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Introduction To Infosys

Infosys was founded in 1981 in Bangalore, India by N.R. Narayana Murthy and 6 others. It is now a global technology services company with over 141,822 employees in 29 countries. Infosys delivers IT and consulting services to Global 2000 companies, leveraging domain expertise and strategic alliances. It is recognized for innovation, leadership, governance practices, and as a trusted brand in India. Celebrities are commonly used to endorse products in India due to their ability to impact learning styles and memory, influencing consumers' purchase decisions. Prominent promoters of Infosys include its founders N.R. Narayana Murthy and S. Gopalakrishnan.

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9K views4 pages

Introduction To Infosys

Infosys was founded in 1981 in Bangalore, India by N.R. Narayana Murthy and 6 others. It is now a global technology services company with over 141,822 employees in 29 countries. Infosys delivers IT and consulting services to Global 2000 companies, leveraging domain expertise and strategic alliances. It is recognized for innovation, leadership, governance practices, and as a trusted brand in India. Celebrities are commonly used to endorse products in India due to their ability to impact learning styles and memory, influencing consumers' purchase decisions. Prominent promoters of Infosys include its founders N.R. Narayana Murthy and S. Gopalakrishnan.

Uploaded by

Ranjeet Parmar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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INTRODUCTION TO INFOSYS

Infosys was founded in 1981 by N. R. Narayana Murthy, and 6 other engineers. Today, Infosys is a global leader in the "next generation" of IT and consulting with revenues of US$ 6.604 billion (LTM Q2-FY12).

Infosys headquarters in Bangalore, India. Infosys delivers IT-enabled business solutions to enable Global 2000 companies to build their enterprises of tomorrow. It also provides a complete range of services by leveraging their domain and business expertise and strategic alliances with leading technology providers. Infosys has been ranked among the most innovative companies in a Forbes survey, leading technology companies in a report by The Boston Consulting Group, and top ten green companies in Newsweek's Green Rankings. It has also been was voted India's most admired company in The Wall Street Journal Asia every year since 2000. The corporate governance practices in Infosys were recognized by The Asset Platinum award and the IR Global Rankings. Infosys was also ranked as the 15th most trusted brand in India by The Brand Trust Report in 2011. Is a global technology services company headquartered in Bangalore, India. Infosys has a global footprint with sales offices in 29 countries and development centers in India, US, China, Australia, UK, Canada, Japan and many other countries. Infosys has over 141,822 employees of 86 nationalities. Infosys delivers IT-enabled business solutions to enable Global 2000 companies to build their enterprises of tomorrow. It also provides a complete range of services by leveraging their domain and business expertise and strategic alliances with leading technology providers. Infosys has been ranked among the most innovative companies in a Forbes survey, leading technology companies in a report by The Boston Consulting Group, and top ten green companies in Newsweek's Green Rankings. It has also been was voted India's most admired company in The Wall Street Journal Asia every year since 2000. The corporate governance practices in Infosys were recognized by The Asset Platinum award and the IR Global Rankings.Infosys was also ranked as the 15th most trusted brand in India by The Brand Trust Report in 2011. In 1996, Infosys established the Infosys Foundation to support the underprivileged sections of society. At the outset, the Infosys Foundation implemented programs in Karnataka. It subsequently covered Tamil Nadu, Andhra Pradesh, Maharashtra, Orissa, and Punjab in a

phased manner. A dedicated team at the Foundation identifies programs in the areas of Healthcare, Education, Culture, Destitute Care and Rural Development. Infosys has a with 64 offices and 65 development centers in US, India, China, Australia, Japan, Middle East, UK, Germany, France, Switzerland, Netherlands, Poland, Canada and many other countries. Infosys and its subsidiaries have 141,822 employees as on September 30, 2011.

