Scenario 2: Response Time Metrics

▪ Given: Customer interaction data and response times

▪ When: Data is processed

▪ Then: The system should display real-time metrics on average response time and response time distribution.
Epic 2: Develop AI Model for Independent Sale
• User Story 1: As a business owner, I want to purchase the AI model as a standalone product to integrate with my existing CRM.

o Scenario 1: Successful Integration

▪ Given: A standalone AI model and a customer's CRM system

▪ When: The AI model is integrated into the CRM

▪ Then: The model should function as expected within the CRM environment.

o Scenario 2: Data Privacy Compliance

▪ Given: A standalone AI model and customer data

▪ When: The model processes customer data

▪ Then: The model should adhere to data privacy regulations (e.g., GDPR, CCPA).

• User Story 2: As a system administrator, I want to configure and deploy the AI model with minimal technical support.

o Scenario 1: Cloud Deployment

▪ Given: A cloud-based infrastructure

▪ When: The AI model is deployed to the cloud

▪ Then: The deployment process should be automated and require minimal manual intervention.

o Scenario 2: On-Premise Deployment

▪ Given: An on-premise IT infrastructure

▪ When: The AI model is deployed on-premises

▪ Then: The deployment process should provide clear installation instructions and support.

• User Story 3: As a developer, I want detailed API documentation for easy integration.

o Scenario 1: Clear API Endpoints

 ▪ Given: API documentation

▪ When: A developer accesses the documentation

▪ Then: The documentation should clearly define API endpoints and parameters.

o Scenario 2: Code Examples

▪ Given: API documentation

▪ When: A developer needs to integrate the AI model

▪ Then: The documentation should provide code examples in multiple programming languages.

• User Story 4: As a business owner, I want to customize the AI model for my specific industry.

o Scenario 1: Industry-Specific Customization

▪ Given: A customizable AI model and industry-specific data

▪ When: The model is customized for a specific industry

▪ Then: The model should adapt its behavior to match the industry's characteristics.

o Scenario 2: Performance Evaluation

▪ Given: A customized AI model

▪ When: The model is deployed in a real-world environment

▪ Then: The model's performance should be evaluated against defined metrics.

• User Story 5: As a system administrator, I want access to a self-service portal for managing the AI model.

o Scenario 1: Model Configuration

▪ Given: A self-service portal

▪ When: A user accesses the portal

▪ Then: The user should be able to configure model parameters without technical assistance.

o Scenario 2: Model Monitoring

 ▪ Given: A self-service portal and a deployed AI model

▪ When: The user accesses the portal

▪ Then: The user should be able to monitor the model's performance and generate

• User Story 6: As a business owner, I want to monitor the performance of the AI model through usage analytics.

▪ Given: A deployed AI model

▪ When: Usage data is collected

▪ Then: The system should provide key performance indicators (KPIs) such as accuracy, response time, and cost.

o Scenario 2: Anomaly Detection

▪ Given: AI model performance data

▪ When: Data is analyzed

▪ Then: The system should identify unusual patterns or anomalies that might indicate performance issues.

3. Client Request Management

Process Outline
Managing and prioritizing client requests effectively is crucial to maintaining client satisfaction and ensuring alignment with the product roadmap. Here’s a detailed
process that includes collecting and documenting requirements, evaluating feasibility, aligning with the product roadmap, and communicating with clients regarding
timelines and progress.

The following process is a very light simplification of How “ideally” should we handle any request comes from the client, afterwards I will walk you through the other
side (How we as a team operate with the client requests)
To start operating any request with more mature processes and avoid product maturity issues, Let's agree on some procedures that will help us with
better Innovation, Validation, and Execution:

1. Features/ Requests Proposals: these could be gathered from different sources like
a) Stakeholders Requests: collect Requests from different stakeholders
b) Competitive Analysis: this practice could address gaps, potential improvements to be considered in the product backlog
c) Customers Feedback: Gathered feedback from our customers.
d) Data-Driven Insights: insights that’re driven by data and proper statistics.
e) Market Trends: new trends on the market.
f) Product Management Innovation: The product manager thoughts, and ambitions.

