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Conversion Rate Optimization Checklist

This document provides a comprehensive guide for launching an e-commerce store, emphasizing the importance of product pages, cart pages, and category pages while encouraging progress over perfection. It includes resources for optimizing various aspects of the store, such as page speed and visitor analytics, along with tools for A/B testing and ad creation. Additionally, it introduces Gethookd, a software for ad inspiration and competitor analysis.

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GoodFella
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10 views4 pages

Conversion Rate Optimization Checklist

This document provides a comprehensive guide for launching an e-commerce store, emphasizing the importance of product pages, cart pages, and category pages while encouraging progress over perfection. It includes resources for optimizing various aspects of the store, such as page speed and visitor analytics, along with tools for A/B testing and ad creation. Additionally, it introduces Gethookd, a software for ad inspiration and competitor analysis.

Uploaded by

GoodFella
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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IMPORTANT: 100k/day Product Resources

Supplier I use: Zendrop

$1 Shopify account + 90 day trial:

Product research strategy

My TikTok Ads Launch Strategy. Works for revenue up to $10k/day

TikTok Ads From €0 - €137,000

In this guide, we’ll show you what different elements we feel are important to get right when
building out your store and we’ll provide links to resources that you can use to optimize them.
m
Please don’t obsess with getting everything perfect before you launch. Have it good enough to
launch and you can optimize later. Optimization is an ongoing process.

Progress over perfection!

Product Page

When you’re just launching a product and you haven’t built a specific landing page for your
product, this is probably the most important page. Some of the tips included in the link below are
also valid for a product lander.

https://ecommerceconversionchecklist.com/product/all-guidelines

Cart Page

When you convince people to add your product to cart you need to make sure they continue
down the path that will lead them to buy your product. Here’s a resource that will show you what
elements are important to get your Cart page optimized:

https://ecommerceconversionchecklist.com/cart/all-guidelines
Category Pages

You need to make sure the theme you’re using on your store will allow you to make all/some of
these changes. Again, don’t obsess over it, making it good enough is, well, good enough! Check
the list on the link below.

https://www.ecommerceconversionchecklist.com/category/all-guidelines

Homepage

Out of all of the pages, this is probably the least important. It’s still a good idea to make it look
good and helpful in the conversion process. Check the guidelines in the link below:

https://www.ecommerceconversionchecklist.com/homepage/all-guidelines

Tools

Page Speed

Page load speed is increasingly important. The faster your pages load, the better your visitors’
experience will be. This can have a huge impact on your conversion rate. These tools will help
you see where you can improve your pages and give you useful information you can pass on to
developers so they can optimize your pages for you.

Pingdom - https://tools.pingdom.com/

GTMetrix - https://gtmetrix.com/

Google PageSpeed Insights - https://developers.google.com/speed/pagespeed/insights/


Heatmaps & Visitor Analytics

These tools will allow to record your visitors’ sessions and see where they’re getting stuck, if
something you thought was great is actually not being used by anybody (hint: remove it), and
other useful insights into how visitors interact with your pages.

Hotjar - https://www.hotjar.com/

CrazyEgg - https://www.crazyegg.com/

LuckyOrange - https://www.luckyorange.com/

Fullstory - https://www.fullstory.com/

A/B Testing

When you find something you’d like to change and you’re not sure if it would make
improvements or if it would actually make a bad situation worse, you can always A/B test your
pages to find what the best option for a certain element is (CTA text, product price, main product
image, etc.). These tools will help you test those elements.
Google Optimize (requires Google Analytics) - https://optimize.google.com/

VWO - https://vwo.com/

Optimizely - https://www.optimizely.com/

AB Tasty - https://www.abtasty.com/

Read Below If You Want To Create Winning Ads 👇

Many of the creatives I’ve scaled to multiple 7 figures came from Gethookd. It’s my
software that you can use for endless ad inspiration in 2024.

Here’s everything you get access to inside the software:

👑 Staff Pick - Access to the best ads, handpicked by experts


🧩 Chrome Extension - Easily save ads with the click of a button
📁 Swipe File - Save and revisit any ad and landing page, forever
🤖 AI Briefs/Scripts - Rewrite your favorite ads for your brand/product
👀 BrandSpy - Keep a close eye on your main competitors’ winning + losing ads
🌎 Explore Page - Discover new winning ads every day (Ads saved by all GH users)

…And so much more.

You can try it out for FREE here: https://gethookd.ai/

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