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The document is an Adaptive Teaching Guide for a lesson on Intellectual Property in the Creative Industries, outlining prerequisite knowledge and skills, assessment methods, and remediation activities. It includes multiple-choice questions to assess understanding of the World Intellectual Property Organization and copyright functions, as well as interactive group activities and case study analyses to deepen learning. The lesson aims to equip students with knowledge about intellectual property rights, their importance, and ethical practices in content creation.

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louella repollo
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4 views8 pages

Atg Group 1

The document is an Adaptive Teaching Guide for a lesson on Intellectual Property in the Creative Industries, outlining prerequisite knowledge and skills, assessment methods, and remediation activities. It includes multiple-choice questions to assess understanding of the World Intellectual Property Organization and copyright functions, as well as interactive group activities and case study analyses to deepen learning. The lesson aims to equip students with knowledge about intellectual property rights, their importance, and ethical practices in content creation.

Uploaded by

louella repollo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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]ADAPTIVE TEACHING GUIDE Template

MET # _____ Lesson # _____ (Name of the Lesson/topic) INTELLECTUAL PROPERTY IN THE CREATIVE INDUSTRIES

Prerequisite Content-knowledge:
● Role of World Intellectual Property Organization in creative industries
● Functions of Copyright, Related Rights and Industrial Property Rights in WIPO
● Copyright in digital content and online platforms
Prerequisite Skill:
● Identify the role of World Intellectual Property Organization in creative industries
● Explain the Copyright, Related Rights and Industrial Property Rights in WIPO
● Analyze how copyright is applied in digital content and online platforms

Prerequisites Assessment: (Describe the type and content of the Prerequisite Assessment and Use a separate sheet for the
copy of a full-blown assessment.)

Instructions: Multiple choices : Choose the correct answer based on the things you learn from the previous lesson

1. What is the primary role of the World Intellectual Property Organization (WIPO) in the creative industries?
A. To promote free use of all creative works globally
B. To regulate global art competitions
C. To protect and promote intellectual property rights internationally
D. To license music for online platforms
✅ Correct Answer: C

2. Which of the following is NOT a function of copyright under WIPO?


A. Protecting the original expression of ideas
B. Giving creators exclusive rights to reproduce their work
C. Controlling the price of artistic goods
D. Allowing authors to authorize or prohibit use of their work
✅ Correct Answer: C

3. What are "related rights" as defined by WIPO?


A. Rights of consumers to reuse content freely
B. Rights of performers, broadcasters, and producers related to copyrighted works
C. Rights of government officials to censor content
D. Rights of teachers to copy materials for free`
✅ Correct Answer: B

4. How does copyright apply to digital content and online platforms?


A. It no longer applies once content is uploaded online
B. It ensures creators automatically lose control over distribution
C. It protects digital works such as videos, music, blogs, and software from unauthorized use
D. It allows unlimited sharing of copyrighted material for educational purposes
✅ Correct Answer: C

5. What is an example of industrial property protected under WIPO?


A. A painting exhibited in a museum
B. A new song released on a streaming service
C. A logo used by a fashion brand
D. A poem written by a student
✅ Correct Answer: C

Pre-lesson Remediation Activity: (Describe the activities and Use a separate sheet for the copy of a full-blown
assessment.)

1. For Students with an Insufficient Level of Prerequisite Content-knowledge and/or Skill(s):


● Watch a video about the Role of World Intellectual Property Organization in creative industries and Answer the
questions:
Video Prompt: The Role of World Intellectual Property Organization in creative industries
Follow-up questions:
● Cite some examples of the World Intellectual Property Organization’s roles in creative industries?
● How can it affect our digital content and online platforms?
2. For Students with a Fairly Sufficient Level of Prerequisite Content-knowledge and/or Skill(s):
● Analyze the Given photo and identify the term being asked.
Four Pics one word:
Follow up questions:
● “Looking at the four images, how does intellectual property ownership affect the ability of creators to protect and
profit from their work in different creative industries?”

Introduction: Must include the following parts:


