Final Report
Final Report
in
Data analytics using python programming
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Acknowledgment
I extend my sincere gratitude to Mrs. Fathima Afroz, Technical Director of iPEC Solutions
Pvt. Ltd., for providing me with the opportunity to undertake this internship within the
organization. Her support and guidance have been invaluable in shaping my learning
experience.
I am deeply thankful to Mr. Shivanandan V, Managing Director, for the resources and
facilities provided, which enabled me to successfully complete this internship.
I also appreciate the internship project assignment and providing domain for my project, for
the insightful guidance and encouragement of Ms. Alisha, from the Training Division, whose
support was instrumental in helping me navigate my assigned responsibilities.
I sincerely appreciate the guidance of my mentor, Suman S, whose expertise, valuable
insights, and continuous encouragement played a crucial role in enhancing my understanding
of data analytics. Their mentorship greatly contributed to my technical and professional
growth throughout the internship.
A special note of thanks to Mr. Umaze Khan, Training Division Coordinator, for his
continuous support and valuable advice throughout my internship at iPEC Solutions Pvt.
Ltd.
Finally, I am grateful to my colleagues and team members at iPEC Solutions Pvt. Ltd. for
their collaboration, patience, and willingness to share their knowledge. Their support created
a positive and enriching work environment, making this experience both educational and
enjoyable.
Intern Full name :Aishwarya.R
Signature :
Date :01/03/2025
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Index
1. Introduction
1.1 Objective of the Internship
1.2 Scope of the Project
1.3 Overview of Data Analytics
1.4 About Python Programming
1.5 Importance of Python in Data Analytics
2. Organization Profile
2.1 About the Organization
2.2 Mission and Vision
2.3 Role of Data Analytics in the Organization
4. Project Description
4.1 Problem Statement
4.2 Objectives of the Project
4.3 Research Methodology
4.3.1 Understanding of Data
4.3.2 Framing of Analysis Questions
4.4 Exploratory Data Analysis (EDA)
4.4.1 Finding the answers for Analysis Questions and Coding
4.4.2 Selection of a suitable plot
8. References
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CHAPTER-1
INTRODUCTION
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Object-oriented paradigm:
Supports object-oriented programming principles like classes, inheritance,
polymorphism, allowing for structured code organization.
Interpreted language:
Code is executed directly without the need for explicit compilation, enabling rapid development and
testing.
Dynamic typing:
Variables don't require explicit data type declaration, providing flexibility during development.
2. Extensive support libraries: Python boasts extensive support libraries like NumPy for numerical
calculations and Pandas for data analytics, making it suitable for scientific and data-related
applications.
3. Open source and large active community base: Python is open source, and it has a large and
active community that contributes to its development and provides support.
4. Versatile, easy to read, learn, and write: Python is known for its simplicity and readability,
making it an excellent choice for both beginners and experienced programmers.
5. User-friendly data structures: Python offers intuitive and easy-to-use data structures, simplifying
data manipulation and management.
6. High-level language: Python is a high-level language that abstracts low-level details, making it more
user-friendly.
7. Dynamically typed language: Python is dynamically typed, meaning you don’t need to declare
data types explicitly, making it flexible but still reliable.
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1. Performance: Python is an interpreted language, which means that it can be slower than
compiled languages like C or Java. This can be an issue for performance-intensive tasks.
2. Global Interpreter Lock: The Global Interpreter Lock (GIL) is a mechanism in Python that
prevents multiple threads from executing Python code at once. This can limit the parallelism and
concurrency of some applications.
3. Memory consumption: Python can consume a lot of memory, especially when working with
large datasets or running complex algorithms.
4. Dynamically typed: Python is a dynamically typed language, which means that the types of
variables can change at runtime. This can make it more difficult to catch errors and can lead to
bugs.
5. Packaging and versioning: Python has a large number of packages and libraries, which can
sometimes lead to versioning issues and package conflicts.
Applications:
1. GUI-based desktop applications: Python is used to develop graphical user interface (GUI)
applications.
3. Web frameworks and applications: Popular web frameworks like Django and Flask are built
using Python.
4. Enterprise and business applications: Python is used for various business applications,
including data analysis and automation.
5. Operating systems: Python is used in the development of operating systems and system tools.
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Guido van Rossum first released Python on February 20, 1991. Python was developed in the
Netherlands as a hobby project by van Rossum, a Dutch programmer.
2. Why Python?
Python works on different platforms (Windows, Mac, Linux, Raspberry Pi, etc). Python has a simple
syntax similar to the English language.
It's used in many fields, including data science, web development, and automation.
Why Python is popular
Easy to learn: Python's simple syntax makes it easy to understand and learn.
Versatile: Python is used in many fields, including data science, web development, and automation
Active community: Python has a large and supportive community of users.
Data science: Python has many libraries for data processing, including Pandas and NumPy.
Web development: Python is used for web development and can create complex applications
with readable syntax.
Automation: Python's extensive libraries and modules make it easy to write automation scripts.
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The Zen of Python is a set of 19 guiding principles for writing Python programs. It emphasizes
writing clear, readable code, and encourages simplicity and minimalism.
“Zen of Python” is a guide to Python design principles. It consists of 19 design principles and it
is written by an American software developer Tim Peters. This is also by far the only ‘official’
Easter egg that is stated as an ‘Easter egg’ in Python Developer’s Guide.
Even while simplicity is ideal, there are situations in which complexity is required to properly
address an issue. Simple, intelligible solutions are preferable to complex ones that contain needless
details.
Readability counts:
One of the main objectives of Python is readability. Since code is read more often than it is created,
it should be simple enough for others to comprehend (as well as for you to understand in the
future). The usage of distinct variable names, comments, and standardized formatting are all
motivated by this idea.
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Ambiguity can result in mistakes and confusion. Code that is unclear should be made clear rather
being left up to interpretation. Code that is explicit and clear is easier to maintain and more
dependable.
There should be one-- and preferably only one --obvious way to do it:
Python Favors clear, unambiguous methods for completing tasks. This makes the language more
predictable and less confusing. When there are several ways to accomplish the same objective, the
easiest and most obvious approach need to be chosen.
Although that way may not be obvious at first unless you're Dutch:
This is a light-hearted homage to Guido van Rossum, the Dutchman who invented Python. It
concedes that those who are acquainted with Python's development and history may understand
some of its design decisions better.
5. Applications of Python
Python being so popular and so technologically advanced has multiple use cases and has real-life
applications. Some of the most common Python applications which are very common are discussed
below.
a. Web Development
Developers prefer Python for web Development, due to its easy and feature-rich
framework. They can create Dynamic websites with the best user experience using Python
frameworks. Some of the frameworks are -Django, for Backend development and Flask, for
Frontend development. Most internet companies, today are using Python framework as
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their core technology, because this is not only easy to implement but is highly scalable and
efficient.
b. Data Science
Data scientists can build powerful AI models using Python snippets. Due to its easily
understandable feature, it allows developers to write complex algorithms. Data Science is
used to create models and neural networks which can learn like human brains but are much
faster than a single brain
d. CAD
You can also use Python to work on CAD (computer-aided designs) designs, to create 2D
and 3D models digitally. There is dedicated CAD software available in the market, but you
can also develop CAD applications using Python also. You can develop a Python-based CAD
application according to your customizability and complexity, depending on your project.
