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COMFED Sudha Internship Final Report

The report details an internship at COMFED (Sudha) focused on retail and marketing practices, highlighting tasks such as optimizing product displays, engaging with retailers, and collecting customer feedback. Strategies proposed include promotional campaigns, local branding efforts, and digital marketing enhancements. The experience provided valuable insights into retail management and marketing operations, aimed at improving brand visibility and customer engagement.

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46 views3 pages

COMFED Sudha Internship Final Report

The report details an internship at COMFED (Sudha) focused on retail and marketing practices, highlighting tasks such as optimizing product displays, engaging with retailers, and collecting customer feedback. Strategies proposed include promotional campaigns, local branding efforts, and digital marketing enhancements. The experience provided valuable insights into retail management and marketing operations, aimed at improving brand visibility and customer engagement.

Uploaded by

physcokoobra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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COMFED (Sudha) Retail & Marketing Internship Report

1. Introduction
This report summarizes my internship experience in the Retail and Marketing Department
at COMFED (Sudha). The aim of this internship was to understand field-level retail
practices, suggest marketing improvements, and contribute to brand visibility and customer
engagement efforts.

2. Daily Journal Summary


Daily tasks included visiting Sudha retail outlets, assisting in display arrangements,
collecting customer and retailer feedback, and identifying on-ground challenges. Activities
were recorded in a structured format using Excel for future reference.

3. Retail & Marketing Strategies

• Retail Display Optimization


Ensured Sudha products were well-placed and visible in refrigerators. Used promotional
materials like posters, stickers, and shelf branding to attract customer attention.

• Promotional Campaigns
Suggested offers such as 'Buy 5 Get 1 Free' and promoted seasonal campaigns. Encouraged
sampling to improve brand familiarity.

• Retailer Engagement
Proposed WhatsApp communication for updates, introduced reward systems, and built
strong retailer relationships.

• Customer Feedback Collection


Interacted with customers to gather feedback on product satisfaction, pricing, and
availability. Data used for strategy improvements.

• Cold Chain Monitoring


Ensured proper storage of dairy items. Noted refrigerator issues and proposed regular
maintenance checks.

• Competitor Analysis
Studied nearby outlets selling Amul/Mother Dairy, compared pricing and packaging, and
noted marketing techniques.

• Local Branding and Outreach


Proposed local advertising and event participation to strengthen brand presence.
• Data-Driven Marketing Reports
Created Excel dashboards to monitor product performance and customer preferences.

4. Case Study – Retail Outlet Visit


Outlet: Ganesh Dairy, Boring Road
Issue: Low visibility of Sudha sweets on shelf
Action Taken: Reorganized display, added posters
Result: Increased customer interest and awareness of seasonal sweets

5. Customer Persona
Name: Rina Devi
Age: 35
Location: Urban Patna
Buys: Milk (daily), Paneer (weekly), Ghee (festivals)
Needs: Affordable, fresh, easily available dairy products
Communication: In-store posters and word of mouth

6. Retailer Feedback Summary


Retailer: Kumar Kirana, Kankarbagh
Likes: Sudha curd sells well
Needs: Improved morning delivery timings

Retailer: Ganesh Dairy, Boring Road


Likes: Loyal customer base
Needs: Wants digital ordering system

7. Monthly Marketing Calendar


Week 1 – Visit 5 outlets and replace old posters
Week 2 – Conduct customer satisfaction survey
Week 3 – Organize retailer meeting and feedback session
Week 4 – Analyze survey data and suggest improvements

8. SWOT Analysis of Sudha (Retail)


Strengths:
- Trusted local brand
- Wide product distribution

Weaknesses:
- Limited digital presence
- Basic packaging designs

Opportunities:
- Growing urban market
- New flavored product lines
Threats:
- Rising competition from Amul, Mother Dairy
- Price sensitivity of customers

9. Digital Marketing Suggestions


- Create Instagram and Facebook pages to promote products and recipes
- Use QR codes on product packaging for feedback or discounts
- List Sudha outlets on Google Maps with business hours and photos

10. Conclusion
This internship has provided valuable hands-on experience in retail management and
marketing operations. The insights gained and suggestions made can contribute to Sudha’s
continued success in a competitive dairy market.

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