Jaipuria Institute of

Management,
Vineet Khand, Gomti Nagar
Lucknow – 226010

Academic Year 2023-24

Batch 2022-24
Trimester 4th
Programme PGDM
(PGDM / PGDM-FS / PGDM-RM)
Name of Course B2B Marketing
Section A
Name of Faculty Prof. Om Jee Gupta

Nature of Submission Group Assignment

(Group Assignment / Group Project
Report)
Topic of Group Assignment / Group Assignment on New Product Development
Project

Deadline for Submission 11 AM, 31st August

Group/ Learning Team Number -
Maximum Marks Allotted -

Tick on appropriate
We hereby declare that this project/assignment does not contain any AI generated
content (e.g. ChatGPT etc.)
I We hereby declare that this project/assignment has used AI generated content (e.g.
ChatGPT etc.) as supporting resource for the completion of project/assignment.
Contribution of Group/LT members in the Assignment/Project

Sl. Name & Enrollment Contribution Signature

No. Number of Student

1 Sambit Sotmon JL22PG173 100 Percent

2 Shashank Joshi JL22PG182 100 Percent
Satya Gupta JL22PG176 100 Percent
3

Date of receiving at PMC: Signature of PMC Staff:

Penalty [Marks to be deducted (if any)]:
GROUP ASSIGNMENT ON NEW PRODUCT IDEA

Idea: AI-Powered Sales Analytics Platform

We have developed an advanced analytics platform specifically for B2B sales teams. This
platform can leverage artificial intelligence and machine learning to analyze sales data,
customer behavior, and market trends. It will provide sales teams with valuable insights, such
as predictive lead scoring, personalized sales strategies, and recommendations for upselling
or cross-selling opportunities. The platform's AI capabilities will continually learn and adapt,
helping sales teams make more informed decisions and close deals more effectively.

New Product Development Cycle

1. Coming up with ideas:

 During brainstorming sessions, people from different areas, like marketing, sales,
development, and design, get together to come up with a lot of ideas.
 Figure out where the market is lacking and where customers are having problems that
an AI-Powered Sales Analytics Platform could help with.
 Look into how the GPT-3.5 language model could be used to give sales teams
insights, suggestions, and predictive analytics.

2. Research on the market:

 Do a lot of study on the sales analytics market, including how big it is, how fast it is
growing, and who the main competitors are.
 Look for chances in sales analytics by analysing trends and new technologies.
 Use surveys, interviews, and focus groups to get information about the problems sales
workers face that AI could help solve.

3. Developing the idea:

 Figure out what the platform's main value is and how it will help users solve
problems. This could mean giving information in real time, automating reporting, etc.
 Describe the features the platform will have, such as sales forecasts made by AI, trend
analysis, and information about competitors.
 Explain how people will use the platform, including how actions and information will
move.
 Make initial sketches or wireframes to see how the user interface will be laid out and
where AI-driven parts will go.

4. Assessing if it's possible:

 Figure out if integrating GPT-3.5 is actually possible by reading the documentation
for the OpenAI API and learning what it can and can't do.
 Look for possible problems, like the need for a lot of data preprocessing or problems
with integrating AI outputs into the platform smoothly.
 Figure out how much money and people the project will need, taking into account
possible failures and the learning curve that comes with working with AI technology.

5. Designing and making a prototype:

 Make detailed design documents that explain how the app will look, how users will
interact with it, and how it will be navigated.
 Use design software or prototyping tools to make interactive versions that show how
users will interact with AI-generated insights.
 Test these prototypes with a small group of people who might use them to get
comments on how easy they are to use and how well they communicate information.

6. Progress:

 Build the back-end technology that will collect, store, and process data from different
sources, such as CRM systems and sales databases.
 Add the OpenAI GPT-3.5 model using the API given, so that the platform can send
questions and get answers from AI.
 Make algorithms that process and analyse data, using AI-generated insights to
improve the analytics skills.

7. Checking:

 Run a set of tests to make sure that all of the features and functions work as they
should.
 Using known data and industry benchmarks, test the accuracy and usefulness of the
insights that AI gives you.
 Simulate a lot of users to find any performance problems and make the app as
responsive as possible.

8. Start:

 Make a marketing plan that includes the message, who the target group is, and how to
get the word out.
 Make user guides, tutorials, and other learning tools to help people use AI-driven
features in the best way possible.
 Give the platform to a small group of "early adopters" or "beta testers" to get useful
feedback and find any problems you might not have thought of.

9. Evaluation after the launch:

  Use tracking tools to track how users interact with your site, how they use it, and what
they think.
 Always check how accurate and useful the insights created by AI are, and if
necessary, change the model's parameters.
 Fix any bugs or problems that users have mentioned and set priorities for
improvements based on user needs and ideas.

10. Repeating and getting better:

 Put out regular changes with new features, improvements, and optimisations based on
what users say and how AI is getting better.
 Keep up with changes in AI technology that go beyond GPT-3.5 and look for ways to
use newer models or methods.
 Make changes to the user experience based on how users act, what they like, and how
the industry is changing.

