Week5 B
Week5 B
Contents
1. What is a Software House?
2. Structure of a Software House
o Shareholders
o Board of Directors
o Chief Executive Officer (CEO)
o Executive Team
o Key Departments:
▪ Marketing
▪ Sales
▪ Client Services
▪ Software Development
▪ Finance and Admin
3. Example: MindMill Software Ltd.
Key Departments
Marketing
• Builds brand awareness and customer relationships.
• Plans campaigns, events, and market research.
• Secures sponsorships and analyzes customer needs.
Sales
• Identifies new sales opportunities (cold calls, networking).
• Presents products/services to clients.
• Negotiates deals and handles complaints.
Client Services
• Maintains client relationships.
• Develops business plans to meet revenue targets.
• Customizes solutions and negotiates pricing.
Software Development
• Leads the development team.
• Manages projects from research to delivery.
• Sets coding standards and best practices.
• Works with engineers and product managers.
Finance and Admin
• Handles financial management and reporting.
• Ensures accurate and timely financial data.
• Manages general administrative tasks.