Banking Academy of Vietnam

International School of Business

PRIMARY RESEARCH

on

The habits of buying clothes among ISBA students

by

Full name: Doan Nguyen Gia Huy

Class: CO3A

Student number: CO3-245

Lecturer: Nguyen Thi Ngoc Bich

Hanoi, 16/07/2024
The habits of buying clothes among ISBA students

PRIMARY RESEARCH

on

The habits of buying clothes among ISBA students

by

Doan Nguyen Gia Huy_CO3245

Class: CO3A

Lecturer: Nguyen Thi Ngoc Bich

Course: Project 2

Hanoi, 16/07/2024

2
The habits of buying clothes among ISBA students

Table of Contents
ABSTRACT............................................................................................................................................4

ACKNOWLEDGEMENT.....................................................................................................................5

1. Introduction........................................................................................................................................6

2. Literature review...............................................................................................................................7

3. Methodology.......................................................................................................................................8

4. The findings of the research..............................................................................................................9

5. Discussion of findings......................................................................................................................11

5.1. The frequency of clothing shopping by ISBA freshmen.............................................................11

5.2. The favourite fashion brand among ISBA freshmen..................................................................12
5.3. Typical budget range for a single clothing shopping trip...........................................................13
6. Recommendation.............................................................................................................................14

7. Conclusion........................................................................................................................................15

References.............................................................................................................................................16

Appendices............................................................................................................................................19

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The habits of buying clothes among ISBA students

ABSTRACT
Buying clothes is an essential need for countries around the world. This research article aims
to learn and discuss the shopping habits of first-year ISBA students at the Banking Academy
in Vietnam. Of these, 200 students were randomly selected to participate in the survey and
answer 16 questions related to the topic. The results obtained from the study, show that the
majority of ISBA first-year students like to buy new clothes, but their shopping frequency is
not too frequent. Besides, fast fashion is the top choice for those students when shopping.
Moreover, the budget they spend on clothes shopping is not too much. The information and
some solutions given in the research article can help fashion distributors understand the
shopping habits of their main customers, university students, and have strategies. suitable for
development.

4
The habits of buying clothes among ISBA students

ACKNOWLEDGEMENT
First, I would like to express my sincere thanks to those who supported me throughout the
research project.

I would like to thank the International Training Institute of the Banking Academy for creating
conditions and providing support in terms of knowledge and experience throughout the
research.

In addition, I especially express my deep gratitude to the subject teacher - Ms. Nguyen Thi
Ngoc Bich for caring and sharing her knowledge, experience and correcting shortcomings
during the research process, so that I can Complete your research on schedule.

Lastly, I would want to express my gratitude to the ISBA students and my classmates for their
significant input on my survey.

5
The habits of buying clothes among ISBA students

I. Introduction

The fashion industry is a global enterprise of 1.3 trillion dollars, employing more than 300
million people globally and representing a huge economic force and a substantial generator of
global GDP. Due to the vast number of people who already use fashion, demand for it is
rising quickly. Overall, the fashion sector plays an important role in key industries and the
worldwide fashion sector is estimated to be worth $3 trillion and contributes 2% of world
GDP. The fashion business is undergoing rapid expansion and change due to changing
customer tastes, fashion trends, and an increasing focus on product sustainability. The global
apparel market is expected to reach a staggering value of $2.5 trillion USD, with university
students emerging as a powerful demographic driving these trends. To attract trend-conscious
young adults, the fast-fashion industry almost depends on a collection of periodic releases.
Furthermore, the growth of the economy and society has resulted in a significant shift in
consumer fashion preferences. Therefore, many businesses and enterprises strive to be
creative and come up with new collections that suit market demand. For instance, some
fashion brands like H&M released about 16 collection annually or SHEIN suggest they can
launch hundreds of new items daily(thêm nguồn). Thus, it attracts more customers which
raises the interests of numerous researchers.

