Scribd
Upload
3 views21 pages

2-Evolution of Analytic Scalability-07!01!2025

The document outlines the Data Analytics Life Cycle, which consists of six phases: Discovery, Data Preparation, Model Planning, Model Building, Communicate Results, and Operationalize. It also describes the roles and responsibilities of Data Scientists and Data Analysts, highlighting their different skill sets and functions within analytics projects. Additionally, it categorizes analytics into Basic, Advanced, Operationalized, and Monetized Analytics, each with distinct purposes and examples.

Uploaded by

abijith thiyagarajan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
3 views21 pages

2-Evolution of Analytic Scalability-07!01!2025

The document outlines the Data Analytics Life Cycle, which consists of six phases: Discovery, Data Preparation, Model Planning, Model Building, Communicate Results, and Operationalize. It also describes the roles and responsibilities of Data Scientists and Data Analysts, highlighting their different skill sets and functions within analytics projects. Additionally, it categorizes analytics into Basic, Advanced, Operationalized, and Monetized Analytics, each with distinct purposes and examples.

Uploaded by

abijith thiyagarajan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 21

DATA ANALYTICS LIFE CYCLE & CATEGORIES

Dr. Swarna Priya RM


Professor, SCORE
Data Analytics Life Cycle:

Phase 1—Discovery: In Phase 1, the team learns the business domain,


including relevant history such as whether the organization or business
unit has attempted similar projects in the past from which they can
learn.

•The team assesses the resources available to support the project in


terms of people, technology, time, and data.

•Important activities in this phase include framing the business problem


that can be addressed in subsequent phases and formulating initial
hypotheses (IHs) to test and begin learning the data.
Phase 2—Data preparation: Phase 2 requires the presence of an
analytic sandbox, in which the team can work with data and
perform analytics for the duration of the project.

•The team needs to execute extract, load, and transform (ELT) or


extract, transform and load (ETL) to get data into the sandbox.

•Data should be transformed so the team can work with it and


analyze it.

•In this phase, the team also needs to familiarize itself with the
data thoroughly and take steps to condition the data
Phase 3—Model planning: Phase 3 is model planning, where
the team determines the methods, techniques, and workflow it
intends to follow for the subsequent model building phase.

•The team explores the data to learn about the relationships


between variables and subsequently selects key variables and the
most suitable models.
Phase 4—Model building: In Phase 4, the team develops
datasets for testing, training, and production purposes.

In addition, in this phase the team builds and executes models


based on the work done in the model planning phase.

The team also considers whether its existing tools will suffice for
running the models, or if it will need a more robust environment
for executing models and workflows (for example, fast hardware
and parallel processing, if applicable).
Phase 5—Communicate results: In Phase 5, the team, in collaboration
with major stakeholders, determines if the results of the project are a
success or a failure based on the criteria developed in Phase 1.

•The team should identify key findings, quantify the business value,
and develop a narrative to summarize and convey findings to
stakeholders.

Phase 6—Operationalize: In Phase 6, the team delivers final reports,


briefings, code, and technical documents. In addition, the team may run
a pilot project to implement the models in a production environment.
People in Analytics

 Data Scientist

 Data Analyst
Data Scientist:
The Data Scientist will be responsible for

designing and implementing processes and layouts for complex,


large-scale data sets used for modeling, data mining, and research
purposes.

 business case development, planning, coordination/collaboration


with various internal and vendor teams, project managing the lifecycle
of an analysis project, and interface with business sponsors to provide
periodic updates.

The role will require working on multiple projects simultaneously-


super user
Responsibilities:

Develop and plan required analytic projects in response to business needs.

Conduct research and make recommendations on data mining products,


services, protocols, and standards in support of procurement and development
efforts. intense intellectual curiosity

Work with application developers to extract data relevant for analysis.

Develop new tools or methods for data acquistion and transformation.

In conjunction with data owners and department managers, contribute to the
development of data models and protocols for mining production databases.

Contribute to data mining architectures, modeling standards, reporting, and


data analysis methodologies.
Collaborate with unit managers, end users, development staff,
and other stakeholders to integrate data mining results with
existing systems.

Provide and apply quality assurance best practices for data


mining/analysis services.

Adhere to change control and testing processes for


modifications to analytical models.
The Data Analyst
is the professional whose focus of analysis and problem solving relates to data, types of data,
and relationships among data elements within a business system or IT system.

The data analyst role can vary but it can commonly involve the following:

Mapping and tracing data from system to system in order to solve a given business or system
problem,

Design and create data reports and reporting tools to help business executives in their
decision making,

Documenting the types and structure of the business data (logical modelling),

Analyzing and mining business data to identify patterns and correlations among the various
data points,

Perform statistical analysis of business data.


The Data Analyst
Other common titles for this role are:

Data Modeler,

Business Intelligence Analyst, Data Analyst

Data Warehouse Analyst, » Performs logical data modeling

» Identifies patterns in data


Systems Analyst,
» Designs and creates reports
Business Analyst (generic term), etc.
Data Analyst Data Scientist
Data analysts are generally well versed in On the other end of the spectrum, a
Sequel, they know some Regular Data Scientist will have quite a bit of
Expressions, they can slice and dice data, machine learning and engineering or
they can use analytics or BI packages – like programming skills and will be able to
Tableau or Pentaho or an in house analytics manipulate data to his or her own will.
solution – and they can tell a story from the
data. They should also have some level of
scientific curiosity.
TYPES OF ANALYTICS

• Prescriptive
• Find the best course of action for the given situation
• Measure the count of patients with COVID positive

• Predictive
• Future is predicted based on past patterns
• Predict 2020 admissions

• Diagnostic
• Determine what has happened in the past and why
• Assess social media post, likes and reviews

• Descriptive
• Determine what is happening in current time
• Classify customers based on brand preference
CATEGORIES

• Basic Analytics
• Advanced Analytics
• Operational Analytics
• Monetized Analytics
BASIC ANALYTICS

• Explore data whose value is not known


• Visualization of simple statistics
• Examples
• Slicing and dicing
• Basic Monitoring
• Anomaly identification
ADVANCED ANALYTICS

• Not just what and when happened


• But find the cause for what happened and
• Measures to avoid
• Examples
• Predictive Modeling- data mining solution
• Text Analytics- extract text from unstructured data
• Other Statistical and data mining algorithms
OPERATIONALIZED ANALYTICS

• Make analysis important part of business


process
• Example
• Insurance company use model to predict
the probability of claim being fraudulent
MONETIZED ANALYTICS

• Use analytics to take important decisions and earn


revenues
• Example
• Get unique data that is valuable for other companies
• Credit card provider use this data to offer value-added
products

You might also like