In this stage, all requests comes with a very lo-fi accuracy, they are considered as assumptions or in the best cases “hypotheses”. No real proof
about their feasibility to the product. Thus, we have to validate. No Commitments were given, No Deadlines were communicated, and No
Priorities were assigned. Gather all required info and craft a Lo-Fi Proposal to be validated in separate processes via the Product Manager.
(Discovery processes will be discussed later in much further details)

2. Features Validation
 In this stage, we start validating the discovery results output to elect only the feasible ideas that highly validated and aligned with:
a) UX aspects: To validate the user experience and commit to the most convenient one according to the situation. Design the functionality in a customer-
centric manner.
b) Technical aspects : to address the technical challenges, and align on the functional/nonfunctional requirements
c) Commercial aspects: to make sure 100% this feature is aligned and coup with the company objectives and stated goals. Hits our markets’/customers'
needs. ROI properly assessed.
d) Strategic aspects: How this feature will align with the product vision, and strategy
e) Product Maturity: Validate that this feature/request will direct the product to a more mature experience.

3. Prioritization & Risk Assessment

a) Using a proper technique that considers the above validation factors (WSJF) or Weighted Shortest Job First, is a prioritization model used to sequence
work for maximum economic benefit.
 Cost of Delay: it’s the summation of the following in Story Points (account for factors like task complexity, ambiguity, uncertainty, urgency, and time
consumption. Represented using Fibonacci series format – 1,2,3,5,8,13,21,..etc.-):

b) Calculating Job Size in Story Points as well

c) Calculate the WSJF which represents the value of each feature or request.

d) Then arrange all the requested stuff in a descending order which means top scores are the highest priority and lower scores mean lower priority. Here’s
an example of how it works:

4. Ready For Development: we can say the feature is Ready if all the below are done:
a) Clear Function Requirements with the needed artifacts.
b) Final Approved Designs and comply with the UX standards.
c) Priorities defined and aligned with all involved stakeholders

d) Move the agreed backlog items to the iteration backlog to be sized and estimated.
 Conclusion
This detailed client request management process ensures that client requests are handled systematically, efficiently, and transparently. By
collecting and documenting requirements thoroughly, evaluating feasibility and aligning with the product roadmap, and maintaining open
communication with clients, the process aims to enhance client satisfaction and ensure successful delivery of requested features and
improvements.

4. Risk Management
Introduction
The pDOOH (Programmatic Digital Out-of-Home) industry is growing quickly, and our company wants to lead the way with innovative advertising solutions.
We're using advanced computer vision technology to create a product that makes advertising more interactive and engaging for both advertisers and
consumers.

As listed on the roadmap above, there are some addressed risks needs to be processed properly. Thus, this comprehensive risk management process is crucial
to our success. It helps us identify and handle potential risks, ensuring that we achieve our goals and deliver a cutting-edge product that meets market demands
and exceeds customer expectations.

1. Plan Risk Management

• Objective: Decide how to manage risk for the pDOOH company's product development and deployment.

• Action: Develop a risk management plan that outlines the approach, methodologies, and tools to be used. Assign roles and responsibilities for risk
management activities.

2. Identify Risks
• Objective: Find the risks through various techniques.

• Action: Use techniques such as brainstorming, expert judgment, and SWOT analysis to identify potential risks. Engage stakeholders, including project
team members, clients, and vendors, to gather a comprehensive list of risks.

Potential Risks:
• Technical Risks:

o Failure of computer vision algorithms to perform accurately.

o Integration challenges with existing systems.

 o Scalability issues as user load increases.

• Market Risks:

o Inability to enter new markets as planned.

o Low adoption rate by retailers and major stores.

• Operational Risks:

o Delays in achieving internal milestones.

o High turnover of key project team members.