6. Popularity of python:-
Python is a very popular programming language that's used for many tasks, including web
development, data science, and machine learning. It's considered easy to learn and has a syntax
that's close to English.
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7. Python Trends?
Python is a popular programming language that is used in many areas, including artificial
intelligence, machine learning, web development, and data science. Some trends in Python
include:
Artificial intelligence
Python is a top choice for AI development because of its simple syntax and ability to handle
essential procedures.
Machine learning
Python is becoming more popular for machine learning projects because of its wide range of
features.
Web development
Python is a preferred choice for web development because of its accessibility, open-source nature,
and adaptability.
Data visualization
Python has powerful data visualization tools, including libraries like Matplotlib, Seaborn, and Plotly.
Quantum computing, blockchain, and IoT
Python is being adopted in emerging technologies like quantum computing, blockchain, and IoT.
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8. Python Libraries?
Python has a vast ecosystem of libraries that cater to various needs. Here are some of the most
commonly used ones, categorized by their functionality:
Pandas: For data manipulation and analysis, especially with tabular data (e.g., CSVs).
Matplotlib: For creating static, animated, and interactive visualizations.
Seaborn: A statistical data visualization library built on top of Matplotlib.
SciPy: For scientific computing tasks, such as optimization, integration, and linear algebra.
Scikit-learn: A machine learning library that provides simple and efficient tools for data analysis
and modeling.
Web Development
Django: A high-level Python web framework for building robust and scalable web applications.
Flask: A lightweight web framework for creating simple and flexible web apps.
FastAPI: A modern, fast web framework for building APIs with Python 3.7+ based on standard
Python type hints.
Web Scraping
BeautifulSoup: For parsing HTML and XML documents and extracting data
Scrapy: A web crawling and scraping framework for large-scale web scraping
Selenium: For automating web browsers and performing browser-based tasks.
Database Interaction
SQL Alchemy: A SQL toolkit and Object-Relational Mapping (ORM) library.
SQLite3: A built-in library for interacting with SQLite databases.
Peewee: A lightweight ORM for interacting with databases.
GUI Development
Tkinter: The standard Python interface to the Tk GUI toolkit.
PyQt: For creating cross-platform desktop applications with a rich set of UI elements.
Kivy: A Python library for developing multitouch applications.
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Networking
socket: For low-level networking interface.
requests: A simple, elegant HTTP library for interacting with APIs and web services.
asyncio: For asynchronous programming and building concurrent I/O-bound applications.
Google
Google is a well-known digital company worldwide, well recognized for its involvement in various
online services such as Android, Search, Stadia, YouTube, and others.
Netflix
Netflix is an excellent example of a firm that picked Python programming because of the vast
ecosystem of tools that keep their system running. The company’s primary source of revenue is
subscriptions to its streaming service.
Dropbox
Dropbox is where you keep all of your important files, documents, images, and videos. Have you
ever thought about how a service like Dropbox may grow from 2000 to 200 million users? Dropbox’s
whole tech stack was created in Python, and it only started using Go afterward.
Reddit
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Reddit is a network of social news, content rating, and discussion websites. Reddit is heavily
influenced by Python and its massive library collection built by incrementally creating a drastically
modified version of each module used.
Uber
Uber began as a ridesharing service to make passengers feel safer while also providing
convenience at a low cost. Uber has since added Uber Eats, a food delivery service, to its offerings.
The majority of Uber’s services are powered by Python and Node.js, with Go and Java also
contributing to the company’s software stack. Tornado is Uber’s preferred Python framework.
Pinterest
The best way to think of Pinterest is as an online scrapbook. Pinterest allows users to share their
passions through graphic pins that illustrate hobbies, design ideas, lifestyle inspirations, etc.
NASA
It may be difficult to believe that NASA is another global company that uses Python, but it is. The
National Aeronautics and Space Administration (NASA) utilizes Python for shuttle mission planning
and data management in their Workflow Automation System (WAS).
Python’s simplicity allows NASA to achieve project requirements without being slowed down by
extraneous complications.
NASA also uses Python for several other projects, which may be seen on their open-source
projects page.
11. what are the advantages of market study and market survey?
A market study and market survey provide several advantages for businesses, including: better
understanding customer needs, identifying market opportunities, analysing competition, informing pricing
strategies, minimizing risks by anticipating market trends, improving marketing strategies, and making
more informed decisions based on customer insights.
Competitive analysis:
Assessing competitor strengths, weaknesses, and market positioning to identify potential gaps and
competitive advantages.
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Informed decision-making:
Using data-driven insights to make better decisions regarding product development, pricing, marketing
campaigns, and market entry strategies.
Reduced risk:
Minimizing the chance of launching unsuccessful products or services by understanding market viability
and potential risks.
Targeted marketing:
Developing more effective marketing campaigns by accurately identifying the target audience and their
needs.
Pricing optimization:
Determining the appropriate price point for products or services based on market expectations and
competitor pricing.
Market segmentation:
Identifying distinct customer segments within the market to tailor marketing efforts accordingly.
Innovation potential:
Generating new product ideas and identifying areas for innovation by understanding market gaps and
customer desires.
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Development tools:
Besides the compiler, the JDK provides other tools like debuggers, which help identify and fix errors in your
code.
Libraries:
The JDK contains a vast collection of libraries that provide pre-written code for common functionalities,
making development faster.
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PyCharm:
Considered one of the best Python IDEs with advanced features like code completion, refactoring, and
debugging.
Spyder:
Particularly popular for data science projects due to its integration with scientific computing libraries
Visual Studio:
A versatile IDE that supports Python with the addition of a Python extension
Atom:
A customizable, open-source code editor with good Python support
Features
Package management
Conda analyzes the current environment before installing packages to avoid disrupting other frameworks
Pre-installed packages
Anaconda comes with over 1,500 pre-installed packages, including NumPy, Pandas, and Scikit-learn
Anaconda Navigator
A GUI that allows users to launch applications and manage environments
Anaconda Prompt
A command-line interface that allows users to access Conda and other command-line tools
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Which is Better?
The choice to use Anaconda or Python ultimately depends on what your specific requirements and needs
are.
The following are a few factors that must be taken into consideration.
Pre-installed Packages
Anaconda has a major advantage as it comes with many pre-installed packages generally used in machine
learning and data science. This saves a lot of effort and time as one does not need to install each package
separately.
With Python, however, there are no pre-installed packages. One needs to install them by using package
managers like Pip.
Consistent Environment
This saves a lot of effort and time, specifically when working on projects with multiple collaborators or
deploying code to production environments.
Anaconda is essentially a distribution of the Python programming language, meaning it includes Python
itself along with a large collection of pre-installed packages commonly used for data science and scientific
computing, making it a convenient way to access and manage various Python libraries for these
fields; essentially, you can think of Anaconda as a "package bundle" built on top of the core Python
language, providing a ready-to-use environment for data analysis and machine learning tasks.
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Anaconda is a distribution of python that provides an easy-to-use platform for data science and machine
learning. It has many pre-installed packages and tools that are commonly used in these fields, and it also
has a package manager that makes it easy to install and manage dependencies and packages.
Package management:
Anaconda uses its own package manager called "conda" to install and manage various Python packages,
offering a streamlined way to add necessary libraries for data science projects.
