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Course Introduction

The BUS 357 course on Entrepreneurship focuses on experiential learning, engaging students in hands-on activities to develop innovative ideas and understand the entrepreneurial process. Key objectives include assessing business opportunities, raising capital, and creating effective business models, with assessments based on presentations, reports, and exams. The course covers various topics such as the entrepreneurial mindset, business model canvas, marketing, financial aspects, and legal challenges in entrepreneurship.

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2 views15 pages

Course Introduction

The BUS 357 course on Entrepreneurship focuses on experiential learning, engaging students in hands-on activities to develop innovative ideas and understand the entrepreneurial process. Key objectives include assessing business opportunities, raising capital, and creating effective business models, with assessments based on presentations, reports, and exams. The course covers various topics such as the entrepreneurial mindset, business model canvas, marketing, financial aspects, and legal challenges in entrepreneurship.

Uploaded by

hokhactrung2963
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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INTRODUCTION

BUS 357

Entrepreneurship
Course description

ü Provide an immersive experience in entrepreneurship and innovation, with a


focus on experiential learning.
ü Engage students in hands-on activities to develop and apply innovative ideas in
real-world scenarios.
ü Emphasize the entrepreneurial process through trial, reflection, and refinement

2
Course objectives
+ Assess ideas and business opportunities based on real customer needs.
+ Identify ways to raise initial capital.
+ Employ appropriate technology in businesses and allocate scarce resources
effectively.
+ Understand the components of an entrepreneurial plan and develop solid
business models for successful company formation and strategic growth of
new ventures.

3
Main topics
1. Introduction to Entrepreneurship, Entrepreneurial Mindset, and the Ecosystem
2. Entrepreneurial Process of Creativity, Innovation, and Opportunity Recognition
3. The Business Model Canvas
4. Marketing Aspect of New Ventures
5. Financial Aspects of New Ventures and the Search for Capital
6. Legal Challenges in Entrepreneurship and Harvest Strategies
7. Entrepreneurial Product Development and Technology in Entrepreneurship
8. Strategic growth in entrepreneurship and Social Entrepreneurship
9. Business Plan and Preparing a Pitch Deck
4
Course information
On Moodle Teamwork

• Syllabus • Total: 8 groups (8-9 students/ group)


• Lecture slides • Your group is assigned to work on a
• Instructions for assignments/project particular topic
• All required reading materials
• Other relevant links and resources

5
Assessment
Type of assessment Method Weight
1.Business Model Canvas Slides 15%
2.Your Venture Opportunity Report 25%
Identification
3.Business Plan Pitch Presentation 10%
4.Midterm exam Multiple choice questions, Written 20%
questions
5.Final exam Multiple choice questions, Written 30%
questions
100%

6
Policy
1. Attendance check is required for this course.
2. Unexcused and/or excused absence: More than 4 days => F grade unless
some specific circumstances decided by in-charge lecturer.
3. Excused absence is defined the absence which is met some criteria such as
sick leave with medical certificate from GPs and is decided by in-charge
lecturer.
4. Laptop Usage: Students are not permitted to use laptops during lecture
time to ensure focus and active participation. Laptops may only be used
during designated discussion or teamwork sessions as instructed by the
lecturer

7
Lecturers’ contact
1. Ms. Le Thu Hang
Email: [email protected]
Room: 105.B3

• Please make appointments in advance via EIU emails


• Please write formal emails

8
Participation
• Bonus point toward the group's business model canvas.
• 1 time =1 point
• The final bonus score is the average of all individual participation scores
• The group will receive the bonus points if more than 50% of its members achieve a participation score.

9
Forming groups
• Find your groupmates
• Choose the name of your group

10
Business Model Canvas
• Format: Presentation (Slides)

• Timing: Strictly 10 minutes + Q&A

• Due Date: Week 3 (Thursday, April 24, 2025)

• Content: Your idea-The business model canvas

• This is a step to prepare for the business plan

11
BUSINESS MODEL CANVAS ü Global platform, where
validate business ideas by
attracting public support
ü Tre n d I n s i g h t s : D i s c o v e r
popular ideas and innovation
trends worldwide.
ü Marketing & Pitch Skills:
Learn how to craft compelling
campaigns and attract backers.
ü Make reference to business
ideas appealing to customers
and apply these insights to
your own ventures

12
BUSINESS MODEL CANVAS
ü Platform_validate business
ideas by attracting public
support
ü Great tool to know market
demand
ü Make reference to business
ideas appealing to customers
and apply these insights to
your own ventures

13
Business Plan Pitch
• Format: Presentation (Slides)
• Timing: Strictly 20 mins + Q&A
• Due date: Week 10
• Content: Your business Plan; The feasibility of your business …(Find the
template on Moddle)

14
Start your future at EIU

Thank you

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