Presented By : -

Sunil Kumar Agarwal

Assistant Professor
DEPT. OF Computer Science
 What is mobile application development?
Mobile application development is the process to making software for smartphones and digital assistants,
most commonly for Android and iOS. The software can be preinstalled on the device, downloaded from a
mobile app store or accessed through a mobile web browser.

Mobile app development is rapidly growing. From retail, telecommunications and e-commerce to insurance,
healthcare and government, organizations across industries must meet user expectations for real-time,
convenient ways to conduct transactions and access information. Today, mobile devices—and the mobile
applications that unlock their value—are the most popular way for people and businesses to connect to the
internet.
 Mobile Application Platforms

Most mobile applications are developed for two main smartphone platforms—the Android operating system

and Apple’s iOS. While Apple creates its iOS exclusively for its own iPhones and other mobile devices, Google

develops the Android system so that it can be used on devices other than their own.

Each of these platforms requires different software development kits (SDKs) and each uses different

development tools. It is common for developers to develop mobile applications to be compatible with both

Android and iOS.

Types of Mobile Applications

There are four types of mobile applications that are typically developed, each of which comes with
advantages and disadvantages. They are:

1. Native Mobile Applications

Native mobile applications are developed strictly to be run on the operating system of the target device,
whether that is Android or iOS. This means they are developed using the programming language and
frameworks that are provided by Google or Apple.
These applications offer the best runtime performance, plus they provide direct access to the APIs of the
device. However, they cost more to build and maintain and there is more than one code-base for each
platform, making it more complex and requiring a highly specialized skillset to develop.
2. Cross-platform Native Mobile Applications

These are mobile applications that are initially developed using multiple programming languages and

frameworks but are then assembled specifically to be used on a specific operating system.

With a single code base that can be used for multiple platforms, this is a more versatile option. The

applications are easy to build and maintain, but there are limitations to their performance because of the

need for bridging and the use of libraries for native device features.
3. Hybrid Mobile Applications

These are mobile applications that are developed using standard web programming languages, such as

HTML5 and JavaScript. Once created, they are bundled into app installation packages. They can then

operate on a web container that makes it possible for the app to run on a browser and on native devices via

an API.

The code base for these mobile applications is shared between the app and the web. This means mobile

applications can be built using a web development skillset. However, these applications come with lower

performance when compared to native applications. There is also limited support when it comes to native

device features.
Progressive Web Applications

Progressive Web Applications (PWAs) are web applications that are fully available via a web browser. This

means they are not available via an app store and there is no app installation required. The experience is

just like using a true application, but with the benefits of operating via a browser, such as running

background processes and linking to the home screen of the device.

This type of mobile application provides the most flexibility because the same application can be used on a

mobile device and on the web. Plus, there is no installation required. Instead, the app is available via a URL.

Again, this type of application offers limited support when it comes to native device features and the

capabilities of the app are browser dependent.

 Mobile Application Development Lifecycle

Mobile applications rely on two core components—the mobile application itself, known as the “front-end,”

which is integrated with the cloud-based “backend.” The backend supports the mobile front-end, supplying it

with the data required to run and comply with user requests. Communication between the backend and the

front end takes place via APIs.

In most cases, a mobile application programmer is a person with the skillset and knowledge to develop the

front-end application that resides on the user’s device. The development of the front end can be done by a

single person or a team of people. The application development lifecycle is comprised of the following steps:

•Development
•Testing
•Release
•Monitoring
•Analysis
These steps are repeated as necessary until the application is running smoothly.

In many cases, the backend services are provided by a third party. Only when the mobile application backend

is highly specific to the application domain and there are intellectual property concerns will mobile

application programmers build their own backend. When it comes to the backend development lifecycle, it is

similar to that of the front-end, as follows:

•Development

•Testing

•Release

•Monitoring

•Analysis
There is also a new method of application development known as low-code app development. This is a

method of developing applications that make it easy for people with little coding experience to build an

app using a highly visual drag-and-drop interface. The benefit of this ethod of application development is

that non-IT people can easily develop apps with very little knowledge of coding, taking the pressure off IT

teams and helping minimize IT backlog.

 Why Does our Business Need A Mobile Application for Growth

In this age of mobility, it is not only difficult but also impossible to live without our smartphones. The reason behind this
dependability is the mobile apps that have made human life so simple. These apps are changing the very way we live our
everyday lives. And in order to get things done, we need lots of mobile applications.

This has resulted in pressuring mobile app development companies to build more useful mobile applications for
enterprises and startups. It is imperative to have a mobile app for a successful business. Below we have provided a few
data statistics that tell about the increasing use of mobile apps and revenue generated.
•The market demand for enterprise application development shall outpace the need for the organizations to develop
apps.
•According to Crunchbase data, 26% of total global funding dollars in 2020 went to businesses that incorporated a mobile
solution.
•As per Statista, mobile apps are projected to generate more than USD 935 billion in revenues by 2023 through paid
downloads and in-app advertising.
•According to a report by MindSea, Gen Z spends 71% of their digital media time using smartphone apps.
The numbers are huge and will keep getting bigger and bigger. This only shows how beneficial having a mobile app, be it

iOS or Android for your business will be in the future. There are numerous advantages of mobile apps for industries, be it

small or large.