SWOT analysis of Infosys


Strengths 1. Since the company is based in India its competitive advantage is enhanced. The Indian economy, despite weak economic indicators such as relatively high rates of inflation, has low labor costs. The workforce has relatively high skills levels in Information Technology. Couple these two elements together and you have an operational basis that offers low-cost based, highly skilled competitive advantage. Trained Indian personnel often speak very good English and are sensitive to Western culture, underpinned by India's colonial past. 2. Infosys is in a strong financial position. The business turned over more than $4 billion in 2008. This means that it has the capital to expand, and also the basis to leverage potential investors. 3. The company has bases in 44 global development centers, most of which are located in India, although the company has offices in many developed and developing nations. This means not only that Infosys is becoming a global brand but also that it has the capability to support the global operations of multinational clients. Weaknesses 1. Infosys on occasion struggles in the US markets, and has particular problems in securing United States Federal Government contracts in North America. Since these contracts are highly profitable and tend to run for long periods of time, Infosys is missing out on lucrative business. Added to this is the fact that its competitors do well in terms of securing the same Federal business (and one should also take into account that many of its competitors are domiciled in the US and there could be political pressure on the US Government to award contracts to domestic organizations). 2. Despite being a huge IT company in relation to its Indian competitors, Infosys is much smaller than its global competitors. As discussed above, Infosys generated $4 billion in 2008, which is relatively low in comparison with large global competitors such as Hewlett-Packard ($91 billion), IBM ($91 billion), EDS ($21 billion) and Accentor ($18 billion). 3. It is sometimes argued that Infosys is weaker when it comes to high-end management consultancy, since it tends to work at the level of operational value creation. Competitors such as IBM and Accentor tend to dominate this space.

Opportunities 1. At a time of recession in the global economy, it may appear that some companies will reduce take up of services that Infosys offers. However, in tough times clients tend to focus upon cost reduction and outsourcing - with are strategies that Infosys offers. So hard times could be profitable for Infosys. 2. There is a new and emerging market in China as the country undergoes a huge industrial revolution. 3. The strategic alliance between Infosys and Schlumberger gives the IT company access to lucrative business in the gas and oil industries. 4. There has been a trend over recent years for European and North American companies to base some or all of their operation in India. This is called an offshore service. Essentially there is a seamless link between domestic operations and services hosted in India. Examples include telecommunications companies such as British Telecom and banks such as HSBC that have customer service and support centers based in India. Think about the times that you have made calls to a support line to find that the adviser is in Mumbai or Bangalore and not in your home market. Threats 1. India is not the only country that is undergoing rapid industrial expansion. Competitors may come from countries such as China or Korea where there are large pools of low-cost labor, and developing educational infrastructures such as universities and technology colleges. 2. Customers may switch to other offshore service companies in other countries such as China or Korea. 3. Other global players have realized that India has the benefit of low-cost, highlyskilled labor that often speaks English and is culturally sensitive to Western practices. As with all global IT players, Infosys has to compete for skilled labor and this may have the effect of driving up wage levels, and making it more difficult to recruit and retain staff.

Infosys punch line: Powered by Intellect, Driven by Values; Improve your odds with Infosys Predictability. As infosys is related to computer world so it is related to it. It is what people remember the most. It concludes the ad targeting the audience to lead them. The punch line makes the customers to know about the product in a better way and understandable manner. The punch line is the voice of the brand, which gives out the minimum momentum to push the brand name in the mind of customers.

Celebrity endorsement in India:


The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been used quite extensively in the present era. The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management India as a country is known for loving its stars. The Indians idolize their boll wood actors and cricketers. The advertisers see this as an opportunity to grab and work on so as to expand their operations and promote their product. This focuses on examining the perception of these Indian Consumers about the celebrity endorsement process and the subsequent impact on their purchase decisions. The increased consumer power over programmed advertisement has made advertising has made advertising more challenging. To ease this threat and to help create and maintain consumer attention to advertisements celebrity endorsement strategy is seen to be advantageous. Another reason for the use of celebrity endorsement is because it has a strong impact on the learning style and memory which is critical to marketing communication success. This is because most consumers are not in a purchasing situation when they come into contact with the brand message. Marketers make use of celebrity endorsements as they lead to better information storage in the minds of the consumers. Promoters of Infosys: Indian promoters: (1) N.R Narayana Murthy. (2) S. Gopalakrishnan. (3) Asha Dinesh. (4) Shruti Shibulal. (5) Rohini Nilekani.

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