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SEO Fundamentals - 2

The document outlines the current structured data on a website, indicating that it has Organization and WebSite schema types but lacks essential product-related schemas. It recommends adding Product, BreadcrumbList, and Review/AggregateRating schemas to enhance visibility in search results. Additionally, it suggests improving content quality, metadata, and technical SEO aspects while providing next steps for implementation.

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salesatsaha
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2 views7 pages

SEO Fundamentals - 2

The document outlines the current structured data on a website, indicating that it has Organization and WebSite schema types but lacks essential product-related schemas. It recommends adding Product, BreadcrumbList, and Review/AggregateRating schemas to enhance visibility in search results. Additionally, it suggests improving content quality, metadata, and technical SEO aspects while providing next steps for implementation.

Uploaded by

salesatsaha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Here's what it shows:

Structured Data is Present

 2 schema types are detected:


o Organization
o WebSite
 No errors or warnings — which is good.

What This Means:

Your homepage is using basic structured data, which helps search engines understand:

 The name and identity of your organization


 That it is a website (basic site-wide markup)

⚠️What's Missing (and Worth Adding):

Since your website sells toys and clothes, you should include more specific schema types to
improve visibility in search results:

1. Product Schema (most important)

For every product page:

json
CopyEdit
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Wooden Puzzle Toy",
"image": "https://example.com/image.jpg",
"description": "Open-ended puzzle toy made of wood.",
"sku": "WPZ-001",
"offers": {
"@type": "Offer",
"priceCurrency": "INR",
"price": "499",
"availability": "https://schema.org/InStock"
}
}

2. BreadcrumbList

To help Google understand your site structure and show breadcrumbs in search:

json
CopyEdit
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://discoversaha.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Toys",
"item": "https://discoversaha.com/toys"
}
]
}

3. Review / AggregateRating Schema

If you show customer reviews:

json
CopyEdit
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "102"
}

Next Steps:

 Identify key product pages and category pages


 Add JSON-LD structured data (Google recommends this format)

How to Add JSON-LD Structured Data

🧩 1. Copy Your JSON-LD Code

Example for a product page:

html
CopyEdit
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Wooden Puzzle Toy",
"image": "https://discoversaha.com/images/wooden-puzzle.jpg",
"description": "Handcrafted open-ended wooden puzzle toy for children.",
"sku": "WPZ-001",
"brand": {
"@type": "Brand",
"name": "Saha"
},
"offers": {
"@type": "Offer",
"url": "https://discoversaha.com/products/wooden-puzzle",
"priceCurrency": "INR",
"price": "499",
"availability": "https://schema.org/InStock"
}
}
</script>

🛠️2. Where to Place It

 Paste the above <script type="application/ld+json"> code inside the <head>


tag or before the closing </body> tag of your product page HTML.
 You don’t need to display anything — this script is invisible to users but readable by
search engines.

If your site is built using:

 Shopify / Wix / Squarespace: Use their built-in SEO or code editor (or let me know
your platform).
 WordPress: Use plugins like:
o Rank Math
o Yoast SEO
o Schema Pro

🧪 3. Test It

Use:

 Schema Markup Validator


 Google Rich Results Test

Just paste your page URL or HTML and confirm everything is correct (no errors).

🔄 Optional: Automate JSON-LD for Every Product Page

If you have many products:

 Use your CMS or website backend to dynamically insert product data into the
schema.
 Example in JavaScript:

js
CopyEdit
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": "{{ product.title }}",
"image": "{{ product.image_url }}",
"description": "{{ product.description }}",
"sku": "{{ product.sku }}",
"offers": {
"@type": "Offer",
"price": "{{ product.price }}",
"priceCurrency": "INR",
"availability": "https://schema.org/InStock",
"url": "{{ product.url }}"
}
}
</script>

Custom JSON-LD for Product: Treasure Trove 1.0


html
CopyEdit
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Treasure Trove 1.0 – A collection of open-ended toys for 2+
months babies",
"image": [
"https://discoversaha.com/cdn/shop/files/Saha_Gift_Box.jpg" <!--
Update with exact image URL if needed -->
],
"description": "Treasure Trove 1.0 is a curated gift box of open-ended,
sensory-rich toys designed especially for babies aged 2+ months.",
"sku": "TT-001",
"brand": {
"@type": "Brand",
"name": "Saha"
},
"offers": {
"@type": "Offer",
"url": "https://discoversaha.com/products/gift-box-for-2-months-
babies",
"priceCurrency": "INR",
"price": "2500.00",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition"
}
}
</script>

