BUS Lecture 4
BUS Lecture 4
Reading 4 Summarized
Beliefs and Claims – Summary Notes (4.1)
Topic: Analyzing and Evaluating Arguments
1. Introduction
- The course focuses on analyzing and evaluating arguments.
- Key concepts: Beliefs and Claims.
- Justification and acceptability of claims are essential in evaluating premises.
- A structured way to express beliefs aids decision-making.
2. Beliefs
- We all hold countless beliefs, expressed in different ways (e.g., "I believe X", "X is true").
- Beliefs do not require verbal expression; they can be implicit in actions.
- Many beliefs exist without conscious thought (e.g., numbers, natural events).
- Quality of beliefs matters—affects success in business, life, and decision-making.
- Critical thinking is needed to assess if beliefs are reasonable.
- Definition of Belief
- To believe X means being disposed to think X is true.
- Beliefs always relate to claims.
3. Claims
- Definition: A claim is a statement of fact attempting to describe reality.
- Examples of claims:
- "Canada is in North America." (True claim)
- "It’s usually hot in Canada in February." (False claim)
- A claim can be true or false but must be something that could be true or false.
- Not claims:
- Questions (e.g., "Is water blue?")
- Commands (e.g., "Get out of my way!")
- Exclamations (e.g., "Yay!")
- Embedded Claims
- A claim can contain another claim without asserting it.
Example: "Dominic thinks Montreal is the prettiest city in Canada."
- The speaker does not assert that Montreal is the prettiest city—only that Dominic thinks so.
- Key in argument evaluation: Identify which claims are being asserted.
4. Evaluating Claims
- Evaluating claims is essential in business, decision-making, and everyday life.
- Mistakes in claims can have consequences:
- False beliefs about a company’s future (e.g., BlackBerry in 2010).
- Myths (e.g., "cutting hair makes it grow faster").
- Key question: Are we justified in believing a claim?
5. Justification & Acceptability of Claims
- Acceptability = Reasonable to believe.
- Truth vs. Justification:
- Truth is ideal, but we cannot always verify absolute truth.
- Justification is practical—it guides decision-making.
- Examples of justified vs. unjustified beliefs:
- Believing in noon lunch breaks at a new job (reasonable, but could be false).
- Predicting Germany’s 7-1 win in 2014 (correct but unjustified).
- Skeptical Scenarios:
- Absolute certainty is impossible (e.g., "Did I dream parking my car?").
- Justification is more practical than chasing absolute truth.
- Audience & Acceptability
- Who is the audience?
- Experts accept specialized claims more easily.
- Skeptical audiences require stronger arguments.
- Common ground is key in persuasion.
6. Burden of Proof
- Instead of proving a claim, shifting the burden of proof can be useful.
- Example: Convincing a boss to start a student promotion
- Instead of proving future success, provide past successful examples.
- Now the boss must disprove the claim.
7. Degrees of Accuracy
- Not all claims are simply true or false—some are approximate.
- **Example: Speedometer Readings
Summary
- A basic justification (BSJ) means a premise is reasonable in a given context, not that it’s beyond
doubt.
- BSJs establish common ground or shift the burden of proof in arguments.
BSJ1: Definitions & Logic
- Some claims are true due to definitions (e.g., "All bachelors are unmarried").
- Some claims are logical truths (e.g., "Ling is either an accountant or not").
- Definitions & logic provide a strong foundation but aren’t sufficient for most complex claims.
BSJ2: Your Senses
- Direct observation (seeing, hearing, feeling) justifies many beliefs.
- Limitations:
- Personal factors: Fatigue, intoxication, poor eyesight.
- Environmental factors: Darkness, fog, distance.
- Conflicting evidence: Disagreement with reliable sources.
- Always verify sensory-based claims if they contradict known facts or reliable sources.
BSJ3: Eyewitness Testimony
- Generally reliable but prone to errors due to perception, memory, or deception.
- Factors affecting reliability:
- Personal limitations (e.g., poor eyesight, stress).
- External conditions (e.g., darkness, noise).
- Vested interest: Witness benefits from lying or omitting details.
- Eyewitness testimony should be corroborated with additional evidence.
- Eyewitness Testimony in Court (Dr. John Turtle Interview)
- Eyewitness errors account for ~70% of wrongful convictions.
- Estimator variables (e.g., lighting, stress, distance) are uncontrollable factors affecting
memory.
- System variables (e.g., lineup procedures, questioning techniques) can be controlled to
improve accuracy.
BSJ4: Common Sense
- An everyday understanding of how the world works, shaped by:
1. Elementary physics (e.g., objects fall, fire burns).
2. Simple design knowledge (e.g., gas pedal is on the right).
3. Folk psychology (e.g., people get upset if insulted).
- Limitations:
- Cultural differences can make common sense unreliable.