Pre-installed libraries:
Unlike a basic Python installation, Anaconda comes with popular data science libraries like NumPy, Pandas,
SciPy, Matplotlib, and Scikit-learn already included.
Consistent Environment:
Anaconda has another advantage by providing a consistent environment for your projects. This means that
one can be sure that the code will run in the same fashion on any machine with Anaconda installed. This
saves a lot of effort and time, specifically when working on projects with multiple collaborators or
deploying code to production environments.
Versatility:
Anaconda is specifically designed for machine learning and data science, while Python is a more versatile
tool that is usable on a wide range of applications. Python has an active and large developer community
that allows a wealth of resources to be available on the internet that includes frameworks, tutorials, and
libraries.
Learning Curve:
Python is relatively easy to learn, and thus beginners who are learning to program can learn Python easily.
Anaconda, on the other hand, needs more skill and domain-specific knowledge for effective application.
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CHAPTER-2
ORGANIZATION PROFILE
2.1 About the Organization
During my internship at iPEC Solutions Pvt. Ltd., I had the opportunity to work with a dynamic software
company committed to advancements in Artificial Intelligence (AI), Machine Learning (ML), and Data
Science. iPEC Solutions stands out for its dedication to innovation and excellence, positioning itself at the
forefront of technological development and professional training.
The organization provides cutting-edge solutions and training programs that equip individuals and
businesses with the knowledge and tools necessary to succeed in an increasingly data-driven world. With a
team of skilled professionals, including experienced developers and educators, iPEC Solutions focuses on
developing sophisticated software solutions and delivering high-quality educational programs in
emerging technologies.
2.2 Mission and Vision
Vision:
iPEC Solutions envisions establishing itself as a leading service provider in the Information Technology
(IT) domain, with a focus on IT Training & Consulting, Data Science & Artificial Intelligence,
Managed IT Services, and Technological Transformation. The organization is dedicated to delivering
AI-driven solutions that enhance operational efficiency for both individuals and enterprises.
Mission:
The mission of iPEC Solutions is reflected in its name—Innovative, Professional, Engineering,
Consultant. The company strives to integrate these principles by offering customized, forward-thinking
solutions that seamlessly merge innovation and scientific expertise. Through its services, iPEC Solutions
aims to provide adaptable and effective solutions that cater to the evolving technological landscape.
2.3 Role of Data Analytics in the Organization
During my internship, I observed the critical role of data analytics in iPEC Solutions' operations. The
company leverages data analytics across multiple domains, including AI-driven decision-making, business
intelligence, and predictive modeling. iPEC Solutions also offers specialized training programs in
Business Data Analytics, focusing on key concepts such as Generative AI, AI Essentials, Business
Intelligence Tools, Machine Learning, Deep Learning, and SQL.
By incorporating data analytics into both its software development and training programs, the
organization ensures that its clients and students acquire practical, real-world expertise in handling and
interpreting data. This emphasis on data-driven insights allows businesses to enhance efficiency, optimize
strategies, and drive innovation in their respective industries.
My experience at iPEC Solutions Pvt. Ltd. has provided me with valuable exposure to the transformative
impact of Python Programming, and Data Analytics, reinforcing the importance of these technologies in
today’s digital ecosystem.
Roles of intern at iPEC Solutions Involve
1. Enhancing Problem-Solving Skills
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Data analytics fosters a structured approach to problem-solving by helping individuals break down
complex issues into manageable components. Through data-driven decision-making, employees develop
analytical thinking and the ability to derive actionable insights.
2. Developing Logical Thinking
Working with data requires a logical mindset to identify patterns, correlations, and anomalies. Analyzing
large datasets and drawing meaningful conclusions enhances logical reasoning and strengthens decision-
making capabilities.
3. Understanding the Analytics Process
Data analytics involves a series of systematic steps, including data collection, preprocessing, analysis,
interpretation, and visualization. Understanding these steps allows individuals to apply structured
methodologies to real-world problems.
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CHAPTER-3
● Pandas: Used for data manipulation and analysis, Pandas provides data structures such as DataFrames and
Series, allowing efficient handling of structured data. It supports operations like filtering, grouping, merging,
and transformation of large datasets.
● NumPy: Essential for numerical computing, NumPy enables operations on multi-dimensional arrays and
matrices. It provides mathematical functions and supports linear algebra, Fourier transforms, and statistical
computations.
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● Matplotlib: A foundational library for data visualization, Matplotlib allows the creation of static, animated,
and interactive plots. It provides control over graph customization, making it useful for exploratory data
analysis.
● Seaborn: Built on top of Matplotlib, Seaborn simplifies the creation of visually appealing and informative
statistical graphs, including heatmaps, violin plots, and pair plots, which are useful for understanding data
distributions and correlations.
● Geopandas: An extension of Pandas for geospatial data analysis, Geopandas allows the handling of spatial
data formats and integrates with visualization tools like Matplotlib for geographic mapping.
● Structured Data Retrieval: Extracting data from databases using SQL queries to gather structured datasets
from relational databases like MySQL, PostgreSQL, and SQLite.
● Web Scraping: Using Python libraries such as BeautifulSoup and Scrapy to collect data from publicly
available sources like websites and online repositories.
● APIs: Accessing real-time data from external platforms using RESTful APIs, particularly for gathering
financial, weather, or social media analytics data.
● Survey and User Input Data: Collecting primary data through survey tools, forms, and customer feedback
mechanisms, which was later processed and analyzed.
● CSV/Excel Files: Working with structured datasets stored in CSV, Excel, or JSON formats for
preprocessing and visualization.
● Geospatial Data Sources: Utilizing GIS datasets and open-source platforms like OpenStreetMap and
Google Maps API for spatial data analysis.
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Domain Knowledge
Understanding the business context and the problem domain is crucial in data analytics. Domain expertise
helps in defining relevant features, selecting appropriate models, and interpreting results
meaningfully. During the internship, domain knowledge in finance, healthcare, and business intelligence
was explored to provide deeper insights into data-driven solutions.
Understanding Data
What is Data?
Data refers to raw facts, figures, symbols, or values that represent information. It can be collected,
processed, and analyzed to generate meaningful insights. Data is the foundation of decision-making in
various fields, including business, healthcare, technology, and scientific research.
Types of Data
1. Structured Data – Organized data stored in predefined formats such as tables and databases (e.g., Excel,
SQL databases).
2. Unstructured Data – Data that does not have a predefined format (e.g., images, videos, social media posts,
emails).
3. Semi-Structured Data – A mix of structured and unstructured data with some level of organization (e.g.,
JSON, XML files).
4. Quantitative Data – Numeric data that can be measured (e.g., sales revenue, temperature readings).
5. Qualitative Data – Descriptive data that characterizes attributes rather than numbers (e.g., customer
feedback, survey responses).
Importance of Data
Sources of Data
1. Primary Data – Collected directly from sources through surveys, experiments, or direct
observations.
2. Secondary Data – Obtained from existing sources like books, research papers, or online databases.
3. Big Data – Massive volumes of data generated from various sources, including IoT devices, social
media, and enterprise applications.
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Once collected, data needs to be processed and stored efficiently for further analysis. Some common steps
include:
Data Visualization
Data visualization plays a key role in making data understandable and actionable. Common visualization
techniques include:
● Charts and Graphs – Bar charts, pie charts, and line graphs for trend analysis.
