Semco Maritime

Brand Guidelines

Change.
The business of energy.
CONTENT

SEMCO MARITIME
Brand guide
Corporate brand

BRAND GUIDE
Introduction.............................................................................................................................03
Brand promise...................................................................................................................... 04
Corporate brand core story..........................................................................................07

VERSION 1.0
Brand house.............................................................................................................................10
Segmented focus................................................................................................................. 12
Tone-of-voice............................................................................................................................ 15
Brand colours...........................................................................................................................18

2024
Typography...............................................................................................................................24
Logo................................................................................................................................................29
Tagline (Brand promise)................................................................................................38
Brand assets and graphic elements................................................................... 44
Iconography.............................................................................................................................54
Images.......................................................................................................................................... 57
Examples.....................................................................................................................................61
2
Introduction

SEMCO MARITIME
A strong and consistent brand is essential for building trust with partners, customers,

Welcome to our employees, and the media. The following guidelines outline how our brand should be pre-
sented across all platforms and communication or marketing materials. The brand guide
brand guidelines should ensure that the overall brand expression always appears uniform and recognisable.

The guide contains principles for using colours, fonts, graphic elements, and images,

BRAND GUIDE
as well as examples of how to apply the individual elements in a variety of materials.

The guide constantly evolves as more and more materials are designed. This means
that examples, templates, and guidelines will be updated regularly. Therefore, it is
important to always refer to the most recent version of the guide.

VERSION 1.0
Should you have any questions, please do not hesitate to contact Group Marketing.

2024
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SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
4
Brand promise
SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
5
Change. The business of energy.
BRAND PROMISE

SEMCO MARITIME
Our brand promise is
Semco Maritime’s rhetorical
bouillon cube.

These five words encapsu-

late the very essence of our
Imperative: Change the business of energy

BRAND GUIDE
company. And by starting
the Brand Promise with (from conventional to renewable).
“Change.”, it goes perfectly
hand in hand with the
People promise you can see
on page 109.

Change. The business of energy.

VERSION 1.0
2024
Change. (It is) the business of energy.
= change is the essence of the energy sector (and should, as such, drive its realisation).

6
SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
7
Core story
CORE STORY
We are in the business

SEMCO MARITIME
FULL VERSION

Our core story conveys the

essence of Semco Maritime as
a global company, professional
of energy change.
partner, and corporate citizen.

BRAND GUIDE
It talks about the need for a
global energy transition, about
the associated challenges, about
When it comes to fulfilling the vision of a fossil-free And while most people know why an energy transition
bridging conventional and
future, there is no quick fix. No simply flipping a switch. is vital, we put our hearts and minds into the journey.
renewable energy sources,
Instead, the complex challenge lies in enabling a sustain- How to get there.
about our professional roots,
able energy transition where conventional and renewable
our expertise and our

VERSION 1.0
project-based partnerships. energy coexist effectively until the day when renewables That is why we are constantly seeking clever and prag-
can fully keep the world running. matic ways to realise global energy ambitions and reach
the next destination. And the next one after that.
At Semco Maritime, our expertise and experience are
deeply rooted in the challenges of both the conventional This is what we are passionate about. This is what we do.
energy sector and the offshore wind industry. This puts us

2024
in a unique position to bridge today’s and tomorrow’s Because we are in the business of energy.
solutions. Driven by the challenge. Powered by hard work And we are here to change it. Together.
and innovation. Building on 40 years of dedication – and
yet just getting started.

We take on the responsibility together with world-leading

partners across the globe. Adding value to projects rang-
ing from the necessary to the groundbreaking.
Safely, predictably, and to complete satisfaction. 8
CORE STORY
We are in the business

SEMCO MARITIME
SHORT VERSION

of energy change.

BRAND GUIDE
Semco Maritime’s expertise is rooted in both conventional energy and
renewables. This puts us in a unique position to bridge today’s and tomorrow’s
solutions. To constantly seek clever and pragmatic ways to realise global
energy ambitions and reach the next destination. And the next one after that.

VERSION 1.0
Because we are in the business of energy.
And we are here to change it. Together.

2024
9
SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
10
Brand house
 SEMCO MARITIME
BRAND PROMISE
Change. The business of energy.

