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Blogging is a powerful tool for establishing authority and building trust with an audience, offering a cost-effective way to share expertise and attract search engine traffic. Consistent blogging can lead to a growing email list and opportunities for monetization through services and courses. Additionally, incorporating research, links, calls to action, and sharing strategies can enhance reader engagement and improve SEO performance.

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4 views2 pages

Untitled Design

Blogging is a powerful tool for establishing authority and building trust with an audience, offering a cost-effective way to share expertise and attract search engine traffic. Consistent blogging can lead to a growing email list and opportunities for monetization through services and courses. Additionally, incorporating research, links, calls to action, and sharing strategies can enhance reader engagement and improve SEO performance.

Uploaded by

kirubenp55
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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4. Blogging establishes your authority.

It is an excellent way for you to establish a reputa


build trust over time.
5. Blogging is cost effective at building your expertise. The cost of running a blog is negl
compared to the potential return.
6. What if part of your strategy is to educate others to improve something or to help them
decision. Blogging consistently about these topics will set you apart from competitor
not blog. This is self-evident. The consistent blogger has to have the advantage.
7. Plus by blogging consistently on the relevant topic your regularly updated blog is
getting good love from search engines. This helps people find your blog when they
search for this valuable information. Your keywords are in the articles so you come
upYour
8. in search
articles
. are shared on social media and re-shared very easily. Someone interest
topics will at some point visit your blog. They may then subscribe to your newsletter t
9. By building trust over time you will become first in line for a sale when somebody need
you have.
10. Your growing email list is your property. You have this list because people have truste
an expert who gives them good content. Social media cannot do this for you
alone. If someone likes you social posts and clicks to your website only to find it
missing good content they will leave you empty handed. They came looking for
more, but found only window dressing. Your blog can fix this.
11. You can monetize your blog too by offering your own services, courses and value prod
you develop. This does not mean affiliate links and hosting adverts. It means coming
your unique service that people will gladly pay for.

That is my argument for blogs. They work and I can prove it. Simply checking my web
can see, for instance, that an article I wrote in 2014 has received over six hundred views in
2016. This article happens to be a great lead magnet for new subscribers who want to take
painting course. That old article is doing great work for me. Is that not amazing? Does a tw
post on Facebook or Instagram keep working for you? I don’t think so. The long shelf life o
articles is one of the reasons why you can recycle content, update it and rework it into oth

Do Your Research
Remember all those research sites like Google Trends and Google Keyword Planner?
research with related websites, blogs and on social media will provide many ideas for you
way we speak. We can be too formal. Writing like we are doing the term assignment.
of this mind shift so that you can rescue the article. Also check your writing with Hem
App. Avoid overly long sentences. Passive voice and too many adverbs, for example
avoided. (wrong) Avoid passive voice and too many adverbs. (better)

9. Links: Include links in the body of your text. Internal links to other articles or pages on
website encourage further time on your site. Links to external sources also help to en
reader’s experience. If other friendly bloggers link to your articles your SEO score wil
too. It all adds up over time.

10. Call to action:A call to action such as an invitation to join your list, read another article
up an offer are examples of ways you can encourage your reader to act positively. If y
are more likely to oblige.

11. CommentsAllow
: for comments. Use a Facebook plugin system if possible. This encou
comments due to familiarity with the social network. It also identifies the commente
chance of trolling. Some blogs lend themselves to more comments than others due t
of the subject. Debate and controversy for instance will always get more comments.
tactic may be to encourage shares.

12. Sharing:Publish the article. Share it via a service like Buffer. You could schedule one o
day with Facebook and three tweets. The latter service can handle multiple posts ove
Facebook fans may prefer only once a day. Buffer lets you select frequency of shares

13. Images:As mentioned make sure your image is strong, big and relevant. Use a Pin-it
encourage pinning. More on knockout images later.

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