Campaign ▼

Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

Total impressions Total clicks

2,682,370
2,682,370 13,998
52.5% 923,216 17.3% 2,063

Average CTR Total costs

0.52% 8,121.1
8,121.1
-23.1% 54.2% 2,855.19

Total conversions Average conversion cost

189.79
190 $42.79
-0.7% -1.34 55.3% $15.24

Campaign Impressions Clicks CTR Cost Conversions Cost / conv.

Smart Shopping1 1,416,531 5,873 0.41% $2,490.57 74.06 $33.63

Smart Shopping2 890,778 4,641 0.52% $2,052.16 75.98 $27.01

Shopping Campaign - 1 146,350 961 0.66% $408.16 1 $408.16

Shopping Campaign - 2 195,521 858 0.44% $405.46 6 $67.58

Search - Non Branded 14,667 660 4.5% $1,107.63 4 $276.91

Total performance 1
 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

In uence
Steps Sales funnel Related metrics
factors

Potential Impressions
Budget
11,949,865 Cost Avg. CPC Top of page rate
29.9%
Advertising Bids
capacity Impressions
$8,121.10 $0.58 87.91%
54.2% 31.5% 5.1%
2,682,370 Quality
52.5%

Clicks CTR Keyword quality score Ads

Visitors 13,998 0.52% 5.5
17.3% -23.1% -31.3% Quality

Conversions Conv. rate Cost / conv. Landing

Conversions 189.79 1.36% $42.79 page
-0.7% -15.3% 55.3% quality

Sales funnel 2
 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

Day Impressions Clicks CTR Avg. CPC Cost Conversions Cost / conv. Conv. rate
1. Oct 31, 2020 69,707 454 0.65% $0.49 $222.28 12 $18.52 2.64%

2. Oct 30, 2020 71,659 452 0.63% $0.54 $243.01 9.5 $25.58 2.1%

3. Oct 29, 2020 74,410 477 0.64% $0.54 $259.72 9 $28.86 1.89%

4. Oct 28, 2020 75,938 463 0.61% $0.59 $272.55 7 $38.94 1.51%

5. Oct 27, 2020 80,234 529 0.66% $0.58 $305.68 11.4 $26.81 2.16%

6. Oct 26, 2020 82,361 606 0.74% $0.69 $418.8 10 $41.88 1.65%

7. Oct 25, 2020 40,699 279 0.69% $0.71 $197.86 3.6 $54.96 1.29%

8. Oct 24, 2020 38,165 263 0.69% $0.53 $138.4 1 $138.4 0.38%

9. Oct 23, 2020 47,769 282 0.59% $0.69 $193.27 4.5 $42.95 1.6%

10. Oct 22, 2020 42,597 296 0.69% $0.78 $229.75 1 $229.75 0.34%

11. Oct 21, 2020 51,997 317 0.61% $0.75 $238.22 1.5 $158.81 0.47%

12. Oct 20, 2020 107,509 621 0.58% $0.56 $350.65 3 $116.88 0.48%

Impressions & Clicks Avg. CPC & CTR

day by day performance day by day performance

200K 800 1 0.8%

150K 600 0.75 0.6%

Impressions

Avg. CPC
Clicks

CTR
100K 400 0.5 0.4%

50K 200 0.25 0.2%

0 0 0 0%
Oct 1 Oct 5 Oct 9 Oct 13 Oct 17 Oct 21 Oct 25 Oct 29 Oct 1 Oct 5 Oct 9 Oct 13 Oct 17 Oct 21 Oct 25 Oct 29

Impressions Clicks Avg. CPC CTR

Day by day stats #1 (Impressions & Clicks) 3

 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

Conversions & Cost

Conversions Cost

189.8 $8,121.10
-0.7% 54.2%

Conversions Cost
20 600

15
400
Conversions

Cost
10

200
5

0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02 02
1, 2 2, 2 3, 2 4, 2 5, 2 6, 2 7, 2 8, 2 9, 2 0, 2 11, 2 12, 2 13, 2 14, 2 15, 2 16, 2 17, 2 18, 2 19, 2 0, 2 21, 2 2, 2 3, 2 4, 2 5, 2 6, 2 7, 2 8, 2 9, 2 0, 2 31, 2
t t t t t t t t t t1 t t t 2 ct t2 t2 t 2 ct 2 ct 2 ct 2 ct 2 ct 2 ct 3 ct
Oc Oc Oc Oc Oc Oc Oc Oc Oc Oc
t
Oc Oc Oc Oc
t t t
Oc Oc
t
Oc Oc
t t
Oc Oc O Oc Oc Oc O O O O O O O