BRAND GUIDE
Semco Maritime is a proud market leader in fostering sustainable change
POSITIONING STATEMENT
for people, projects, and planet - with dedication and care.

BRAND PILLARS Change for people Change for projects Change for the planet

VERSION 1.0
Leading people. Excellence. Responsible.
Leading partners. Excitement. Profitable.

2024
Ambitious focus on being Worldwide projects, A different approach to
a market leader. customers, and partners. the energy transition.

Caring for customers, Meeting expectations for No cutting corners with

REASONS TO BELIEVE
partners, and employees. every project. On time. regard to the environment.

Dedicated to making our cus- Making great ideas Exploring ways to balance
tomers succeed. come to life. profits and responsibility.

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SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
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Segmented focus
SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
13
Change. The business of energy.
SEGMENTED FOCUS

SEMCO MARITIME
BRAND GUIDE
CEO CFO CBDO

Change. Business. Energy.

VERSION 1.0
Communication Communication Communication
focused on ‘Change’: focused on ‘Business’: focused on ‘Energy’:

2024
- Purpose/vision - Purpose/vision - Purpose/vision
- Fossil-free future - Fossil-free future - Fossil-free future
- Energy transition - Energy transition - Energy transition
- Market leader - Market leader - Market leader
- Responsibility - Responsibility - Responsibility

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SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
15
Tone-of-voice
 Change. The words (not the voice).
TONE-OF-VOICE

SEMCO MARITIME
Building a brand and earning
a unique position in the mar-
ket is largely about perception.
About communicating with a
consistent and recognisable Professional yet modern Confident yet receptive
voice that evokes the desired Our voice embodies market leadership and We possess deep engineering expertise,

BRAND GUIDE
image of our company across serious partnership while ensuring we never positioning us as true specialists in our various
divisions, departments, and sound outdated. We blend a professional fields. Yet, we remain open to the world, espe-
touchpoints.
perspective with a modern approach, keeping cially valuing input from customers and project
Our tone-of-voice is therefore
our language fresh and forward-thinking. partners. This approach is mirrored in our tone-
the foundation for all branding of-voice where it makes sense.
and corporate communication. Experienced yet curious

VERSION 1.0
Not as a word-for-word inex- Despite 40 years of experience, we never Corporate yet personal
haustible answer book, but fall into knowing-it-all arrogance when we While our communication most often reflects
rather a source of inspiration
communicate. Instead, our tone reflects that our status as an international company, it can
and a series of useful rules of
thumb.
we recognise the ever-evolving world and that also, where appropriate, be infused with the
we approach challenges and solutions with a passion and personality of our people, reflecting

2024
If you want to see examples of curious and innovative mindset. our belief that true change is a mind game.
concrete texts that unfold our
tone-of-voice, we recommend
that you start with our corpo-
rate brand core story on page
7 and our employer brand core British English
story on page 112.
Our corporate language is British English. This implies, among other things, that:
— Words are often spelled with ‘s’ instead of ‘z’, such as ‘realise’ instead of ‘realize’.
— The letter ‘u’ is consistently used in words like ‘favour’ and ‘colour’, which lack ‘u’ in American English.
16
— Dates are usually in the format ‘day month year’, and the 24-hour clock is often used over the 12-hour format.
TONE-OF-VOICE

SEMCO MARITIME
EXAMPLES

Example 1 Example 5
When it comes to fulfilling the vision of a fossil-free future, there is no While many people keep their eyes fixed on the finish line of the
quick fix. No simply flipping a switch. Instead, the complex challenge global energy transition, we focus on the journey. On contributing to

BRAND GUIDE
lies in enabling a sustainable energy transition where conventional and the implementation of renewables. But also on enabling conventional
renewable energy coexist effectively until the day when renewables can and renewable solutions to coexist in a seamless transition towards a
fully keep the world running. fossil-free future. This requires insight, experience, and specialised
engineering skills. Just as it takes the courage to break waves, think
Example 2 anew, and take different paths – on land and at sea.
We take on the responsibility together with world-leading partners

