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Text Analysis in Business Using Python

This tutorial guides groups on conducting text analysis in a business context, covering application selection, data collection strategies, and storage options. It emphasizes the importance of preprocessing text data and discusses challenges like data noise and natural language complexity. The final deliverable is a comprehensive PDF report detailing the chosen application, strategies, challenges, and results of the analysis.

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kenomeshack
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12 views5 pages

Text Analysis in Business Using Python

This tutorial guides groups on conducting text analysis in a business context, covering application selection, data collection strategies, and storage options. It emphasizes the importance of preprocessing text data and discusses challenges like data noise and natural language complexity. The final deliverable is a comprehensive PDF report detailing the chosen application, strategies, challenges, and results of the analysis.

Uploaded by

kenomeshack
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Tutorial: Text Analysis in Business using Python

Learning Objectives:

• Understand the challenges of text analysis.


• Learn how to build a text data corpus.
• Explore different corpus storage strategies.

Step 1: Choose a Text Analysis Application for Business

In your group, select an application of text analysis that can be applied in a business context.
Some examples include:

• Customer Feedback Analysis: Analyzing reviews, surveys, or customer service


interactions to identify trends, sentiments, and issues.
• Social Media Sentiment Analysis: Analyzing tweets or posts to understand public
sentiment around a product, brand, or event.
• Market Research: Using text analysis to extract insights from news articles, blogs, or
reports to identify emerging trends in the market.

Step 2: Suggest a Data Collection Strategy

Once you've chosen the text analysis application, you need to plan how to collect the relevant
data. This strategy should outline:

1. Where to collect the data from (e.g., websites, social media, databases, customer
feedback forms).
2. How to gather the data (e.g., using APIs, web scraping, direct database access).
3. What format the data will be in (e.g., plain text, JSON, XML).
Data Collection Methods

• Web Scraping: Use tools like BeautifulSoup or Scrapy to scrape text data from
websites. Example:
from bs4 import BeautifulSoup
import requests

url = 'https://example.com'
response = requests.get(url)
soup = BeautifulSoup(response.text, 'html.parser')
text = soup.get_text()
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print(text)
API: Many platforms provide APIs (like Twitter or Google Reviews) that allow you to retrieve
data in structured formats like JSON. Example with Twitter API using Tweepy:

import tweepy

# Set up API credentials


consumer_key = 'your_key'
consumer_secret = 'your_secret'
access_token = 'your_token'
access_token_secret = 'your_token_secret'

auth = tweepy.OAuth1UserHandler(consumer_key, consumer_secret, access_token,


access_token_secret)
api = tweepy.API(auth)

# Collect tweets
tweets = api.search_tweets(q="text analysis", count=100)
for tweet in tweets:
print(tweet.text)

• Surveys or Feedback Forms: If you're analyzing customer feedback, consider collecting


data via surveys using tools like Google Forms or SurveyMonkey and exporting the data
in CSV or Excel format.

Step 3: Suggest a Data Storage Strategy

Once you have collected your data, the next step is to store it. You have different options
depending on the volume of the data, the frequency of updates, and how you need to access it.

Storage Options:

1. Flat Files (CSV, JSON, Text Files):


◦ Pros: Simple to use and store; useful for smaller datasets.
◦ Cons: Can be inefficient for large datasets or complex queries.
Example: Save the text data as JSON for flexibility:
import json
data = {
'tweets': [tweet.text for tweet in tweets]
}

with open('tweets_data.json', 'w') as f:


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json.dump(data, f)

2. Relational Databases (SQL):

◦ Pros: Structured data with easy querying; great for datasets with consistent
formats.
◦ Cons: Not as flexible as NoSQL for unstructured text data.
Example: Use SQLite to store text data:

import sqlite3

conn = sqlite3.connect('text_analysis.db')
cursor = conn.cursor()
cursor.execute('''CREATE TABLE IF NOT EXISTS feedback (id INTEGER
PRIMARY KEY, text TEXT)''')

cursor.execute("INSERT INTO feedback (text) VALUES (?)", ('Customer feedback


text here',))
conn.commit()
conn.close()

3. NoSQL Databases (MongoDB):


◦ Pros: Suitable for large amounts of unstructured or semi-structured data.
◦ Cons: Complex setup and configuration for beginners.
Example: Use MongoDB to store documents:

from pymongo import MongoClient

client = MongoClient('mongodb://localhost:27017/')
db = client['text_analysis']
collection = db['feedback']

collection.insert_one({'text': 'Customer feedback here'})

4. Cloud Storage (AWS, Google Cloud, Azure):

◦ Pros: Scalable storage options for large datasets; easy to integrate with other cloud
services.
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◦ Cons: May incur costs depending on usage.

Step 4: Text Corpus Construction in Python

To build a text corpus from the collected data, you need to preprocess and organize it into a
structure that can be analyzed. Here’s an example of how to build a corpus for sentiment
analysis:

1. Text Preprocessing:

◦ Remove stopwords: Common words like "the," "is," "and," which do not
contribute much to meaning.
◦ Tokenization: Break the text into smaller pieces (tokens) such as words.
◦ Normalization: Convert text to lowercase, remove punctuation, etc.
2. Using Python Libraries:

NLTK for natural language processing tasks:

import nltk
from nltk.corpus import stopwords
from nltk.tokenize import word_tokenize

nltk.download('punkt')
nltk.download('stopwords')

text = "This is an example text for preprocessing."


tokens = word_tokenize(text.lower()) # Tokenize and convert to lowercase
filtered_tokens = [word for word in tokens if word not in stopwords.words('english')]
# Remove stopwords

print(filtered_tokens)

Step 5: Text Analysis Challenges

In your report, make sure to discuss the following challenges you may face during text analysis:
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1. Data Noise: Irrelevant or low-quality data that can affect analysis.


2. Complexity of Natural Language: Ambiguities, slang, and domain-specific terminology
make it difficult to analyze text accurately.
3. Handling Large Datasets: As text data grows, storing and processing it efficiently
becomes a challenge.

Deliverables:

Follow the steps outlined in the tutorial and submit a single PDF file that includes the following:

1. Your Group's Chosen Text Analysis Application: Describe the text analysis application
you selected for the business context.
2. Data Collection Strategy: Detail how and where you collected the data, along with any
tools or methods used (e.g., API, web scraping).
3. Data Storage Strategy: Explain how you stored the collected data, including the type of
storage method used (e.g., flat files, SQL, NoSQL).
4. Text Corpus Construction: Provide the code and explanation for preprocessing the data
to build a text corpus.
5. Challenges Discussion: Discuss the challenges you encountered during the text analysis
process and your proposed solutions.
6. Results and Conclusion: Summarize your findings, results, and any conclusions drawn
from the analysis.
Note: This is a group project, so ensure that only one PDF file is submitted per group.

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