Cost / $42.79 Conversions rate 1.4%

300
Conversions 55.3%
3%
-15.3%

200 2%

100 1%

0 0%
Oct 1 Oct 5 Oct 9 Oct 13 Oct 17 Oct 21 Oct 25 Oct 29 Oct 1 Oct 5 Oct 9 Oct 13 Oct 17 Oct 21 Oct 25 Oct 29

Cost / conv. Conv. rate

Day by day stats #2 (Conversions) 4

 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

Click trend CPC trend

1K 1

500 0.5

0 0
Oct 1 Oct 5 Oct 9 Oct 13 Oct 17 Oct 21 Oct 25 Oct 29 Oct 1 Oct 5 Oct 9 Oct 13 Oct 17 Oct 21 Oct 25 Oct 29

CTR trend Cost trend

1% 600

400
0.5%
200

0% 0
Oct 1 Oct 5 Oct 9 Oct 13 Oct 17 Oct 21 Oct 25 Oct 29 Oct 1 Oct 5 Oct 9 Oct 13 Oct 17 Oct 21 Oct 25 Oct 29

Conversion trend Conversion rate trend

20 3%

2%
10
1%

0 0%
Oct 1 Oct 5 Oct 9 Oct 13 Oct 17 Oct 21 Oct 25 Oct 29 Oct 1 Oct 5 Oct 9 Oct 13 Oct 17 Oct 21 Oct 25 Oct 29

Day by day stats #3 (Trend) 5

 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

Conversions 189.8
-0.7%

20

15

10

-5
Oct 1 Oct 3 Oct 5 Oct 7 Oct 9 Oct 11 Oct 13 Oct 15 Oct 17 Oct 19 Oct 21 Oct 23 Oct 25 Oct 27 Oct 29 Oct 31

Conversions Conversions (previous 31 days)

Cost / conversion $42.79 Cost $8.12K

55.3% 54.2%

300 600

200 400

100 200

0 0

-100 -200
Oct 1 Oct 5 Oct 9 Oct 13 Oct 17 Oct 21 Oct 25 Oct 29 Oct 1 Oct 5 Oct 9 Oct 13 Oct 17 Oct 21 Oct 25 Oct 29

Cost / conv. Cost / conv. (previous 31 days) Cost Cost (previous 31 days)

Compare to previous period 6

 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

Campaign Impressions Clicks Cost Conversions Conv. rate Cost / conv. CTR
1. Smart Shopping1 1,416,531 5,873 $2,490.57 74.06 1.26% $33.63 0.41%

2. Smart Shopping2 890,778 4,641 $2,052.16 75.98 1.64% $27.01 0.52%

3. Shopping Campaign1 146,350 961 $408.16 1 0.1% $408.16 0.66%

4. Shopping Campaign2 195,521 858 $405.46 6 0.7% $67.58 0.44%

5. Search - Non Branded 14,667 660 $1,107.63 4 0.61% $276.91 4.5%

6. Search - Non Branded2 15,613 615 $1,074.04 3 0.49% $358.01 3.94%

7. Branded1 334 144 $33.75 10.97 7.62% $3.08 43.11%

8. Branded Campaign1 508 117 $190.49 4.96 4.24% $38.38 23.03%

9. Branded Campaign2 860 38 $229.61 4.5 11.84% $51.02 4.42%

10. Dynamic1 531 37 $52.86 0.03 0.08% $1,797.23 6.97%

11. Dynamic2 541 34 $54.66 1.04 3.06% $52.53 6.28%

12. Branded2 112 20 $21.71 4.25 21.25% $5.11 17.86%

Campaigns clicks Campaigns cost Campaigns conversions

17.2%

6.1% 30.7%
5.8%
40%
6.9% 42%
13.2%
14.0K $8.12K 189.8

13.6%
33.2% 39%
25.3%

Campaigns 7
 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

Device Impressions Clicks CTR Avg. CPC Cost Conversions Cost / conv. Conv. rate
1. mobile devices w… 2,073,665 9,447 0.46% $0.48 $4,511.06 80.57 $55.99 0.85%

