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Data Visualization

Data visualization is the graphical representation of data to enhance understanding and communication of insights. It is particularly beneficial for business analytics students, aiding in customer behavior analysis, market trend identification, and effective communication of complex data. Various tools like Tableau, Power BI, and Excel are used for visualizing both single and multi-variable data.

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Chethan Chethu
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3 views4 pages

Data Visualization

Data visualization is the graphical representation of data to enhance understanding and communication of insights. It is particularly beneficial for business analytics students, aiding in customer behavior analysis, market trend identification, and effective communication of complex data. Various tools like Tableau, Power BI, and Excel are used for visualizing both single and multi-variable data.

Uploaded by

Chethan Chethu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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DATA VISUALIZATION.

Data Visualization is the process of creating graphical representation of


data to better understand and communicate the insights and
understanding and communicate the insights and patterns within the
data. It involves using various visualization tools and techniques to
transform data into a visual format, making it easier to analyze,
interpret and present the information in easy way.
“Date visualization is the practice of designing and creating easy-to-
communicate and easy-to-understand graphic or visual representations
of a large amount a large amount of complex quantitative and
qualitative data and information with the help of static, dynamic or
interactive visual items.”

DATA VISUALIZATION IS EXTREMELY USED FOR


BUSINESS ANALYTIC’S STUDENTS.
Data visualization is incredibly useful for business analytics
students because it helps them understand, analyze and
communicate complex data effectively.

 Identify Customer Behavior: Data visualization can help students


to understand customer behavior, preferences, and purchasing
power and patters of the customers.
 Analyzing Market Trend: Data visualization can help students to
identify market trends, competitors, and opportunities.
 Effective communication: Data visualization helps students to
communicate complex data insights to both technical and non-
technical stakeholders, including business leaders, managers and
customers.
 Improve Decision-Making: Data visualization helps students to
identify trends, patterns and correlations, which enables them to
make informed decisions and recommendations.
 Enhanced Analytical Skills: Data visualization requires students
to think critically and analytically, which helps to develop their
problem-solving and analytical skills.
 Real-world application: Data visualization is widely used in
business and industry, so students who learned data visualization
skills can apply them in real-world scenarios and projects.
 Facilitates Predictive and Prescriptive Analysis: Data
visualization helps illustrate predictive models or forecasts in
ways that are easier to understand. Visualizes the outcomes of
scenarios for strategic planning.
 Provides Competitive Advantage: In competitive industries,
businesses rely on analysts to provide insights that drive strategy.
Data visualization gives students the skills to monitor competitors
performance. Analyze market trends, recommend actionable
strategies to improve business outcomes.
TOOLS FOR DISPLAYING SINGLE VARIABLE AND
MULTI-VARIABLE.
 TABLEAU.
 POWER BI.
 D3.js.
 MATPLOTLIB.
 SEABORN.
 EXCEL.
 GOOGLE DATA STUDIO.
 GOOGLE SHEETS.
 MICRO SOFT POWER APPS.
 CYTOSCAPE.
 TREEMAP.
DATA VISUALIZATION OF SINGLE VARIABLE.
Data visualization of a single variable refers to the process of creating
graphical representations of single variable or attribute to understand
its distribution, patterns, and trends.
For example.
Dataset of exam scores for class of 60 students. We can create a bar
chart to show the distribution of scores.

Marks 0-20 20-40 40-60 60-80 80-100

No. of students 6 24 26 35 9

DATA VISUALIZATION OF SINGLE VARIABLE


40

35
35

30
26
25 24
Marks obtained

20

15

10 9
6
5

0
0-20 20-40 40-60 60-80 80-100
No of students.
DATA VISUALIZATION OF MULTI-VARIABLE.
Data visualization of multi-variable refers to the process of creating
graphical representations of multiple variables or attributes to
understand their relationships, patterns, and trends. It involves
visualizing multiple columns of data, such as a list of numbers,
categories or dates to gain insights into how they interact and relate to
each other.
For example
Factors affecting the sales and profit of the XYZ Organization.

Month Sales Advertisement Raw materials Profit


January 4000000 800000 1200000 1000000
February 4400000 960000 1300000 1200000
March 4800000 1200000 1500000 1300000
April 4640000 1120000 1400000 1120000
May 4960000 1280000 1600000 1280000

FACTORS AFFECTING PROFIT OF AN ORGANIZATION


6000000

5000000

4000000

3000000

2000000

1000000

0
January February March April May

Sales Advertisment Raw materials Profit

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