Lesson Two HR Notes
Lesson Two HR Notes
resolving conflicts
encouraging diversity
representing the workers to trade unions and to the management
policy development on human resources and human relations issues
organizing education and training programmes
communicating all necessary information to workers
organizing team building activities
formulating employee salaries and benefits.
Human relations movement was founded by sociologist George Elton Mayo in the 1930’s
following a series of experiments known as the Hawthorne studies.
It involved the work of several sociologists and social physiologists concerned with how people
relate and interact within a group. The movement used theories and approaches that focus on the
human side of an organization.
Human relations movement resulted from a direct result of Elton Mayo and Fritz J.
Roethlisberger’s Hawthorne studies which as designed to find ways to increase worker
productivity at Western Electric’s Hawthorne workers factory by assessing working conditions
related to things such as lighting levels, rest periods, and the length of work a day.
The movement viewed workers in terms of their psychology rather than interchangeable parts. It
resulted to the creation of the Human Resource Management discipline.
a) Hawthorne Studies
The Hawthorne studies focused on exploring the link between employee satisfaction, well-being
and workplace productivity.
Lighting was used as a factor to analyze the productivity of the staff. Employees were arranged
in two groups one of which was a control group and the other an experimental group. The
control group had the same amount of lighting throughout and the experimental group had
lighting constantly changing. In both groups productivity increased even when lighting
conditions became poor. As the results were inconclusive, other experiments were arranged on
factors other than the changes in working conditions.
Six women workers were assessed. They changed working hours, lunch times and rests. Their
observer was also using a friendly approach, listening to the employees’ complaints. The
production increased again and this is when Mayo recognized that it was the fact that they were
given attention and noticed by management that the productivity increased.
This assessed how workers felt towards their supervisors. They used a non-directive approach
and interviewers would listen in a friendly non-judgmental manner. This found out more about
the employees feelings and attitudes with more specific information about the management
supervisor, company working relations and even the workers lives and views.
Fourteen men were chosen to work in an observation room with working conditions that changed
slightly over six months or more. The group began to form their own organization and rules with
their own informal social relations.
Those participating in the Hawthorne studies were watched closely by the researchers during the
experiment. Their productivity levels increased but not directly due to the conditions that mayo
and Roethlisberger were imposing on them.
The researches attributed the increase in productivity to the higher morale that was witnessed in
the group during the experiment. This was caused by changes made to the working conditions.
Elton Mayo stressed on the following:
1. The power of natural groups in which social aspects take precedence over functional
organizational structures.
2. The need for reciprocal communication which is two-way from worker to employer and
vice versa.
3. The development of high-quality leadership to communicate goals and to ensure effected
and coherent decision making.
Conclusions of the study
When employers take an interest in works and makes decisions based on their natural
needs and psychological makeup, productivity increases.
People work best when organized into groups when they can have effective two-way
communicating with their leaders and when leaders communicate and share information
freely as part of an overall cohesive decision-making process.
The aptitude of individuals is imperfect predictors of job performance – although they
give some indicators of the physical and mental potential of the individuals, the amount
produces is strongly influence by social factors.
Informal organizations affect productivity – the Hawthorne researchers discovered a
group life among the workers. The studies showed that the relations that superior
developed with workers tend to influence the manner in which workers can carry out
directives.
Work group norms affected productivity – the study gave a systematic description and
interpretation that group norms determine a fair day’s work.
The work place is a social system – it is made up of interdependent parts.
Relationship between social factors and productivity
Hawthorne studies revealed that social factors such as employee relationships were important
because:
Manager who fail to account for the social needs of employees would expect to deal
with resistance and lower performance
Employees need to find some intrinsic value in their jobs which they certainly were
not getting from the job that was highly standardized.
Rather than placing employees into job roles, where they completed one specific
takes all day with little or no interaction with co-workers, employees could be
structured in such a way that they would frequently share tasks, information and
knowledge with one another.
Informal organizations: Chester Barnard believed that formal organizations are made up of
informal groups. These informal groups evolve to become the informal organization. The group's
beliefs and values establish the organizational culture and determine, to a large extent, formal
acceptance of authority.