● Heatmaps – Identifying patterns and correlations.
● Dashboards – Interactive visual representations of key metrics.
● Geospatial Maps – Representing location-based data.
1. Business and Marketing – Customer segmentation, sales forecasting, and personalized marketing.
2. Healthcare – Medical research, patient diagnosis, and treatment optimization.
3. Finance and Banking – Fraud detection, risk management, and investment analysis.
4. Education – Student performance tracking and adaptive learning.
5. Technology and AI – Data-driven algorithms powering recommendation systems and automation.
With the rise of artificial intelligence, big data, and cloud computing, data is becoming more valuable than
ever. Future trends include:
● Edge Computing – Processing data closer to the source for faster analysis.
● Blockchain for Data Security – Enhancing transparency and integrity.
● AI-Driven Analytics – Automating data insights using machine learning.
● 5G and IoT Expansion – Increasing real-time data generation and connectivity.
o Region-Specific Insights: Analyze sales data by geographic location to identify high-potential markets
and adjust marketing efforts accordingly.
Production Optimization:
o Quality Control: Monitor production line data to identify quality issues and implement corrective
actions promptly.
o Efficiency Improvement: Analyze manufacturing processes to identify bottlenecks and optimize
production schedules.
o Predictive Maintenance: Use data to predict potential equipment failures and schedule preventive
maintenance, minimizing downtime.
Supply Chain Management:
o Inventory Optimization: Analyze inventory levels and demand patterns to optimize stock
management and reduce carrying costs.
o Logistics Efficiency: Track shipment data to identify and address logistical challenges, improving
delivery times.
o Supplier Performance Monitoring: Evaluate supplier performance based on quality and delivery
metrics to identify areas for improvement.
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For example, a retail company might analyze customer purchasing patterns to optimize inventory levels and
improve sales strategies.
Research Validation: Test hypotheses and validate research findings with statistical methods.
Publication of Findings: Present data-driven evidence in research papers and studies.
Researchers in fields like epidemiology use data analysis to study disease patterns and evaluate public health
interventions.
Mitigating Risks
Conclusion
Data is a powerful asset in the modern world. Understanding its types, collection methods, processing
techniques, and applications helps organizations and individuals leverage data for better decision-making
and innovation. As technology evolves, the ability to manage and analyze data effectively will continue to
be a critical skill across industries.
In today’s digital era, data has become an invaluable asset for businesses across industries. The ability to
collect, analyze, and interpret data allows organizations to make informed decisions, optimize operations,
and enhance customer experiences. Companies that effectively utilize data gain a competitive edge by
improving efficiency, predicting trends, and tailoring services to meet market demands. This essay explores
the various ways data is used in business and the benefits it brings to organizations.
Data plays a crucial role in decision-making, enabling businesses to move beyond intuition and base their
strategies on concrete evidence. By analyzing historical and real-time data, companies can make informed
choices that improve outcomes and minimize risks. Whether it is evaluating market trends, forecasting
demand, or identifying areas for improvement, data-driven decision-making enhances business efficiency.
Customer insights are another vital aspect of data usage in business. Companies analyze customer behavior,
preferences, and purchasing patterns to develop personalized marketing strategies. Data enables
organizations to segment their audience, craft targeted advertising campaigns, and measure their
effectiveness. By leveraging analytics, businesses can tailor their offerings to meet customer needs, resulting
in higher customer satisfaction and loyalty.
Moreover, sales optimization is heavily dependent on data analysis. Businesses examine sales data to
identify successful sales tactics, optimize pricing strategies, and improve conversion rates. Similarly,
financial management benefits from data-driven budgeting, forecasting, and risk assessment. Through
predictive analytics, companies can anticipate financial fluctuations and take proactive measures to ensure
stability and growth.
Efficient supply chain management is another area where data plays a significant role. Businesses track
inventory, monitor supplier performance, and optimize logistics using data analytics. Real-time data helps
organizations reduce waste, minimize costs, and ensure smooth operations. Additionally, competitive
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analysis is essential for businesses to stay ahead in the market. By analyzing industry trends, customer
preferences, and competitor strategies, companies can identify opportunities for growth and innovation.
In customer service, data-driven technologies such as chatbots and AI-powered support systems enhance
user experiences. Businesses analyze customer inquiries and feedback to improve service quality and
provide faster responses. Fraud detection is another critical application of data in industries such as finance
and e-commerce. By monitoring transaction patterns, businesses can detect fraudulent activities and enhance
security measures.
The advantages of incorporating data into business strategies are numerous. Firstly, data increases efficiency
by automating processes and optimizing resource allocation. Secondly, it enhances customer satisfaction by
enabling businesses to offer personalized experiences. Thirdly, data-driven insights contribute to higher
revenue growth by id.
Thirdly, data-driven insights contribute to higher revenue growth by identifying new opportunities and
minimizing operational costs. Additionally, businesses can manage risks more effectively by predicting
potential challenges and preparing contingency plans. Finally, real-time data monitoring allows
organizations to track performance and make timely adjustments to their strategies.
Data is a powerful tool that drives innovation, efficiency, and profitability in the business world.
Organizations that embrace data analytics can make informed decisions, optimize operations, and improve
customer experiences. As technology continues to advance, the role of data in business will become even
more critical. Companies that invest in data-driven strategies will not only stay competitive but also shape
the future of their respective industries. In an era where information is key, businesses that leverage data
effectively will continue to thrive and evolve.
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CHAPTER-4
Project Description
Tata Motors faces multiple sales challenges, including increasing competition, fluctuating demand, and the
need to enhance customer retention. Despite its strong presence in both passenger and commercial vehicle
segments, the company must address issues like optimizing inventory management, strengthening its dealer
network, and improving post-sales service to boost customer satisfaction and brand loyalty. Additionally, the
adoption of electric vehicles (EVs) remains a challenge due to concerns around charging infrastructure,
range anxiety, and high initial costs. To sustain growth, Tata Motors must leverage digital sales channels,
enhance marketing strategies, and explore global expansion while adapting to regional market preferences
and regulatory requirements.
Analyze Sales Performance – Identify the best-selling models and versions based on pricing and
specifications.
Optimize Pricing Strategy – Understand city-wise pricing variations to create competitive pricing
strategies.
Evaluate Market Demand – Determine which vehicle versions (fuel type, transmission) are preferred by
customers.
Enhance Sales & Inventory Planning – Align vehicle production and stock levels with demand trends.
Boost EV Adoption – Identify gaps in electric vehicle sales and explore strategies for promotion.
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1. Data Collection
● Primary Data: Collected from EV charging stations, vehicle telematics, and real-time sensors
tracking charging sessions.
● Secondary Data: Includes government reports, industry white papers, energy grid data, and publicly
available EV charging datasets.
2. Data Preprocessing
● Descriptive Analytics: Understanding trends in charging behavior, peak usage times, and demand
fluctuations.
● Predictive Analytics: Using machine learning models (e.g., Time Series Forecasting, Regression
Analysis) to predict future charging demand.
●
4. Model Development and Validation
● Selecting suitable machine learning models such as ARIMA, LSTM, or Random Forest for demand
forecasting.
● Training and testing models using historical charging data.
● Validating accuracy with cross-validation techniques and error metrics (e.g., RMSE, MAE).
● Creating dashboards with data visualizations (charts, heatmaps, and graphs) to communicate insights
effectively.