VERSION 1.0
across the globe. Adding value to projects ranging from the necessary Example 6
to the groundbreaking. Safely, predictably, and to complete satisfaction. Semco Maritime’s expertise is rooted in both conventional energy and
renewables. This puts us in a unique position to bridge today’s and
Example 3 tomorrow’s solutions. To constantly seek clever and pragmatic ways to
At Semco Maritime, we offer you more than a workplace. We offer you realise global energy ambitions and reach the next destination. And the

2024
the chance to change what really matters. To deliver hands-on answers next one after that. Because we are in the business of energy. And we
to global questions together with the most dedicated thinkers and are here to change it. Together.
doers in the energy industry.
Example 7
Example 4 At Semco Maritime, we are global game changers at heart, creating
Bridging today’s and tomorrow’s energy solutions presents a challenge continuous progress for the offshore energy sector with project-
of the highest complexity. It’s a task that calls for multi-disciplined oriented thinking, hands-on manpower – and never-failing dedication.
engineering expertise, comprehensive experience – and the ability
to foresee what lies around the next corners. Yet, never cutting any. 17
SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
18
Brand colours
BRAND COLOURS Primary Secondary Tertiary

SEMCO MARITIME
Our primary colour is dark marine
blue to communicate trustworthi-
ness and authority.

Bright sea green, warm orange, and

DARK BRIGHT
light blue are our secondary colours.
MARINE SEA WHITE

BRAND GUIDE
These are used alongside our pri-
BLUE GREEN
mary colour to add contrast and a
sense off optimism and brightness.

Light grey and white are tertiary

colours - mainly used to create a
sense of space and as background

VERSION 1.0
colours.

The following pages demonstrate WARM

ORANGE GREY
the usage frequency of each brand
colour identified by the size of the
area it occupies.

2024
LIGHT
BLUE

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 SEMCO MARITIME
Light blue
Dark marine blue
PRIMARY

Bright sea green

SECONDARY

Warm Orange
SECONDARY

SECONDARY

White
TERTIARY

BRAND GUIDE
VERSION 1.0
2024
Grey
TERTIARY
CMYK 97. 70. 46. 48 CMYK 63. 0. 41. 00 CMYK 17. 68. 74. 00 CMYK 64. 16. 27. 01 CMYK 00. 00. 00. 10
RGB 16 . 52 . 71 RGB 83. 200. 174 RGB 200. 103. 70 RGB 92. 169. 183 RGB 230. 231. 232
Pantone 539 C Pantone 563 C Pantone 46-5 C Pantone 125-12 C Pantone 179-2 C
HEX 103447 HEX 53C8AE HEX C86746 HEX 5CA9B7 HEX E6E7E8 20
TINTS

SEMCO MARITIME
Tints of both the primary and the
secondary colours are allowed,
e.g. for backgrounds, illustrations
and infographics.

BRAND GUIDE
GRADIENTS

Combining the brand colours into

gradients is also an option. The
gradient can go from colour to
white, or a combination of primary
and secondary colours or secondary

VERSION 1.0
with secondary colours.

Note!
Never combine more than two col-
ours into a gradient.

2024
Primary into white. Primary into secondary colours. Secondary into secondary colours. 21
COLOUR COMBINATIONS

SEMCO MARITIME
Examples of colour combinations.

BRAND GUIDE
VERSION 1.0
2024
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INCORRECT USE OF

SEMCO MARITIME
COLOUR COMBINATIONS

The following examples depict

incorrect usage and should not be
used as they compromise visual
impact, effectiveness, and the
overall integrity of our brand.

BRAND GUIDE
VERSION 1.0
2024
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SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
24
Typography
PRIMARY FONT MONTSERRAT / BOLD

SEMCO MARITIME
MONTSERRAT
abcdefghijklmnopqrstuvwxyz
ABCDFGHIJKLMNOPQRSTUVWXYZ

MONTSERRAT / SEMIBOLD

abcdefghijklmnopqrstuvwxyz

BRAND GUIDE
ABCDFGHIJKLMNOPQRSTUVWXYZ

MONTSERRAT / MEDIUM

AaBb
abcdefghijklmnopqrstuvwxyz

VERSION 1.0
ABCDFGHIJKLMNOPQRSTUVWXYZ

MONTSERRAT / REGULAR

2024
abcdefghijklmnopqrstuvwxyz
ABCDFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz MONTSERRAT / LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
!”#$%&/()=? 0123456789 ABCDFGHIJKLMNOPQRSTUVWXYZ 25
SECONDARY FONT APTOS / EXTRA BOLD

