Intro To Communication and Communication Ethics and Principles
Intro To Communication and Communication Ethics and Principles
If you are
willing to work at it, you can improve the quality of every part of your life.
Brian Tracy
WEEK 2
Context
message/channels
feedback
NOISE
Receiver/decoder
Receiver/decoder
feedback
message/channels
feedforward
1. Sender
The sender or the communicator creates the message and conveys it to the receiver. He is the source
and the one who starts the communication
2. Message
It is the information that is being generated by the speaker. This is where the meaning is shared
between the sender and the receiver.
3. Encoding
It means to convert the idea or thoughts into verbal or non-verbal symbols that can be understood
by the receiver of the message. Code is the system of symbol, sign or letters used to represent the
secret meaning.
4. Media/ Channel
It is the manner in which the encoded message is transferred. The message may be transmitted both
or written. The medium of communication includes telephone, internet, post, fax, e-mail, etc.
5. Decoding
It is the process of converting the symbols encoded by the sender. After decoding the message is
received by the receiver.
6. Receiver
He is the person who is last in the chain and for whom the message was sent by the sender. Once the
receiver receives the message and understands it in proper perspective and acts according to the
message, only then the purpose of communication is successful.
7. Feedback
Once the receiver confirms to the sender that he has received the message and understood it, the
process of communication is complete.
8. Noise/ Interference
It refers to any obstruction that is caused by the sender, message or receiver during the process of
communication. For example, bad telephone connection, faulty encoding, faulty decoding, inattentive
receiver, poor understanding of message due to prejudice or inappropriate gestures, emotions,
language used and even the environment.
MODELS OF COMMUNICATION
Group Activity
Role Playing
The class will be divided into five. Each member of the group will participate and share their ideas
about the chosen topic to be role played. Each group should show the three models of
communication.
RUBRICS