● Mapping demand hotspots for charging infrastructure planning.
Conclusion
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CHAPTER-5
1. Data Overview
o Total 179 records (vehicles/models)
o 170 columns with various attributes like price, engine, transmission, fuel type, and city-wise price
o Missing values: 79 entries missing across the dataset
3. Transmission Distribution
o Manual (0): 91 models
o Automatic (1): 69 models
o Other (2): 19 models
5. City-wise Pricing
o Prices vary significantly across cities.
o Lowest price: ₹8.66 lakh (Ahmedabad)
o Highest price: ₹18.51 lakh (Chennai & Ahmedabad)
2. Findings
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3. Transmission Preferences
o Manual transmission (MT) dominates with 91 variants.
o Automatic transmission (AT) is also popular, with 69 models.
o A small number of models (19) use other transmission types, possibly electric or CVT-based.
Histogram: The histogram shows the distribution of the "Price" variable. It is slightly right-skewed, with
most values concentrated between 10 and 14. The presence of a peak indicates that prices around 12 are
the most frequent.
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Box Plot: The box plot highlights the range and spread of the "Price" data, including the median
(approximately 12) and interquartile range. Outliers are present on both lower and upper ends, particularly
beyond 16 and below 8.
Scatter Plot: The scatter plot reveals variations in the "Price" values across the index. It shows clustering in
the middle range, with prices generally increasing toward the higher indices, as well as a few outliers above
18.
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Count Plot: The count plot demonstrates the frequency of specific "Price" values. It shows that the price value
of 12 is the most common, while higher and lower price ranges have relatively fewer occurrences.
Histogram: The histogram for mileage (in kmpl) shows that the majority of vehicles have mileage between
10 and 50. There is a noticeable long tail on the right, indicating a few vehicles with extremely high mileage
(around 300 kmpl).
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Count Plot: The count plot indicates that mileage values around 16-17 kmpl are the most frequent, followed by
other common values between 21 and 24 kmpl. Outliers (such as 312 kmpl) are rare.
Bar Plot (Average Mileage per Model): This bar plot shows the average mileage for each vehicle model. While most
models exhibit similar mileage, the Nexon EV Prime model has an exceptionally high average mileage due to the
outlier.
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Count Plot of Transmission Type: The count plot shows the distribution of vehicles by transmission type.
Transmission type 0 (likely manual) is the most common, followed by type 1 (automatic), while type 2 (possibly
hybrid or CVT) has the least representation.
Bar Plot of Transmission Type: Similar to the count plot, the bar plot highlights the frequency of each transmission
type, showing a descending trend from type 0 to type 2.
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Box Plot (Price vs Transmission): The box plot demonstrates that vehicles with transmission type 2 tend to have the
highest prices, with a few outliers. Transmission type 1 has moderately high prices, while type 0 has the lowest price
range.
Scatter Plot (Price vs Transmission): The scatter plot shows that prices vary distinctly across transmission types.
Vehicles with transmission type 2 consistently appear at higher price points compared to other types.
Count Plot of Models: The count plot shows that the Nexon model is the most prevalent in the dataset, followed
by Nexon (2017-2020). The Nexon EV variants (Max, Prime, and EV) have significantly lower counts.
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Bar Plot of Models: The bar plot confirms the dominance of the Nexon model in terms of frequency. Other models
have a much smaller representation, with similar trends as the count plot.
Box Plot (Price vs Model): The box plot reveals that the Nexon EV Prime has the highest price range, followed by
Nexon EV Max and Nexon EV. The Nexon (2017-2020) and Nexon have lower price distributions, with a few
outliers in the Nexon model.
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Scatter Plot (Price vs Model): The scatter plot highlights distinct price ranges for each model, with the Nexon EV
Prime showing the highest prices and the Nexon model having the lowest prices. The data points align closely with
the patterns observed in the box plot.
Histogram of Engine Size: The histogram shows that the engine sizes are concentrated at two distinct values around
1200cc and 1500cc. The variance of 21,787.58 indicates a substantial spread in engine sizes, though the majority fall
within these two peaks.
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Count Plot of Engine Size: The count plot confirms that engine sizes of 1199cc and 1497cc are the most common,
with 1198cc also appearing but less frequently, reinforcing the bimodal distribution in the data.
Histogram of Price:
o The price distribution is approximately normal, with a peak around ₹12-14 lakhs.
o The minimum price is ₹6.82 lakhs, and the maximum is ₹20.04 lakhs, with some data points skewed
slightly toward the higher range.
o The box plot highlights that most prices fall within ₹10-14 lakhs.
o A few outliers exist above ₹16 lakhs, indicating some high-end models or variants.
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o The scatter plot shows price variability and clusters of data points, possibly corresponding to distinct
car models or features.
o Some higher-priced cars form a distinct group, indicating a potential premium segment.
o The count plot confirms the highest concentration of car prices is around ₹12 lakhs, aligning with the
peak in the histogram. Lower and higher prices are less frequent, suggesting fewer budget and
premium options.
Histogram of Price:
o The mean price is ₹12.26 lakhs, the median is ₹12.25 lakhs, and the mode is ₹11.95 lakhs.
o The data is nearly symmetric, with a peak around ₹12 lakhs, indicating a well-defined price range for
most vehicles.
o Slight skewness toward the higher end shows a few premium-priced cars.
o The box plot shows that the interquartile range (IQR) spans approximately ₹10-14 lakhs.
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o The scatter plot displays clusters that may correspond to specific car models or types.
o A noticeable group of higher-priced vehicles appears around ₹18-20 lakhs, which could represent
premium or electric models.
o Most vehicles are concentrated around ₹12 lakhs, as indicated by the peak.
o The count gradually decreases for both lower-priced and higher-priced cars, emphasizing a balance
between affordability and luxury.
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Histogram of Price:
o Similar to the previous histogram, the data shows a peak around ₹12 lakhs with a normal-like
distribution.
o Most vehicles are priced between ₹10-14 lakhs, with fewer options in both the lower and higher
ends.
o Consistent with earlier observations, the majority of the data lies within ₹10-14 lakhs.
o Outliers are present above ₹16 lakhs, representing premium or higher-end models.
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o The scatter plot confirms a variety of pricing clusters, likely corresponding to different car models or
trims.
o A clear jump in price is observed for high-end models above ₹150 lakhs (₹15-20 lakhs).
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o The distribution is heavily skewed to the left, with most vehicles priced in the range of ₹9.82–10.866
lakhs.
o Only a few vehicles are priced above ₹12 lakhs.
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The bar graph represents the average mileage across different price ranges. Vehicles in the low to upper-mid price
categories have similar mileage, averaging around 20 kmpl, showing no significant efficiency differences. However,
the high-price category shows a sharp increase in average mileage, likely due to the inclusion of electric vehicles
The histograms display the mileage distribution across different price ranges. The low to upper-mid price categories
have a tightly clustered mileage distribution, indicating consistent fuel efficiency. In contrast, the high-price range
has a wider spread, including vehicles with exceptionally high mileage, likely electric vehicles (EVs). This variation in
the high-price segment suggests the presence of both fuel-efficient traditional vehicles and EVs with significantly
different efficiency metrics.
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12. Is there a significant difference in "Engine(cc)" between petrol and diesel models?