SEMCO MARITIME
APTOS
abcdefghijklmnopqrstuvwxyz
Aptos is the default font across all of Microsoft Office. This font is only used where
our primary font Montserrat is not available e.g. in PowerPoint and e-mails. ABCDFGHIJKLMNOPQRSTUVWXYZ

APTOS / BOLD

abcdefghijklmnopqrstuvwxyz

BRAND GUIDE
ABCDFGHIJKLMNOPQRSTUVWXYZ

AaBb
APTOS / SEMI BOLD

abcdefghijklmnopqrstuvwxyz

VERSION 1.0
ABCDFGHIJKLMNOPQRSTUVWXYZ

APTOS / REGULAR

2024
abcdefghijklmnopqrstuvwxyz
ABCDFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz APTOS / LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
!”#$%&/()=? 0123456789 ABCDFGHIJKLMNOPQRSTUVWXYZ 26
TYPE HIERARCHY

SEMCO MARITIME
Typographic hierarchy is vital to
our visual identity and also guides

Change. Change.
readers through our content,
enhancing readability through
structured information.

The The

BRAND GUIDE
business business
of energy. of energy.

VERSION 1.0
Headings
Montserrat Bold

Semco Maritime’s expertise is rooted in both Semco Maritime’s expertise is rooted in both
conventional energy and renewables. This puts conventional energy and renewables. This puts
us in a unique position to bridge today’s and us in a unique position to bridge today’s and
tomorrow’s solutions. To constantly seek clever tomorrow’s solutions. To constantly seek clever

Body text and pragmatic ways to realise global energy and pragmatic ways to realise global energy

2024
ambitionsand reach the next destination. ambitionsand reach the next destination.
Montserrat Regular And the next one after that. And the next one after that.

Because we are in the business of energy. Because we are in the business of energy.
And we are here to change it. Together. And we are here to change it. Together.

Tagline and hero graphic Change.

The business of energy.
Change.
The business of energy.

See page 37
27
TYPE HIERARCHY

SEMCO MARITIME
Typographic hierarchy is vital to
our visual identity and also guides
readers through our content,
enhancing readability through
structured information.

BRAND GUIDE
Introductory paragraphs
Montserrat Bold

Body texts

VERSION 1.0
Montserrat Regular

Subject headings
Montserrat Regular

2024
Headings
Montserrat Bold

28
SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
29
Logo
LOGO

SEMCO MARITIME
Our logo is an important asset.
It serves as a legal trademark and
guarantee of quality for all products
and services that carry the logo.

As our signature, it must appear

BRAND GUIDE
on all our internal and external
communication material.

Note!
The logo should only appear
once per layout.

VERSION 1.0
2024
30
LOGO EXCLUSION ZONE

SEMCO MARITIME
Our logo requires an exclusion x x
zone around it to maximise its
visual impact.

The exclusion zone is defined by

the width of the logo symbol (x). x x

BRAND GUIDE
The logo should always be placed
with the exclusion zones as
minimum distance to edges of the
x x
format and other formats.

Note!

VERSION 1.0
The more space around the logo
the better the logo stands out.
The minimum distance (exclusion
zone) is only meant to be used as a Exclusion zone
guideline where space is limited.

2024
31
LOGO MINIMUM SIZE

SEMCO MARITIME
To ensure legibility, the primary
logo is never to be used less than
30 mm /83 px in width.

There is no maximum size for the

logo. However, be careful not to

BRAND GUIDE
make the logo too large. Take into
account the balance between logo,
text, and graphics.

VERSION 1.0
20 mm / 75 px 30 mm / 113 px 40 mm / 151 px 50 mm / 189 px

2024
32
LOGO COLOUR USE

SEMCO MARITIME
Our logo is mainly used in the
primary dark marine blue or white.

However if a layout will look more

elegant and coherent by using
the logo in either of the secondary

BRAND GUIDE
colours, this is allowed (e.g. in
layouts where only two colours are
used).

See example on page 68-72.

Note!

