Lakme Absolute Portfolio

Briefing Document

May 2025
 Category Brand Mandates

• Video needs to be in high quality

• Product to be introduced within the first 10 secs of the reel
Video Mandates
• Supers have to be in a white coloured font in any basic font or MONTSERRAT
• Supers should not cover the product or main application shots

• While showing the product to the camera, make sure the product name and branding is
clearly visible
Brand Vibe
• Focus on pack & texture of product, shots of taking the product out of the pack
• Maintain the Lakme’s vibe and aesthetic

• Lakme girl is a classy girl, so there should not be any sad/irritated expressions in the video
Lighting and but confidence.
Expressions • Lighting should remain the same throughout the shoot, Natural light would work
• best for this brief.
 Product Shots

• Product needs to come in at the first 10 secs

• Product shots have to be clear without any distracting props
around it
• Flatlays or standing shots of the products (this can be
Squeezing out the
Flatlay shot
individual or as a duo shot) product
• Label with product name and branding has to be facing the
camera and centered
• The thumbnail can be organic. The creators can pose while
flaunting their skin.
• No glare on the product
• Lots of beauty and product shots (Close up shots are very
necessary)

Holding the product Product Texture

*Images for purely for reference purpose
 Product Application

• Step 1: Squeeze or press the Lakme 9to5 Hya Matte on two fingers or directly on the face

• Step 2: Apply the product onto the cheeks/forehead/chin and apply it gently (Clear
close-up or mid close-up shots)

• Step 3: Flaunt skin (Clean close-up beauty shots of skin after application)

*Images for purely for reference purpose

 Moodboard

*Images for purely for reference purpose

 routes

We are open for creativity with the base idea to be kept the same
The creator is free to use the product in whichever scenario they see fit and organic. Someone may apply it as a
morning routine, applying it while going out, with makeup etc. Creators are encouraged to integrate this in their
daily life and make the content as organic as possible.
 Lakme Hya Matte Foundation: Sample Concepts
*Images for purely for reference purpose

Hook 1: "Foundation that hydrates? Wait, what?!"

Talk about how Lakme has launched the Hya Matte Foundation and you are going to try it out today.
Then apply on half side – close up shots and show the finish, talk about how it is giving 5x hydration vs
normal foundation because it has hyaluronic acid. Talk abt how it feels matter by not dry at all, feels
super hydrated. Talk about it having spf 40 and is sweatproof therefore perfect for summers.
Please mention the shade name

Hook 2: "12 hours, 2 meetings, 1 sweaty train ride... and still flawless."

Start with how Lakme has launched the Hya Matte Foundation that claims to be 5x hydrating, has spf
40 and it Sweatproof. So today you are going to put it on test.
Create a “follow me around” vlog that shows your day—from morning application to night return—
highlighting how the foundation stays fresh. Drop lines like: “This new Lakme 9to5 Hya Matte
Foundation didn’t just stay on, it stayed perfect, kept my face hydrated”

Hook 3: "Tell me you’ve found your perfect shade match, without telling me..."

Make it a trend-style voiceover reel. Start with a close-up of your flawless skin, then reveal it’s the new
Lakme 9to5 Hya Matte Foundation. Show product application, talk about how its perfect match, gives
great coverage & gives you a matte finish that is hydrated. Also how it has sweatproof & has SPF 40
that is perfect for summers. Emphasize how 20 shades mean everyone can find their fit.
 Lakme Hya Matte Liquid Lipstick: Sample Concepts
*Images for purely for reference purpose

Hook 1: Harp on Virality

Concept: Talk about how everyone has been talking about the Lakme Hya Matte
Liquid Lipsticks, so you had to try it out. Show the swatch / application on lips –
focus on how it gives 2x hydration, seems very comfortable and gives a nice soft
matte finish, and its transferproof (show some proof of concept by kissing on
back of hand, or blotting on tissue or drinking from glass, etc.) . Please mention
the shade name

Hook 2: "I drank chai, ate momos, and this didn’t move."
Concept: A wear test vlog showing how the Lakme 9to5 Hya Matte Liquid Lipstick
survives your food habits. Emphasize transferproof, hydrating, comfortable on
lips. Please mention the shade name

Hook 3: "If matte and hydration had a baby, this would be it."
Concept: Talk about your struggle finding comfortable mattes, and introduce the
new Lakme 9to5 Hya Matte Liquid Lipstick as the perfect fix. Talk about how the
shades are flattering , feels hydrating and comfortable and is transferproof.
(show some proof of concept by kissing on back of hand, or blotting on tissue or
drinking from glass, etc.). Please mention the shade name
 *Images for purely for reference purpose

Lakme Hya Matte Bullet Lipstick: Sample Concepts

Hook 1: “This lipstick glides like a butter!’’

