Power BI Desktop

Team 16| 0505 | SLU

Team 16| 0505 | SLU DVT DVT

 Power BI Desktop

Total Number of Clicks by Campaign Name

4K

3K
Sum of Clicks

2K

1K

0K

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Campaign Name
 Click-Through Rate (CTRPower
in %) by Campaign Name
BI Desktop

SHU_Students (Nigeria) 29.6

SHU_Students (USA) 26.8

SHU3_ (Students Apart from India and US) 17.8

SHU_Students (Canada) 16.5

SHU_Students(Australia) 13.1
Campaign Name

SHU_6 (Educators and Principals) 10.9

SHU_Students(UK) 10.9

SHU_Students(Ghana) 10.1

SHU_Students (India) 8.6

SHU_Students(UAE) 7.9

SHU_Students(Nepal) 6.7

0 5 10 15 20 25 30 35
Sum of Click-Through Rate (CTR in %)
 Impressions by Campaign Name
Power BI Desktop

1%
1.47%1.23%
2.99%

7.07% 23.22%

Campaign Name
SHU3_ (Students Apart from India and US)
1.41%
SHU_Students(Nepal)
10% SHU_6 (Educators and Principals)
SHU_Students (India)
SHU_Students (Nigeria)
SHU_Students(Ghana)
SHU_Students(UAE)
SHU_Students (Canada)
12.85% SHU_Students(UK)
SHU_Students(Australia)
22.5%
SHU_Students (USA)

16.26%
 Power BI Desktop

Sum of Impressions by Age

140K

120K

100K
s n oi s s e r p mI f o m u S

80K

60K

40K

20K

0K
18-24 13-17 25-34 35-44 45-54 55-64
Age
 Amount Spent in INR by Campaign Name
Power BI Desktop

SHU_6 (Educators and Principals) SHU_Students(Nepal) SHU_Students (Canada) SHU_Students (USA) SHU_Students(UAE)

SHU_Students (India)

SHU_Students(UK) SHU_Students(Ghana)

SHU3_ (Students Apart from India and US)

SHU_Students (Nigeria)

SHU_Students(Australia)
 Reach by Campaign
Power BI Desktop Name

3K (1.69%)
4K (1.93%)
7K (3.88%)

46K (24.62%)

15K (7.95%)
Campaign Name
SHU3_ (Students Apart from India and US)
SHU_Students (India)
SHU_Students(Nepal)
SHU_6 (Educators and Principals)
22K (11.61%) SHU_Students (Nigeria)
SHU_Students(Ghana)
SHU_Students(UAE)
SHU_Students(UK)
SHU_Students (Canada)
32K (16.85%) SHU_Students(Australia)
SHU_Students (USA)
24K (12.66%)

30K (15.71%)
 Sum of AmountPower
Spent in INR by Audience
BI Desktop

10K

8K
R NI ni t n e p S t n u o m A f o m u S

6K

4K

2K

0K
Students Educators and Principals
Audience
 Power BI Desktop

5.14
Average of Unique Click-Through Rate (Unique CTR in
5257
Sum of Unique Link Clicks (ULC)
9504
Sum of Unique Clicks
%)

189K
Sum of Reach
290K
Sum of Impressions
158.88
Sum of Click-Through Rate (CTR in
%)

252.14
Sum of Cost per Result (CPR)
104.82
Sum of Cost Per Click (CPC)
12K
Sum of Clicks
 Clicks by Geography OR Country
Power BI Desktop

100%

Group 2 (Australia, Canada, United Kingdom, Ghana, Niger, … 3743

Nigeria 2765

Nepal 1420

India 1400

Group 1 (Australia, Canada, United Kingdom, Ghana, Nigeria,… 1218

Ghana 648

UAE 242

USA 178

Canada 171

UK 121

Australia 119

3.2%