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SQL Project Report

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PGP-DSBA (PGPDSBA.O.AUG24.A)

Prepared by- Amit Khilare

 Problem Statement - SQL Project - Coded-2

Context

A lot of people in the world share a common desire: to own a vehicle. A car or an automobile
is seen as an object that gives the freedom of mobility. Many now prefer pre-owned vehicles because
they come at an affordable cost, but at the same time, they are also concerned about whether the
after-sales service provided by the resale vendors is as good as the care you may get from the actual
manufacturers. New-Wheels, a vehicle resale company, has launched an app with an end-to-end
service from listing the vehicle on the platform to shipping it to the customer's location. This app also
captures the overall after-sales feedback given by the customer.

Objective

New-Wheels sales have been dipping steadily in the past year, and due to the critical
customer feedback and ratings online, there has been a drop in new customers every quarter, which
is concerning to the business. The CEO of the company now wants a quarterly report with all the key
metrics sent to him so he can assess the health of the business and make the necessary decisions.

As a data analyst, you see that there is an array of questions that are being asked at the
leadership level that need to be answered using data. Import the dump file that contains various
tables that are present in the database. Use the data to answer the questions posed and create a
quarterly business report for the CEO.

Data Description
The data provided has
• Attributes on the vehicles New-Wheels sells - What are the make, model, and year? What is
the price point?
• Attributes on the customers, such as where they live and payment methods
• Attributes on orders and shipments, such as when the order was shipped and received, what
the after-sales feedback was, and so on.
The data dictionary (New Wheels - Data Dictionary) and the ER diagram (New Wheels - ER Diagram)
are provided.
Business Overview

Total Revenue: $124,714,086.32

Total Orders: 1000

Total Customers: 994

Last Qtr Revenue: $23,346,779.63

Average Rating (Out of 5): 3.07

Last Qtr Orders: 199

Avg Days to Ship: 105

% Very Good Feedback: 23.32%

 Top 5 Purchases per State
New Y
ork
States
Califor
n ia

20

40

60

80

100

120
0

Purchases
 /19 00
03/01
Average Feedback % per Quarter
/19 00
02/01

Quarter
/19 00
01/01
/18 99
31/12
4 3 2 1 0
Average Feedback %
 Trend of Customer Satisfaction
120
Satisfaction Rating
80
40
0

31/12

01/01

02/01

03/01
/18 99

/19 00

/19 00

/19 00

Quarter

Very Good Good Okay Bad Very Bad

 Dod ge
c
Pon tia
Top 5 Vehicle Maker

Vehicle Maker
Toyota
Ford
olet
Chevr
100 80 60 40 20 0
Sales Count
Vehicle Maker
Acura 2.10%
Audi 1.40%
BMW 1.40%
Buick 2.80%
Cadillac 2.80%
Chevrolet 11.89%
Chrysler 1.40%
Dodge 8.39%
Ferrari 0.70%
Ford 6.99%
GMC 3.50%
Honda 1.40%
Hyundai 2.10%
Isuzu 2.10%
Jaguar 0.70%
Jeep 0.70%
Kia 1.40%
Lexus 1.40%
Lincoln 1.40%
Maserati 1.40%
Maybach 0.70%
Mazda 5.59%
Mercedes-Benz 4.20%
Mercury 1.40%
Mitsubishi 2.80%
Nissan 4.90%
Oldsmobile 0.70%
Pontiac 7.69%
Porsche 0.70%
Ram 0.70%
Saab 0.70%
Subaru 1.40%
Suzuki 1.40%
Toyota 6.29%
Volkswagen 2.80%
Volvo 2.10%
Total Result 100.00%
 4 .5
4
3 .5
3
Purchases by Quarter

Quarter
2 .5
2
1 .5
1
0 .5
400 200 0
# of Purchases
 QOQ% Change in Revenue
0
% Change in Revenue

0 .5

1 .5

2 .5

3 .5

4 .5
1

4
-5 -10 -15 -20 -25

Quarter

Revenue and Orders by Quarter

50000
Revenue

Orders
000

400
0

0
1

Quarter

quarter_number total_revenue total_orders

 0 .6 5
0 .6 4
0 .6 3
Avg % Discount Per Card Type

0 .6 2
0 .6 1

Avg Discount %
0 .6
0 .5 9
0 .5 8
0 .5 7
0 .5 6
0 .5 5
lan che laser
arte-b
-clu b-c
din ers
Credit Card Type
 /19 00
03/01
/19 00
02/01
Avg Days to Ship Orders

Quarter
/19 00
01/01
/18 99
31/12
200 0
Avg Days
Recommendations

1. Customer Ratings & Feedback Analysis

• Pattern Recognition: Analyze historical customer ratings to detect trends (e.g., seasonal dips, product-
related issues).
• Root Cause Analysis: Identify recurring complaints using sentiment analysis on customer reviews.
• Customer Surveys: Gather direct feedback to understand pain points and areas for improvement.
• Action Plan: Address key concerns (e.g., product quality, customer service, shipping delays).

2. Sales & Revenue Performance

• Declining Orders Per Quarter: Examine purchasing patterns, demographic shifts, and external factors
affecting sales.
• Top-Selling Items: Identify high-performing products and optimize inventory management.
• Least Popular Items: Determine whether to discontinue, rebrand, or offer discounts to improve sales.

3. Shipment & Operational Efficiencies

• Shipping Delays: Investigate fulfillment issues, carrier performance, and warehouse efficiency.
• Improvement Strategies: Optimize logistics, offer expedited shipping, and enhance tracking
transparency.