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Business Model Analysis Summary Template

This document outlines a business model analysis for a specific brand, detailing its business environment, model components, and strategic recommendations. It emphasizes the importance of key trends and forces impacting the brand and provides a structured approach to analyzing and addressing these factors. Additionally, it includes considerations for legal and ethical issues related to the recommendations made.

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lamhoangquynhdao99
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17 views2 pages

Business Model Analysis Summary Template

This document outlines a business model analysis for a specific brand, detailing its business environment, model components, and strategic recommendations. It emphasizes the importance of key trends and forces impacting the brand and provides a structured approach to analyzing and addressing these factors. Additionally, it includes considerations for legal and ethical issues related to the recommendations made.

Uploaded by

lamhoangquynhdao99
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Model Analysis Summary

To: CEO [insert name of real-world case organisation]


From: [Team name, plus name and student number of each team member]
Date: [Date]
Word count: [1000 words, +/-10%]

Note that you should not change the formatting of this document. It should be in 12 point font
with 1.5 line spacing. Your submitted document should have instructional text deleted.

Introduction (recommended word count – 100 words)


[Name the brand to be analysed. Provide a brief introduction that includes an overview of the
brand and markets that it operates in.]

Business environment (recommended word count – 200 words)


[Summarise the most important considerations in the business environment that are likely to
impact the business model of the brand, namely key trends, macro-economic forces, industry
forces, and market forces, (i.e., from the quadrants of your Business Environment Canvas as
identified in Assignment 1). Be sure to include a brief rationale/justification for why you
believe these are the most important considerations.]

Business model (recommended word count – 350 words)


[Using guidance provided in class (e.g., frameworks, models, theories, principles, focal
questions), or other evidence including from your own research, summarise the components
of the business model of the brand (i.e., the segments of your Business Model Canvas).
Describe how the brand and its business model will be impacted in the coming months/years
by the various forces in the business environment you identified in the previous section. Be
sure to include an evidenced-based rationale/justification for your claims.]

Recommendations (recommended word count – 250 words)


[Provide an overview of at least three strategic recommendations in response to the impacts
you have noted above (e.g., short-term, medium-term, long-term). Be sure to include a
rationale/justification for each recommendation, for example using relevant frameworks,
models, or theories.]

1
Legal and ethical considerations (recommended word count – 100 words)
[Identify and consider relevant legal and ethical issues relating to your strategic
recommendations. Be sure to include a rationale/justification for why these are relevant and
how the brand might address them.]

Reference List (not included in word count)

[Start your reference list on a separate page. Use APA referencing style, and reference only
sources that you have referred to in your report].

Appendix (not included in word count – limit to 5 pages maximum)


[An appendix can help to offer evidence to support the claims and recommendations you
have made in your report (e.g., evidence and detail of any analysis you conducted based on
frameworks, models, theories, principles, or consideration of focal questions used to inform
your report). You should not assume a marker will read your appendix in any detail, but that
they may use it to confirm that you have based on your claims on evidence and analysis.

As a guide, you might like to allocate about a half page to any analysis using frameworks,
models, theories for each of the segments of your Business Model Canvas. Your appendix
must have the same formatting as the earlier parts of your report and should not exceed the
page limit noted above.]

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