STATEMENT OF PURPOSE

I am writing to express my keen interest in applying for the Master of Business

Administration (MBA) in International Business at Amity University, London. With an
academic background in Business Computer Applications (BCA) and professional experience
as an Assistant Manager at I-Monk, I am eager to deepen my understanding of global
business strategies, international marketing, and organizational leadership. My academic
qualifications and practical exposure have solidified my desire to pursue a career in
international business, and I firmly believe that Amity University’s esteemed MBA program
will provide the knowledge, skills, and network I need to make meaningful contributions to
global business practices.

Academic Background and Achievements

My academic journey has been defined by a consistent pursuit of excellence, as demonstrated

by my performance in both school and university. I completed my 10th and 12th grade
studies under the Council for the Indian School Certificate Examinations (CISCE), achieving
69% and 75%, respectively. These formative years equipped me with a solid foundation in
analytical thinking, communication, and problem-solving skills. The structured approach to
learning in CISCE schools fostered a sense of discipline and curiosity that I have carried
forward into my higher education and professional endeavors.

In 2020, I graduated from high school and embarked on a Bachelor of Computer Applications
(BCA) program at Chaudhary Ranbir Singh University (CRSU) in Haryana, India. Over the
course of my studies, I gained a robust understanding of information technology, business
operations, and management practices. My BCA program culminated in a graduation with a
73% overall score in 2023. Through my coursework, I developed strong technical and
analytical skills in computer programming, data analysis, and digital marketing. However,
my growing interest in the intersection of business management and technology motivated
me to explore business administration beyond the confines of a computer science degree.

Professional Experience

Following my graduation in 2023, I began working as an Assistant Manager at I-Monk, a

prominent company that specializes in innovative technology solutions for businesses. My
role primarily involves coordinating and managing cross-functional teams, analyzing
business processes, and optimizing project workflows. I work closely with both internal
stakeholders and clients to deliver high-quality products and services while maintaining
smooth operational efficiency. The position has enhanced my leadership skills and provided
valuable insight into strategic decision-making, budgeting, and resource management.

The hands-on experience I have gained at I-Monk has been invaluable in shaping my career
aspirations. In addition to strengthening my management capabilities, the job has afforded me
the opportunity to witness the challenges of managing a business in an increasingly
globalized environment. From addressing client needs to navigating international markets, I
have gained a comprehensive understanding of how business operations must adapt to meet
the demands of a diverse and ever-evolving global landscape. This exposure has sparked my
passion for international business and has driven my desire to enhance my academic
knowledge and practical skills.
Motivation for Pursuing an MBA in International Business

My interest in pursuing an MBA in International Business stems from a clear recognition of

the critical role that global business practices play in modern organizations. As a professional
working in a rapidly expanding technology company, I frequently encounter the need for
global awareness, adaptability, and strategic thinking. The international business environment
is continually evolving, driven by technological advancements, shifting political landscapes,
and dynamic cultural influences. To thrive in this environment and contribute effectively to
my organization’s success, I need to acquire the tools and knowledge to manage complex
global challenges.

Amity University’s MBA in International Business program is an ideal fit for my academic
and professional aspirations. The curriculum’s emphasis on international business strategies,
global marketing, cross-cultural management, and leadership will equip me with the
necessary skills to excel in the global business arena. Furthermore, the opportunity to learn
from world-class faculty and interact with a diverse cohort of students from different
backgrounds will expand my perspectives and enrich my learning experience. The program’s
focus on real-world case studies and internships will allow me to apply theoretical concepts
to practical situations, reinforcing my understanding of how international businesses operate.

The global exposure I will gain at Amity University will not only enhance my career
prospects but will also provide me with the confidence to pursue leadership roles in
international organizations. I am particularly excited about the prospect of engaging with
industry experts, attending global conferences, and participating in networking opportunities
that will allow me to build lasting relationships in the global business community.

Career Objectives

Upon completing my MBA in International Business, I intend to return to India and leverage
the knowledge and experience I have gained to contribute to the growth of international
business in my country. India is rapidly emerging as one of the world’s largest economies,
and I see immense potential for Indian businesses to expand their operations globally. By
applying the global business strategies I will learn at Amity University, I hope to help Indian
companies enhance their competitiveness in international markets, particularly in the areas of
technology, manufacturing, and retail.

In the long term, I aspire to assume leadership roles in multinational corporations, where I
can influence strategic decision-making, lead cross-functional teams, and drive international
growth initiatives. I envision myself working in roles such as International Business
Development Manager, Global Operations Manager, or Chief Strategy Officer, where I can
utilize my expertise in international business to foster organizational growth and innovation.
Additionally, I am keen on contributing to the growing technology ecosystem in India by
helping tech startups and established firms expand into new international markets.

Why Amity University?

Amity University, London, offers an ideal environment for me to pursue my postgraduate

education due to its emphasis on academic excellence, international exposure, and practical
application of business concepts. The institution’s reputation for fostering leadership and
innovation aligns perfectly with my own career aspirations. The diverse student body and
international faculty members will provide me with the unique opportunity to engage with
different perspectives, building a truly global mindset that will be invaluable in my future
career.

Furthermore, Amity University’s location in London, a global business hub, will offer me
unparalleled access to the international business community. The city’s dynamic business
ecosystem, coupled with the university’s strong industry connections, will allow me to
interact with top professionals and organizations, enhancing my learning and career
prospects.

Conclusion

In conclusion, I am confident that the MBA in International Business program at Amity

University, London, will provide me with the knowledge, skills, and global exposure required
to achieve my career objectives. The combination of my academic foundation, professional
experience, and passion for international business management makes me a strong candidate
for this program. I am excited about the prospect of joining Amity University’s vibrant
academic community and look forward to contributing my unique experiences while learning
from my peers and professors.

Thank you for considering my application. I am eager to embark on this next chapter of my
academic and professional journey, and I hope to contribute to the diverse and intellectually
stimulating environment at Amity University.