Concept: Start with a humorous, exaggerated moment where someone struggles

with a tuggy, dry lipstick. Cut to the application of the NEW Lakme 9to5 Hya Matte
Bullet Lipstick—smooth, pigmented, and hydrating. The creator emphasizes how the
lipstick feels like butter , feels hydrating as it has hyaluronic acid and still gives a soft
matte finish without drying the lips. Please mention the shade name

Hook 2: “I wore this lipstick to brunch, a meeting, AND a wedding… no touch-ups

needed!”

Concept: A day-in-the-life vlog or reel showing how the NEW Lakme 9to5 Hya Matte
Bullet Lipstick survives breakfast, coffee, office meetings, and even a wedding
function. At the end of the day, show the lipstick still intact with minimal fade. Call out
the long-lasting formula, hydrating as it has hyaluronic acide and comfort, making it
the perfect pick for busy days.
 Lakme Lip & Cheek Tint: Sample Concepts
*Images for purely for reference purpose

Hook 1: “This tiny pot replaced 3 products in my bag!”

Concept: Start with a quick GRWM scene where the creator empties out a cluttered
makeup pouch. Then show how the NEW Lakme 9to5 Lip & Cheek Tint acts as a blush, lip
tint, and eyeshadow all in one. Emphasize the ease of use, buildable formula, that is it
transferproof, intense pigmentation and natural finish. Mention how you liked the flushed
natural finish this gives and please mention the shade name.

Hook 2: "Hook: “No makeup-makeup routine? This is all you need.”

Concept: creator talks to the camera about the struggle of looking fresh without layers of
makeup especially in summers where makeup pretty much melts off from your face. Cut to
a quick routine using just the NEW Lakme 9to5 Lip & Cheek Tint on bare skin. Highlight the
dewy, flushed finish, perfect for everyday college or office looks. Talk about how this is the
perfect makeup routine for summers.

Hook 3: “This is all you need for a flushed look this summer”

Concept: Show someone applying a regular cream blush that fades in hours. Then
switch to applying the NEW Lakme 9to5 Lip & Cheek Tint and doing a real-time wear test—
working, walking in the sun, and still glowing by evening. Focus on longevity transferproof,
natural tint . “This is not just cute—it’s committed.”
 *Images for purely for reference purpose

9to5 Primer: Sample Concepts

Keep the primer assets super simple. The key message to give is – how this is the
best primer for dry skin.

Hook 1: Talk about how sometimes primers make your skin dry. Lakme has this
9to5 Double Duty Primer – it is super hydrating & has hyaluronic acid. Apply
primer on half face and show a close up of how it is hydrating plus blurs pores. Cut
to final makeup look and talk about how this primer is good for dry skin and the
makeup looks great with the primer on
 Loose Banana Powder: Sample Concepts *Images for purely for reference purpose

Hook 1: “Oily T-zone? Creased concealer? Say less.”

Concept: Creator shows their under-eye creasing and shiny T-zone halfway through the day. Voiceover:
“This used to be my face by 3 PM… until I found this magic.” Cut to applying the NEW Lakme 9to5 Hya Matte
Loose Banana Powder while getting ready. Show smooth under-eyes, matte finish, and lasting effect. Talk
about how this sets your makeup so well making it last long.
Wrap up: “It’s the final touch I never knew I needed—Lakme 9to5 got me!”

Hook 2: “If you haven’t tried banana powder, you’re missing out on the filter effect IRL.”

Concept: Make it educational but fun. Creator says: “Let’s talk about the most underrated makeup
product.” Introduces the Lakme 9to5 Hya Matte Loose Banana Powder, explains why the yellow tone works
for Indian skin (cancels darkness, brightens), and demos how to bake under-eyes or set smile lines.
End line: “Crease-proof, smooth, matte—but never dry. Thank you Lakme 9to5.”
 Lakme Lip Mousse: Sample Concepts *Images for purely for reference purpose

Hook 1: “Feels so light, you’ll forget it’s there!”

Concept: The creator applies the NEW Lakmé Xtraordin-Airy Lip Mousse, emphasizing its Moussy Correct the images to the Lakme Xtraordinary lip mousse –

Airy Light Texture. “It feels weightless on lips for all-day comfort.” Buy Lakme Xtraordin - Airy Lip Mousse Online
Wrap-up: “Light as air, bold as ever—only from Lakmé Xtraordin-Airy Lip Mousse.”

Hook 2: “Shades that make every Indian complexion pop!”