University students are a significant consumer group for the fashion industry because they are
people who really pay attention to their appearance and follow new trends that change every
day. Moreover, for many students, shopping for clothes is a way to relieve stress after
stressful classes or work hours. In addition, they are likely to become financially independent
for the first time, allowing them to choose their own attire. Furthermore, their age group is at
the vanguard of social movements and environmental consciousness. This intelligence can
equip firms to cater to their changing requirements and possibly bridge the gap between fast-
fashion trends and sustainable practices. Unveiling these habits offers valuable insights for
fashion retailers and brands seeking to target this specific market. The fast-fashion industry
thrives on frequent collection releases to cater to trend-conscious university students. The
participants in the groups would also be split into male and female groups in order to better
comprehend the complexity of the problem.

Therefore, the study's goal was to look into how ISBA freshmen go about making purchases
of clothing. My study led me to write this paper, which aims to address the following three

6
The habits of buying clothes among ISBA students

questions: “How often do ISBA freshmen in both genders buy clothes?” “What brand of
clothes do they often choose to buy?” and “How much do they spend on buying clothes?”.
By analyzing survey data from ISBA students, this report would identify trends in shopping
behavior, brand favoritism, and spending patterns. The findings would not only reveal the
dominant shopping frequency and preferred brands but also unveil the average budget ISBA
students dedicate to clothing purchases. These insights would prove instrumental for fashion
retailers and brands in crafting targeted marketing campaigns and product lines that cater
directly to the unique preferences of ISBA students. Furthermore, highlights of the
differences between male and female students will also be included, along with potential
solutions to problems related to first-year students' clothing buying habits. Therefore, the
conclusion of the study will help readers better understand this topic on specific issues.

II. Literature review

Surprisingly, a lot of study has been done on the habits of people who shop for clothes, but it
only addresses a small part of the problem as a whole.

In detail, according to McGrath, (2012), respondents who were unsatisfied with their clothes
went shopping and bought clothes to fulfill their demands for identification and relaxation,
they often discard of it due to quality issues and primarily disposed of clothing due to issues
with quality. And the result of their research gave the readers the information about the
solution to create sustainability in the fashion industry, moving from exchange value to use
value, and this strategy's success hinges on creating clothing that resonates with customers'
emotions. Thereby providing fashion design solutions that stimulate buyers in creating
satisfaction, break the passive buying of clothes and create clothes that are meaningful to the
wearer. However, this study just gave the ways for clothing manufacturers to improve
garment quality and stimulate customer demand through product development; however, the
habits of different clients when it comes to clothing purchases were not covered by this
investigation.

Besides, Mariachiara and Daniele (2013) showed the comparative between the Gen Y (25-45
years old) and gen X (45-60 years old), they found that Generation Y people tend to buy
clothes according to their personal preferences, follow popular trends, are eager to try new
things, are less cautious and purchase more costly items, more money than people in other

7
The habits of buying clothes among ISBA students

age groups. While their frequency and satisfaction levels while making purchases are
comparable to those of Generation X, they also buy similar quantities of products. Therefore,
their consumption helped many fashion firms such as Pierre Cardin, An Phuoc and Gucci has
a lot of potential to develop a new core customer base in the age group mentioned above.
Although this report investigated the habits of buying clothes, it did not concentrate on
specific target audiences like university students.

In addition, in China, young costumer – playing a vital role in shaping the sustainable
development of the fashion industry in this country (Zhang et al., 2022). This study aims to
identify and profile young consumers with significant involvement in fashion consumption in
China. The results of the study shows that more than 62% of Chinese Gen Z ( 14-27 years
old) use their phones to shop for fashion, and they have a particular fashion bias with
addressable fashion brands desiring diverse, stylish collections. Nonetheless, this research
focuses on young people's fashion investment trends, its limitations are that it only studies
one country - China, not Vietnam.

In summary, even if the earlier studies produced encouraging results, they were limited in
that they did not examine "the habits of buying clothes among ISBA students" in developing
nations such as Vietnam. That prompted me to set up my own investigation on the
shortcomings of previous investigations.