2. computers 489,088 3,941 0.81% $0.83 $3,282.43 102.2 $32.12 2.59%

3. tablets with full b… 119,612 610 0.51% $0.54 $327.61 7.02 $46.65 1.15%

4. TV screens 5 0 0% $0 $0 0 $0 0%

Devices by clicks Total clicks: 13,998

mobile devices with full browsers computers tablets with full browsers
600

28.2%
400

200 67.5%

0
t 1 t 3 t 5 t 7 t 9 11 13 15 17 19 21 23 25 27 29 31
t
Oc Oc Oc Oc Oc Oc Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
mobile device… computers tablets with fu…

Devices by conversions Total conversions: 190

computers mobile devices with full browsers tablets with full browsers
15

10
42.5%
53.8%

0
t 1 t 3 t 5 t 7 t 9 t 11 13 15 17 19 21 23 25 27 29 31
Oc Oc Oc Oc Oc Oc Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
computers mobile devic… tablets with f…

Devices 8
 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

Gender Impressions Clicks ▼

CTR Avg. CPC Cost Conversions Cost / conv. Conv. rate
1. Female 1,378,419 7,956 0.58% $0.59 $4,696.18 107.66 $43.62 1.35%

2. Undetermined 781,249 3,151 0.4% $0.53 $1,659.32 40.13 $41.35 1.27%

3. Male 522,702 2,891 0.55% $0.61 $1,765.6 42 $42.04 1.45%

Total clicks: 13,998

Female Clicks Conversions Male
Clicks Conversions Clicks Conversions
20.7%

18to24
18 - 18to24
24

25to34 25 - 25to34
34 56.8%
22.5%

35to44 35 - 35to44
44

45to54 45 -45to54
54
Female Undetermined Male

55to64 55 - 55to64
64
Total conversions: 190
gt64 > 64gt64

30% 25% 20% 15% 10% 5% 0% 0% 5% 10% 15% 20% 25% 30%
21.1%

56.7%
22.1%

Female Male Undetermined

Gender & Age 9

 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

Network (with search partners) Clicks Cost Conversions Cost / conv. Conv. rate
1. Cross-network 10,514 $4,542.73 150.04 $30.28 1.43%

2. Search Network 3,454 $3,559.91 39.75 $89.56 1.15%

3. Search Partners 30 $18.46 0 $0 0%

Clicks by network Total clicks: 13,998

Cross-network Search Network Search Partners

600 24.7%

400

200
75.1%

0
t 1 t 3 t 5 t 7 t 9 11 13 15 17 19 21 23 25 27 29 31
t
Oc Oc Oc Oc Oc Oc Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Cross-network Search Network Search Partners

Conversions by network Total conversions: 190

Cross-network Search Network

20 20.9%

15

10

5
79.1%
0
t 1 t 3 t 5 t 7 t 9 t 11 13 15 17 19 21 23 25 27 29 31
Oc Oc Oc Oc Oc Oc Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Oc
t
Cross-network Search Network

Network 10
 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

Region Impressions Clicks CTR Avg. CPC Cost Conversions Cost / conv.
1. Ontario 777,933 3,760 0.48% $0.54 $2,045.16 56.5 $36.2