- Intuitive knowledge may not always be scientifically accurate.
- Business decisions shouldn’t rely solely on folk psychology (e.g., loyalty vs. monetary
incentives).
BSJ5: Expert Testimony
- Experts provide deeper knowledge in specific fields.
- Reliable experts:
- Have advanced study/experience (e.g., PhD, years in the field).
- Are recognized by peers and have a track record of accuracy.
- Limitations:
- Expertise is often narrow (e.g., a heart surgeon isn’t an expert in nutrition).
- Experts may disagree, but consensus can highlight areas of reliability.
- Beware of biases (e.g., industry-funded experts pushing an agenda).
Key Takeaways
- BSJs provide reasonable justification, not absolute certainty.
- Cross-checking information strengthens justification.
- Awareness of biases (personal, environmental, vested interest) improves decision-making.
- Common sense & expert testimony are useful but should be critically evaluated.
Lecture 4 Notes
Arguments as Lines of Reasoning
“One or more claims in which some of those claims are offered as reasons in support of another”
- Two things for argument: premise and conclusion
Reason → conclusion/decision
(Both of these are claims)
Not Claims:
- “What time is it?”
- “Are you serious?”
- “I now pronounce you husband and wife?”
- “Go home!”
- “Yum!”
- “Ouch!”
*Question marks and exclamation marks can never be in a claim*
*Neither true or false*
Acceptable Claims
- Claims are acceptable if it is reasonable to believe them
- What we’re really after, of course, is truth
- But that’s not the most helpful way to think about it
- Why?
Precision
- Technically, claims can only
- “With no traffic it will take 4 hours to drive to Windsor”
- Claims can only be either try or false
- But some claims-thought false- are close enough to the truth to be acceptable in certain contexts
Certainty
- “Truth” is a big word and invites us to think we need to be absolutely certain
- But can we ever be absolutely certain?
- Do we have to be?
- Make an argument!
- Problem?
- The premises of every argument are themselves claims. How to justify them?
BSJ 1:
Definition and Logical Truths
- Some claims are true by definition
- Ex. “The bachelor is unmarried”
- I.e according to a certain law, you can or can’t do this
- Some claims are true by logical necessity
- I am taller than everyone in the room
BSJ 2
Your Senses
- Rule of thumb regarding your own senses?
- Believe UNLESS…what? Proven against
- Factors inspiring doubt?
- Personal factors
- Environmental factors
- Conflicting evidence
To “doubt” does not mean to conclude your own eyes and experiences wrong
Pareidolia
The imagined perception of a pattern or meaning where it does not actually exist
BSJ 3
Eyewitness Testimony
- Generally, it is reasonable to take other people’s word about what they’ve seen and experiences
- UNLESS…
- Why might you doubt them?
1. They could be mistaken because of…
- The reasons discussed above
- They might not be objective
2. If there’s reason to doubt their honesty
- When might we doubt their honesty
● If they have lied in the past, body language etc…
BSJ 4
Common Sense
- Our own shared understanding of how the world works
Not things we generally disagree about
- Religion, politics, conspiracy theories etc
Common sense is not used for complex areas like economics, statistics, finance etc.
BSJ 5
Expert Testimony
- But who counts as an expert?
- Someone whose training and/or experience make them more knowledgeable and make their
judgment more reliable
- Note: Expertise is specific to a field
BSJ 6
Scientific Studies
- Scientific studies are the way that our knowledge of the world progresses
- They are how we learn about things common sense can’t handle
- Science sometimes confirms and sometimes corrects common sense
The Internet
- Critical thinking requires asking: is this part of the internet a reliable source for this information?
Example 1
Shaw Jackson, Chief Scientific Officer
- “I believe the risk of transmission is low.”
- “My justification is 2 high-quality scientific studies.”
- “I am aware the studies may have not been done as reported - I think this is unlikely.”
- “I am fairly confident in my belief.”
Example 2
Ishani Sinanan, VP Marketing
- “Ishani believes customers will be scared off.”
- “Her justification is common sense (folk psychology).”
- “She is aware that customers may not care about their patients or about their reputation
- she thinks this is highly unlikely.”
- “Ishani is very confident.”
Example 3
Andre Serrano, General Counsel
- “Andre believes the legal risk is low.”
- “His justification is his knowledge of case law in this area.”
- “He is aware that a judge may think the case is not sufficiently like previous cases in Canadian law -
he thinks this is somewhat likely.”
- “He is not confident.”
In class notes ik but i need ti dumb them down for myself i’ll deelte them after or i can make a new doc
okok
Two things for argument: premise and conclusion