Data Cloud

Data Cloud extra

extra questions
questions

Salesforce Certified Data Cloud Consultant

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60 of 60. Which solution provides an easy way to ingest Marketing Cloud subscriber
profile attributes into Data Cloud on a daily basis?

A.@ Autormation Studio and Profile APT

B. ) Marketing Cloud Connect AR

C. () Marketing Cloud Data Extension Data Stream
D_G Ernail Studio Starter Data Bundle

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Salesforce Certified Data Cloud Consultant

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50 of &0. Which two steps should a2 consultant take if 3 successfully configured Amazon 53 data stream fails to
refresh with a "NO FILE FOUMND" error message?

Choose 2 answers
[':] Check if the file existg in the specified bucket location.

Fi. D Check if the Amaron 53 data source is enabled in Data Cloud Setup.

. n Check if correct permissions are configured for the Data Cloud user.

D.j:l Check if correct permissions are configured for the S3 user

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 Salesforce Certified Data Cloud Consultant

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49 of 60. What does the Source Sequence reconciliation rule do in identity

resolution?

A G Includes data lrom sources where the data is most Dreguently ocoureing

B, Cj Identifics which individual records should be morged intoe o unificd profilc by setting a prionty for
specific data sourcos
C@ Sels the priority of specific data sources when building attributes in 8 unified profile, such az a first
or last namse
D.Cj Idcntifics which data sources should be uscd in the process of reconciliation by prioritizing the most
recontly updated data source

D Mark thiz iterm for later review.

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46 of 60. A consultant wants to ensure that every segment managed by multiple

brand teams adheres to the same set of exclusion criteria, that are updated on a
monthly basis.

What is the most efficient option to allow for this capability?

A. O Create a segrment and copy it for each brand.

B. @ Create a rcusable container block with common criteria.
C. O Create a nested segment.
D.O Create, publish, and deploy a data kit

O Mark this item for later review,

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 Salesforce Certified Data Cloud Consultant

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44 of 60. Cumulus Financial wants to segregate Salesforce CRM Account data based
on Country for its Data Cloud users.

What should the consultant do to accomplish this?

A. (D Use streaming transforms to filter out Account data based on Country and map to separate data
model objects accordingly.
B@ lise: the data spaces feature and apply filtering on the Account data lake object based on Country.

s O Use formula fields based on the Account Country field to filter incoming records.
D.(O Use Salesforce sharing rules on the Account object to filter and segregate records based on Country.

O Mark this item for Iater review.

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Salesforce Certified Data Cloud Consultant

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42 of 60. A customer has two Data Cloud orgs. A new configuration has been
completed and tested for an Amazon S3 data stream and its mappings in one of the
Data Cloud orgs.

What is recommended to package and promote this configuration to the customer's

second org?

AL o Usc the Salesforce CRM conncctor.

B. o Use the Metadata APL.
C@ Create o dats kit.

D.O Package as an AppECxchange application,

D Mark this item for later review.

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 Salesforce Certified Data Cloud Consultant

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24 of 60. A new user of Data Cloud only needs to be able to review individual rows of
ingested data and validate that it has been modeled successfully to its linked data
model object. The user will also need to make changes if required.

What is the minimum permission set neaded to accommodate this use case?

A D Data Clowd Admin

D@ Data Clowd Dara Awarc Spocialist

C. () Data Clowd User

D.O Crata Clowel Marketing Specialist

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Salesforce Certified Data Cloud Consultant

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26 of 60. During & privacy law discussion with a customer, the customer indicates they need to honor requests for
the right to be forgotten. The consultant determines that Consent APL will solve this business need.

Which two considerations should the consultant inform the customer about?

Choosc 2 answcers
A O Data delction requests are reprocessed at 30, 60, and 90 days.

B.@ Data deletion requests are submitted for Individual profiles.

Ce D Data deletion requests are processed within 1 howr.

D. Data deletion requests submitted to Data Cloud are passcd to all connected Salesforce
clouds.

D Mark this item tor Iater review.

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 Salesforce Certified Data Cloud Consultant

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of 60. A customer has a requirement to receive a notification whenever an activation fails for a particular segment.

Which feature should the consultant use to solution for this use case?

A, o Flow

8@ Activation alert

C.o Dashboard
D.O Report

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Salesforce Certified Data Cloud Consultant

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} of 60. How does Data Cloud ensure high availability and fault tolerance for customer data?

A, O By using a data center with robust backups

B. o By limiting data access to essential personnel

(= By distributing data across multiple regions and data centers

D.(O) By implementing automatic data recovery procedures

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. . of 60. Which statement about Data Cloud's Web and Mobile Application Connector is true?

A The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.

B. O A standard schema containing event, profile, and transaction data is created at the time the connector is configured.