2. British Columbia 282,657 1,501 0.53% $0.55 $827.52 13.5 $61.3

3. Alberta 198,625 953 0.48% $0.52 $498.24 7.16 $69.62

4. Quebec 126,941 683 0.54% $0.58 $393.5 9.5 $41.42

Clicks by geo Total clicks: 13,998

27%

45.6%

10.8%

6.8%

Ontario British Columbia Alberta

Total conversions: 190

29.8%

49.2%

7.1%

5%
5%
4%

Map data ©2020 Terms of Use Ontario British Columbia Quebec

GEO 11
 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

Search term Query match type Impressions Clicks ▼

CTR Avg. CPC Cost Conversions Cost / conv.
1. searchterm#1 Exact 307 144 46.91% $0.07 $10.46 9.4 $1.11

2. searchterm#2 Exact 121 74 61.16% $0.17 $12.28 4.83 $2.54

3. searchterm#3 Exact 562 50 8.9% $2.05 $102.68 0 $0

4. searchterm#4 Exact 383 40 10.44% $1.15 $46.14 0 $0

5. searchterm#5 Exact 133 26 19.55% $1.45 $37.8 1 $37.8

6. searchterm#6 Broad 394 24 6.09% $7.74 $185.77 0 $0

7. searchterm#7 Exact 317 18 5.68% $1.58 $28.51 0 $0

8. searchterm#8 Exact 349 15 4.3% $0.87 $13.04 0 $0

9. searchterm#9 Exact 175 14 8% $1.45 $20.31 0 $0

10. searchterm#10 Exact 585 13 2.22% $1.1 $14.27 0 $0

11. searchterm#11 Exact 66 13 19.7% $1.06 $13.78 1 $13.78

Search Term Match Type

by Impressions by Cost by Conversions

Impressions Cost Conversions

15K 2K 30
$1,553.97 28.13
12,913
1.5K
10K 20

1K

5K $723.74 10
500 $610.3
1,083 742 $430.56 2 2
384 326
$259.8 4.08 3.53
0 0 0
t d se o… … t se d … o… t se … ad …
Ex
ac oa ra (c l (c l Ex
ac ra oa (c l (c l Ex
ac ra (c l o clo
Br Ph t se Ph Br se t Ph se Br t(
ac ra ra ac ra ac
Ex Ph Ph Ex Ph Ex

Search term 12
12
 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

Search keyword Keyword qu… Search keywo… Impressions Clicks ▼

CTR Avg. CPC Cost Conversions Cost / conv. Conv. rate
keyword#1 10 Exact 325 143 44% $0.06 $8.52 11.23 $0.76 7.85%

keyword#2 10 Exact 86 55 63.95% $0.17 $9.48 4.83 $1.96 8.79%

keyword#3 5 Phrase 1,609 49 3.05% $1.56 $76.26 0 $0 0%

keyword#4 3 Exact 748 49 6.55% $2.09 $102.19 0 $0 0%

keyword#5 5 Exact 450 44 9.78% $1.14 $50.16 0 $0 0%

keyword#6 8 Broad 916 40 4.37% $6.71 $268.37 3.83 $70.01 9.58%

Conv. rate & Conversions by Quality Score Clicks & Cost by Match Type
Conv. rate Conversions Clicks Cost
10% 20

Search keyword match

425
Phrase
$835.08

Conversions
8.44%
Conv. rate

4.12% 654

type
5% 10 Exact
$716.3
2.33% 2.14%
485
0% 0% 0.33% 0% 0.36% 0% Broad
$978.32
0% 0
1 2 3 4 5 6 7 8 9 10 0 200 400 600 800 1K
Keyword quality score

Keywords by Quality Score Keywords by Match type

Keywords count
100 Count
96
Keywords count

Search keyword
Phrase 112

match type
70
50 59 Exact 132
42
30 1 4 Broad 138
21 22
14
0
1 2 3 4 5 6 7 8 9 10 0 25 50 75 100 125 150
Keyword quality score

Keywords performance 13
 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

Hour … Impressions Clicks CTR Conversions Conv. rate Day of week Impressions Clicks CTR Conversions Conv. rate
0 110,768 611 0.55% 4.81 0.79% Sunday 374,798 1,726 0.46% 33.9 1.96%