✅ How to Add This to Shopify

Option 1: Manual (Recommended for Custom Setup)

1. From Shopify Admin, go to Online Store → Themes → Actions → Edit Code


2. Open:
o product.liquid or main-product.liquid (depending on your theme)
3. Paste the <script type="application/ld+json">...</script> code:
o Inside the <head> or just before </body>
o Use Shopify Liquid variables to dynamically fill values for other products

Option 2: Using an App

If you prefer not to touch code:

 Use apps like Smart SEO, JSON-LD for SEO by Ilana Davis, or Schema Plus
 These apps automatically generate and inject schema for all products

STRUCTURED DATA (Schema)

✅ What's Present

 Organization schema
 WebSite with SearchAction

❌ What's Missing

 Product schema (@type: Product) for each product (needed for rich snippets in
Google)
 Breadcrumb schema (@type: BreadcrumbList)
 Review/AggregateRating schema
 FAQ schema (can be used on pages like “Parents' Corner” or product FAQs)

📌 Fix: Add product-level JSON-LD via Shopify Liquid or use an app like JSON-LD for
SEO or Smart SEO.

📄 CONTENT QUALITY & DEPTH

✅ Strengths

 Great brand messaging (“Nurturing your child’s senses”)


 Product names and pricing are clear

❌ Content Gaps

 Low text content on home and collection pages


 Product pages are missing:
o Detailed descriptions (benefits, how to use, age relevance)
o Internal links to blog/educational content
o Keywords that parents would search (e.g., “Montessori toys”, “safe baby
gifts”)

📌 Fix: Add 150–300 words of unique, SEO-rich content to product and collection pages.

🏷️METADATA

❌ Common Issues

 Titles are short and often not keyword-rich


 Many pages have duplicate or empty meta descriptions
 Product meta titles don’t include target keywords like:
o “Toys for 2 month old”
o “Montessori toys India”
o “Eco-friendly baby gift box”

📌 Fix: Customize titles/descriptions per product/category using Shopify’s SEO editor or an


app like Smart SEO.

🌐 TECHNICAL SEO

✅ Good Signs

 HTTPS secured
 Mobile-friendly (Shopify themes generally are)
 Sitemap exists at: https://discoversaha.com/sitemap.xml

❌ Issues to Watch

 PageSpeed on mobile could be better (Shopify sites often load slow due to unused
JavaScript & heavy image use)
 Broken links: none found, but run regular checks using tools like Ahrefs, Screaming
Frog, or Semrush
 No robots.txt customization — blocks may prevent crawling of critical assets

📌 Fix: Optimize images, defer unused JS/CSS, compress assets, and consider Shopify
performance apps (e.g., TinyIMG)

📱 SOCIAL & OPEN GRAPH

✅ Present:

 Basic Open Graph (og:) and Twitter Card meta tags


❌ Could Improve:

 Missing product:price:amount and product:availability OG tags


 Image resolution on social shares can be inconsistent

📌 Fix: Customize OG tags per product using metafields or an SEO app.

🛒 ECOMMERCE-SPECIFIC SEO

❌ Shopify Limitation:

 No indexation of product variants (colors/sizes)


 Filtered category pages can’t be indexed by default

📌 Fix: Use canonical tags carefully and create dedicated landing pages for top combinations
(e.g., “Wooden Toys for 6-months-old”).

📚 CONTENT MARKETING

 Blog is missing: This is a big SEO opportunity


o Topics like: “How to choose toys by age?”, “Why open-ended toys matter?”,
“Safe wooden toys in India” can drive traffic

📌 Fix: Start a blog targeting long-tail keywords around parenting, gifting, toys, learning, etc.

🔑 RECOMMENDED NEXT STEPS


Task Priority How

Add product schema ⭐⭐⭐⭐ Manually via Liquid or app

Expand content on collections & products ⭐⭐⭐⭐ 150–300 words with keywords

Improve metadata (title, description) ⭐⭐⭐⭐ Use Smart SEO or edit in Shopify

Start a blog with keyword-focused articles ⭐⭐⭐ “Toys for X months” type topics

Optimize image size and lazy loading ⭐⭐⭐ Use TinyIMG or PageSpeed apps

Add Breadcrumb + FAQ schema ⭐⭐ Via Liquid or structured data apps

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