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Case Study Marketing Campaign

The case study analyzes Coca-Cola's 'Share a Coke' campaign, which personalized bottles with names to connect with consumers. It utilized social media and user-generated content to enhance engagement, leading to significant sales growth and improved brand recall. This campaign is recognized as one of the most successful marketing efforts in recent years.

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suyash.r24-26
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6 views1 page

Case Study Marketing Campaign

The case study analyzes Coca-Cola's 'Share a Coke' campaign, which personalized bottles with names to connect with consumers. It utilized social media and user-generated content to enhance engagement, leading to significant sales growth and improved brand recall. This campaign is recognized as one of the most successful marketing efforts in recent years.

Uploaded by

suyash.r24-26
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Marketing Campaign Case Study

Overview:
This case study examines the 'Share a Coke' campaign by Coca-Cola. The campaign
personalized bottles with common names, creating a personal connection with consumers.

Strategy:
The campaign leveraged social media platforms and user-generated content to boost
engagement. Consumers were encouraged to find bottles with their names and share
pictures online.

Results:
Sales increased significantly, and brand recall improved. The campaign is considered one of
the most successful marketing initiatives in recent years.

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