C. O Any data streams ciated with the ctor will be automatically deleted upon deleting the app from Data Cloud Setup.

D.O The connector schema can be updated to delete an existing field.

D Mark this item for later review.

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 Salesforce Certified Data Cloud Consultant

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* of 60. The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice
within the last 24 hours. They want the information about these candidates to be available for segmentation in Data Cloud and the candidates
added to their recruiting system.

Which feature should a consultant recommend to achieve this goal?

n.@ Streaming insigh.

B.( Batch bata transform
c. O Streaming data transform
D.(D) Calculated insight

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Salesforce Certified Data Cloud Consultant

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' of 60. Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a
notification as soon as it detects volume outside a customer's normal range.

What should a consultant do to accommodate this request?

A@ Use a streaming Insight paired with a data action.

B. O Use streaming data transform with a flow.
Cs O Use streaming data transform combined with a data action.
D.O Use a calculated Insight paired with a flow.

D Mark this item for later review.

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Salesforce Certified Data Cloud Consultant

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J of 60. Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record.

Which two features should a consultant consider for this use case?

Choose 2 answers
A@ Uightning Web Components
B.O Query API
C. Profile API
D.() Data Action

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 Salesforce Certified Data Cloud Consultant

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36 of 60. Northern Irall Qutfitters wants to be able to calculate each customer's lifatime value (1 1V) but also
create breakdowns of the revenue sourced by website, maohile app, and retall channeis.

wWhat should a consultant use to address this use case in Data Cloud?

a o Nesled segiusmy
Metrics on metrics
O Streaming data transform
D.O Flow Orchestration

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Salesforce Certified Data Cloud Consultant

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32 of 60. A bank collects customer data for its loan applicants and high net worth customers. A customer
can be both a loan applicant and a high net worth customer, resulting in duplicate data.

How should a consultant ingest and map this data in Data Cloud?

AO Use 8 dates ransform Lo cunsolidate the dals into one DLO and then map it W the Individual and Contact Point Lmail OMOs,
8. (D Ingest the dats into two DLOs and map each W the Individual snd Contact Point Ermaill OMOs.
C.(O Ingest the data into two DLOs and then map to two custom DMOs,
0. Ingest the data into one DLO and then map to one custom DMO,

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 Salesforce Certified Drata Cloud Consultant

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245 of bl & user neads parmissions to access Data Cloud to create, manage, and activate segments.
Howewer, the usar should not he allowed to creabe reports or manage data sources.

Which permission set should the consultant assign?

n@ Crala Cloud Merkesting Specisfis

BTy Uata Choud Marksting Managsr
L'.D Data Cloud Data &ware Specialist
D.™ Data Cloud Usear

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Salesforce Certified Drata Cloud Consultant

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23 of 6. Which data model subject area defines the revenue or gquantity for an opportunity by produouct
familly?

ATy Sales Drgel

[, {_'j Enigadpsrris=nt
{} Feaducl

u@m:w

i Marlk this item for kxber rewlew.

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 Salesforce Certified Data Cloud Consultant

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19 of 60. A Data Cloud consultant Is working with data that Is clean and organized. However, the various
schemas refer to a person by multiple names — such as user, contact, and subscriber — and need a standard
manpping.

Which term describes the process of mapping these different schema points into a standard data model?

A.O transform
B.() Unify
C Harmonize
D. O Segment

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Salesforce Certified Data Cloud Consultant

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18 of 60. What does it mean to bulld a trust-based, first-party data asset?

A To treat seasitive data carefully and provins clear exchange of valus ftor dara
B. ¢ To obitain compeetitive data from reliabile sources through interviews, surveys, and polls
C.) To ensure opt-in consents are colfected o all email marketing as sequired by law
. e provide Lusted, frst-parly dats b e Usts Clood Matkatplace thet follovws ofl complisnue regulstions

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 Salesforce Certified Data Cloud Consultant

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A6 ol &0, & corsEulianl needs Do packages Dats Clowd Coampatseni= leom ooe arganizatici To adoalber

Wirdch bwo Dats Cloud comparanks showld tha consultant inclede o 2 datas kit o achiewve this goal?

Choose 2 gnywers
A, [) Caleulated insights
Jelenily sesolulion rulessis
<] Lrata muoafel olbjects
[ R - Segrmiemts

D Mark this item For IR0 reodls,

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Salesforce Certified Data Cloud Consultant

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10 of 60. A company wants to test its marketing campalgns with different target populations,

What should the consultant adjust In the Segment Canvas interface ta get different populations?

o Pupulation Miters and disecl stibutes

LD Segmentation Miters, direct sltributons, and tdals sourLes
l..'@ Direct sttributes, refated stinbutes, and poupulation fters
. birect sttributes and relsted sttributes

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2 of 60. Northern Trail Outfitters has the following customer data to ingest into Data
Cloud and use for segmentation.
1. Propensity to purchase .4
2. Has active membership
3. Work ermail address

Which data types should the consultant use when ingesting this data?

