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X01 Core Visual Identity LITE - v1.0

The document outlines the core visual identity for VietinBank X01, including a color palette featuring Space Blue, Sky Blue, and Candy Red. It specifies typography guidelines with primary and secondary typefaces, Barlow and Barlow Condensed, along with a tagline emphasizing digital transformation. Additionally, it describes the desired imagery and talent attributes as modern, innovative, and user-centric.

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mr211220023663
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20 views1 page

X01 Core Visual Identity LITE - v1.0

The document outlines the core visual identity for VietinBank X01, including a color palette featuring Space Blue, Sky Blue, and Candy Red. It specifies typography guidelines with primary and secondary typefaces, Barlow and Barlow Condensed, along with a tagline emphasizing digital transformation. Additionally, it describes the desired imagery and talent attributes as modern, innovative, and user-centric.

Uploaded by

mr211220023663
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Logo Color Neutral

V I E T I N B A N K X 0 1 ∙ C O R E V I S U A L I D E N T I T Y ∙ V 1 . 0 LITE

SPACE BLUE
RGB 2 26 116
HEX 021A74 Gradient

SKY BLUE
RGB 69 146 248
HEX 4592F8

CANDY RED
RGB 240 44 84
HEX F02C54

Typography Typeface

VIETINBANK X01 subheading PRIMARY TYPEFACE

Transform to Lead headline


Barlow
Experience the ultimate transformation body abcdefghijklmnopqrstuvwxyz
with our Radiant Glow serum. Formulated
with breakthrough ingredients, this ABCDEFGHIJKLMNOPQRSTUV
luxurious serum penetrates deep into the WXYZ
skin, targeting fine lines, wrinkles, and
uneven texture. 1234567890

!@#$%^&*()-_=+{}[];:’”<,>./?

Aa
SECONDARY TYPEFACE

BARLOW
CONDENSED
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
!@#$%^&*()-_=+{}[];:’”<,>./?

Tagline DIGITAL
TRANSFORMATION
JOURNEY Aa

Imagery

Futuristic Minimalistic
Innovative User-Centric
Clean & Sleek Abstract
Cutting-edge Vibrant
Tech-driven Dynamic

Talent

Professional
Modern & Trendy
Tech-Savvy
Collaborative
Youthful & Energetic
Confident & Empowered

V I E T I N B A N K X 0 1 ∙ C O R E V I S U A L I D E N T I T Y ∙ V 1 . 0 LITE

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