He believed organizations need to be both effective and efficient. Effective means meeting
organizational goals in a timely way. Efficient, in his opinion, means the degree to which the
organization can satisfy the motives of its employees. In other words, the organizational goals
will be accomplished and authority will be accepted when workers feel satisfied that their
individual needs are being met. This is known as the acceptance theory of authority.
Acceptance theory of authority states that a manager's authority rests on workers' acceptance of
his right to give orders and to expect compliance. Workers have to believe that the manager can
legitimately give orders and there is a legitimate expectation that the orders will be carried out.
There are a few reasons for this expectation:
Theory X
In this theory, management assumes that employees are inherently lazy and will avoid work if
they can. According to this theory employees will show little ambition without an enticing
incentive program and will avoid responsibility whenever they can. Because of this, workers
need to be closely supervised and comprehensive systems of control put in place.
The managers influenced by Theory X tend to blame employees in most situations, without
questioning the systems, policy, or lack of training which could be the real cause of failures.
They tend to take a rather pessimistic view of their employees. Theory X managers naturally
adopt a controlling style based on the threat of punishment.
Theory Y
Management influenced by this theory assumes that employees are ambitious, self-motivated and
anxious to accept greater responsibility and exercise self-control, self-direction, autonomy and
empowerment. Management believes that employees enjoy their work. They also believe that
employees have the desire to be creative at their work place and become forward looking.
Theory Y manager believes that, given the right conditions, most people will want to do well at
work and that there is a pool of unused creativity in the workforce. Theory Y manager will try to
remove the barriers that prevent workers from fully actualizing themselves.
The theory analyzes the impact of what is achieved how it is achieved, why it is achieved on
people in the organization (Terry& Franklin)
The approach emphasis that management does not do it, it gets other to do. The focus of
management should there be on human beings and human relations in order to boost the morale
of the employees and productivity and efficiency is increased. Managers should therefore know
the factors that motivate the employees so that good human relations is developed.
The theory considers the organization as a social system that looks after socio-psychological
needs of the workers.
Workers have to feel satisfied in the work place therefore managers adopt participative decision
making, job enrichment, cordial work relationships etc. These will promote individual goals,
provide them with work satisfaction and positively contribute to organization goals.
Human behavior is the responses of individuals or groups of humans to internal and external
stimuli. It can also be said to be the array of every physical action and observable emotion
associated with individuals, as well as the human race.
Behaviour is important as it shapes our personality and helps us in building a good character.
You develop the skills of good communication and learn how to maintain the decor of the room
whilst being with another hundreds or thousands of people in a room. You actually learn to
present yourself in a better way for the other person to understand you and for you to be able to
understand him/her.
It's important, because it helps you relate to others. It can be a difficult thing to do sometimes,
because each person is different and thinks and acts differently then everyone else in the world.
If you understand (to the best of your ability), then you're more likely to get along with others
and to be able to offer help to those who need it, instead of coming across as awkward or
conceited.
Genetics
Patterns of behavior are somehow influenced by inheritance from parents. Studies of identical
twins as compared to less closely related human beings, and of children brought up in adoptive
homes, have helped scientists understand the influence of genetics on human behavior.
Social norms
Social norms, the often-unspoken rules of a group, shape not just our behaviors but also our
attitudes. An individual’s behavior varies depending on the group(s) they are a part of, a
characteristic of society that allows to norms heavily impact society. Without social norms,
human society would not function as it currently does; humans would have to be more abstract in
their behavior, as there would not be a pre-tested 'normal' standardized lifestyle, and individuals
would have to make many more choices for themselves.
The institutionalization of norms is, however, inherent in human society perhaps as a direct result
of the desire to be accepted by others, which leads humans to manipulate their own behavior in
order to 'fit in' with others. Depending on their nature and upon one's perspective, norms can
impact different sections of society both positively (e.g. eating, dressing warm in the winter) and
negatively (e.g. racism, drug use).
Creativity
Creativity is assumed to be present within every individual. Creativity pushes people past their
comfort zone. Creativity has kept people alive during harsh conditions, and it has also made
certain individuals wealthy. We use creativity in our daily lives as well, such as finding a
shortcut to a destination.