These app development services are utilized for the promotion of services that the industry provides, therefore, the app

must have an innovative approach for targeting potential customers at the earliest. Increased revenue, the growth of

industry, and brand awareness are some advantages of having a mobile app. All of these added to the other key everyday

advantages make the importance of mobile apps not just for businesses but also make them a necessary part of the

modern-day lifestyle.
 Why Does Your Business Needs a Mobile App?
Ever since mobile apps have become a lifestyle necessity, the apps are constantly improving in ways to provide the most out
of them. Every mobile app development company that develops apps for industries is bringing changes that benefit the users
as well as the business. However, there are already many benefits of having a mobile app for your business:

Deliverance of Powerful Messages

Powerful messages are delivered to the customers at the best possible rate so that the business organization saves money.
These messages are effectively delivered for the conversion of the visitors into potential customers. An irresistible offer,
when notified with the push notifications message of the mobile app, is an effective way for business promotion.
Mobile apps are supremely beneficial in fulfilling user expectations. Customers are usually happy when they discover an app
that is easy to connect and offers customers the necessary tools for easy use of the apps.
 Retaining Loyal Customers

Another useful benefit of having a mobile app for your business is that it offers a hassle-free experience on the customer
support request. Businesses can retain their customers with the help of attractive offers such as discount coupons, vouchers,
etc. Uber’s business model allows it to offer discounts to mobile app users and so far has been proved to be the best strategy.
Sales and Business Growth
The industries are usually focused on the exploration of newer avenues in the marketplace for the implementation of mobile
application development strategies for their campaigns. With the increasing number of mobile users, there must be an
increase in sales while satisfying the user requirements. The mobile apps are very effective in ensuring progress levels within
a short span of time.

Valuable Consumer Insight

A mobile app gives companies the unique opportunity to really understand their customers. More specifically, an app
provides an efficient way for businesses to collect, analyze and leverage customer data. By capturing information such as
customer preferences and behavior, apps offer the potential to influence marketing strategy with invaluable consumer
insights. Understanding user motives, the most popular features or pathways, and who your users are can help you make the
right strategic decisions to focus your marketing efforts in the right place. Therefore, with apps, businesses have the ability to
use data-driven marketing tactics to offer consumers a highly personalized experience.
Helping Small Businesses in the Industry

Mobile apps for small businesses can be a godsend keeping in mind the fact that using apps as a tool for growth is extremely

cheap. Most businesses are skeptical because they don’t know how much it costs to make an app and eventually assume it

costs a lot. However, that’s not the case. Once it is developed, a mobile app for business is the best tool for growth.

Competitive Advantage to Businesses

There are still many companies within an industry that don’t use their mobile app’s full potential and there are some

companies that don’t even have a mobile app yet. This certainly plays the benefit card for businesses that are working hard

with their mobile apps for business. Although the competition is still quite low in this area, it is a big advantage.
Analytics for Business Strategies
With the help of mobile apps, businesses can track important analytics such as the number of visitors, users’ most viewed
product, time spent on each section of the app, and a lot more. Analytics are crucial for marketing and advertising as it
makes sure that the targeted audience is right.
Creates Brand Awareness
Mobile apps are a one-stop point for getting all the relevant information related to the brand as well as showcasing the
products and the services. Newer products and services are showcased on the apps and promoted via ads. The mobile app
for business growth will make use of this tactic to increase the sales of the product while keeping the promotion cost lower.
Audience Building
With the increase in mobile app usage, industries are taking the benefits of mobile application development to increase
their customer base. Interaction with users becomes easier with the help of mobile apps. Audience building is one of the
most important benefits of mobile apps for small businesses in the industry. Since they are just starting, gathering
customers through a mobile app for business growth is a great strategy.
Generate Revenue
Mobile apps can be easily monetized, offering businesses extra revenue opportunities. In-app advertising, in-app purchases,
freemium, and paid apps are some of the most common app monetization tactics. Users are typically willing to pay for an
app if they appreciate it and believe it provides them value. As a result, you can add a new revenue stream to your business
strategy by offering your products or services, or through advertising in your app.

Push Notifications
Push notifications enable a company to deliver a message or a notification to a mobile device at any time and from any
location. This allows a company to keep customers informed about new products, special offers, and other information.
When it comes to mobile, the power of push notifications is undeniable. Pushwoosh revealed that push notifications deliver
as high as a 70% opt-in rate on average. When compared with email marketing’s 5%, the difference is clear.
Personalization
The reason why people are so fond of apps is that they help users feel unique. When you visit a website, you are always a
visitor. Apps that are well-designed help you feel at ease. Personalization is what causes the variation in emotional feedback.
A great deal of study in the field confirms this.