VERSION 1.0
The use of the logo in other colours
than the primary dark marine blue
or white, is only permitted by the
Marketing Department.

2024
33
LOGO POSITIONING Top left Top right Centre top

SEMCO MARITIME
x x

x x

As our logo is left aligned it achieves x x

optimal appearance when aligned

to the left or right of the media it is
displayed on.

Note!

BRAND GUIDE
Centre aligning the logo causes the
media to appear unbalanced and
should be avoided.

VERSION 1.0
Bottom left Bottom right Centre bottom

2024
34
LOGO POSITIONING

SEMCO MARITIME
ON IMAGES

Always place the logo in one of

the corners. Choose a calm area
with enough clear space around it,
and make sure there is adequate
contrast.

BRAND GUIDE
If there are no “calm” corners in
the image, either crop the image
differently, choose another image,
or (as the last option) place the
logo elsewhere.

VERSION 1.0
2024
35
LOGO

SEMCO MARITIME
INCORRECT USAGE
Don’t angle the logo
The following examples depict
incorrect usage of our logo and
should not be used as they
compromise its visual impact,
effectiveness, and the overall

BRAND GUIDE
integrity of our brand.
Don’t stretch the logo
out of proportion

VERSION 1.0
Don’t use in other colours
than showed on page 32

2024
Don’t outline
the logo

Don’t place the

logo in a frame
36
LOGO

SEMCO MARITIME
SOCIAL ICON

Our mark without the logotype

is used as our avatar across social
media platforms. It makes optimal
use of limited space for maximum
impact.

BRAND GUIDE
VERSION 1.0
We are in
the business
of energy

2024
change.

37
SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
38
Tagline
PRIMARY TAGLINE

SEMCO MARITIME
+ HERO GRAPHIC ELEMENT

Our Brand promise is also our

tagline.

The tagline combined with ‘the

wave’ is a strong and significant

BRAND GUIDE
element that supports our brand
position both visually and in
writing.

Therefore this version of our

tagline + the wave should always

Change.
be the first choice in any layout

VERSION 1.0
and should preferrably be present

The business of energy.

on all materials.

However, the tagline + wave require

a certain amount of space in order
to ensure readability. In layouts

2024
where the space is limited, using
the tagline without the wave is
recommended.
Montserrat Bold
See page 39 - 41 for further
guidelines for use of tagline.

39
SECONDARY TAGLINE

SEMCO MARITIME
In layouts with limited space, using
the tagline without the wave is
recommeded.
Change. The business of energy.
The secondary tagline can be
written in one, two or three

BRAND GUIDE
lines as shown on the right.

Choose the version that fits the

layout best.
Change.
The business of energy.

VERSION 1.0
2024
Change.
The business
of energy.
40
LOGO AND TAGLINE

SEMCO MARITIME
POSITIONING

Place logo and tagline aligned

Change.
either at the bottom of a layout
or at the top.

The

BRAND GUIDE
business
of energy.

VERSION 1.0
Semco Maritime’s expertise is rooted in both
conventional energy and renewables. This puts
us in a unique position to bridge today’s and
tomorrow’s solutions. To constantly seek clever
and pragmatic ways to realise global energy

2024
ambitionsand reach the next destination.
And the next one after that.

Because we are in the business of energy.

And we are here to change it. Together.

Change.
Change.
The
The business
business of energy.
of energy.

41
LOGO AND TAGLINE Top Top Top and bottom Top and bottom

SEMCO MARITIME
POSITIONING Change.
The business of energy.
Change.
The business of energy.
Change.
The business of energy.
Change.
The business of energy.

Logo and tagline can be aligned

both at the top and at the bottom
of a layout, or respectively in top
and bottom, either right-aligned or
left-aligned

BRAND GUIDE
See next page for more options.

VERSION 1.0
Bottom Bottom Top and bottom Top and bottom

2024
Change. Change. Change. Change.
The business of energy. The business of energy. The business of energy. The business of energy.

42
LOGO AND TAGLINE Top and bottom Top and bottom Top and bottom Top and bottom

SEMCO MARITIME
POSITIONING Change.
The business of energy.
Change.
The business of energy.

Placing logo and tagline in opposite

corners of a layout is also an option.