III. Methodology

For the purpose of getting the answers to the research questions, quantitative research was
used for this project, which sought to examine the prevalence of clothing purchases among
ISBA freshmen. Sreekumar (2023) outlined what quantitative research is: “Quantitative
research is the process of collecting and analyzing numerical data to describe, predict, or
control variables of interest”. It means quantitative indicates quantifiable demonstrates
quantities of something. Furthermore, as Payne and Payne (2004) noted: “Quantitative
approaches identify patterns in human behavior by categorizing them into variables that may
be expressed quantitatively as frequency or rate”. Thus, with a quantitative survey, far
broader research may be done, one that involves more people, so the researchers will be able
to more properly generalize the results over an even larger group of people who were
randomly selected (Mander, 2022).

8
The habits of buying clothes among ISBA students

The study's data was obtained from an Academy of Banking survey administered to first-year
ISBA students. Based on three study topics, a total of sixteen questions were initially
constructed for the questionnaire: 2 partially closed and 14 closed questions. Subsequently,
200 first-year students of the Institute of International Training of the Academy of Banking
will be randomly selected and asked to participate in the survey by completing all questions
in the survey using how to mark options that match their thinking. In addition, the survey
includes the kinds of information and the quantity of variables that enable researchers to
establish correlations between the most pertinent variables in the survey study by restricting
and managing the research environment. (Indeed Editorial Team, 2022). Sampling method
research saves time and money because it involves testing and analyzing a limited number of
units or populations, while also making data analysis easy and providing accurate results
(shukla, 2020).

IV. The findings of the research

The survey was completed by 200 first-year students divided into 2 gender groups: 100 males
45%
42%
40% 38%

35%
32%
30% 29%

25%
20%
20%
16%
15%
11%
10% 8%

5%
2% 2%
0%
Never Less than once a Once a month A few times a Weekly
month month

Male Female
and 100 females at the International Training Institute of the Banking Academy from Hanoi.
The obtained data reflected the differences between the two groups of students in clothing
shopping habits.

Figure 1: Frequency of clothing shopping by ISBA freshmen

9
 The habits of buying clothes among ISBA students

It can be seen clearly from Figure 1 that most ISBA freshmen in both genders spent once a
month shopping for clothes, 42% of men and 38% of women respectively. Next were
students whose shopping frequency had been less than once per month, which meant those
who did not buy clothes monthly. The data for this category was 32% in men and 29% in

Others; 12%
Louis
Others; H&M;
H&M; Vuitton; 26%
14.11% 18.40% 5%
Louis Vuit-
ton; 9.82%

MLB;
16%
Zara;
18.40%
MLB;
17.79%
Pull & Pear; Gucci; Zara;
Gucci; 13.50% 7.98% 7% 25%
Pull & Pear; 9%

women.

Males Females

Figure 2: Favourite fashion brand

Looking at Figure 2, it can be seen that H&M and Zara were the two most popular brands in
both genders. Specifically, for male students, the above two brands accounted for the highest

45%
40%
40%
35%
35%

30%

25%
21% 22%
20%
20%
16% 16%
15% 13%

10%
7% 6%
5%
2% 2%
0%
Less than 500.000 From 500.000 From 1.000.000 From 1.500.000 to From 2.000.000 More than
VND VND to 1.000.000 VND to 1.500.000 2.000.000 VND VND to 4.000.000 4.000.000 VND
VND VND VND

Male Female

10
The habits of buying clothes among ISBA students

proportion and had equal figures, at 18.4%. Besides, those who chose H&M accounted for
25.64% and the figure of Zara made up 25%.

Figure 3: Typical budget range for a single clothing shopping trip

According to Figure 3, most ISBA first-year student in both genders have the spending for a
single clothing shopping trip from 500.000 VDN to 1.000.000 VND, at 34% for men and
40% for women respectively.