Social Networking
Another name for promoting our company and involving clients from all around the world is social media. Create a one-of-a-
kind marketing strategy so that customers can see your brand and items when conversing with friends or browsing through
the timeline and tales on social media. This will pique their interest in logging into your app and learning more about the
fantastic services and goods you offer. You can also build a social media page or profile with your brand’s or app’s name and
all of the features you want, such as comment boxes, messaging, and like and share choices, to encourage customers to
share your brand with others.
Ease of Payment

Industries like eCommerce, travel, etc. often require online payment for their products and services. Secure payments are

one of the reasons why businesses need a mobile app. Apps can be developed with secure payment options gaining the

trust of customers who find it hard to trust websites for making payment. Secure payment option is the most profitable

benefit of mobile apps for small businesses and enterprises.

Industries that Benefited from Mobile Apps
According to research, industries are putting most of their investment in going mobile, the reason is quite obvious. If you are
thinking why your business needs a mobile app then you should know that with mobile apps many industries have seen
growth and an increase in profits. This has led to the growth of app development services. Here are some of the industries
that used their mobile apps for business and got amazing results:

1. Healthcare Industry
The healthcare industry has been using mobile apps for a long time now and the impact of apps on the healthcare industry
is huge. Apart from quick checkups and storing patient information in one tap of the screen, there are many other ways
apps are benefiting this industry. Virtual assistance of doctors, identifying the disease through images and much more has
been made possible because of mobile apps.
2. Travel Industry
The travel industry is using apps to get more customers and provide better services to them. The travel apps are
revolutionizing the travel industry by giving special services to customers, allowing apps to check in and check out without
ease, getting combined bookings done, and much more. All this is changing the face of traveling and apps are becoming
the best travel companies for travelers.
3. Restaurant Industry
Restaurants are one of the most successful industries of all time and with the help of mobile apps, they have been able to
excel at their services. Restaurants need well-executed mobile apps to allow customers to reserve seats, place orders and
find good places to eat, and do anything else that enhances user satisfaction. The apps are even used to showcase
restaurants based on the review given by previous customers. And the biggest benefit of mobile apps for the restaurant
industry is that they gather a massive audience through apps which increases profits.
Taking an example of KFC, we at Appinventiv offered high personalization in the app for customers to view their order
history and easily make payment through different gateways. We also integrated advanced analytics for the brand to view
the app’s performance. We also developed a comprehensive and customized product management system.
4. Entertainment Industry

The entertainment industry is no longer limited to a TV screen but has rapidly shifted to mobile phones and tabs. The reason
for this rapid shift is an increase in mobile users. Mobile apps let viewers view any type of show, at any time of the day and
at any place. From live streaming to news updates, everything is available on apps. They say mobile is the new TV and it has
become possible only through apps.

All these examples show the benefits of mobile apps for business. However, these are not the only industries that benefited
from their mobile apps. There are others such as social networks, e-scooter, etc. that have gone mobile and are seeing an
immediate increase in their business revenue. Some restaurant businesses like DoorDash have a business model that’s
completely based on mobile apps.
IMPORTANCE OF MOBILE STRATEGIES IN BUSINESS WORLD

If potential customers cannot reach your services, they are lost potential customers. Smartphones tablets,
and other nontraditional devices are pervasive in the market.
The responsibility of developers is to help customers get a product anywhere.
Whether you’re a content provider, product company, or service company, expanding product reach is
necessary. And one of the most effective ways to reach farther is to simplify a message so that it can be
delivered to a wider audience.
As of September 2011, Nielsen reports that 40 percent of all mobile consumers in the United States over the
age of 18 have smartphones
Wired states as of November 2011 that global smartphone usage has reached 30 Percent
Why is Mobile Development Difficult?

Mobile development is difficult because the paradigms of design and functionality differ between it and
types of development that have existed for decades.
It is still new, the technologies change rapidly, and not all of the answers are known. What makes a great
app different from a good app? Design? Utility? These are all things to be mindful of while developing your
app.
The limitations when looking at the resolution offerings made by Apple iOS devices, but these strict
requirements afford developers dimensions they can take for granted.
Android development, there are eleven standard potential configurations. Not all potential resolutions are
actively being developed and produced.
They understand the difficulty of accounting for all the different sizes when creating quality applications
MOBILE MYTHS
There are many myths associated with mobile application development.
Myth #1: It is inexpensive to develop a mobile solution. This does not include any development time, design
time, and deployment time, or any potential money lost by taking too long to get to market. Iterative design
and development can be expensive. Finding a happy medium is necessary to be successful when developing a
mobile solution.

Myth #2: It’s easy to develop a mobile solution. Use new technologies to expose that data, interpret the
nuances of the native development platforms, and use the newer third-party platforms for mobile application
development.
Myth #3: We don’t need a mobile presence. With the smartphone market growing at such a large rate, and the

ease with which mobile applications become available there is a large set of potential customers to reach.

Myth #4: You need a large development team. Many single-developer companies are successfully releasing

quality applications on the different platform markets.

Myth #5: Sweat equity can pay for the application. Not to disparage the act of creating a startup, and not to fl

y in the face of innovation, but potential and dreams do not always a fortune make. Working with a partner to

develop a product or solution with no capital is not easy