Note!
Centre aligning logo and tagline

BRAND GUIDE
causes the media to appear
unbalanced and should be avoided.

Change. Change.
The business of energy. The business of energy.

VERSION 1.0
Centre top and bottom Centre top Centre top

Change.
The business of energy.

2024
Change. Change.
The business of energy. The business of energy.

43
SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
44
and graphic elements
Brand assets
HERO GRAPHIC ELEMENT

SEMCO MARITIME
“The wave” is our hero graphic
element.
Maritime / offshore Change
The wave refers to our industry (Line of business) (Transformation)
(offshore and energy) and, at
the same time, it has a visual

BRAND GUIDE
reference to our logo symbol.

It acts as a visual element to

convey a “transformation”, and
it emphasises change.

VERSION 1.0
2024
Symbol of energy / electricity
(Outcome)

45
HERO GRAPHIC ELEMENT

SEMCO MARITIME
To illustrate “pushing forward”
the wave always starts low (at the
bottom) and ends high.

BRAND GUIDE
End high

VERSION 1.0
Start low

2024
46
HERO GRAPHIC ELEMENT PRIMARY SECONDARY VERSIONS

SEMCO MARITIME
The primary version of our wave
is the base for all variations of
the wave.

Seek to use the primary wave

as your first choice. Use the alter-

BRAND GUIDE
native wave if a longer graphic
is needed.

VERSION 1.0
2024
47
HERO GRAPHIC ELEMENT

SEMCO MARITIME
SOLID COLOURS

Solid colour wave assets may be

used in all brand colours.

BRAND GUIDE
VERSION 1.0
2024
48
GRAPHIC ELEMENT PRIMARY WAVE ALTERNATIVE WAVE

SEMCO MARITIME
Always­
– Use the wave in solid or gradient colours

BRAND GUIDE
– Seek to use the primary wave as your first choice
– Use the alternative wave if a longer graphic is needed

Never
– Stretch the wave out of proportions
– Use shorter edited versions of the wave
– Outline or tilt the wave

VERSION 1.0
– Use the wave in colours other than brand colours

2024
49
HERO GRAPHIC ELEMENT

SEMCO MARITIME
used as placeholder
for images and film

BRAND GUIDE
Change.
The business

VERSION 1.0
of energy.

2024
50
HERO GRAPHIC ELEMENT

SEMCO MARITIME
used as placeholder
for images and film

BRAND GUIDE
EMPLOYER BRAND
2023
51
SUPER

SEMCO MARITIME
GRAPHIC ELEMENT

The wave used as baseline for

a graphic grid pattern used for
visual brand recognition on back-
grounds etc.

BRAND GUIDE
See example on page 68 - 72.

Note!
Do not make the stroke weight
of the super graphic too heavy or
too light. It should always follow

VERSION 1.0
the example shown on this page.

For A4 formats = 0.5 stroke

weight. Make sure to scale
the stroke weight to larger
or smaller formats proportionally.

2024
52
SUPER

SEMCO MARITIME
GRAPHIC ELEMENT

Use the super graphic in any

corporate brand colour as well as
white.

For consistency and maximum

BRAND GUIDE
brand recognition only use the
super graphic grid on white, light
grey or dark marine blue back-
grounds.

EMPLOYER BRAND
2023
Note!
When scaling the pattern,
always make sure to start and
end the grid on a “top” wave at
the top of the pattern, and on a
“bottom” wave at the bottom
of the pattern.
53
SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
54
Iconography
CUSTOMISED ICONS

SEMCO MARITIME
To further enhance brand identity,
a number of customised icons have
been designed. These all have the
wave as base, and future icons should
follow this design. Renewables Oil and gas Manpower and consultants

BRAND GUIDE
Note!
In order to make the stroke weight
of the icons look coherent across
different formats, make sure to scale
the stroke weight to larger or smaller
formats proportionally.

VERSION 1.0
Rig upgrades and yard stays Telecommunication Firefighting

2024
Integrated offshore service Engineering Safety
55
CUSTOMISED ICONS

SEMCO MARITIME
Use the icons in any corporate
brand colour, as well as white if
placed on a dark background.