The bar plot compares engine capacity (cc) across different fuel types. The middle fuel type (likely diesel) has the
highest average engine displacement, indicating that diesel vehicles tend to have larger engines. The other two fuel
types (likely petrol and electric) have similar and smaller engine capacities, suggesting a trend towards fuel efficiency
or alternative propulsion systems. This aligns with industry trends where electric and smaller petrol engines
prioritize efficiency over sheer displacement.
The stacked bar plot illustrates the distribution of different fuel types across small and luxury engine categories.
Small engine vehicles are predominantly of fuel type 0 (likely petrol), with a minor presence of types 1 (diesel) and 2
(electric/hybrid). In contrast, luxury vehicles are dominated by fuel type 1 (diesel), with no contribution from fuel
type 0 and a possible lack of electric options. This suggests that smaller vehicles prioritize fuel efficiency, while luxury
vehicles rely more on diesel engines for higher power and torque.
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The KDE plot visualizes the density distribution of mileage (kmpl) versus engine capacity (cc) for different fuel types.
Fuel Type 2 (darkest regions) shows the highest density around 24 kmpl, indicating a concentration of efficient
vehicles. Fuel Type 1 exhibits a broader spread, suggesting variability in fuel efficiency. Fuel Type 0 has a narrower
distribution with lower mileage, implying consistency but lower efficiency compared to other fuel types.
13. What is the relationship between "Price" and "On-road price Delhi"?
The bar graph presents the average on-road price in Delhi across different price ranges of cars. The trend shows a
gradual increase in on-road prices from the Low to Upper-Mid segments, with a significant jump in the High price
range. The error bars suggest some variation in pricing, especially in the High segment, possibly due to differences in
taxes, insurance, and optional add-ons. Overall, higher-priced cars have notably higher on-road prices, reflecting
increased taxation and associated costs.
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The bar graph illustrates the average mileage across different transmission types. Transmission types 0
and 1 show relatively similar mileage, suggesting minor variations between them. However, transmission
type 2 exhibits significantly higher mileage, with a large variance, indicating substantial fluctuations in
efficiency. This suggests that transmission type 2 might be an alternative fuel or electric vehicle
category, leading to drastically higher mileage compared to conventional types.
The bar graph represents the average on-road price in Mumbai categorized by body style. The first body style
(denoted as "0") has a slightly higher average price than the second body style (denoted as "1"), with a small
variation indicated by the error bar. Despite the difference, both body styles have relatively close price ranges. This
suggests that vehicle pricing in Mumbai remains consistent across these two body styles, with only a minor price
variation.
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The histogram compares the on-road price distribution in Navi Mumbai across two body styles. Body
style 0 has a higher count of vehicles, with most prices concentrated around 9-10 lakhs, and a few extending
up to 17-18 lakhs. Body style 1 has significantly fewer vehicles, with prices clustered tightly around 9-10
lakhs, showing little variation. This suggests that body style 0 has a broader price range, while body style 1
is more price-consistent.
The bar chart represents the average Fastag value across different price ranges of vehicles. The Fastag value
remains consistent at approximately 500 across all price categories, from Low to High price ranges. This indicates
that the Fastag value does not vary significantly based on the vehicle's price range. It suggests a standardized Fastag
allocation, regardless of whether the vehicle belongs to a lower or higher price segment.
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The graph displays the distribution of Fastag values across different vehicle price ranges. The histogram
for each price range shows that the Fastag value remains consistently around 500, with no significant
variation. This suggests that Fastag values are standardized and do not change based on vehicle price
segments. The lack of spread in the data further confirms that Fastag pricing remains uniform across all
categories.
17. What is the price difference between the top 2 most common models?
The bar graph compares the prices of two car models, "Nexon" and "Nexon [2017-2020]". It clearly shows that the
"Nexon" model has a higher average price compared to the "Nexon [2017-2020]" model. The error bars indicate the
variability or uncertainty in the average prices, with the "Nexon" model showing a slightly wider range. Overall, the
graph suggests a price decrease in the "Nexon" model from its earlier iteration to the 2017-2020 version.
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The graph displays the price distribution for two car models, Nexon and Nexon [2017-2020], using density curves.
The Nexon model shows a higher peak density around 13, indicating a higher concentration of cars at that price
point. In contrast, the Nexon [2017-2020] model peaks at a lower price, around 9, suggesting a shift towards lower
prices in the newer model. The graph effectively visualizes the difference in price ranges and concentrations
between the two Nexon models.
The graph presents two histograms comparing the price distribution of "Nexon" and "Nexon [2017-2020]" models.
The "Nexon" model shows a right-skewed distribution with a peak around 12, indicating a higher concentration of
cars priced in that range. In contrast, the "Nexon [2017-2020]" model exhibits a more symmetrical distribution with a
peak around 10, suggesting a lower average price compared to the regular "Nexon". This visual comparison
highlights the price difference and distribution patterns between the two models, revealing a shift towards lower
prices in the 2017-2020 version.
18. How does "On-road price Bangalore" compare to "On-road price Pune"?
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The bar graph compares the average on-road prices of vehicles in Bangalore and Pune. Bangalore exhibits a slightly
higher average on-road price compared to Pune. The error bars suggest a similar level of variability in prices within
both cities. Despite the minor difference, the graph indicates that on average, vehicles tend to be marginally more
expensive in Bangalore than in Pune.
The graph compares the on-road price distribution of vehicles in Bangalore and Pune using density curves. Both
cities show a similar peak density around 10, indicating a concentration of vehicle prices in that range. However,
Bangalore exhibits a slightly higher peak, suggesting a marginally higher concentration of vehicles at this price point.
The graph also reveals a secondary peak around 17.5 for both cities, suggesting another cluster of vehicles at a
higher price range. Overall, the price distributions in Bangalore and Pune are quite similar, with Bangalore showing a
slightly higher density at the primary peak.
The graph presents two histograms comparing the on-road price distribution of vehicles in Bangalore and Pune. Both
cities exhibit a highly skewed distribution, with a significant concentration of vehicles priced around 10. The majority
of vehicles in both cities fall within this lower price range, indicating a predominance of more affordable options.
While both cities show a similar pattern, the histograms suggest a slight variation in the distribution of higher-priced
vehicles, though the overall trend of a strong peak at the lower price point is consistent across Bangalore and Pune.
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The graph shows the distribution of on-road prices for vehicles in Hyderabad across different engine capacities (cc).
Two distinct clusters emerge: one at lower engine sizes (around 1200cc) with prices concentrated between 8 and 10,
and another at higher engine sizes (around 1500cc) with prices also in the 8-10 range. A separate, less dense cluster
is visible around 1200cc with prices ranging from 16 to 18, suggesting a potential premium segment within this
engine size. The graph indicates that while the majority of vehicles fall within the lower price range regardless of
engine size, there are specific models or trims within the 1200cc category that command higher prices.
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The scatter plot displays the relationship between engine capacity (cc) and on-road price in Hyderabad. It reveals
three distinct data points, suggesting a limited dataset or specific vehicle models being considered. Two points are
clustered at the 1200cc range, one with a lower price and another with a significantly higher price, indicating
potential variations within this engine capacity. The third point at 1500cc shows a low on-road price, similar to one
of the 1200cc points, implying that engine size alone doesn't directly determine price. Due to the limited data, it's
challenging to establish a clear trend or correlation between engine capacity and on-road price in Hyderabad.