Another important aspect of human behavior is their “core faith”. This faith can be manifested in
the forms of religion, philosophy, culture, and/or personal belief and often affects the way a
person can behave. It is only natural for something that plays such a large role in society to
have an effect on human behavior.
Morals
These are other factor of core faith that affects the way a person behaves. Emotions connected to
morals including shame, pride, and discomfort and these can change the way a person act. Most
importantly, shame and guilt have a large impact on behavior.
Culture
Culture highly affects human behavior. The beliefs of certain cultures are taught to children from
such a young age that they are greatly affected as they grow up. These beliefs are taken into
consideration throughout daily life, which leads to people from different cultures acting
differently. These differences are able to alter the way different cultures and areas of the world
interact and act.
Attitude –
An attitude is an expression of favor or disfavor toward a person, place, thing, or event. It differs
between each individual. Everyone has a different attitude towards different things. The main
factor that determines attitude is likes and dislikes. The more one likes something or someone the
more one is willing to open up and accept what they have to offer.
Attitudes can sculpt personalities and the way people view who we are. People with similar
attitudes tend to stick together as interests and hobbies are common. This does not mean that
people with different attitudes do not interact, the fact is they do. What it means is that specific
attitudes can bring people together (e.g., religious groups).
Attitudes have a lot to do with the mind which highly relates to human behavior. The way a
human behaves depends a lot on how they look at the situation and what they expect to gain from
it.
Positive attitudes are better than negative ones as negativity can bring on negative emotions that
most of the time can be avoided. It is up to humans to make sure their attitudes positively reflect
the behaviors they want to show. This can be done by assessing their attitudes and properly
presenting them in society.
Age
Genetics
Ethics
Authority
Rapport
Persuasion
Coercion
Emotions
These theories take complex views of work situations. they focus on the performance of
individuals and groups.
They also focus on individual behavior (human relations approach) and on group behavior as
well as the relationships amongst different groups affected by varied social and cultural beliefs.
They believe that people should be motivated according to their needs perceptions and that they
differ with respect to their needs, values, attitudes, and perception therefore act differently
indifferent situations.
Managers must understand the needs and values and satisfy them through motivators and
synchronize their individual goals with organizational goals.
Since people do not react to the same situation in the same way, general principles of
management cannot always be applied in organizations.
Managers should crate social and friendly environment at the work place, allow participative
decision making and integrate individual goals so that employees cooperate with managers as a
group to increase productivity.
Emphasizes on participative and group decisions making rather than individual decision
making.
Emphasizes on self direction and self control rather than control by mangers.
Suggests positive measures to improve the performance of sub-standard workers rather
than taking negative actions against them.
Considers organizations as a group of individuals and indentifies the reasons why
individuals join groups and factors that influences the group behavior. Informal groups
and group norms are considered important.
While working together people form informal groups which have their own norms.
Group norms have powerful influence over organizations efficiency.
Introduces the concept of ‘complex man’ over ‘social man’ with varied needs. Human
behavior is need-based. People react differently to different situations.
Appreciates the conflict in the organization. Conflict of opinion is considered desirable
for human development.
Social organization comprises the people in a society who are considered as a system organized
by a characteristic pattern of relationships. It is the structure of social relations within a group,
usually the relations between its subgroups and institutions. It is a sociological concept, defined
as a pattern of relationships between and among individuals and groups.
Characteristics of social organization
Social organization can include qualities such as:
size,
sexual composition,
spatiotemporal cohesion,
leadership,
structure,
division of labor,
communication systems etc. (Discuss each in relation to the context/subject)
A social system is a complex set of human relationships interacting in many ways. Each small
group is a subsystem within larger groups that are subsystem within even larger groups. The
behaviour of any one member can have an impact which is large or small, directly or indirectly
on the behaviour of any other as all parts of the system are mutually interdependent. Any social
system engages in exchanges with its environment, receiving input from it and providing output
to it.