1. Time frame a student is expected to finish learning the lesson (and where to contact the teacher when concerns arise)
● Online and Distance (Online + Offline remote)
The learners may communicate with the teachers using Google Classroom or any other learning management system.
● Blended (Online + In-person On-campus)
The learners may communicate directly with the teacher during the face-to-face classes and utilize online platforms and
tools during online classes
2. The knowledge (RUA) the student is expected to gain from learning the topic/lesson
A. Define Intellectual Property Rights (IPRs) and key related terms: copyright, trademark, patent, design rights, and moral
rights.[R] (1 day)
B. Explain the purpose and importance of intellectual property rights in the field of the creative industries. [U] (
C. Design a marketing campaign that respects intellectual property rights. [A]
3. Context where the student is going to apply their learning (In what PAA/EFAA and personal use?)
EAA / PAA : Infographics
4. Overview of the Lesson
In this lesson, learners will explore the basics of Intellectual Property Rights (IPR) as outlined in Republic Act 8293, or the Intellectual
Property Code of the Philippines. They will understand key concepts such as trademarks, which protect brand names and logos; patents, which
safeguard inventions and innovations; and copyrights, which secure original works of authorship like books, music, and art—including the concept of
"Poor Man’s Copyright" and systems like ISSN, ISBN, DOI, and licensing for legal recognition and distribution. The lesson also covers trade secrets,
or confidential business information that gives a competitive edge, and the principle of fair use, which allows limited use of copyrighted materials
without permission under specific conditions. Lastly, learners will be introduced to the responsible and ethical use of generative AI, particularly in
relation to content creation and respecting intellectual property rights.

Student’s Experiential Learning: (Note: Use the Flexible Learning Activity Identified for the topic/lesson relative to the
General Enabling Teaching Strategy. Number of chunking of topics will be dependent on the teacher’s plan.)

Chunk 1: Exploring the Basics of Intellectual Property


Formative question: What are the key terminologies related to Intellectual Property rights?
Activity 1: Interactive Group Activity (can be adapted for individual or digital use)

Objective:
To define key intellectual property rights and identify real-world examples of each.

Instructions:

1. Preparation: Prepare cards or slides with the following:


○ Terms: Copyright, Trademark, Patent, Design Rights, Moral Rights
○ Definitions: Accurate definitions for each term (shuffled)
○ Examples: Real or fictional examples representing each type of IPR (e.g., a music album, a brand logo, a product
invention, a clothing design, an artist’s right to be credited)

2. Step-by-step Process:

○ Divide learners into small groups (or pairs).

○ Each group is given a set of shuffled cards containing the terms, definitions, and examples.

○ Their task is to match each IPR term with its correct definition and a relevant example.
○ After matching, each group will present one IPR type, explain their reasoning, and provide an original example
not included in the cards.

3. Wrap-up Discussion:

○ Discuss how these rights protect creators in the creative industries.

○ Optionally, extend by asking: “Which IPR is most relevant to your field or interests and why?”

Materials Needed:

● Printed or digital cards

● Whiteboard or digital presentation space

● Timer (optional for gamification)

Chunk 2: The Role of Intellectual Property Rights in the Creative Industries


Formative question: How do intellectual property rights support and protect creators in the creative industries?
Activity 2: Case Study Analysis

Divide students into four (4) groups and assign each group one of the case studies below (or provide a variety of case studies).

a. Copyright in Esports – How Isurus Stays Ahead of the Game


b. Case Studies - Intellectual Property Rights and the Dissemination of Research Tools in Molecular Biology - NCBI Bookshelf
c. Case-study-kleerex.pdf
d. Case Study 58 – Cancellation of a bad-faith trademark registration in the Philippines - European Commission
Groups should analyze their assigned case, focusing on:
● What type(s) of intellectual property are involved?
● How has the IP been protected (or not protected)?
● What are the consequences of the IP situation (positive or negative)?
● What could have been done differently to protect the IP?

Synthesis

RUA of a Student’s Learning:


From Idea to Ad: Protecting Creativity in Marketing (Prompting for Effortful Thinking/Drawing Attention to Meaning)
Learners design their own “Digital Campaign” poster, infographics, or Reels on facebook-style skit.
The output showcases:
Understanding of intellectual property rights and their importance in marketing, develop a marketing campaign concept that
emphasizes originality and legal integrity, and persuasive messaging that encourages ethical behavior in content creation and
branding.
Sample application scenario (ex: branding dilemma, music licensing)
Options:
• Reels on facebook-style skito (1–2 min)
• Digital Poster
• Infographic Campaign (for IG/Facebook post simulation)

Post-lesson Remediation Activity: (Describe the activity and use a separate sheet for the copy of a full-blown
activity.)

Audio-Visual Resources
Federallabs: Understanding Intellectual Property
https://youtu.be/UqZJPuyK9VY?feature=shared

CrashCourse: Introduction to IP: Crash Course Intellectual Property #1


https://youtu.be/RQOJgEA5e1k?feature=shared

Present a series of statements related to IPR. Students, in pairs, analyzes if each statement is a "Myth" or a "Fact" and provide a
brief explanation.

Example Statements:

“ IPRs limit the flow of ideas.”


“ IPRs are expensive and only for big businesses.”
“In much of the world, IP law is dynamic and ever-evolving.”
“IRs can be protected”
“You can stop or sue someone who infringes on your IP.”

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