ANSWER KEY

1 : PR stands for?
1. Public Relations
2. Personal Relation
3. Person Relation
4. Public Reputation

YOUR ANSWER: Public Relations

CORRECT ANSWER: Public Relations
DESCRIPTION: Public Relations is defined as ‘the deliberate, planned and sustained effort to establish and maintain mutual
understanding between an organization and its publics’ (Institute of Public Relations). PR can be relatively cheap, but it is certainly not
free. Successful strategies tend to be long-term and plan for all eventualities. All airlines exploit PR; just watch what happens when
there is an incident. The pre-planned PR machine clicks in very quickly with a very effective rehearsed plan.

2 : Product related factors which help in determining the channels is

 1. Nature and Value of Product
2. Perishable and Non-perishable product
3. Product Complexity
4. All of these

YOUR ANSWER: All of these

CORRECT ANSWER: All of these
DESCRIPTION: a) Nature of Product: In case of industrial goods like CT scan machine, short channels like zero level channel or first
level channel should be preferred because they are usually technical, expensive, made to order and purchased by few buyers.
Consumer goods Ike LCD, refrigerator can be distributed through long channels as they are less expensive, not technical and
frequently purchased. b) Perishable and Non- Perishable Products: Perishable products like fruits or vegetables are distributed through
short channels while non-perishable products like soaps, oils, sugar, salt etc. require longer channels. c) Value of Product: In case of
products having low unit value such as groceries, long channels are preferred while those with high unit value such as diamond
jewellery short channels are used. d) Product Complexity: Short channels are preferred for technically complex goods like industrial or
engineering products like machinery, generators like torches while non-complex or simple ones can be distributed through long
channels.

3 : Why would it be helpful to create Effective and Long Term Customer Relationships?
1. Increase your sales
2. Could result in returning customers
3. Both A and B
4. None of these

YOUR ANSWER: Both A and B

CORRECT ANSWER: Both A and B
DESCRIPTION: It is important to build a long-term relationship with your customers as it can help to increase your sales and could
result in returning customers.

4 : In Service marketing _________

1. Products come to customers
2. Customers come to service
3. Both A and B
4. None of these

YOUR ANSWER: Both A and B

CORRECT ANSWER: Customers come to service
DESCRIPTION: Product marketing refers to the process in which the marketing activities are aligned to promote and sell a specific
product for a particular segment.Service marketing implies the marketing of economic activities, offered by the business to its clients for
adequate consideration

5 : _________ in the e-commerce may be a holder of a payment card such as credit card or debit card from an issuer
1. customer
2. issuer
3. Merchant
4. Acquirer

YOUR ANSWER: customer

CORRECT ANSWER: customer
DESCRIPTION: Customers in e-commerce may be a holder of a payment card such as credit card or debit card from an issuer.
6 : Which of the following is main Characteristic of Service?
1. Intangibility
2. Variability
3. None of these
4. Both A and B

YOUR ANSWER: Intangibility

CORRECT ANSWER: Both A and B
DESCRIPTION: MAIN CHARACTERISTICS OF SERVICES 1. INTANGIBILITY: Intangibility is a unique characteristic a service.
Services cannot be seen, tasted, felt, heard or smelt before they are purchased. Buying decision depends on provider’s staff,
equipment’s, place, symbols, price, and the past experience. 2. INSEPARABILITY: Service cannot be separated from its producer.
Services are rendered by their producers only, e.g., doctor’s services to patients. Thus, service provider is a part of service. Both
provider and client affect outcome of service. 3. PRESENCE OF CLIENT: Some services require the presence of client. For example,
heart surgery cannot be made without client’s (i.e., patient’s) presence. It cannot be sent via middlemen. However, many professional
services can be rendered by staff, mail, or electronic devices. 4. VARIABILITY: Service variation is an important aspect. Especially,
people-based services vary from person to person, such as washing, cleaning, nursing, teaching, cooking, etc. That is the reason that
service buyers always insist a specific service provider. On the other hand, the equipment-based services may offer almost similar
services, like automatic washing machine, ATM, airlines, medical, etc. 5. PERISHABILITY: Obviously, services cannot be stored. If it is
not rendered, it is wasted. For example, marketing consultant’s time and energy are wasted if he remains free. 6. OBJECTIVES: Every
service provider differs in his or her objectives. Objectives may be monetary or non¬monetary.

7 : On which social media you tend to find the highest average disposable income?
 1. Facebook
2. Instagram
3. Twitter
4. Linkdin

YOUR ANSWER: Linkdin

CORRECT ANSWER: Linkdin
DESCRIPTION: LinkedIn is another unique social platform that revolves primarily around the B2B market. LinkedIn has an estimated
227 million monthly active users, evenly split between male and female users. 61% of users fall into the 30-64 age range bracket
LinkedIn is where you tend to find the highest average disposable income, with 75% of LinkedIn users earning $50,000 per year or
more. It’s also where you tend to find the highest quality leads, particularly in certain industries. Unlike most social platforms, which
excel at B2C advertising, LinkedIn is uniquely suited for B2B ads and social media marketing campaigns

8 : A ____________ can be defined as the marketers vision of brand and what is should do for consumers.
1. Brand exploration
2. Brand promise
3. Brand creation
4. None of the above

YOUR ANSWER: Brand promise

CORRECT ANSWER: Brand promise
DESCRIPTION: A Brand promise is the core problem you aim to solve for your customers. It’s the sense of trust and connection you
want people to feel when they think about your brand. It is what you want to be known for.

9 : Marketing is a strategical mix of___ C’s?

1. 1
 2. 2
3. 3
4. 4

YOUR ANSWER: 4
CORRECT ANSWER: 4
DESCRIPTION: Marketing is a strategical mix of four C’s, i.e. Consumer, Cost, Communication, and Convenience

10 : ___________ refers to various processes which make sure customers are satisfied with the products and services of the organization.
1. After sales service
2. Accumulation
3. Value Added
4. None of these

YOUR ANSWER: After sales service

CORRECT ANSWER: After sales service
DESCRIPTION: After sales service refers to various processes which make sure customers are satisfied with the products and
services of the organization. The needs and demands of the customers must be fulfilled for them to spread a positive word of mouth. In
the current scenario, positive word of mouth plays an important role in promoting brands and products. After sales service makes sure
products and services meet or surpass the expectations of the customers.