Al O Parceant, Numbear, Email

B. () Percent, Boolean, Email

C.° Number, Boolecan, Te
D.O Number, Text, URL

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9 of 60. Cumulus Financial offers both business and personal loans. Records in the
Contact DLO can be useful for both groups since Iindividual customers may have both
business and personal loans. However, for legal reasons, the two groups must be kept
separate.

How should Cumulus Financial solve this business requirement?

AL O Create two ldantity refolution rules In the same data space.

B. ° Use two data :paccA
C. O Duplicate the ContactjOLp.
D. (O Duplicate the Individupy/DMO.

4
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Salesforce Certified Data Cloud Consultant

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17 of 60. Which statement is true related to batch ingestions from Salesforce CRM?

The CRM conneactor’ nchronization times can be customized to up to |1 S5-Mminute Intervals,

0000

CRM data cannot/be manually refreshed and must wait for the next scheduled synchronization.
wWhen a columyfis added or rem d, the CRM connector performs a full refresh.
The CRM confiector perfor an incremental refresh when 600K or more deletion records are

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32 of 60. The Data Cloud admin at Northern Trail Outfitters (NTO) wants to be
proactively and immediately Informed via Slack and emall if any of the data streams
fall for any reason. If this happens, a case should also be triggered as part of NTO's
existing support and triage process, and reflected in its global monitoring dashboard.

What should a consultant recommend for these requirements?

A. () Salasforce flows
E.Q Data actions
<O Salesforce reports an
D. (O Data Cloud Query Editgr

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39 of 60. A company wants to include certain personalized fields in an email by
Including related attributes during the activation in Data Cloud. It notices that some
values, such as purchased product names, do not have consistent casing In Marketing
Cloud Engagement. For example, purchased product names appear as follows: Jacket,
jackel, shoes, SHOES. The company wanls Lo normalize all names Lo proper case and
replace any null values with a default value.

How should a consultant\ulfi)l this requirement within Data Cloud?

Al O Use formula fields wher QU at the datas stream level.

B. @ Create one batch data t at creates a new DLO.
C. () Create one batch data data straam.
D.() Create a streaming insipht with a gata action.

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44 of 60. A consultant want= to confirm the identity resolution they just set up.

Which Dwo features can the consultant use to validate the data on a unified profile?

Choose 2 answeanrs
":"-fl Data Explorsr

0. () Data Actfdgs
C.g Toentity Tt
DI___'| DuaEry
 A
24 of 60. Which statement Is true related to batch Ingestions from Salesforce CRM?

A.(O When a column is added or removea, the CRM connector performs a full refresh, ‘ \
B. (D) The CRM connector performs an incremental refresh when 600K or more deletion records are detected.
c O The CRM connector’s synchronization times can be customized to up to 15-minute intervals.
D. O CRM data cannot be manually refreshed and must wait for the next scheduled synchronization.

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26 of 60. When performing segmentation or activation, which time zone is used to publish and refresh data?

A.(O Time zone set by the Salesforce Data Cloud org

A
B.(D) Time zone
of the user creating
the activity A
<0 Time zone specified on the activity at the time of creation
D.O Time zone of the Data Cloud Admin user

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36 of 60. A consultant Is discussing the benefits of Data Cloud with a cust that has multiple disjointed data sources.

Which two functional areas should tha rancuirant hiohiqht in relation to managing customer data?

Choose 2 answers

BD
A.(0) Master Data Management
B. Data Harmonization B D
C.O Data Marketplace

o Unified Profiles

53 of 60. What is Data Cloud's primary value to customers?

A, O To create personalized campaigns Dy listening, understanding, and acting on customer behavior

B. O To connect all systems with a golden record

D
C.(D Tocreate a single source of truth for all anonymous data
0. o To provide a unified view of a customer and their related data

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58 of 60. A customer creates a large segment of customers that placed orders in the last 30 days, and adds related attributes from the ¢
to the activation. Upon checking the activation in Marketing Cloud, they notice it contains orders that are older than 30 days.

C
What should a consultant do to resolve this issue?

A.O use data graphs that contain only 30 days of data. C

B.O Apply
a data space filter to exclude orders older than 30 days.
G O Apply a filter to Purchase Order Date to exclude orders older than 30 days.
D. O Use SQL in Marketing Cloud Engagement to remove orders older than 30 days.

16 of 60. Where Is value suggestion for attrirites in segmentation enabled when creating the DMO?

A.@ Data Stream Setup

B. (D) Segment Setup

C
c.(Q oMo Properties tab

D.O Data Transformation

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 Salesforce Certified Data Cloud Consultant

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1 of 60. A customer creates a large segment of customers that placed orders in the last 30 days, and adds related attributes from the Sales
Order DMO to the activation. Upon checking the activation in Marketing Cloud, they notice it contains orders that are older than 30 days.

