Power BI Desktop

Team 16| 0505 | SLU

Team 16| 0505 | SLU DVT DVT

 Power BI Desktop

Total Number of Clicks by Campaign Name

4K

3K
Sum of Clicks

2K

1K

0K

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Campaign Name
 Click-Through Rate (CTRPower
in %) by Campaign Name
BI Desktop

SHU_Students (Nigeria) 29.6

SHU_Students (USA) 26.8

SHU3_ (Students Apart from India and US) 17.8

SHU_Students (Canada) 16.5

SHU_Students(Australia) 13.1
Campaign Name

SHU_6 (Educators and Principals) 10.9

SHU_Students(UK) 10.9

SHU_Students(Ghana) 10.1

SHU_Students (India) 8.6

SHU_Students(UAE) 7.9

SHU_Students(Nepal) 6.7

0 5 10 15 20 25 30 35
Sum of Click-Through Rate (CTR in %)
 Impressions by Campaign Name
Power BI Desktop

1%
1.47%1.23%
2.99%

7.07% 23.22%

Campaign Name
SHU3_ (Students Apart from India and US)
1.41%
SHU_Students(Nepal)
10% SHU_6 (Educators and Principals)
SHU_Students (India)
SHU_Students (Nigeria)
SHU_Students(Ghana)
SHU_Students(UAE)
SHU_Students (Canada)
12.85% SHU_Students(UK)
SHU_Students(Australia)
22.5%
SHU_Students (USA)

16.26%
 Power BI Desktop

Sum of Impressions by Age

140K

120K

100K
s n oi s s e r p mI f o m u S

80K

60K

40K

20K

0K
18-24 13-17 25-34 35-44 45-54 55-64
Age
 Amount Spent in INR by Campaign Name
Power BI Desktop

SHU_6 (Educators and Principals) SHU_Students(Nepal) SHU_Students (Canada) SHU_Students (USA) SHU_Students(UAE)

SHU_Students (India)

SHU_Students(UK) SHU_Students(Ghana)

SHU3_ (Students Apart from India and US)

SHU_Students (Nigeria)

SHU_Students(Australia)
 Reach by Campaign
Power BI Desktop Name

3K (1.69%)
4K (1.93%)
7K (3.88%)

46K (24.62%)

15K (7.95%)
Campaign Name
SHU3_ (Students Apart from India and US)
SHU_Students (India)
SHU_Students(Nepal)
SHU_6 (Educators and Principals)
22K (11.61%) SHU_Students (Nigeria)
SHU_Students(Ghana)
SHU_Students(UAE)
SHU_Students(UK)
SHU_Students (Canada)
32K (16.85%) SHU_Students(Australia)
SHU_Students (USA)
24K (12.66%)

30K (15.71%)
 Sum of AmountPower
Spent in INR by Audience
BI Desktop

10K

8K
R NI ni t n e p S t n u o m A f o m u S

6K

4K

2K

0K
Students Educators and Principals
Audience
 Power BI Desktop

5.14
Average of Unique Click-Through Rate (Unique CTR in
5257
Sum of Unique Link Clicks (ULC)
9504
Sum of Unique Clicks
%)

189K
Sum of Reach
290K
Sum of Impressions
158.88
Sum of Click-Through Rate (CTR in
%)

252.14
Sum of Cost per Result (CPR)
104.82
Sum of Cost Per Click (CPC)
12K
Sum of Clicks
 Clicks by Geography OR Country
Power BI Desktop

100%

Group 2 (Australia, Canada, United Kingdom, Ghana, Niger, … 3743

Nigeria 2765

Nepal 1420

India 1400

Group 1 (Australia, Canada, United Kingdom, Ghana, Nigeria,… 1218

Ghana 648

UAE 242

USA 178

Canada 171

UK 121

Australia 119

3.2%
 Campaign Performance
Power BI Analysis
Desktop and Recommendation Report
Subject: Streamlining Facebook Ad Campaigns Based on Reach and Cost Efficiency

Overview:

The Marketing team has collected data from Facebook ad campaigns conducted for the Superhero U event by GlobalShala. These ads targeted two primary audiences: "students" and "educators and principals."
The campaign used basic image ads (also known as "Link Click" ads) and measured performance through metrics like reach, clicks, impressions, cost per click (CPC), click-through rate (CTR), and amount spent. The
objective of this report is to analyze performance and recommend which campaigns to discontinue in order to reduce costs and improve efficiency.
Key Observations:

1. SHU_6 (Educators and Principals)

• Despite being among the most expensive campaigns, the reach is relatively low.

• The campaign is not yielding proportional engagement, indicating weak return on investment.

2.SHU_Students (USA)

• Investment is substantial, but the reach is significantly low.

• The cost per engagement is high, making this segment inefficient.

3.SHU_Students (Australia)

• Follows a similar pattern to the USA group with low reach and moderate CTR.

• Not cost-justified considering the campaign spend.

4.SHU3_ (Students apart from India and US)

• Shows the highest reach among all student groups.

• Campaign spend is justified due to high engagement and visibility.

5.SHU_Students (India)

• Performs well in terms of reach and cost balance.

• High visibility and interaction at a reasonable budget.

6.Other Regions (Nepal, Ghana, Nigeria, UAE) Power BI Desktop

• These campaigns show a healthy balance of moderate spend and high reach.

• They appear to be well-optimized for their cost.

Conclusion & Recommendations:

To improve campaign effectiveness and reduce unnecessary expenditure, the following changes are recommended:

• Discontinue:

• SHU_6 (Educators and Principals)

• SHU_Students (USA)

• SHU_Students (Australia)

These campaigns are under-delivering in terms of reach relative to cost and should be considered for removal.

• Continue/Prioritize:

• SHU3_ (Students excluding India and US)

• SHU_Students (India)

• SHU_Students (Nepal, Ghana, Nigeria, UAE)

•
•

These segments demonstrate better engagement and cost-efficiency, making them more suitable for future targeting.