• Financial Risks:

o Budget overruns.

o Unforeseen costs in scaling infrastructure.

3. Perform Qualitative Risk Analysis

• Objective: Classify and rank the risks.

• Action: Assess the likelihood and impact of each identified risk using qualitative methods such as risk probability and impact assessment. Prioritize
the risks based on their potential effect on the project.

4. Perform Quantitative Risk Analysis

• Objective: Undertake numerical analysis of the risks.

• Action: Use quantitative techniques like Monte Carlo simulation and decision tree analysis to understand the potential numerical impact of risks on
project objectives.

5. Plan Risk Responses

• Objective: Decide how to deal with the risks.

• Action: Develop strategies for each risk, including avoidance, mitigation, transfer, and acceptance. Assign risk owners responsible for implementing
these strategies.

6. Implement Risk Responses

• Objective: Ensure our risk responses are carried out.

• Action: Execute the planned risk response strategies. Monitor the effectiveness of these strategies and make adjustments as necessary.
 7. Monitor Risks
• Objective: Continually check the effectiveness of our risk processes.

• Action: Regularly review and update the risk management plan. Track identified risks and monitor new risks. Use risk audits, risk reviews, and
variance analysis to ensure the risk management process is effective.

Risk Assessment Matrix (Just an example of how to implement it on our roadmap items)
Risk Likelihood Impact Severity Category Mitigation Plan
(L) (I) (L*I)

Computer vision algorithms failure Medium High 12 Technical Conduct extensive testing and validation, and implement fallback
algorithms.

Integration challenges High Medium 15 Technical Develop integration guidelines and provide technical support.

Scalability issues Medium High 12 Technical Optimize infrastructure and implement automated scaling
mechanisms.

Market entry failure Low High 8 Market Conduct thorough market research and adapt strategies based on
findings.

Low adoption rate Medium High 12 Market Create compelling value propositions and engage in targeted
marketing campaigns.

Delays in milestones Medium Medium 9 Operational Implement agile project management practices and regular progress
reviews.

High turnover of key team Low Medium 6 Operational Offer competitive compensation and foster a positive work
members environment.

Budget overruns Medium Medium 9 Financial Implement strict budget controls and regular financial reviews.

Unforeseen scaling costs Medium High 12 Financial Allocate a contingency budget and regularly review scalability plans.
Mitigation Plans
1. Computer Vision Algorithms Failure
o Mitigation: Conduct extensive testing and validation of algorithms in diverse scenarios. Develop fallback algorithms to ensure continuity.

o Contingency: Engage with external experts to audit and improve algorithms if necessary.

2. Integration Challenges
o Mitigation: Develop comprehensive integration guidelines and provide technical support to clients.

o Contingency: Create an integration task force to address complex integration issues promptly.

3. Scalability Issues
o Mitigation: Optimize infrastructure and implement automated scaling mechanisms.

o Contingency: Partner with cloud service providers to handle unexpected load increases.

4. Market Entry Failure

o Mitigation: Conduct thorough market research and adapt strategies based on findings. Engage with local partners to understand market
dynamics.

o Contingency: Reevaluate and pivot market entry strategies if initial attempts fail.

5. Low Adoption Rate

o Mitigation: Create compelling value propositions and engage in targeted marketing campaigns. Offer trials and demonstrations to showcase
benefits.

o Contingency: Gather feedback from potential clients to understand barriers and adjust the product accordingly.

6. Delays in Milestones
o Mitigation: Implement agile project management practices and conduct regular progress reviews.

o Contingency: Adjust project timelines and reallocate resources to critical tasks if delays occur.

7. High Turnover of Key Team Members

o Mitigation: Offer competitive compensation, professional development opportunities, and foster a positive work environment.

o Contingency: Develop a succession plan and cross-train team members to ensure knowledge transfer.
 8. Budget Overruns
o Mitigation: Implement strict budget controls and conduct regular financial reviews.

o Contingency: Allocate a contingency budget to cover unexpected costs.