What should a consultant do to resolve this issue?

A, O Use data graphs that contain only 30

B. o Apply a filter to Purchase Order Date tojexclude opffers older than 30 days.
C. o Apply a data space filter to exclude ordqrs o days.
D. o Use SQL in Marketing Cloud Engagemerg to remove orglers older than 30 days.

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Salesforce Certified Data Cloud Consultant

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13 of 60. Where is value suggestion for attributes in segmentation enabled when creating the DMO?

A.@ DMO Properties tab

B. o Data Stream Setup
C O Data Transformation
D.O Segment Setup

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Salesforce Certified Data Cloud Consultant

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16 of 60. Cumulus Financial offers both business and personal loans. Records in the Contact DLO can be useful for both groups since individual
customers may have both business and personal loans. However, for legal reasons, the two groups must be kept separate.

How should Cumulus Financial solve this business requirement?

A.@ Duplicate the Contact DLO.

B. O Use two data spaces.
C. O Duplicate the Individual DMO.
D. O Create two identity resolution e data space.

Mark this item for later review.

 Salesforce Certified Data Cloud Consultant

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21 of 60. Northern Trail Outfitters has the following customer data to ingest into Data Cloud and use for segmentation.
1. Propensity to purchase
2. Has active membership
3. Work email address

Which data types should the consultant use when ingesting this data?

A.@ Percent, Boolean, Email

B. (O Number, Text, URL
G; O Percent, Number, Email
D.o Number, Boolean, Text

M Mark this item for later review.

Salesforce Certified Data Cloud Consultant

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27 of 60. The Data Cloud admin at Northern Trail Outfitters (NTO) wants to be proactively and immediately informed via Slack and email if any
of the data streams fail for any reason. If this happens, a case should also be triggered as part of NTO's existing support and triage process, and
reflected in its global monitoring dashboard.

What should a consultant recommend for these requirements?

A. o Salesforce flow:
B.@ Data Cloud Query Editor

C: o Salesforce reports pnd dashigbards

D.o Data actions

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Salesforce Certified Data Cloud Consultant

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29 of 60. What is Data Cloud's primary value to customers?

A To connect all systems with a golden redgord

B. o To create personalized campaigns by listgning, Woderstanding, and acting on customer behavior
C. O To create a single source of truth for all 3
D. O To provide a unified view of a customer 3

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 Salesforce Certified Data Cloud Consultant

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36 of 60. When performing segmentati r activation, which time zone is used to publish and refresh data?

A.@ Time zone of the Data Cloud Admin us

B. O Time zone set by the Salesforce Data C
(=7 o Time zone specified on the activity at th time of crgation
D. O Time zone of the user creating the activ

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Salesforce Certified Data Cloud Consultant

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43 of 60. A consultant wants to confirm the identity resolution they just set up.

Which two features can the consultant use to validate the data on a unified profile?

Choose 2 answers
A. Identity Resolution ! f Q
B. D Data Actions
C. Data Explorer
D.D Query API

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Salesforce Certified Data Cloud Consultant

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44 of 60. An organization wants to enable users with the ability to identify and select text attributes from a picklist of options.

Which Data Cloud feature should help with this use case?

A.@ Value suggestion

B. O Global picklists
C.O Data harmonization
D.O Transformation formulgds

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 Salesforce Certified Data Cloud Consultant

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50 of 60. Which statement is true related to batch ingestions from Salesforce CRM?

A.@ When a column is added or removed, the CRM connector pe s a full refresh.

B. O CRM data cannot be manually refreshed and must for the next scheduled synchronization.
(=7 o The CRM connector performs an incremental refgfsh when 600K or more deletion records are detected.
D. o The CRM connector's synchronization times car{be customized to up to 15-ginute intervals.

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60 of 60.
Northern Trail Qutfitters asks its consultant to extract the runner profiles and activity logs from its Track My Run mobile app and load them
into Data Cloud. The marketing department also indicates that they need the last 90 days of historical data and want all new and updated data
as it becomes available on a go-forward basis.

As best practice, which sequence of actions should the consultant use to implement this request?

A. o Use bulk ingestion to first load the last 90 days of data, and ghiuently use bulk ingestion to synchronize the future data as it becomes available.
B.@ Use bulk ingestion to first load the last 90 days of data, and therj usg treaming ingestion to synchronize future data as it becomes available.
G, O Use streaming ingestion to first load the last 90 days of data, an{ bsequently use streaming ingestion synchronize future data as it becomes available.
D. o Use streaming ingestion to first load the last 90 days of data, anfl then use blilk ingestion to synchronize future data as it becomes available.