20. Which city has the highest price variation among all models?
The graph shows the price variation across seven cities: Ahmedabad, Delhi, Bangalore, Pune, Navi Mumbai,
Hyderabad, and Kolkata. However, only Delhi has a visible bar, indicating a significant price variation of around
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245,000. The other six cities show no price variation, represented by the absence of bars. This suggests that either
the data is incomplete or there is a specific reason why only Delhi exhibits price variation, while the other cities have
none. Further investigation is needed to understand the context and potential errors in the data.
The correlation heatmap shows the relationship between Engine_cc and Mileage_kmpl, with a weak
negative correlation of -0.13. This suggests that as engine capacity increases, mileage tends to decrease
slightly, but the relationship is not strong. The diagonal values of 1.00 indicate perfect self-correlation for
both variables. The chosen color map uses cyan for negative correlation and magenta for positive, making
distinctions visually clear.
22. What is the impact of "Transmission" and "Fuel type" on "On-road price Delhi"?
The pair plot visualizes the relationship between Transmission and Onroad_Price_Delhi, categorized by
Fuel Type. The distribution of Transmission appears bimodal, indicating two distinct groups, likely
representing manual and automatic transmissions. Onroad_Price_Delhi has a skewed distribution, with a
concentration of prices around a specific range and a few higher-priced outliers. The scatter plots suggest
some price variations across fuel types, but further analysis is needed to confirm trends.
23. Can we predict "On-road price Ahmedabad" using "Price" and "Engine(cc)"?
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[21]:
The correlation heatmap shows the relationships between Price, Engine_cc, and Onroad_Price_Ahmedabad.
There is a strong positive correlation (0.71) between Price and Onroad_Price_Ahmedabad, indicating that
higher base prices generally lead to higher on-road prices. Engine_cc has a weak negative correlation with
both Price (-0.02) and Onroad_Price_Ahmedabad (-0.29), suggesting that engine capacity does not strongly
determine price variations. The overall pattern highlights that on-road price is more dependent on the base
price than on engine capacity.
24.Do higher "Price" vehicles have better mileage regardless of fuel type?
The pair plot visualizes the relationship between Price and Mileage (kmpl) across different fuel types. Fuel Type 0
and 1 (likely petrol and diesel) show a similar price distribution, mainly concentrated between 8-15 lakh, with
mileage remaining below 50 kmpl. In contrast, Fuel Type 2 (likely electric or hybrid) exhibits significantly higher
mileage values, exceeding 300 kmpl, but falls within a specific higher price range. This suggests that electric or hybrid
vehicles offer superior mileage but are generally more expensive than petrol and diesel models.
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The correlation heatmap shows the relationship between Price and Mileage (kmpl). The correlation coefficient of
0.47 indicates a moderate positive relationship, meaning that as the price increases, the mileage tends to increase,
but not strongly. This suggests that higher-priced vehicles may offer better fuel efficiency, possibly due to advanced
engine technology or hybrid/electric models. However, the correlation is not very strong, implying other factors also
influence mileage beyond just price.
25. What factors influence the "On-road price Navi Mumbai" the most?
The pair plot displays relationships between Price, Engine Capacity (cc), Mileage (kmpl), Transmission, and On-road
Price in Navi Mumbai, categorized by Fuel Type. Fuel Type 2 (likely electric) shows significantly higher mileage,
whereas Fuel Types 0 and 1 (likely petrol and diesel) have clustered mileage values below 50 kmpl. Price distribution
varies, with a clear distinction in density between fuel types, suggesting different pricing strategies based on fuel
efficiency. Transmission type appears to have a bimodal distribution, indicating a mix of manual and automatic
vehicles in the dataset.
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The correlation heatmap highlights relationships between Price, Engine Capacity, Mileage, Fuel Type, Transmission,
and On-road Price in Navi Mumbai. Fuel Type and Engine Capacity (0.72) show a strong positive correlation,
indicating larger engines are associated with specific fuel types. Mileage and Fuel Type (0.54) suggest fuel type plays
a crucial role in fuel efficiency. Price is moderately correlated with Mileage (0.47), Fuel Type (0.49), and
Transmission (0.49), implying that these factors significantly influence vehicle pricing.
26. How do "Price," "fastag," and "On-road price Delhi" compare across different models?
This pair plot visualizes relationships between Price, Fastag, and On-road Price in Delhi across different Nexon
models, including EV variants. The price distribution shows a peak around ₹10-12 lakhs, with EV models (Nexon EV,
EV Max, and EV Prime) occupying the higher price range (~₹15-20 lakhs). On-road price in Delhi follows a clear
increasing trend corresponding to model type, with EV variants having significantly higher on-road prices. Fastag
values appear relatively constant across models, indicating little variation in toll-related aspects regardless of price
differences.
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This correlation heatmap shows strong relationships between Price, Fastag, and On-road Price in Delhi. The Price
and On-road Price in Delhi have a high correlation (0.83), indicating that as the base price increases, the on-road
price follows a similar trend. Similarly, Fastag has a strong correlation (0.83) with both Price and On-road Price,
suggesting that higher-priced vehicles may have slightly different Fastag-related costs. Overall, all variables are
positively correlated, but Fastag shows a slightly weaker correlation compared to On-road Price in Delhi.
29. Can we cluster models based on "Price," "Mileage (kmpl)," and "Engine(cc)"?
This pair plot visualizes Price, Mileage (kmpl), and Engine Capacity (cc) across three clusters. The
density plots suggest Cluster 1 and Cluster 2 have overlapping price distributions, while Cluster 0 has
higher-priced vehicles. The scatter plots reveal Mileage varies significantly within clusters, with some
extreme outliers. Engine capacity appears more stable within clusters, indicating it may be less influential
in clustering compared to price and mileage.
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29.Which car models show the biggest price difference across cities?
This pair plot visualizes the on-road prices of vehicles across multiple cities, including Ahmedabad, Delhi, Navi
Mumbai, and Kolkata. The diagonal density plots show the distribution of prices in each city, where most prices are
concentrated in a specific range with a few outliers. The scatter plots indicate the correlation between prices in
different cities, suggesting that pricing trends might be consistent across locations with some variations.
This correlation heatmap shows the relationship between on-road prices of vehicles across Ahmedabad,
Delhi, Navi Mumbai, and Kolkata. The values are highly correlated, with most being close to 1.00,
indicating that vehicle prices in different cities are very similar. Delhi shows a slightly lower correlation
(~0.92) with other cities, suggesting minor regional pricing variations. Overall, the strong correlations imply
a consistent pricing trend across these locations.
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30.Do certain car brands have consistent pricing across cities compared to others?
This graph displays pairwise relationships between on-road car prices in four Indian cities: Ahmedabad, Delhi, Navi
Mumbai, and Kolkata. The diagonal shows the distribution of prices within each city, revealing potential price
clustering or skewness. Off-diagonal scatter plots suggest weak to moderate positive correlations between prices
across different cities, indicating that higher prices in one city tend to correspond with higher prices in others.
However, the spread of points suggests variability and potentially other influencing factors beyond just location.
This heatmap illustrates the correlation between car price, mileage (kmpl), and engine capacity (cc). A strong positive
correlation (1.00) exists along the diagonal, as each variable is perfectly correlated with itself. Price and mileage
show a moderate positive correlation (0.47), suggesting higher prices tend to correspond with better mileage.