9. Unforeseen Scaling Costs

o Mitigation: Regularly review and update scalability plans and allocate resources accordingly.

o Contingency: Engage with cloud service providers and negotiate flexible cost plans.

Monitoring and Controlling Risks

• Regular Risk Reviews: Schedule regular meetings to review the status of identified risks, assess new risks, and evaluate the effectiveness of risk
response strategies.

• Risk Audits: Conduct periodic risk audits to ensure adherence to the risk management plan and identify areas for improvement.

• Variance Analysis: Compare actual project performance with the project plan to identify deviations and assess their impact on risk.

• Risk Reporting: Maintain a risk register and provide regular updates to stakeholders on the status of risks and mitigation efforts.

• Key Performance Indicators (KPIs): Monitor KPIs related to risk management, such as the number of risks identified, the number of risks mitigated,
and the impact of realized risks on project objectives.
5. Stakeholder Communication Plan
Purpose
The purpose of this Stakeholder Communication Plan is to establish a framework for effective communication with all stakeholders involved in the Q3 2024. This plan
aims to ensure that all relevant parties are kept informed of progress, milestones, risks, and changes in a timely and consistent manner.

By addressing each of these deliverables comprehensively, the proposed product strategy for InTouch will not only meet internal and external goals but also effectively
manage client requests, mitigate risks, and ensure clear communication with all stakeholders.

1. Communication Plan
The Communication Plan outlines the various channels, frequency, and key messages for keeping all stakeholders informed and engaged throughout the project. It
ensures timely and effective communication with internal teams, clients, partners, and senior management.

Stakeholder Group Communication Channel Frequency Key Messages Responsible Person

Project status, achievements, Project Manager,

Email, Slack, Jira/Confluence Daily, Weekly
upcoming tasks Scrum Master

Internal Teams Weekly Stand-up Meetings

Bi-weekly Sprint Reviews

Monthly All-Hands Meetings

Email, Client Portal, Monthly Newsletters, Quarterly Monthly, Project progress, feedback
Clients Product Owner
Business Review Meetings Quarterly solicitation, updates on requests

Email, Partner Portal, Monthly Partner Meetings, Monthly, Project status, collaboration Marketing & Sales
Partners
Quarterly Joint Planning Sessions Quarterly opportunities Teams

Email, Weekly Executive Briefings, Monthly Steering

Senior Weekly, Monthly, Strategic alignment, project status,
Committee Meetings, Quarterly Strategic Review Project Manager
Management Quarterly risk management
Meetings

External Email, Conference Calls, Quarterly Stakeholder Quarterly, Strategic progress, partnership
Project Manager, BD
Stakeholders Updates, Annual Stakeholder Meetings Annually opportunities, risks
2. Escalation Matrix
The Escalation Matrix provides a clear path for resolving issues that cannot be handled at the immediate level. It ensures that problems are addressed promptly by
escalating them to higher authority levels based on the severity and nature of the issue.

Issue Type Level 1 Level 2 Level 3 Level 4

Technical Issues Development Team Lead Scrum Master Project Manager CTO

Requirement Clarifications Product Owner Project Manager Senior Management CEO

Resource Allocation Team Lead Project Manager HR Manager COO

Client Issues Customer Success Team Lead Product Owner Project Manager CMO

Partner Issues Partner Manager Marketing & Sales Director Project Manager CMO

Major Project Risks Project Manager Senior Management Steering Committee CEO
3. RACI Matrix : The RACI Matrix clarifies the roles and responsibilities of the team members for each task or deliverable within the project. It helps to ensure
accountability and clear understanding of each team member's involvement.