BRAND GUIDE
VERSION 1.0
2024
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SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
57
Images
IMAGES / GENERAL

SEMCO MARITIME
With our off-shore locations we
have the unique opportunity to
use hero images that feature very
powerfull and aesthetic sceneries.

In general, choose images that

BRAND GUIDE
are dramatic in colour, angle and
contrast.

Semco Maritime image archive:

https://app.skyfish.com/

VERSION 1.0
2024
58
IMAGES / WORKING PEOPLE

SEMCO MARITIME
When selecting images, we
prioritise authenticity and realism
in portraying individuals.

Always choose images that

hold at least one of the below

BRAND GUIDE
keywords:

— a positive attitude
­— sense of teamwork
— concentration / professionalism

Keep the colour-tones slightly

VERSION 1.0
cold and desaturated rather than
warm and saturated, in order
to make the images match the
cold blue and green tones of our
brand colours.

2024
Semco Maritime image archive:
https://app.skyfish.com/

59
IMAGES / PEOPLE PORTRAITS

SEMCO MARITIME
Portraits of Semco people
used for e.g. employer brand
materials are photographed on
a cold-toned grey background
(matching Light Grey in our
corporate brand colours).

BRAND GUIDE
Blue Collar portraits of Semco
people are photographed in
their working environment.
The background is blurred to
highlight the person in the photo.

VERSION 1.0
2024
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Print materials
Examples
EXAMPLE

SEMCO MARITIME
AD
Change.
The business of energy.

Tagline /
Brand Promise

No

BRAND GUIDE
Image
Hero image with

cutting
impressive motive
showing the
uniqueness of
our work locations.

VERSION 1.0
corners.
Frame
The white frame
adds elegance and

2024
is coherent with
frames used at
semcomaritime.com
Bridging today’s and tomorrow’s energy solutions presents a challenge
of the highest complexity. It’s a task that calls for multi-disciplined
engineering expertise, comprehensive experience – and the ability to
foresee what lies around the next corners. Yet, never cutting any.

URL Semcomaritime.com

62
EXAMPLE

SEMCO MARITIME
AD
Change.
The business of energy.

BRAND GUIDE
Keep the

VERSION 1.0
change.

2024
For more than 40 years, Semco Maritime
has contributed to coining the global energy
transition. And to minting value in green
futures. Keep the change.

Semcomaritime.com

63
EXAMPLE

SEMCO MARITIME
AD
Change.
The business of energy.

Seamiles

BRAND GUIDE
ahead.

VERSION 1.0
2024
Fulfilling the vision of a fossil-free future requires several steps to be taken,
challenges to be solved, and solutions to be devised. And while we are already
miles ahead in bridging today’s and tomorrow’s energy technologies, our experi-
enced team of experts in offshore engineering are commited to playing their part
in solving whichever challenges still lie ahead of the global energy sector – at sea.

Semcomaritime.com

64
EXAMPLE

SEMCO MARITIME
AD
Change.
The business of energy.

Breaking

BRAND GUIDE
waves.

VERSION 1.0
2024
While many people keep their eyes fixed on the finish line of the global energy transition, we
focus on the journey. On contributing to the implementation of renewables. But also on enabling
conventional and renewable solutions to coexist in a seamless transition towards a fossil-free
future. This requires insight, experience, and specialised engineering skills. Just as it takes the
courage to break waves, think anew, and take different paths – on land and at sea.

Semcomaritime.com

65
EXAMPLE

SEMCO MARITIME
AD
Change.
The business of energy.

Subject to

BRAND GUIDE
change.

VERSION 1.0
Fulfilling the vision of a fossil-free future does not come with a quick fix.

2024
Instead, the challenge lies in enabling a sustainable transition where
conventional and renewable energy coexist effectively until the day
when renewables can fully keep the world running.

So, while this scene will remain part of our lives for still some years to
come, we will remain committed in our effort to support the transition
– and contribute to ensuring that it is subject to change.

Semcomaritime.com

66
EXAMPLE

SEMCO MARITIME
AD
Change.
The business of energy.

BRAND GUIDE
The need for
transition the

VERSION 1.0
journey of change.

2024
We have played our role in the business of energy for
more than 40 years. And today more than ever, we are
in it. For the change.