A system is said to be in social equilibrium when its interdependent parts are in dynamic
working balance. When minor changes occur in the social system they are soon absorbed by
adjustments within the system and equilibrium is regained but single significant change or a
series of smaller rapid changes may throw the organization out of balance.
Any actual or proposed change in the social system or any behaviour of employee may have a
short term and long term effect on the system and its stakeholders as measured by the soft and
hard criteria .When these effects are favourable for the system it is said to have a functional
effect, but when the effects are unfavourable in nature it is said to have dysfunctional effect.
The dyad is the smallest level of organization that exists. It consists of two people and each
individual has total veto power over any aspect of the relationship. Dyads have the following
characteristics:
Interaction is very personal and intimate.
require continuing active participation and commitment of both members
People make up rules during the interaction.
are the most unstable of social groups
SOCIAL STRATIFICATION
Definitions
“Social stratification refers to “arrangement of any social group or society into hierarchy of
positions that are unequal with regard to power, property, social evaluation and psychic
gratification”.
It can also be said to be the process of ranking of individuals on a scale of superiority-inferiority-
equality, according to some commonly accepted basis of valuation.
Types of Social Stratification:
Social stratification is based upon a variety of principles that result to different type of
stratification.
The major types of stratification are
Caste
Class
Estate
Slavery
Caste is a hereditary endogamous social group in which a person’s rank and its accompanying
rights and obligations are ascribed on the basis of his birth into a particular group.
Class-Stratification on the basis of class is dominant in modern society. In this, a person’s
position depends to a very great extent upon achievement and his ability to use to advantage the
inborn characteristics and wealth that he may possess.
Estate system of medieval Europe provides another system of stratification which gave much
emphasis to birth as well as to wealth and possessions. Each estate had a state.
In slavery, every slave had his master to whom he was subjected. The master’s power over the
slave was unlimited.
Characteristics of Social Stratification:
Social stratification is universal: There is no society on this world which is free from
stratification. Modern stratification differs from stratification of primitive societies. It is a
worldwide phenomenon. According to Sorokin “all permanently organized groups are stratified.”
Stratification is social: It is true that biological qualities do not determine one’s superiority and
inferiority. Factors like age, sex, intelligence as well as strength often contribute as the basis on
which statues are distinguished. But one’s education, property, power, experience, character,
personality etc. are found to be more important than biological qualities. Hence, stratification is
social by nature.
It is ancient: Stratification system is very old. It was present even in the small wondering
bonds. In almost all the ancient civilizations, the differences between the rich and poor, humble
and powerful existed. During the period of Plato and Kautilya even emphasis was given to
political, social and economic inequalities.
It is in diverse forms: The forms of stratification is not uniform in all the societies. In the
modern world class, caste and estate are the general forms of stratification. In India a special type
of stratification in the form of caste is found. The ancient Aryas were divided into four varnas:
the Brahmins, Kshatriyas, Vaishyas and Sudras. The ancient Greeks were divided into freemen
and slaves and the ancient Romans were divided into the particians and the plebians. So every
society, past or present, big or small is characterized by diversed forms of social stratification.
Social stratification is Consequential: Social stratification has two important consequences
one is “life chances” and the other one is “life style”. A class system not only affects the “life-
chances” of the individuals but also their “life style”. The members of a class have similar social
chances but the social chances vary in every society. It includes chances of survival and of good
physical and mental health, opportunities for education, chances of obtaining justice, marital
conflict, separation and divorce etc.
Life style denotes a style of life which is distinctive of a particular social status. Life-styles
include such matters like the residential areas in every community which have gradations of
prestige-ranking, mode of housing, means of recreation, the kinds of dress, the kinds of books,
TV shows to which one is exposed and so on. Life-style may be viewed as a sub-culture in which
one stratum differs from another within the frame work of a commonly shared over-all culture.
Principles of social stratification
It is a trait of society, not simply a reflection of individual differences – people born in a
wealthy family = better chance of doing well in life not because they are better individual
but because they have more opportunity.
It carries over generation t generation – most people stay in the same social class as their
parents but some can experience social mobility, either upward downwards
It is universal but variable – it is found everywhere in the work but is unequal and how
unequal it is depends on the place
involves not just inequality but beliefs as well - It does not involve only the differences
but also the why there are differences.
