Data Visualization Tools

By:- Animesh Addi

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Topics to be covered:-
▪ Tableau
▪ Looker
▪ Microsoft Excel (and Power BI)
▪ google charts
▪ Top data visualization Libraries
▪ Different types of graphs and charts in data visualizations.

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 Tableau
Tableau is a powerful business intelligence (BI) and data visualization tool that helps
organizations analyze data and present it in an easy-to-understand, interactive format. It
enables users to create dashboards, reports, and charts that provide actionable insights.

Key Features of Tableau:

1.Data Visualization: Converts raw data into visually appealing charts and graphs.
2.Interactive Dashboards: Allows users to interact with the data directly, enabling
deeper analysis.
3.Ease of Use: User-friendly interface with drag-and-drop functionality, requiring no
coding.
4.Data Connectivity: Connects to a wide variety of data sources, including Excel, SQL
databases, and
cloud services.
5.Real-Time Analytics: Offers real-time data processing for up-to-date insights.
6.Collaboration: Facilitates team collaboration through Tableau Server and Tableau
Online.
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Uses of Tableau:
• Sales and revenue analysis
• Market trend identification
• Performance tracking
• Financial reporting
• Operational optimization

Advantages of Tableau:
• Intuitive and user-friendly
• Supports advanced analytics with AI integration
• Scalable for businesses of all sizes
• Secure data handling

Disadvantages:
• Cost can be high for small businesses
• Limited customization in some areas
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 Looker
Looker is a modern business intelligence (BI) and data analytics platform that helps organizations explore,
analyze, and share real-time business insights. It uses a browser-based interface and integrates seamlessly
with various data sources to provide a unified view of data.

Key Features of Looker:

1.Data Exploration: Enables deep data analysis using Looker’s modeling language (LookML).
2.Customizable Dashboards: Create highly interactive and visually appealing dashboards.
3.Integration: Connects with multiple databases and integrates with tools like Google Workspace, Slack,
and more.
4.Real-Time Analytics: Provides real-time insights by querying live databases.
5.Data Governance: Centralizes metrics to ensure consistency and accuracy.
6.Collaboration: Facilitates sharing insights via email, links, and embedded reports.

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Uses of Looker:
•Customer behavior analysis
•Marketing campaign tracking
•Sales pipeline management
•Financial performance analysis
•Operational efficiency improvements

Advantages of Looker:
•Browser-based and accessible from anywhere
•Centralized data modeling ensures consistent metrics
•Scalability for large data sets
•Strong integration with cloud platforms (especially Google Cloud)

Disadvantages:
•Learning curve for LookML (Looker’s modeling language)
•Costly for smaller businesses
•Limited offline capabilities
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 Microsoft Excel (and Power BI)
Microsoft Excel and Power BI are two popular tools from Microsoft used for data visualization, but they serve
different purposes and cater to different needs.

1. Microsoft Excel
Excel is a versatile spreadsheet tool that offers basic to intermediate data visualization capabilities.
Key Features for Data Visualization:
•Built-in chart types (e.g., line, bar, pie, scatter).
•PivotTables and PivotCharts for interactive analysis.
•Conditional formatting to highlight trends or anomalies.
•Customizable charts and graphs.
•Add-ons for advanced visualizations (e.g., Power Query, Power Pivot).

Best for:
•Small datasets.
•Quick and simple visualizations.
•Individuals or small teams.

Limitations:
•Limited scalability for large datasets.
•Lacks interactive dashboards. preencoded.png
2. Microsoft Power BI
Power BI is a robust business intelligence tool designed for advanced data analytics
and visualization.

Key Features for Data Visualization:

•Interactive dashboards and reports.
•Custom visuals from the Power BI marketplace.
•Integration with numerous data sources (cloud, databases, Excel).
•Real-time data analytics.
•AI-driven insights for enhanced decision-making.

Best for:
•Large datasets and complex analytics.
•Creating shareable and interactive dashboards.
•Enterprise-level data visualization and reporting.

Limitations:
•Steeper learning curve compared to Excel.
•Requires a subscription for advanced features (Power BI Pro). preencoded.png
Google Charts
Google Charts is a free and interactive data
visualization tool provided by Google. It allows users
to create customizable charts and graphs using
JavaScript and HTML. It is widely used for embedding
visualizations into web applications or websites.

Key Features of Google Charts:

1.Wide Range of Chart Types: Includes bar, line, pie,
scatter plots, geo maps, timelines, and more.
2.Interactive Visualizations: Supports features like
tooltips, zooming, and real-time updates.
3.Customizable: Fully customizable using JavaScript,
CSS, and JSON configurations.
4.Cross-Platform Compatibility: Works seamlessly on
all modern web browsers and devices.
5.Free to Use: No cost for using Google Charts;
integrates well with Google Workspace tools.
6.Dynamic Data Updates: Fetches data from real-time
sources or Google Sheets.
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Uses of Google Charts:
•Displaying website analytics.
•Visualizing business metrics and KPIs.
•Creating dashboards for project management.
•Analyzing geographical data with maps.

Advantages of Google Charts:

•Easy to integrate into websites and applications.
•Fully responsive and mobile-friendly.
•No software installation required.
•Supports dynamic data connections

Disadvantages:
•Requires basic programming knowledge (JavaScript/HTML).
•Limited offline support.
•Customization may take time for complex requirements.

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Top Data Visualization Libraries
D3.js
Powerful and flexible JavaScript library for creating custom visualizations.

Chart.js
Easy-to-use JavaScript library for creating charts, ideal for beginners.

Plotly.js
Interactive JavaScript library for creating scientific and financial visualizations.

Highcharts
Comprehensive JavaScript library for creating interactive charts, maps, and dashboards.
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 Types of Graphs and Charts in Data Visualization

1.Line Graph:-
A line graph is a basic data visualization technique used to display trends or changes over time.
It consists of points connected by lines, where the x-axis typically represents time and the y-axis
represents the measured value.

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2. Bar Chart:-
Bar charts are one of the most commonly used tools in data visualization. They are used
to represent categorical data with rectangular bars, where the length of each bar is
proportional to the value it represents. Bar charts are particularly useful for comparing
different categories or showing changes over time.

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3. Pie Chart:-
Pie charts are another popular tool in data visualization, used to display proportions or
percentages of a whole. Unlike bar charts, pie charts are circular and divided into slices,
where each slice represents a category's contribution to the total.

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4. Histogram
A histogram is a graphical representation of the distribution of a dataset. Unlike a bar chart,
which compares categorical data, a histogram groups numerical data into intervals (bins) and
represents the frequency of data points within each bin.

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