Conversely, mileage and engine capacity exhibit a weak negative correlation (-0.13), indicating that larger engines
might slightly reduce mileage.
Summary
The analysis of Tata Motors' sales data reveals key insights into market preferences, pricing trends, and regional
variations. Manual transmission remains the dominant choice, though automatic variants are gaining traction. Petrol
and diesel models are equally popular, while electric vehicles (EVs) are still emerging. The average vehicle price is
₹12.26 lakh, with models ranging from ₹6.82 lakh to ₹20.04 lakh, and significant price variations across cities,
especially in Ahmedabad and Chennai. These regional differences highlight the impact of local taxes and demand on
pricing. To stay competitive, Tata Motors should focus on expanding its automatic and EV offerings while adapting
localized pricing strategies. By emphasizing affordability, fuel efficiency, and innovative technology, Tata can
strengthen its position in the evolving automotive market.
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CHAPTER-6
Slow EV Adoption – While Tata has introduced electric vehicles, their market penetration remains
low, requiring more investments in charging infrastructure, affordability, and consumer awareness.
Shifting Consumer Preferences – The growing demand for automatic transmissions and hybrid/EV
models means Tata needs to balance traditional offerings with modern innovations to stay relevant.
Competition from Other Brands – With rising competition from Maruti Suzuki, Hyundai, Mahindra,
and global EV players, Tata must continue to innovate in technology, safety, and fuel efficiency to
maintain its market share.
Supply Chain and Production Costs – Fluctuations in raw material prices, semiconductor shortages,
and logistical challenges can impact production efficiency, pricing, and delivery timelines.
Regulatory and Environmental Challenges – Stricter BS6 emission norms, government policies, and
environmental regulations require Tata to invest heavily in R&D for sustainable and compliant vehicles.
Summary
Tata Motors is well-positioned in the automotive market, with a strong presence in the manual, petrol, and diesel
segments. However, challenges such as regional pricing variations, slow EV adoption, shifting consumer preferences,
and rising competition require strategic adaptation. To sustain growth, Tata must focus on expanding its automatic
and electric vehicle offerings, optimizing supply chains, and implementing localized pricing strategies. By investing in
innovation, fuel efficiency, and sustainable technology, Tata can strengthen its market position and stay competitive
in the evolving automobile industry.
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CHAPTER-7
Future Scope
Advanced Data Analytics for Sales Forecasting
Implement AI-powered demand prediction models to optimize vehicle production and distribution.
Use customer behavior analysis to refine pricing and promotional strategies.
Collaborate with government initiatives and private sector partners to expand charging
infrastructure.
Offer flexible financing and leasing options to improve EV affordability.
Enhance online sales platforms and digital marketing to boost lead conversion.
Leverage chatbots and AI-driven customer service for better post-sales engagement.
Use customer segmentation analysis to provide tailored discounts and financing plans.
Develop subscription-based ownership models for EVs and premium variants.
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Conclusion
This project provides valuable insights into Tata Motors' sales performance, highlighting key trends in model
demand, pricing strategies, fuel efficiency, and electric vehicle adoption. The findings emphasize the importance of
data-driven decision-making to optimize inventory, enhance customer engagement, and improve regional pricing
strategies. While Nexon and Harrier dominate sales, the growing preference for automatic transmission and fuel-
efficient models presents opportunities for expansion. The EV segment still faces adoption challenges, requiring
stronger infrastructure, incentives, and consumer awareness. Looking ahead, Tata Motors can leverage AI-driven
analytics, digital transformation, and sustainability initiatives to strengthen its market position and drive future
growth. By integrating these insights into strategic planning, the company can stay ahead in an evolving and
competitive automotive industry.
In this project, extensive preprocessing of the dataset was carried out under the mentor’s guidance to ensure
data accuracy and consistency. Data cleaning and duplicate detection were performed to remove redundant
seller names, ensuring uniformity and reliability. Seller performance analysis was conducted to identify the
most frequent sellers and examine their product distribution patterns. The pricing and discount patterns were
studied to understand how discounts influence the final selling price compared to MRP, providing valuable
insights into pricing strategies. Customer rating insights were analyzed to determine high-performing
products based on user feedback and reviews. Additionally, market trends and brand popularity were
assessed by evaluating ratings and pricing strategies to identify the most sought-after brands and products.
Through this project, interns gained hands-on experience in data preprocessing, analysis techniques, and
deriving meaningful business insights. They developed skills in handling real-world datasets, applying data-
cleaning methods, and interpreting key e-commerce trends. The structured approach to analyzing seller
performance, pricing strategies, customer preferences, and market dynamics successfully met the project
objectives, making this a valuable learning experience in data analytics and e-commerce market research.
CHAPTER-8
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References
The data used in this project is sourced from various reports and databases that track Tata Motors sales onn
different vehicles. The dataset includes:
Tata Motors Official Reports & Financial Statements – Annual sales reports, investor presentations,
and business strategy documents.
Government & Industry Reports – Data from organizations like the Society of Indian Automobile
Manufacturers (SIAM), NITI Aayog (for EV adoption policies), and FADA (Federation of Automobile
Dealers Associations).
Market Research Reports – Insights from agencies like Statista, McKinsey, and IHS Markit on
automotive trends.
Competitor Analysis – Sales and pricing strategies from competitors like Maruti Suzuki, Hyundai, and
Mahindra.
Customer Surveys & Feedback – Online reviews, dealership feedback, and consumer behavior studies.
Online Automotive Portals – Data from platforms like Autocar India, CarDekho, ZigWheels, and Team-
BHP.
Internal Company Sales Data – The dataset analyzed in this project, containing Tata Motors’ vehicle
sales, pricing, and specifications.
CHAPTER-9
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The dataset consists of 179 rows and 170 columns containing details on Tata Motors' vehicle models,
versions, pricing across cities, mileage, engine specifications, and transmission types.
Key fields in the dataset include:
o Model Name & Version – Identifies different Tata Motors vehicle models.
o Fuel Type & Engine Specifications – Differentiates between petrol, diesel, and electric variants.
o Mileage (kmpl) – Indicates fuel efficiency for each vehicle.
o Transmission Type – Categorizes vehicles into manual and automatic transmissions.
o On-Road Prices Across Cities – Provides price variations for different cities like Delhi, Mumbai,
Bangalore, Pune, etc.
Data Cleaning:
o Handled missing values and inconsistent formatting.
o Standardized numerical fields for accurate analysis.
Analysis Techniques:
o Descriptive statistics to identify pricing trends and demand patterns.
o Comparative analysis of fuel types, transmission preferences, and regional pricing variations.
o Sales performance evaluation for different models.
Top-Selling Models & Versions – A bar chart showing sales distribution across different Tata Motors models.
City-Wise Price Variation – Heatmaps highlighting pricing trends across major cities.
Fuel Type Preference – Pie charts comparing the percentage of petrol, diesel, and EV vehicles sold.
Transmission Trends – A line graph comparing the demand for manual vs. automatic transmission.
EV Sales Performance – Lower adoption rate compared to petrol/diesel vehicles, suggesting a need for
charging infrastructure improvements and better incentives.
Regional Demand Variations – Certain cities prefer diesel SUVs, while compact petrol cars sell better in
metro areas.
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