V. Discussion of findings

The aforementioned results are from a university institute and are rather limited in scope,
therefore they are by no means able to represent all the viewpoints on ISBA freshmen's
clothing purchasing habits. However, as the ISBA of the Banking Academy comprises a
diverse range of students with varying family backgrounds, shopping habits, and needs, I can
confidently state that a certain degree of generalization may be inferred from the survey data.
5.1. The frequency of clothing shopping by ISBA freshmen
Based on the information presented in Figure 1, page …, most ISBA first-year students
purchase clothing once a month. The major reason is the limitation in the budget for monthly
student expenses. It cannot be denied that most students are dependent on support from their
families or income from their part-time jobs, so it can be seen that they cannot afford to spend
too much on clothes. As stated by Huynh et al (2021), a large number of university students
have numerous expenses, including tuition, lodging, food, transportation, and shopping, and
the majority of them make between 0 and 1.000.000 VND (32.7%). From there, it is evident
that a student's budget is not conducive to regular clothing purchases.

In addition, young people are becoming more and more aware of the importance of clothing
and their adverse effects on the environment. According to the book Marketing 5.0 by author
Philip Kotler, he pointed out that Gen Z is more interested in sustainable fashion products in
shopping and changes in the way they consume fashion products, helping Protect the
environment and reduce waste. Moreover, Secondhand clothes are becoming a trend among
young people, according to the eBay’s survey, up to 80% of used items are bought by Gen Z
and 20% are bought second-hand to avoid wasting clothes, which has limited the amount of
clothes thrown away into the environment. Today's younger generation, especially Gen Z, is
very interested in sustainable consumerism, cares about the environment and is willing to

11
The habits of buying clothes among ISBA students

make changes in their shopping habits to help the planet. Because of this, ISBA freshman
always consider their options carefully before shopping clothes.

Thus, rather than buying new clothes every time, the majority of participants do so
infrequently.

5.2. The favourite fashion brand among ISBA freshmen

According to the results of Figure 2, page …, it can be seen that among ISBA students, Zara
and H&M are the two most preferred fashion brands. Accurate to my expectations, the
proportion of ISBA first-year students who choose fast-fashion brands such as Zara, H&M
and MLB make up the highest percentage. The prices and the diversity in product designs are
the main reasons for this trend.

It can be seen that fast fashion has ignited the passion for fashion among its main customers,
who are students and people with limited income. Low prices are one of the main benefits
that fast fashion brings. Besides, there are also discounts and maximum discounts that help
them increasingly attract customers, especially university students. For instance, a Gucci
cardigan or jumper costs $2,100, but a cardigan similar to Gucci's from H&M costs just under
$17.

In addition, Fast fashion, with the ability to continuously update new and diverse designs and
collections, perfectly suits the needs of young people. In detail, according to 5Sfashion, Zara
introduces up to 12,000 new designs to the market annually. If a design does not sell well
within a week, it will be removed from the store to make way for an entirely other design and
Zara only needs 15 days to complete the stages from production to distribution of new
products into the store system. For this reason, most ISBA students choose this type of
fashion so they can update their wardrobe regularly, keep up with trends, and experience new
styles, which they pay more for. from other fashion brands. For the reasons listed above, fast
fashion is more accessible to consumers and better satisfies their fashion demands than
luxury or sustainable fashion labels, which are less well-liked by university students like
ISBA freshmen.
Therefore, Fast Fashion brings many benefits to customers and businesses, but also brings
alarming harm. Customers often feel pressure to constantly shop to avoid being "out of style,"
leading to unnecessary consumption and increased risk of waste and environmental pollution.