Factors that determine social stratification
Education
Income
Occupation
Wealth
Power & authority
Prestige & popularity
Social status
Age
Economic background
Religion
Culture
Skill
Social Status
Status implies the position or the rank one holds in a social group, and role refers to the specific
functions that one is expected to perform in that society.
Characteristics of status
The status is determined by the cultural situation of the particular society
The status is determined only in relevance of the other members of the society
Every individual has to play certain role in accordance with status
Status is only a part of the society as a whole
As a result of status the society is divided into various groups
Every status carries with it some prestige
According to status people may be divided into various categories.
Social class
This is made up of people of similar social status who regard one another as social equals. Each
class has a set of values, attitudes, beliefs, and behavior norms which differ from those of the
other classes.
A social class is a stratum of people of similar position in the social status continuum.
A class is a number of people sharing one or more causes of life chances typical chances for a
supply of goods external living conditions and personal life experiences (Max Weber)
A social class is an aggregate of people who have same status, rank or common characteristics
(lifestyles). This aggregate of people is defined on the basis of their relationship to the economic
market who have different access to wealth, power and certain styles of life.
1. State three factors that determines the social group that an employee may join in an
organization (3 marks)
2. Outline six factors that determine social stratification in an organization (9 marks)
3. State three circumstances that fun social stratification (3marks)
4. State three features which may portray social status differences among employees in an
organization (4 marks)
5. Highlight four measures that may be taken by an organization to minimize the effect of
social stratification among its employees (8 marks)
LESSON FIVE
BUREAUCRACY
Bureaucracy is the basis for the systematic formation of any organization. It is designed to
ensure efficiency and economic effectiveness.
It forms the basis for decision making through a chain of manager before decisions are agreed
upon.
Bureaucracy constitutes the most efficient rational way in which one can organize the human
activity and the systematic processes and organized hierarchies are necessary for maintaining
order, maximizing efficiency and eliminating favoritism.
It is has a set of rules regulations, processes, procedures, patterns etc formulated to reduce the
complexity of management functioning.
Bureaucratic organization
Organizational charts generally exist for every department and decisions are made through an
organized process.
Max Weber a German sociologist was the major contributor of the bureaucratic organization and
bureaucratic management approach which were developed from his bureaucratic management
theory (Max Weber Theory).
This theory is related to the structure of administrate process of the organization which was
earlier described by Henri Fayol in his Administrative management theory.
According to the theory, there is a hierarchy in the organization which represents the clear lines
of authority to enable an individual to know his immediate superior to whom he is directly
accountable.
The theory is impersonal and the performance of the individual is judged through rule based
activity and promotions are based on merit and performance.
Levels show the lines of communication, degree of delegation, division of power and
responsibilities.
Each level controls the levels below and is controlled by the level above. Authority and
responsibility are clearly defined for each position.
The rules and regulations are required to ensure uniformity and consistency such that employees
know what is expected of them.
5. Impersonality
Rules are applied uniformly to everyone. There is no preferential treatment or favoritism.
Regulations and clear requirements create distant and impersonal relationships between
employees.
The formal ways of dealing with subordinates by the superiors also make the system informal.
6. Career orientation
Employees are selected on the basis of their expertise which ensures right job placement.
Workers fare protected from arbitrary dismissal. There is also separation of personal and official
property (separation from ownership and managers as the managers are career employees.
7. Record keeping (paperwork)
Every decision and action is recoded in its original as well as draft form.
Many rules
Procedures and requirements
Division of labor and responsibilities.
Clear hierarchies
Impersonal interactions.
Criticism of bureaucratic organization/management
It can hinder achievement of results in time specially because of the need to follow a
chain of command in decision making
Leads to boredom and accepts productivity (repetitive tasks)
Results to passive and rule-based human beings
Result to inefficiency as there is less completion since hiring is based on merit and
qualifications
Rigidity – rules and regulations are rigid and inflexible which discourages initiative and
creativity.
Impersonality – there is a mechanical way of doing things. Organization rules and
regulations are given priority over ran individuals needs and emotions.
