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CRM Questionnaire

This document contains a CRM questionnaire asking for information from an organization about their CRM practices, initiatives, tools, and effectiveness. It asks questions about the organization type, what CRM means to them, importance of CRM, problems faced regarding customers, CRM initiatives undertaken, features of CRM practices, translation of measures to customers, tools used to measure output, use of data warehousing and mining, effectiveness of practices, importance and areas of concern for CRM in their business, and recommended changes to their CRM system.

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dhvaniparekh
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276 views1 page

CRM Questionnaire

This document contains a CRM questionnaire asking for information from an organization about their CRM practices, initiatives, tools, and effectiveness. It asks questions about the organization type, what CRM means to them, importance of CRM, problems faced regarding customers, CRM initiatives undertaken, features of CRM practices, translation of measures to customers, tools used to measure output, use of data warehousing and mining, effectiveness of practices, importance and areas of concern for CRM in their business, and recommended changes to their CRM system.

Uploaded by

dhvaniparekh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CRM Questionnaire

Name:_______________________________ Age:____________________ Organization:__________________________ Designation:___________________________

Q. What type is your organization? Q. What does CRM mean to you? Q. How important is CRM for your work? Q. What were the basic problems you were facing as of customer related? Q. What CRM initiative have you undertaken to enhance a customers overall experience? Q. Some Features of your CRM practices? Q. Have these measures translated into customers? Q. What tools you use to measure the output? Q. Do you use data warehousing? Q. Data mining techniques? Q. How effective are you practices? Q. CRM is a major element of services and differs from business to business. How crucial is it for you? Identify the areas of concern? Q. What changes would you recommend for your CRM system?

THANK YOU

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