Product Development and Product Life

Cycle
 INTRODUCTION
Native Whole Body Deodorant Cream Smart Glasses

This is a product newly developed that used as a Smart glasses are eyewear that integrates technology,
like cameras, speakers, and sensors, into the frame and
deodorant. However, it’s a cream that will be sued for
lenses, enabling features such as augmented reality,
the whole boyd, thus it’s a whole body deodorant cream. voice control, and access to information or
It’s in the intro stage because it was recently just communication. It’s in the intro stage because it is a
released, and it’s been slowly growing and gaining sales, recently developed product without many sales. It’s
but it’s just start to get into the market. slowly growing and taking much cost to develop.
https://arounda.agency/blog/the-introduction-stage-of-a-product-lif
https://www.nativecos.com/products/whole-body-deodorant?varia
e-cycle-definition-key-features-and-examples
nt=46204822814894
 GROWTH
Smart Watches - Garmin Electric Car - Tesla

This is a fitness watch which is portable device worn

This is a car that’s powered by electricity such as Tesla
on the wrist that supports apps and acts as an
that has been developing recently for the past couple of
extension of your mobile phone in some cases. It’s
especially used to track health information such as years. It runs by electricity, charging, and automatic,
heart rate, etc. It’s in the growth stage evidently robot driven features rather than an ordinary car. It’s in
because they are on incline in sale and have been the growth stage as evidenced by the growing sales and
present for quite some time. It still has a lot of room to increasing popularity. It is driving more attention and
grow and gain sales/customers, but it’s is doing well exponentially growing; however, it has yet to achieve
and exponentially growing. total access and customer retention.
Smartwatches - Worldwide | Statista Market ForecastStatistahttps://www.statista.com › ... ›
Fitness Trackers
https://blogs.lse.ac.uk/management/2018/02/05/how-tesla-is-chan
ging-product-life-cycle-in-the-car-industry/
 MATURITY
Coca-Cola Laptops

Coca-Cola is a popular soda that has been prevalent for Laptops are apple technology devices which are
a long time and reached the maturity stage. It has a widespread and popular in use such as PC, HP, Dell,
widely-popular name that’s recognized everywhere Macbook, etc. They are at their peak use and slowing
around the world. It’s in the maturity stage because it’s down in growth, thus there is slower speed in sales, less
growth is allowing, and it’s has the optimal customer customer retention, etc. It’s in its maturity stage, and it
and sales retention rate. will has continued to remain here for some time with
steady and slow sales but peaks success.
Case Study— Coca-Cola. Product LifecycleMedium · Naresh
Sekar2 likes · 10 months ago
https://www.ingrammicrolifecycle.com/blog/cemm-laptop-market-c
ircularity-assessing-maturity-for-progress
 DECLINE
VHS Players Kodak Film Cameras

A film camera is a device that captures images by

exposing light-sensitive film to light, creating a physical
VHS Players are a device that plays back and can record image that can be developed and printed, unlike digital
analog video and audio content from magnetic tape. It cameras which store images digitally. The inability to
started to decline in the late 1990s after the introduction adapt to the digital revolution led to their premature
of DVD, a digital optical disc format. There are decline. There are not as many sales of this product,
currently not many of these products still available, and and it is currently at a great decline as not many
many of the companies producing this product have purchase film cameras anymore. It does not have many
gone out of business. sales and is mostly out of business.

Industry Lifecycle — Kodak. Case Study | by Naresh

VHS: Product Life Cycle | Free Essay
SekarMedium · Naresh Sekar9 likes · 10 months ago
ExampleStudyCorgihttps://studycorgi.com › 💰 Business
 INTRODUCTION ADS
Native Whole Body Deodorant Cream Ray Ban Smart Glasses