Task Responsible Accountable Consulted Informed

Research and Define User Requirements BA Product Owner Development Team, Clients Internal Teams

Develop Sentiment Analysis Model Data Scientist, Dev Product Manager QA, Scrum Master Internal Teams

Test Sentiment Analysis Model QA, Dev, Product Owner Product Manager Development Team Internal Teams

Improve Real-Time Engagement Response Speed Dev, Performance Eng. Product Manager Development Team Internal Teams

Implement Predictive Analytics for Behavior Data Scientist, Dev Product Manager Development Team, Scrum Master Internal Teams

Integrate Multi-Channel Support Dev, QA Product Manager Development Team Internal Teams, Clients

Optimize NLP Algorithms Dev, NLP Specialist Product Manager Development Team Internal Teams

Develop Personalized Engagement Strategies Data Scientist, Dev Product Manager Development Team Internal Teams, Clients

Develop Standalone AI Model Data Scientist, Dev Product Manager QA, Development Team Internal Teams

Develop Self-Service Portal Dev, UX/UI Designer Product Manager QA, Development Team Internal Teams, Clients

Create API Documentation and SDKs Dev, Technical Writer Product Manager QA, Development Team Internal Teams, Clients

Test AI Model and Portal QA, Dev, Product Owner Product Manager Development Team Internal Teams, Clients

Optimize Infrastructure for Load DevOps, SysAdmin Product Manager Development Team Internal Teams

Implement Automated Scaling DevOps, SysAdmin Product Manager Development Team Internal Teams

Ensure High Availability & Disaster Recovery DevOps, SysAdmin Product Manager Development Team Internal Teams

Market Research for New Regions Marketing, BA, Product Owner Product Manager Marketing, Sales, BD Internal Teams, Clients

Develop Targeted Marketing Campaigns Marketing, Dev, Product Owner Product Manager Marketing, Sales, BD Internal Teams, Clients

Establish Regional Partnerships BD, Marketing Product Manager Product Owner, Sales Internal Teams, Clients

Launch Localized Platform Versions Dev, Localization Team Product Manager Product Owner, Sales Internal Teams, Clients

Build Regional Sales and Support Teams HR, Sales Product Manager Product Owner, Marketing Internal Teams, Clients

Conduct Training for Regional Teams HR, Sales Product Manager Product Owner, Marketing Internal Teams, Clients
4. Stakeholders Power-Interest Matrix : The Stakeholders Power-Interest Matrix helps to prioritize stakeholders based on their level of influence (power)
and their level of interest in the project. This matrix aids in developing tailored communication and engagement strategies for each stakeholder group.

Stakeholder Group Power Interest Strategy

Senior Management High High Keep Satisfied

Product Owner High High Manage Closely

Development Team Medium High Keep Informed

QA Team Medium Medium Keep Informed

Marketing & Sales Team Medium Medium Keep Informed

HR Team Medium Medium Keep Informed

Clients High High Manage Closely

Partners High Medium Keep Satisfied

Customer Success Team Medium High Keep Informed

Scrum Master High High Manage Closely

Data Scientist Medium Medium Keep Informed

DevOps Team Medium Medium Keep Informed

External Stakeholders High High Manage Closely

Legal Team Medium Medium Keep Informed

Business Development High High Manage Closely

UX/UI Designers Medium High Keep Informed

Performance Engineer Medium Medium Keep Informed

SysAdmin Medium Medium Keep Informed

Cloud Engineer Medium Medium Keep Informed

Data Analyst Medium Medium Keep Informed

Partner Manager, Technical Writer Medium Medium Keep Informed

Conclusion
To wrap up, this plan sets a clear path for us to take our pDOOH product to new heights using advanced computer vision technology. We've set specific goals, both
internally and externally, and broken them down into actionable steps that will guide our development. By having a solid process for handling client requests, we
ensure that our product meets market needs and exceeds customer expectations. Our risk management and communication strategies are designed to tackle
challenges head-on and keep everyone in the loop. This comprehensive approach not only boosts our market position but also fosters ongoing innovation and
customer happiness, helping us lead the way in the ever-changing world of digital advertising.