Paperwork (records) – it involves excessive paperwork as every decision must be put into
writing. All documents have to be maintained in their draft and original forms. This
leads to greater wastage of time, stationery and space.
Empire building – people in bureaucracy tend to use their positions and resources to
perpetuate self-interests. Every superior tries to increase the number of his subordinates
as if this number is considered a symbol of power and prestige.
Red tape- bureaucratic procedures involved cause delays and frustration in the
performance of tasks.
PRINCIPLES OF ORGANIZING
i. Principle of Specialization
According to the principle, work should be divided amongst the subordinates on the basis of
qualifications, abilities and skills. It is through division of work specialization can be achieved
which results in effective organization.
Wide span of control- It is one in which a manager can supervise and control effectively a large
group of persons at one time. The features of this span are:-
1. Managerial abilities- Where managers are capable, qualified and experienced, wide span
of control is always helpful.
2. Competence of subordinates- Where the subordinates are capable and competent and
their understanding levels are proper, the subordinates tend to rarely visit the superiors
for solving their problems. In such cases, the manager can handle large number of
employees. Hence wide span is suitable.
3. Nature of work- If the work is of repetitive nature, wide span of supervision is more
helpful. On the other hand, if work requires mental skill or craftsmanship, tight control
and supervision is required in which narrow span is more helpful.
4. Delegation of authority- When the work is delegated to lower levels in an efficient and
proper way, confusions are less and friendliness of the environment can be maintained. In
such cases, wide span of control is suitable and the supervisors can manage and control
large number of sub- ordinates at one time.
5. Degree of decentralization- Decentralization is done in order to achieve specialization in
which authority is shared by many people and managers at different levels. In such cases,
a tall structure is helpful. In such cases, wide span again helps.
LESSON SIX
Definition
The term motivation is derived from the word ‘motive’ which means needs, desires, wants or
drives within the individual.
It is the process of stimulating people to actions to accomplish the goals, the process of inducing
people to perform them their best ability to accomplish their goals.
Motivation stimulates, inspires and induces the employees to their best capacity. Motivation is
psychological term which means it cannot be forced to employees. It comes automatically from
inside the employees as it is the willingness to do the work
Motivation is a general desire, need or want that generates the energy required for someone to
behave in a particular way.
Importance of motivation
Features/characteristics/nature of motivation
It is an internal feeling (need, desire, aspiration) which means it cannot be forced on employees.
It influences human beings to behave in a particular way e.g. desire to have a new house, respect,
and recognition.
Motivation induces people to behave in such a manner so that they can achieve their goals. A
motivated person does not need supervision or direction. He will always work in a desired
manner e.g. if a person has a motive to get promotion so he will work efficiently to get
promotion.
To motivate employees, managers use various motivators. Some are positive e.g. promotion,
increment, bonus, respect, recognition while others are negative e.g. warning, issue of memo,
demotion, fear, stopping increment.
It is a difficult task therefore mangers must understand various types of human needs
Motivation is dynamic
Human beings are unlimited and go on changing continuously. Satisfaction of one need gives
rise to another so managers have to continuously perform the function of motivation.
Benefits of motivation
Increased employee commitment – workers give their best effort in tasks assigned
Improved employee satisfaction – leads to positive growth of the organization.
Ongoing employee development – facilitates self – development of an individual
Improved employee efficiency – leads to increased productivity
Cost saving employees work faster and use their creativity to recommend process
improvement that can lead to cost saving.
Increased quality - better production.
Reduced turnover
Satisfaction of needs – personal needs are met
Productivity
Promotes self – discipline.
Theories of motivation
Content theories of motivation
These are:
Motivation is a psychological phenomenon and the needs of employees play a very important
role in motivation.
According to Maslow, human behavior is related to his needs. It is adjusted as per the nature of
needs to be satisfied.
There are five sets/types of human needs arranged in a hierarchy of their importance and priority.
When one set of needs is satisfied, it ceases to be a motivating factor. The next set of needs
takes its place. These needs take the form of a pyramid. The theory condenses needs into five
basic categories.