This as helps achieve the product’s goal to introduce

This ad helps achieve this products goal to gain more the product and appeal to customers with exposure and
exposure and expose the products to new customers or attraction. As it’s in the intro stage they ad does just
brand loyal customers. It’s in order to introduce the that by showing how the glasses work, and it supports
product which is fitting for its current stage as a new the product as it thoroughly introduces the glasses to
product. This ad is relevant as it introduces the product,
the Whole Body Cream, and it’s provides the basics of gain attraction and interests from customers.
the product which is needed as the product is new and
in it’s intro stage. Ad: Introducing the Ray-Ban Meta Smart Glasses
CollectionYouTube · MetaOct 13, 2023
Ad: https://youtu.be/4oxjbCC-XAM?si=HXAGnB2oSLRdVD9B
 GROWTH ADS
Garmin Smart Watches Tesla Electric Car

This ad works well to support the Garmin Smart This as works well to try to gain more exposure or
remind possible consumers of the product as they are
Watches and as the growth stage status implements, it
trying to increase the brand loyalty and recognition of
attracts attention from competitors, highlights the tesla. Additionally, the growth stage needs to
watches’ uniqueness, and promotes new features. As it is differentiate from other competitors and increase its
starting to gain popularity and has other watch popularity among other brands while promoting new
competitors, the ad works to differentiate with those features to keep attracting consumers which this as does
with new features and cool looks.
products and highlights its benefits compared to the
other products. Ad: Tesla TV Commercial 2024 | Experience The FutureYouTube
· Northern TeslaMay 19, 2024
Ad: Garmin | fenix 8 — Be LimitlessYouTube · GarminAug 27,
2024
 MATURITY ADS
Coca-Cola Apple Macbooks

Coke is a prevalent product that has optimal customer Apple Macbooks are extremely popular and well used by
retention and high sales. The ad reminds everyone of the plentiful people. The maturity stage requires to
product by increasing brand awareness and using brand continue brand loyalty and keep customers interested
loyalty to get people to purchase the product. with still purchasing new products and keeping up sales.
Thus, this ad introduces new features and continues to
Additionally, it has modifications to keep customers
update with the times to keep customers satisfied and
interested by using popular media people to keep
shows improvements that customers would enjoy to
customers attracted still. keep them hooked.
Ad: A Coke Halftime for Everyone ft. Yashwww.youtube.com › Ad: M4 chip | No Sweat | Applewww.youtube.com › watch
watch
 DECLINE ADS
Panasonic VHS Players Kodak Film Cameras

This ad for VHS players addresses the product’s and the This ad for Kodak film cameras address the product’s
current product’s stage’s needs as it’s in decline and and the current decline stage needs as it’s in decline and
needs to target nostalgia or rebrand. It’s needs to target needs to target nostalgia or rebrand. The ad targets
current needs which it does with the various features, customers that have used the product or want to
and it shows the nostalgia of the product to bring back reminisce old times by capturing nostalgia and
old customers. rebranding it as a vintage product to gain back
customers and bring up sales again.
Ad: VHS VCRs Revisited, with some Vintage
Commercials!www.youtube.com › watch Ad: Nostalgic Kodak Disposable Commercial #35mm
#2000swww.youtube.com › watch
PRODUCT LIFE CYCLE QUESTIONS
Explain what pioneering sales is and provide an example of a company that is using pioneering sales and how this is being
done. What stage of the product life cycle would a company do pioneering sales.

Pioneering sales is a strategy used when introducing a new product or service, focusing on educating customers and creating awareness in the market. It’s
common in the Introduction Stage of the product life cycle, where the product is new and unfamiliar. A great example is Tesla, which used pioneering sales
to promote electric vehicles by educating customers about the technology, offering test drives, and building a loyal community of early adopters. This
approach helped establish the market for EVs and set Tesla apart from traditional car manufacturers.

What does it mean to be a first mover? Why can that be an advantage to a company? How might this be a
disadvantage.

A first mover is a company that enters a new market or introduces a new product before competitors. The advantage of being a first mover
includes gaining brand recognition, market leadership, and higher profit margins. However, it also comes with risks, such as high costs,
uncertainty, and the potential for competitors to learn from the first mover’s mistakes and offer improved products. While first movers can reap
rewards, they also face the challenge of adapting to an evolving market and managing initial risks.

What is an early adopter? Create an example explaining an early adopter.