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BBE Research Methodology Syllabus

The DSE - 22 Research Methodology course aims to provide an overview of both quantitative and qualitative research methods, enabling students to conduct literature reviews and statistical analyses. Key learning outcomes include understanding research roles, sampling methods, research ethics, and performing data analysis. The course consists of four units covering research definitions, data collection, data processing, and additional research topics, with assessments including theory and practical examinations.

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34 views3 pages

BBE Research Methodology Syllabus

The DSE - 22 Research Methodology course aims to provide an overview of both quantitative and qualitative research methods, enabling students to conduct literature reviews and statistical analyses. Key learning outcomes include understanding research roles, sampling methods, research ethics, and performing data analysis. The course consists of four units covering research definitions, data collection, data processing, and additional research topics, with assessments including theory and practical examinations.

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DSE - 22: Research Methodology

Pre-Requisites: Basics Econometrics and Statistics

Course Objectives

The course shall provide an overview of research methodology. It shall introduce students to
basic concepts of quantitative and qualitative research methods. This paper will equip the
students to access data using scholarly database, conduct systematic literature review and run
statistical analysis to do inferential analysis.

Learning Outcomes

After the completion of the course, the students will be able to

 Assess the roles of the researcher and the informant in the research process and be in a
position to apply qualitative and quantitative research methodology.
 Perform literature reviews using print and online databases
 Learn about the various formats for citations of materials
 Describe sampling methods, measurement scales and instruments, and their appropriate
uses
 Learn the rationale for research ethics
 Provide understanding of appropriate statistical techniques for summarizing and
displaying business and economic data.
 Perform the basic qualitative and quantitative data analysis in a clear concise and
understandable manner with an in-depth, faster and accurate univariate, bivariate and
multivariate data analysis.

Course Structure
Unit 1: Research and Research Methodology (3 weeks)

Research- Definition, characteristics, Objectives. Types of Research- Quantitative Vs Qualitative;


Descriptive, Exploratory and Causal. Research Methodology- Research Process, Formulating the
Research Problem, Research Questions. Hypothesis-Formulation of Hypothesis, Role of
Hypothesis, tests of Hypothesis and Errors in hypothesis testing. Research Design-importance and
types, features for a good research design. Concept of Population and Sample, Sampling Design-
Probability and non-probability Sampling techniques, Sample Size and sampling Error.

Unit 2: Data Understanding and Collection (4 weeks)

Data types - Nominal, Ordinal, Interval and Scale

Primary and Secondary Data- advantages and disadvantages. Primary Data Collection:
Observation method, Interview method, Questionnaires-prerequisites and designing, Case Study
method

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Scales-Understanding, Construction and Application (Graphic Rating, Likert scale, paired
comparison, ranking, constant sum, semantic differential scale). Secondary sources of data-
previous empirical studies, NSSO, CSO, RBI, World Bank,

Unit 3: Processing and Analysis of Data (6 weeks)

Data recording, conducting univariate and bi-variate analysis-using-descriptives, Cross-tabs-chi-


square tests of independence, goodness of fit, One Sample t-test, Independent Sample t-test, Paired
Sample t-test, (Assumptions Testing and Inferential Analysis ANOVA, Repeated measure
ANOVA, MANOVA.

PCA, Cluster analysis, Factor Analysis, Discriminant analysis.

Unit 4: Additional Topics in Research (2 weeks)

Review of Literature-techniques, do’s and don’ts of conducting literature survey, citation,


referencing styles, ethics in research

References:
Essential

1. Donald R Cooper & Pamela S Schindler, “Business Research Methods”, Mc Graw Hill

2. Business Research Methods – Alan Bryman & Emma Bell, Oxford University Press.

3. Ranjit Kumar, “Research Methodology: A Step-by- Step Guide for Beginners” Sage

4. Joseph F. Hair, Jr. William C. Black, Barry J. Babin, Rolph E. Anderson,” Multivariate Data
Analysis, Seventh Edition-Pearson’s New International Edition

Additional

1. Amir D Aczel, “Complete Business Statistics”, McGraw Hill Education.

2. Naresh K. Malhotra, “Marketing Research: An Applied Orientation” PHI

3. Field, Andy, “Discovering Statistics using IBM SPSS Statistics”, 5th Edition,
SAGE.

Teaching - Learning Process

2 Theory + 2 Practical

Assessment Method

Total: 100 marks


Theory Examination: 50 marks
Practical Examination: 25 marks
Internal Assessment: Attendance, Group project (Primary or Secondary Data analysis/report
writing/literature survey): 25 marks

Page 112
Keywords

Hypothesis Testing, primary data, ANOVA, chi-square test,

Page 113

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