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The habits of buying clothes among ISBA students

In addition, the rapid mass production of fashion products also puts great pressure on the
supply chain and increases the possibility of labor rights violations (Greenyarn, 2024).
5.3. Typical budget range for a single clothing shopping trip
With specific data in Figure 3 , it is noticeable that ISBA first-year students most frequently
spent between 500 000 VND and 1 000 000 VND for a single shopping excursion for clothes.
However, there is a significant difference in the average spending between male and female
students. The first reason is that male students typically spend less on clothing, male fashion
trends in Vietnam tend to be less varied and expensive compared to their female counterparts.
Think classic jeans, t-shirts, and sneakers compared to the ever-evolving world of dresses,
skirts, and accessories for women. Besides, there is generally less societal expectation for
male students to conform to specific styles or constantly update their wardrobes, keep up with
trends. Practicality often reigns supreme, leading them to prioritize functionality and
durability over the latest trends.
Nonetheless, female students tend to favor a distinct fashion scene. Women's fashion trends
are typically more expensive and diverse. Social expectations can have a big impact in
addition to trends and the quick changes that occur in fashion designs and trends.
Additionally, a lot of female students can express themselves through their wardrobe. It takes
on the role of a tool for them to exhibit their uniqueness and inventiveness, which increases
their demand for shopping.
In addition, from the above data, it is not possible to give an absolute view of shopping trends
in both genders. Clothing shopping and the budget spent on it are also influenced by personal
preferences. For example, a male student with a passion for fashion styles can spend the same
amount of money as a female student. Similarly, a female student who prioritizes wearing
sportswear to lead an active lifestyle may spend less than the average female student.
Moreover, they have many options at reasonable prices. Nowadays, with the development of
the trend of using second-hand clothes, it is an item that everyone can buy at a cheap price of
only about 100 000 VND to 250 000 VND but with very good quality and carefully selected,
thereby contributes to reducing the amount of waste from clothes discharged into the
environment. There are many KOLs, YouTubers and models who encourage and choose to
use and recycle old clothes, such as Quynh Anh Shyn, Vlogger Giang oi or stylist Kelbin Lei
(Midori, 2019). Because of this, young people like ISBA students, adopt this trend so the
budget they spend on clothes is not too high, around 500 000 VND to 1 000 000 VND, which
is quite a low expense.

13
The habits of buying clothes among ISBA students

VI. Recommendation
From my research, I found that most students participate in my survey like to buy new
clothes and their choices mostly come from fast fashion brands. Although this type of fashion
has diverse designs, constantly changes and is quite cheap, it gives students the opportunity to
experience many different styles and save money, it also has serious effects environment by
throwing away a lot of excess clothes. Therefore, there are a few solutions and the
cooperation of many parties can help ISBA students tackle this situation. Raising awareness
of customers is the first step. Propaganda and educational activities through seminars,
workshops, social networks, and the press need to be promoted to raise awareness about the
harmful effects of fast fashion, encourage a minimalist lifestyle, and promote quality instead
because of quantity. Second, encourage and support students to access sustainable fashion
brands, which have less negative impact on the environment. By providing scholarships and
grants for students to access environmentally friendly materials and start a business in the
field of sustainable fashion. Sustainable fashion brands should have reasonable incentives and
develop style diversity to appeal to college students. The third solution is to change students'
consumption habits, choosing to shop at sustainable brand stores and prioritizing items of
good quality that can be used for a long time. In addition, through social networks such as
Facebook, TikTok, or Instagram, young people are encouraged to use second-hand items and
reuse old clothes into new items to reduce the amount of waste released into the environment.
VII. Conclusion
In conclusion, I sincerely hope that my research's conclusions would encourage general
readers to share similar concerns about their habits of buying clothes. I have found that these
subjects are highly worthy of greater in-depth examination, notwithstanding the limitations of
my personal investigation. As I looked into the purchasing habits of ISBA students, I realized
that a range of age groups, genders, and personal backgrounds would also be present, which
would have an impact on the study's outcomes. Extending the survey's reach could therefore
yield novel and unusual findings that require analysis and discusstion. As a result, I hope that
additional research will be performed in the future to thoroughly evaluate alternative
viewpoints on this subject.

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The habits of buying clothes among ISBA students

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Admin (2023) Tổng Quan VỀ ngành thời trang, Innovative Hub Viet Nam. Available at:
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2024).

tekstila_administracio (2021) Fast fashion: Four seasons in One Day, Tekstila. Available at:
https://tekstila.net/en/fast-fashion-four-seasons-one-day/ (Accessed: 14 July 2024).