The lowest unsatisfied need becomes the dominant or the most powerful and significant becomes
dominant or the most powerful and significant need. The most dominant need activates an
individual to act to fulfill it. Satisfied needs do not motivate. Individual pursues to seek a
higher need when lower needs are fulfilled.
Attention to all needs is important and essential for the motivation of different categories of
employees.
human needs. These are the desires of the workforce which must be fulfilled for the worker to
be motivated to work.
1. Physiological needs/basic/biological
These needs include basic requirements for survival and maintenance of human life. The
common physiological needs are food, shelter, clothing and sexual satisfaction. The employees
develop these needs for their survival that is why they are at the top in the sequence. These
needs can be satisfied when the monetary incentives are offered by the employers. This includes
the most basic needs for human to survive, such as air, water and food. They are the most
dominant of all needs.
2. Safety and security needs (secure source of income, place to live health and well-being.
(security of income, salary, body employment, to have a place to live, good health, financial aid,
and permanent scholarship.
When the physiological needs are fulfilled, they wish to meet the next level of needs. Safety and
security needs:
It is the desire for safety, security or protection. It is connected with the psychological fear of
loss of job, property, criminal assaults, murder, natural catastrophes such needs can be met by
provision of insurance policies, savings accounts, job security, and pension for old age, safety
against accidents, illness and adverse impacts.
A human being is a social animal. he desires to stay in group. He feels that he should belong to
one or the other group and the member of the group should accept him with love and affection.
Every person desires to be affiliated to such groups. This is a sic social need of an individual.
He feels that he should be loved by other members. He needs friends and interaction with his
friends and superiors of the group such as fellow employees or superiors. Social needs occupy
third position in the hierarchy of needs.
These needs are related to the respect and recognition. They can be satisfied through non-
monetary incentives.
i) Self-esteem needs: need for self – respect - independence, freedom and self-
confidence, competence etc.
ii) Esteem of others: Need for respect from others, e.g. reputation, attention, recognition
and appreciation of others, prestige, status and loving their opinion (lower esteem
need)
These needs can be satisfied by giving recognition to the goods work of employees
5. Self-actualization needs
It is the desire to become what one is capable of becoming (growth need). This need refers to
realizing or reaching to the aim of your life.
An individual’s desire to grow and develop to his/her fullest potential - to be what one must be/
to accomplish everyone one can, to become the most that one can be
It reflects an individual’s desire to grow and develop to hi/her fullest potential e.g. challenging
potions, or creative tasks. Creativity, spontaneity, problem solving, lack of prejudice, acceptance
of facts.
People’s behavior depends on their need. Human behavior can be changed or motivated
by fulfilling their needs
Needs follow the hierarchy starting from physiological needs.
Man is a wanting being i.e. his wants are growing continuously even when some wants
are satisfied. Human needs are of varied and diversified nature. They can be arranged in
a hierarchy of importance progressing from a lower to a higher order of needs.
Needs have a definite hierarchy of importance. As soon as needs on a lower level are
fulfilled, those on the next level will emerge and demand satisfaction. (Bread/food) is
essential and is a primary need of every individual. When the psychological needs are
fulfilled, man feels the other needs.
A satisfied need does not act as a motivator.
As one need is satisfied, another takes its place/replaces it.
Advantages of Maslow’s need hierarchy theory
the theory is simple to understand and relate with the theory (it can easily be applied)
It takes into account the human nature – there is a correlation with stages of individual
human development.
It is relevant in all fields.
the theory has helped managers to understand the behavior of their employees.
It has helped the managers to provide the right financial and non financial motivation to
their employees.
It has helped to increase the overall efficiency, productivity and profitability of the
organization.
Limitations of Maslow’s need hierarchy theory
Maslow’ theory is over simplified and is based on human needs only. There is lack of
direct cause and effect relationship between need and behavior.
The theory has to refer to other motivating factors like expectations, experience and
perception.
Needs of all employees are not uniform. Many are satisfied only with physiological
needs and security of employment.
The pattern of hierarchy needs as suggested by Maslow may not be applicable uniformly
to all categories of employees.
