10
Teams 150+
Players 60
Days 650 Mn+
Viewers
2
MOBILE INTERNET CTV
USERS
1000 MN+ Households
920-940 MN 45-50 MN
850 MN+
800 MN+ 36 MN
20-22 MN
2022 2023 2024 2025-26 2022 2023 2024 (EST.)
(EST.)
Source: Deloitte report | TRAI report
12 Languages
17 Feeds
Across All Screens
On All 74 Matches
Hindi Bhojpuri Tamil Telugu Kannada Malayalam
Bangla Marathi Gujarati Punjabi
VIEWERS CAME FOR THE GAME
AND STAYED FOR THE EXCITEMENT
70 Min
Avg Watch Time Per Match
More Minutes. More Match. More Views For Your Ads
Mobile Internet Users Across India CTV Users On The Rise
900 Mn+ 200 Mn+
150 Mn+
860 Mn+ 75 Mn+
30 Mn+
830 Mn+
790 Mn+
2021 2022 2023 2024
2021 2022 2023 2024
Fuelled By Unique Innovations
Fuelled By Last Mile Connectivity
15-20 Mn Multilingual UI
DON’T JUST ADVERTISE
ADVERTISE MEANINGFULLY!
Catch Attention During Live Using Squeeze Ups
COMPREHENSIVE AD ASSETS
Masthead Frame Ads Fence Ads Pre/Mid Rolls
Super 4s/6s Extras Milestones Quick Runs
For The Brands
For The Brands For The Brands For The Brands
That Hit It Out Of The Park
That Promise Extraaaa That Celebrate Excellence That Are All About Speed
Rush Overs Action Replays Winning Moment
For The Brands For The Brands For The Brands
That Love Excitement That Seek Continuity That Sound Like Success
For the first time, Spot Buy options for Language feeds on HH & CTV
Language That Works Geography That Makes Sense On Matches That Matter
100+ Cohorts Available
Age Location
Affluence Cross Tabs
32 States 38 Cities 4 Demographics
3 Devices 23 Cross Tabs
32 38 4 3 23
State City Demo Affluence Cross-Tabs
ROS Top 6 Metros >=35 25K+ Devices HSM plus 15K + Devices
HSM Top 10 Metros <35 15K+ Devices Top 6 metros plus 15K + Devices
South 1Mn+ Towns Male <15K Devices Southern States plus 15K + Devices
West Mumbai Female 1 Mn + Towns plus 15K + Devices
East Delhi NCR Top 10 Metros plus 25K+ Devices
NE Kolkata ROS minus Gaming Darkmarkets
North Chennai 35 Yrs+ plus 15K+ Devices
Rajasthan Hyderabad <35 Yrs plus 15K+ Devices
Andhra Pradesh + Telangana Bangalore <35 Yrs plus <15K Devices
Karnataka Pune Top 6 Metros plus 25K+ Devices
Maharashtra Ahmedabad Top 10 Metros plus 25K+ Devices
Gujarat+Dadra & Nagar Haveli+Daman&Diu Kochi+Ernakalum 1 Mn + Towns plus < 15K Devices
Punjab + Haryana +HP Lucknow 1 Mn+ Towns plus 25K + Devices
Uttar Pradesh Agra West India plus 15K + Devices
Uttarakhand Allahabad East India and NE plus 15K + Devices
MP + Chhattisgarh Bhopal Top 10 Metros plus <35 Yrs
Tamil Nadu + Pondicherry Coimbatore Top 10 Metros plus 35+ Yrs
Kerala Indore 1 Mn+ Towns plus < 35 Yrs
Bihar + Jharkhand Jaipur 1 Mn+ Towns plus 35+ Yrs
JK + Ladhak Kanpur HSM plus 35+ Yrs
Goa Ludhiana Southern States plus 35+ Yrs
West Bengal Nagpur 1 Mn+ Towns plus Females
Odisha Patna 35 Yrs+ plus 25K+ Devices
Arunachal Pradesh Ranchi
Tripura Surat
Assam Vadodara
Nagaland Varanasi
Mizoram Aurangabad
Manipur Bhubaneswar
Meghalaya Dehradun
Sikkim Guwahati
Chandigarh Amritsar
Dhanbad
Gwalior
Madurai
Nashik
Vijaywada
2.1x 1.7x 2.8x
Vs Top Channels in MAH/Goa (Cume)
Vs Top Channels in Karnataka (Cume) Vs Top Channels in AP/Telangana (Cume)
Star Zee ETV Star Zee Zee
Colors Zee Star
Maa Telugu Telugu Pravah Talkies Yuva
Kannada Kannada Suvarna
5.4x
Vs Top Channels in UP/Bihar (Cume)
1.9x
Vs Top Channels in West Bengal (Cume)
Source for TV data – BARC Bhojpuri Zee Filamchi Star Zee Jalsha
Period considered – IPL 23 (31st Mar – 29th May) Cinema Biskope Bhojpuri Jalsha Bangla Movies
JC reach is overall
Hindi
News
200 Mn. 184 Mn. 206 Mn. 204 Mn. 173 Mn.
449 Mn.
>2X The biggest News Channels
Source : BARC | Period – 31st Ma - 29th May ’23 | Regional News Reach in respective markets | JC Sports
537 M
650 M*
*IPL 2024 REACH
Very High Attention Sustained Presence
~100% Retention Within Ad 4-8 Hours Everyday For 2
Breaks Vs 10-20% Drop In Months
GEC
& > 20% In News
Minimal Break Duration High Brand Love
~30s Break Duration Significant Brand
On IPL Vs 5-10 Mins Uplifts
On GEC
& 20 Mins/HR On
News
IPL 2023 SAW OVER
800+ ADVERTISERS ON JIOCINEMA
F&B Apparels E-Commerce
18% 19% 19%
Avg Brand Lift Avg Brand Lift Avg Brand Lift
Automobile Fintech
22% 22%
Avg Brand Lift Avg Brand Lift