Nguyen, T. (2021) Shein is the future of fast fashion. is that a good thing?, Vox. Available at:
https://www.vox.com/the-goods/22573682/shein-future-of-fast-fashion-explained
(Accessed: 14 July 2024).

McGrath, S. (2012) Fashioning sustainability: How the clothes we wear can ... Available at:
https://nature.berkeley.edu/classes/es196/projects/2012final/McGrathA_2012.pdf
(Accessed: 14 July 2024).

Colucci, M. (2013) (PDF) generation Y: Evidences from the fast-fashion market and
implications for targeting. Available at:
https://www.researchgate.net/publication/310737594_Generation_Y_Evidences_from_t
he_Fast-Fashion_Market_and_Implications_for_Targeting (Accessed: 14 July 2024).

Zhang, Y., Liu, C. and Lyu, Y. (2023) Profiling consumers: Examination of chinese gen Z
consumers’ sustainable fashion consumption, MDPI. Available at:
https://www.mdpi.com/2071-1050/15/11/8447 (Accessed: 14 July 2024).

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The habits of buying clothes among ISBA students

Sreekumar, D. (2024) What is quantitative research? definition, methods, types, and

examples, Researcher.Life . Available at: https://researcher.life/blog/article/what-is-
quantitative-research-types-and-examples/#What_is_quantitative_research12
(Accessed: 14 July 2024).

Mander, J. (2023) Qualitative & Quantitative Research Methods, GWI. Available at:
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(No date) What is quantitative research? (with advantages and disadvantages) | indeed.com.
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shukla, A. (2020) Advantage and disadvantage of sampling, Medium. Available at:

https://anjali-shukla.medium.com/advantage-and-disadvantage-of-sampling-
b347b14e61e2 (Accessed: 14 July 2024).

Thống Kê Khảo Sát MỨC Chi Tiêu Hàng tháng của Sinh Viên Khi VÀO đại học - Trường đại
Học Kinh TẾ TP (no date) Studocu. Available at:
https://www.studocu.com/vn/document/truong-dai-hoc-kinh-te-thanh-pho-ho-chi-
minh/thong-le/thong-ke-khao-sat-muc-chi-tieu-hang-thang-cua-sinh-vien-khi-vao-dai-
hoc/18040704 (Accessed: 14 July 2024).

Thời Trang thân thiện với môi trường - đã đến Lúc Phải Thay đổi (2022) Đại học Kinh tế TP.
Hồ Chí Minh. Available at: https://ueh.edu.vn/cuoc-song-ueh/tin-tuc/thoi-trang-than-
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Áo Jumper & áo Cardigan Nam: áo dệt Kim và Khóa Kéo: H&M VN (no date) H&M.
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len.html (Accessed: 14 July 2024).

Men’s Designer Jumpers & Cardigans: Knitwear: Gucci® AU (no date) Men’s Designer
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men-readytowear-sweaters-and-cardigans (Accessed: 14 July 2024).

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The habits of buying clothes among ISBA students

Fast fashion là Gì? Những Tác động đến Môi Trường, Kinh TẾ (2024) Greenyarn. Available
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July 2024).

Thời Trang Nhanh là gì? ưu VÀ Nhược điểm Của Thời Trang Nhanh Ở Việt Nam 5s fashion
(no date) 5SFASHION. Available at: https://5sfashion.vn/tin-tuc/thoi-trang-nhanh-o-
viet-nam#:~:text=Th%E1%BB%9Di%20trang%20nhanh%20gi%C3%BAp%20ng
%C6%B0%E1%BB%9Di,t%C3%BAi%20ti%E1%BB%81n%20c%E1%BB%A7a
%20m%E1%BB%8Di%20ng%C6%B0%E1%BB%9Di.&text=Theo%20th%E1%BB
%9Di%20gian%2C%20th%E1%BB%9Di%20trang,mua%20c%E1%BB%A7a%20h
%E1%BB%8D%20c%C5%A9ng%20t%C4%83ng. (Accessed: 14 July 2024).