Semcomaritime.com

67
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Brochure
SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
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Brochure
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Brochure
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Brochure
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Brochures
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Brochures
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Brochures
Posters

SEMCO MARITIME
Business.

Energy.
Change.
Change. Change. Change.
The business of energy. The business of energy. The business of energy.

We have played our role in the We bridge today’s We explore clever solutions

BRAND GUIDE
business of energy for more and tomorrow’s energy on the path of change.
than 40 years. And today more solutions. Nurturing the Infusing every project with
than ever, we are in it. environment. Plus the financial efficiency, engagement, and
For the change. well-being of your business. unyielding energy.

VERSION 1.0
2024
75
Posters

SEMCO MARITIME
Change. Change.
The The

BRAND GUIDE
currents. business
of energy.

VERSION 1.0
Semco Maritime’s expertise is rooted in
both conventional energy and renewables.
This puts us in a unique position to bridge
today’s and tomorrow’s solutions. To constantly

2024
seek clever and pragmatic ways to realise
global energy ambitions and reach the next
destination. And the next one after that.

Because we are in the business of energy.

And we are here to change it. Together.

Change.
The business of energy.

76
Posters

SEMCO MARITIME
No
cutting

BRAND GUIDE
corners.

VERSION 1.0
Bridging today’s and tomorrow’s
energy solutions calls for expertise,
dedication — and the ability to
foresee what lies around the next
corners. Yet, never cutting any.

2024
Change.
The business of energy.

77
SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
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EXAMPLES
Posters
SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
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EXAMPLES
Posters
Posters
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Posters
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Roll ups
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Roll ups
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Roll ups
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Product sheet /

front and back

2 pages,
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Product sheet /

front and back

2 pages,
 Product sheet /

SEMCO MARITIME
1 page

BRAND GUIDE
VERSION 1.0
2024
86

Product sheet with large image Product sheet with small image Product sheet without image
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Social Media
Examples
SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
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The business
of energy.
Change.
SoMe
SoMe

SEMCO MARITIME
BRAND GUIDE
VERSION 1.0
Change Change Change
the the the
agenda returns business

2024
of energy

89
SoMe

SEMCO MARITIME
Change.
The business of energy.

BRAND GUIDE
VERSION 1.0
Change.

2024
Change.

The currents. The business

of energy.

90
SoMe

SEMCO MARITIME
Change.
The business of energy.

BRAND GUIDE
VERSION 1.0
It’s not It’s

2024
a substation change

91

Image 1 Image 2
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Examples
Stationary
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Business card
 SEMCO MARITIME BRAND GUIDE EMPLOYER BRAND 2023
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Notebook
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Cover
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PowerPoint layout
Examples
PowerPoint /

SEMCO MARITIME
layout examples

BRAND GUIDE
Front / title Front / title

VERSION 1.0
2024
Front / title Agenda 98
PowerPoint /

SEMCO MARITIME
layout examples

BRAND GUIDE
Chapter divider Chapter divider

VERSION 1.0
2024
Chapter devideri Safety moment 99
PowerPoint /

SEMCO MARITIME
layout examples

BRAND GUIDE
Case / project Case / project

VERSION 1.0
2024
End slide End slide 100
 SEMCO MARITIME BRAND GUIDE EMPLOYER BRAND 2023
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layout examples
PowerPoint /
SEMCO MARITIME BRAND GUIDE VERSION 1.0 2024
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Miscellaneous
Examples
T-shirt Water bottle
The Semco logo
must be placed

SEMCO MARITIME
on the other side
of the water
bottle.

BRAND GUIDE
VERSION 1.0
2024
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Calendar
Tote bag
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Tote bag back
Tote bag front
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Pen
Phone cover
Miscellaneous

On material with very limited

SEMCO MARITIME
space (e.g. name tags) the
Semco logo is always
prioritised over the tagline.

BRAND GUIDE
VERSION 1.0
2024
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semcomaritime.com

Support and guidance

If you have any questions
concerning this Brand Guide,
please contact:

Charlotte Lærke Backmann

Senior Manager, Head Of Marketing
[email protected]
Tel. +45 2628 3815

Susanne Broeng Hansen

Graphic Designer
[email protected]
Tel. +45 7914 9141

Change.
The business of energy.