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7 Algorithms

Instagram utilizes seven distinct algorithms to determine content visibility, each focusing on different factors such as engagement, relationship signals, and content type. Understanding and optimizing for all seven algorithms can significantly enhance reach and audience growth. The document emphasizes the importance of a comprehensive strategy to leverage these algorithms for better performance on the platform.

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harshil.soni25092008
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31 views3 pages

7 Algorithms

Instagram utilizes seven distinct algorithms to determine content visibility, each focusing on different factors such as engagement, relationship signals, and content type. Understanding and optimizing for all seven algorithms can significantly enhance reach and audience growth. The document emphasizes the importance of a comprehensive strategy to leverage these algorithms for better performance on the platform.

Uploaded by

harshil.soni25092008
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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7 Algorithms of Instagram

Instagram’s algorithm isn’t one system - it’s seven.


Seven AI-powered engines scan your content from seven angles, all
working together to decide one thing:

Who sees your content – and who doesn’t.

Most digital marketers are optimizing for one layer… and wondering why
they’re stuck.
99% of people are only feeding one.

This breakdown shows you exactly what each algorithm is looking for – so
you can finally start optimizing your content for all seven.

After cracking this code this happened


to my account: @hellodigitalbestie

➡️ I reached over 1M accounts


➡️ Made $6K+ in sales
➡️ Grew my audience by 11K+ followers
1. Reels algorithm
Focuses on Retention + Content Ranking. It looks at how long people watch your
Reel, whether they rewatch it, and how many save or share it. It rewards
entertaining, high-retention content.

2. Feed Algorithm
Driven by Relationship Signals + Format Weight. It shows your content to users you
engage with most and favors formats that match their recent activity (like photo
carousels vs.video)

3. Stories Algorithm
Runs on the Engagement Warm-Up System. It prioritizes consistent story viewing,
quick replies, link taps, and polls. This algorithm preps your audience for future content.

4. Explore Algorithm
Works through Discovery + Category Matching. It analyzes keywords, post metadata,
and user activity to determine if your content matches what people are exploring or
searching

5. DM Algorithm
Tracks Behavioral Relationship signals. It favors creators with high-quality DM
engagement: message replies, shares, link taps, and story reactions – all boost your
future reach.

6. Profile-Level Algorithm
Built on Metadata + Category Mapping. It scans your bio, handle, highlights, and
content themes to categorize your profile and determine whether you’re shown to
new, relevant users.
7. Caption NLP Algorithm
Built on Metadata + Category Mapping. It scans your bio, handle, highlights, and
content themes to categorize your profile and determine whether you’re shown to
new, relevant users.

The Algorithm Advantage


This is just the surface.

The truth is, you’ve been playing against all 7 algorithms this whole time –
without even knowing it. The Algorithm Advantage gives you the tools,
templates, and content strategy to beat the system and finally build reach,
revenue, and recognition online.

The ultimate path to success on Instagram.

The Algorithm Advantage

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