Midori, T. (2019) Sao Việt lẫn dàn Kols nổi Tiếng Vẫn Chăm chỉ tái Chế Quần áo cũ dù dư
Tiền Mua đồ Mới, CafeBiz. Available at: https://cafebiz.vn/sao-viet-lan-dan-kols-noi-
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20190612162532254.chn (Accessed: 14 July 2024).

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The habits of buying clothes among ISBA students

Appendices

QUESTIONNAIRE

On

The use of buying clothes among ISBA freshmen in BAV

My name is Đoàn Nguyễn Gia Huy, from CO3A of ISBA of Banking Academy. This
questionnaire is designed to help us obtain data for our research projects about the habit of
buying clothes among ISBA students. Please take a few minutes to answer the following
questions circling the suitable answers. I am highly appreciating your opinion which are
apparently crucial to the completion as well as the quality of our paper. Please return the
completed questionnaire by 5 June 2024. Thank you for being so cooperative.

Gender: A. Male

B. Female

A. Shopping frequency

1. Do you often buy new clothes?

a. Yes

b. No (go to questions 2)

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The habits of buying clothes among ISBA students

2. Why don’t you like to buy new clothes? (can choose more than 1 answers)

a. It is a waste of time and money

b. has too many clothes

c. prioritizes spending money on other things that bring me more value.

d. like using second-hand than using new ones

e. is given new clothes by another.

f. other reasons (please specify): …………………………………………………………

3. How often do you buy clothes?

a. Never

b. Less than once a month

c. Once a month

d. A few times a month

e. Weekly

4. Where do you buy your clothes? (can choose more than 1 answers)

a. Online stores

b. Brick and mortar stores

c. Shopping centers

d. Markets

e. Supermarkets

g. Others……………………………………………………………………………………

B. Preferences on clothing brands

1. What kind of clothes you often buy?

a. Casual

19
The habits of buying clothes among ISBA students

b. Formal

c. Sporty

d. Classic

e. Trendy

g. Unique

2. What are your favourite brands? (you can choose more than 1 answers)

a. H&M

b. Zara

c. Pull & Pear

d. Gucci

e. MLB

f. Louis Vuitton

g. Others: …………………………………………………………………………

3. What factors influence your choice of clothing brands the most? (you can choose
more than 1 answers)

a. Price

b. Quality

c. Style/Trend

d. Brand reputation

e. Sustainability practices

f. Others: ………………………………………………………………………...

4. Which kind of brands do you often buy?

a. Luxury brands

b. Fast-fashion brands

c. Stable brands

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The habits of buying clothes among ISBA students

5. Are you interested in local brands in Viet Nam?

a. Yes

b. No

6. Do you ever consider shopping for secondhand clothes?

a. Yes, frequently

b. Occasionally

c. Rarely

d. Never

C. The amount of money spent on clothes

1. What is your typical budget range for a single clothing shopping trip?

a. Less than 500.000 VND

b. From 500.000 VND to 1.000.000 VND

c. From 1.000.000 VND to 1.500.000 VND

d. From 1.500.000 VND to 2.000.000 VND

e. From 2.000.000 VND to 4.000.000 VND

g. More than 4.000.000 VND

2. What is the source of income?

a. From your job

b. Savings

c. Money given by parents or relatives

3. Do you consider discounts or sales when making clothing purchases?

a. Yes

b. No

4. Do you think high-price items have better quality than low-price items?

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The habits of buying clothes among ISBA students

a. Yes

b. No

5. How would you evaluate the costs of clothes from local brands in Viet Nam?

a. Expensive

b. Cheap

c. Reasonable

6. How important is sustainability in your clothing choices?

a. very important

b. Somewhat important

c. Not very important

d. Not important at all

e. Neutral

THANK YOU SO MUCH!

(By Doan Nguyen Gia Huy, CO3A, ISBA of Banking Academy)

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