Unseen Passages
Unseen Passages
In 2020, the highest number of WhatsApp and Tik Tok mobile app downloads in the world were from
India. The average internet user in the country spends over three hours per day on social media. And a
large proportion of this user base were millennials and gen Z. In 2018, over 73 percent of Facebook users
in India were between 18 and 24 years of age.
Apart from social networking apps, video sharing platforms, specifically YouTube was widely popular in
India. YouTube consumption in India sky rocketed with the Indian Premier League streaming matches in
2010 with over two billion views per day. Around the same time, Indian music record label, T-Series, was
slowly but steadfastly making its way on YouTube by sharing old Bollywood and indi-pop music. The
content took off and today, T-Series was the most viewed and subscribed YouTube channel in the world.
Estimates indicate that by 2023, there will be almost 450 million social network users in the country, from
a little over 326 million users in 2018. This rapid growth in the sector has also given STIMULUS
TO advertising industry.
Today, India's digital advertising industry is worth over 160 billion Indian rupees, and it was
estimated to reach 560 billion rupees by 2023.
1. ‘Indians have embraced the internet with open arms’ means people have : *
a) Whole heartedly accepted the invasion of the internet.
b) become happy with the coming of the internet services.
c) waited for a long for the internet.
d) accepted that the internet is here to stay.
2. Arrange the following social networking sites/apps in the order of their appearance in the Indian
market.
1. You Tube
2. WhatsApp
3. Orkut
4. Facebook
a) 3, 1, 4, 2
b) 2, 1, 4, 3
c) 3, 4, 1, 2
d) 2, 4, 1, 3
3. One of the main reasons for digital lifestyle becoming popular among Indians is…
a) improved network coverage.
b) easy recharge portals.
c) cheaper data plans.
d) digital literacy.
5. The digital advertising has benefitted from social media. The popularity of social media and digital
advertising is:
a) inversely proportional.
b) directly proportional.
c) unaffected.
d) variably proportional.
6. Based on the infographic given above, arrange the data on how people believe on WhatsApp
forwards in ascending order.
1. People who ALWAYS believe.
2.People who believe SOMETIMES.
3.People who believe ABOUT HALF THE TIME
. 4.People who believe OFTEN.
a) 3, 1, 4,2
b) 3,4, 1, 2
c) 2.4,1,3
d) 2, 1, 4, 3
7.According to the passage, You Tube became popular because it was:
1. a free platform to use.
2. streaming of matches.
3. easy to use.
4. had a large subscriber base.
5. used by music labels to stream music. a) 1,5
b) 3,4
c) 2,4
d) 2,5