Ideal Customer Profiles

1. Innovators:
 Among the innovators would be tech fans, data scientists, and people who study AI.
 They are excited to see how the AI powers of the platform can help improve sales
analytics.
 Innovators could make custom connections and try out different ways to use them.

2. Early Adopters:
 Sales teams that think ahead, companies that use data to make decisions, and
businesses with a lot of competition could be early adopters.
 They know that data-driven insights from AI can help them improve their sales
tactics.
 Early adopters are always looking for new ideas and are ready to put money into new
technology.

3. Early Majority:
 Medium-sized to large businesses from many different fields could be in this group.
 Before adopting the technology, they want to see proof that it works and is stable.
 This group would be influenced by success stories from early users and case studies
that show ROI that can be seen.

4. Late Majority:
 Small businesses and companies that have been around for a long time might be in the
late majority.
  They might use the platform to keep up with the competition, especially if their
friends are already using it.
 For a smooth transfer, they will probably need an easy-to-use interface and help.

5. Laggards:
 Laggards could be small businesses that don't use technology much or are in fields
that aren't changing quickly.
 They only use new technology when they have no other choice.
 They might need a lot of help and training to use the platform and get used to it.

Factors that affect diffusion

1. Perceived value: how well the AI-powered platform improves the accuracy, speed,
and decision-making of sales analytics.
2. Ease of Integration: How easy it is to connect the platform to current sales tools and
processes.
3. Education and Training: Having tools and training available to help users understand
the platform and use it to its fullest potential.
4. Industry-Specific Customization means that the platform can be changed to meet the
needs of a certain business.
5. Security and Privacy: Making sure that data is safe and that privacy rules are
followed.

Strategies for promoting diffusion.

1. Innovators: Use the advanced features of the AI-Powered Sales Analytics Platform that
take advantage of the GPT-3.5 model's language creation capabilities.
 Approach: Get involved with AI research groups by presenting papers and tutorials on
how to integrate GPT-3.5 into sales analytics workflows. Show how the tool can be
used to make personalised insights, forecasts, and scenario analyses.
 The goal is: Attend top AI conferences like NeurIPS, ICML, and ACL to meet
researchers and data scientists who want to push the limits of apps that use AI.

2. Early Adopters: Strategy: Show how AI-driven insights from the platform have led to
measurable sales growth and competitive benefits in the real world.
 Method: Work with a few companies in areas that use a lot of data, such as e-
commerce and finance. Use data visualisation to show how the platform's suggestions
helped increase conversion rates and income.
 The goal is: Sponsor industry-specific events like e-commerce expos or workshops on
financial technology to show that the platform is an important tool for people who
make decisions based on data.
3. Early Majority: Strategy: Talk about how the AI-Powered Sales Analytics Platform works
with other sales tools and how easy it is to integrate.
 Approach: Give API documentation and developer guides that show how businesses
can easily connect the platform to their CRM systems and use customer data to get
useful insights.
 To reach your target audience, go to enterprise technology conferences and talk about
how the platform can improve sales processes, making it a valuable tool for sales
teams in big companies.

4. Late Majority: Strategy: Address worries about the learning curve by providing a wide
range of tools for onboarding and training.
 The approach is to make video tutorials that show people step-by-step how to set up
the platform, ask questions of the AI model, and figure out what the results mean.
Offer training classes that are tailored to the needs of each business.
 [Targeting]: Work with well-known industry advice firms that help businesses make
the switch to new technologies. Position the AI platform as a strategic move.

5. Laggards: Strategy: Stress the role of the platform in staying competitive and getting up to
speed with industry trends.
 Method: Make case studies about businesses that were stuck before they started using
AI. Show how the platform gave their sales processes a new lease on life by revealing
secret trends and improving strategies.
 The goal is: Work with trade groups that serve more traditional industries, such as
manufacturing or local retail. Give these companies workshops or webinars to help
them understand how AI can change the way sales analytics are done.

Strategies for crossing segments:

o Content for Learning: Write detailed technical blog posts with code examples that show
how to integrate GPT-3.5 into the backend of the platform to make custom sales
suggestions.

o Free Trials: Give developers limited API access so they can try out the GPT-3.5 model
and see how it can help improve their sales data apps.

o Programmes for referrals: Create an API-based referral programme that pays users for
successfully integrating and implementing APIs. This will help spread the word about
your business.

o "Industry Partnerships": Work with well-known AI experts to prove that the AI-Powered
Sales Analytics Platform is good at coming up with useful information.
o Tailored Messaging: Create technical documentation and use case examples that match
each segment's specific needs and the potential of AI for their business.

o "Success Stories from Customers": Publish detailed technical case studies that show how
businesses in each segment added the AI-Powered Sales Analytics Platform to their
current tech stack to get a big return on investment.