1 74,523 430 0.58% 6.15 1.43% Monday 329,531 1,743 0.53% 22.78 1.31%

2 49,676 317 0.64% 0 0% Tuesday 390,490 2,139 0.55% 25.4 1.19%

3 31,830 182 0.57% 3 1.65% Wednesday 318,227 1,818 0.57% 14.91 0.82%

4 23,449 151 0.64% 3 1.99% Thursday 390,391 2,224 0.57% 27.26 1.23%

5 22,105 125 0.57% 0 0% Friday 424,527 2,177 0.51% 33.03 1.52%

6 30,215 170 0.56% 1 0.59% Saturday 454,406 2,171 0.48% 32.5 1.5%

7 50,885 266 0.52% 5.33 2.01%

8 77,941 447 0.57% 10.78 2.41%

9 108,212 589 0.54% 10.25 1.74%

10 130,989 689 0.53% 15.59 2.26%

11 142,023 771 0.54% 10.39 1.35%

12 143,743 769 0.53% 8.67 1.13%

13 147,520 759 0.51% 12.43 1.64%

14 148,536 766 0.52% 10.42 1.36%

15 169,830 936 0.55% 19.03 2.03%

16 168,649 884 0.52% 10.82 1.22%

17 174,365 922 0.53% 11.36 1.23%

18 160,029 790 0.49% 12.97 1.64%

19 158,358 756 0.48% 8.7 1.15%

20 156,840 791 0.5% 7.5 0.95%

21 143,706 685 0.48% 7.5 1.09%

22 138,701 636 0.46% 5.81 0.91%

Days & Hours 14

 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with sea… ▼
Device ▼

Overlap rate Your ads were above Your ads were below

well.ca well.ca
39.64% 58.6% 41.4%

amazon.ca 26.48% amazon.ca 70.2% 29.8%

vitacost.com 15.37% vitacost.com 50.4% 49.6%

iherb.com 15.01% iherb.com 57.78% 42.22%

amazon.com 11.27% amazon.com 78.48% 21.52%

auracacia.com 10.67% auracacia.com 22.79% 77.21%

bestdeals.today 7.17% bestdeals.today 91.74% 8.26

pureformulas.com 4.65% pureformulas.com 44.12% 55.88%

paci cabeauty.com 3.21% paci cabeauty.com 13.3% 86.7%

target.com 2.37% target.com 83.73% 16.27%

0% 5% 10% 15% 20% 25% 30% 35% 40% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

How often another participant's ad received an impression How often the other participant’s ad was shown in a higher position than
when your ad also received an impression. yours was, when both of your ads were shown at the same time.

Top of page rate Absolute top of page rate Impressions received

25%
72.89% 20.82%20.22%
You 19.79%
34.42% 20% 16.96%
59.2%
amazon.ca
11.04% 15% 12.57% 12.39% 12.27%

55.09% 8.08%
amazon.com 10% 7.51%
11.35%
7.6%
85.74% 5%
auracacia.com
73.91%

7.62% 0%
bestdeals.today a a
0.34% ll. c m m n. c om Yo
u m m m ay
e t . co n. co zo a. c b. co et. co c . co . t od
w o s o a c i r n ls
93.94% ac az am raca ihe ta
rg
er
ge ea
carinaorganics.com v it am au s td
81.86% em be
0% 20% 40% 60% 80% 1…

How often an ad was shown at the top of the page or at the The number of impressions received divided by the estimated
absolute top of the page. number of impressions were eligible to receive.

Competitors 15
 Campaign ▼
Oct 1, 2020 - Oct 31, 2020 ▼

Gender ▼
Age ▼
Region ▼
Network (with searc… ▼
Device ▼

Total changes: 52
Bid changes: 0 Budget changes: 5
40
1 6

30 31 5
0.5
4

20
0
18
2
10 -0.5

0
3
0 -1 0
Nov 21, 2020 Nov 22, 2020 Nov 27, 2020 Decreased Increased

Keyword changes: 25 Negative keyword changes: 20 Ad changes: 2

30 20 2
20 2

15 1.5
22
20

10 1

10
5 0.5

0 0 0 0 0 0 0
3
0 0 0
Added Changed Deleted Enabled Paused Added Changed Deleted Added Changed Deleted

Work done 16