Maslow’s assumption of need hierarchy does not hold good in the present age as each
person has plenty of needs to be satisfied, which may not necessarily follow Maslow’s
need hierarchy.
Maslow’s theory is widely accepted but there is little empirical evidence to support it. It
is largely tentative and untested. His writings are more philosophical than scientific.
Not all individuals think in the same way hence some individuals social affection and
respect is more important than safety needs
It is difficult to measure the satisfaction which one gets after satisfying each level of need
as it is subjective in nature – it deals with human mind which cannot be predicted by any
machine or method.
2. Alderf- ERG theory (existence needs, relatedness needs and growth needs
American psychologist Clayton Alderfer redefined Maslow’s need hierarchy theory by re-
categorizing the needs into three simpler and border classes of needs (distinguished three steps or
classes of needs)
Existence - Maslow’s physiological and safety needs belong to their to existence needs.
Relatedness - Relatedness can be harmonized to belongingness and esteem of others.
Growth - Growth is the same as self-esteem plus self-actualization.
Both Maslow and Alderfer try to describe how these stages of needs become more or less
important to individuals:
Existence needs: these include needs for basic material necessities. i.e. individual’s
physiological and physical safety needs. To exist every individual needs extrinsic values such as
food, drink, warmth and love. These are the basis for human existence.
Relatedness needs: individuals need significant relationships (with family, peers or superior)
love and belongingness, getting public fame and recognition. They strive toward public fame and
recognition. It is the social needs and external component of esteem needs.
Human beings are social animal and need appreciation form the people directly involved in their
lives such as family, friends, colleagues and employers.
Interpersonal relationships are important for a person’s social status and interaction with other
people.
Growth needs: need for self-development, personal growth and advancement. This class of
needs contain Maslow’s self-actualization needs and intrinsic component of esteem needs.
Alderfer agrees with Maslow that unsatisfied needs motivate individuals and individual general y
move up the hierarchy in satisfying their needs. i.e. they satisfy lower order before higher-order
needs.
According to Alderfer, it is possible for people to regress down to a lower level even though their
needs in this level have been satisfied before from this level people can climb to a higher level
again.
As the lower order needs are satisfied, they become less important. However, as higher –order
needs are satisfied why become more important.
Differences between Maslow need hierarchy theory and Alderfer’s ERG theory
ERG theory states that at a given point of time, more than one need may be operational.
ERG theory show that if the fulfillment of a higher-level need is subdued, there is an
increase in desire for satisfying a lower-level need.
According to ERG theory, different needs categories can be satisfied simultaneously.
Therefore, the necessary order proposed by Maslow no longer applies.
According to Maslow, an individual remains at a particular need level until that need is
satisfied. While according to ERG theory, if a higher-level need aggravates, an individual
may revert to increase the satisfaction of a lower-level need. This is called frustration-
regression aspect of ERG theory. For instance when growth needs aggravates, then an
individual might be motivated to accomplish the relatedness need and if there are issues
in accomplishing relatedness needs then he might be motivated by the existence needs.
Thus, frustration/aggravation can result in regression to a lower-level need.
Maslow’s need hierarchy theory is rigid as it assumes that the needs follow a specific and
orderly hierarchy and unless a lower-level need is satisfied, an individual cannot proceed
to the higher level need, ERG theory is very flexible as he perceived the needs as a
range/variety rather than perceiving them as a hierarchy. According to Alderfer, an
individual can work on growth needs even if his existence or relatedness needs remain
unsatisfied. Thus, he gives explanation to the issue of “starving artist” who can struggle
for growth even if he is hungry.
Advantages of ERG theory
The theory is more consistent our knowledge of theory individual differences among
people. Every individual will have different importance for different group of needs
depending upon his education, family background and cultural environment.
ERG theory takes the strong points of the earlier content theories but is less restrictive
and limiting as compared to the others.
Limitations of Maslow’s need hierarchy theory
ERG theory does not offer clear cut guidelines. It says that an individual can satisfy any
of the three needs first. But how will we determine which of the three needs is more
important to that person.
The theory is new in concept as compared to the Maslow’s theory.