Concept: A realistic ‘get ready with me’ vlog. The creator picks the Lakmé Xtraordin-Airy Lip Mousse,
saying, “This shade is Perfect for Indian Skin Tones—vibrant shades that pop on every complexion.”
Apply on lips, showing the rich, flattering color with a Long-Lasting Color creamy mousse formula that
stays bold for hours.

Hook 3: “Your tiny touch-up buddy for any adventure!”

Concept: Slow-mo of the creator tossing the Lakmé Xtraordin-Airy Lip Mousse into their bag—a
Travel-Friendly Cute Mini. Highlight its compact size: “Pop it in your bag for on-the-go touch-ups.”
Voiceover: “Velvety smooth with a Non-Sticky Bliss finish—it’s the perfect travel
companion!”
Focus on the smooth, velvety finish without the tacky feel.

End with a confident line: “Bold, light, and oh-so-right—Lakmé Xtraordin-Airy Lip Mousse.”
 *Images for purely for reference purpose
Abs Blur Perfect Primer: Sample Concepts

Hook 1: “Pores? What pores? A flawless canvas in seconds!”

Correct the images to the Lakme Blur Perfect primer–

Concept: Creator holds a mirror, zooming into visible pores and texture, then applies the new Lakmé Absolute Blur
Buy Lakme Unreal Blur Perfect Face Primer Online
Perfect Primer to one half of the face. Split-screen shows: one side blurred, one side not.
Split-screen shows: one side blurred, one side not.

Voiceover “This is Lakmé Absolute’s Abs Blur Perfect Primer magic! It Blurs Pores Perfectly, smoothing
skin for a flawless makeup canvas.”End line:
“A perfect base that feels like a dream?”

Hook 2: “Your summer makeup game just got better!”

Concept: A GRWM where the creator starts with, “My secret to a fresh base in this heat?” They apply the Lakmé Absolute
Blur Perfect Primer, showing how foundation glides on smoothly. Highlight the Lightweight Summer-Ready Primer that
keeps your base fresh in heat and humidity, and Mattifies Shine for a clean, polished finish.
Wrap up with: “It’s the summer-ready primer you didn’t know you needed—Lakmé Absolute Blur Perfect Primer.”

Hook 3: “Radiance that lasts from morning to night!”

Concept: Creator shows a quick timelapse of makeup breaking apart during the day—shine, creased base, uneven tone.
Then introduces the Lakmé Absolute Blur Perfect Primer and applies it before makeup, focusing on the Soft Fresh Look that
gives a natural, radiant base that lasts all day.
Cut to: All-day wear check-ins—“It’s 6 hours later… and still radiant?!”
End line: “Where has Lakmé Absolute Blur Perfect Primer been all my life?”
 Absolute Mousse Foundation: Sample Concepts *Images for purely for reference purpose

Hook 1: “A foundation that looks like it was made just for me!”
Concept: Creator applies the Lakmé Xtraordin-Airy Mattereal Mousse Foundation with fingers, saying, “I thought finding a perfect Correct the images to the Lakme absolute mousse–
match was impossible—look at this blend!” Show the 100% Indian Skin Tone Match as it seamlessly blends into the skin with an Airy
Buy Lakme Xtraordin-Airy Mattereal Mousse Foundation, Matte Finish,
Light Texture, Buildable Coverage—feels like nothing but covers beautifully. With SPF8 Online

Wrap-up: “Natural, flawless, and made for me—with Lakmé Xtraordin-Airy Mattereal Mousse Foundation.”

Hook 2: “All-day matte that doesn’t feel heavy!”

Concept: Creator talks about wanting a long-lasting base that doesn’t cake—“Especially in Indian weather!” Then demos the Lakmé
Xtraordin-Airy Mattereal Mousse Foundation, saying, “It gives a 16-Hour Natural Matte Finish—stays flawless from morning to
night.” Show the airy texture blending effortlessly.
End line: “This is my skin, but matte perfection—with Lakmé Xtraordin-Airy Mattereal Mousse Foundation.”

Hook 3: ““Your on-the-go base that lasts all day!”

Concept: A quick “5-min office look” reel. Creator uses the Lakmé Xtraordin-Airy Mattereal Mousse Foundation in its Available in a
Mini size, saying, “Perfect for travel or trying before committing.” Highlight the 16-Hour Natural Matte Finish as they apply it with a lip
color and powder: “This mousse blends like a dream and keeps my skin matte all day.”
Voiceover ends: “When it’s Lakmé Xtraordin-Airy Mattereal Mousse Foundation, you don’t need 10 steps—just one!”
 Thank You!
Looking forward to some great content!