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1.6 Understanding The Data Landscape

The document provides an overview of web analytics, focusing on the evolution of the data landscape, types of data, data sources, and data collection methods. It discusses challenges such as data privacy, integration, quality, and scalability, as well as emerging trends like AI, edge computing, data democratization, and blockchain. Understanding these components is essential for businesses and analysts to make informed decisions based on data insights.

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VAISHNAVI S
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21 views8 pages

1.6 Understanding The Data Landscape

The document provides an overview of web analytics, focusing on the evolution of the data landscape, types of data, data sources, and data collection methods. It discusses challenges such as data privacy, integration, quality, and scalability, as well as emerging trends like AI, edge computing, data democratization, and blockchain. Understanding these components is essential for businesses and analysts to make informed decisions based on data insights.

Uploaded by

VAISHNAVI S
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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SUBJECT CODE

TYPE THE SUBJECT NAME HERE

UNIT NO 1

BRIEF HISTORY OF WEB


ANALYTICS

IV
VIII

20CJEL803 Web Analytics


SUBJECT CODE
20CJEL803
BRIEF NAME
TYPE THE SUBJECT HISTORY
HERE OF WEB ANALYTICS
HERE

Understanding the Data Landscape


The data landscape has evolved significantly in recent years, driven by
technological advancements, increasing data sources, and regulatory
requirements.

Understanding this landscape is critical for businesses, researchers, and


20CJEL803insights and make informed decisions.
analysts to extract meaningful

Components of the Data Landscape:

1.Types of Data
2.Data Sources
3.Data Collection Methods
SUBJECT CODE
20CJEL803
BRIEF NAME
TYPE THE SUBJECT HISTORY
HERE OF WEB ANALYTICS
HERE

Types of Data:

Structured Data:
Organized and easily stored in relational databases, including numerical values,
customer records, and financial transactions.

Unstructured Data:
Complex and varied formats such as emails, social media posts, images, and
videos that require specialized processing techniques.

Semi-Structured Data:
A mix of both structured and unstructured data, such as JSON and XML files,
providing flexibility in data storage and retrieval.

Big Data:
Large-scale data sets characterized by volume, velocity, and variety, necessitating
advanced analytics and processing tools.
SUBJECT CODE
20CJEL803
BRIEF NAME
TYPE THE SUBJECT HISTORY
HERE OF WEB ANALYTICS

Data Sources First-Party Data:

Collected directly from users through interactions with websites, apps, and
business platforms.

Second-Party Data:

Shared data obtained from trusted partners for enhanced insights and audience
targeting.

Third-Party
- Data:
Acquired from external providers, commonly used for market research,
advertising, and competitive analysis.

Open Data:
Publicly available data from government agencies, research institutions, and
organizations to support transparency and innovation.
SUBJECT CODE
20CJEL803
BRIEF NAME
TYPE THE SUBJECT HISTORY
HERE OF WEB ANALYTICS

Data Collection Methods

Manual Data Entry:


Traditional method involving human input, often prone to errors but useful for
qualitative insights.

Automated Data Collection:


Leveraging sensors, APIs, web scraping, and IoT devices for efficient and
scalable data gathering.

Surveys and Questionnaires:


Direct user feedback collection, valuable for customer experience and market
research.

Tracking and Monitoring Systems:


Logs, cookies, and analytics tools used for behavioral analysis and real-time
tracking.
SUBJECT CODE
20CJEL803
BRIEF NAME
TYPE THE SUBJECT HISTORY
HERE OF WEB ANALYTICS

Challenges in the Data Landscape


Data Privacy and Security:
Increasing concerns over user data protection due to regulations like GDPR
and CCPA.
Risk of data breaches, requiring robust encryption and cybersecurity
measures.

Data Integration and Interoperability:


Challenges in merging data from multiple sources due to format
inconsistencies.
Need for standardized data governance policies to ensure seamless
integration.

Data Quality and Accuracy:


Ensuring data consistency, completeness, and reliability across various
platforms.Addressing biases and inaccuracies in datasets that may impact
decision-making.
SUBJECT CODE
20CJEL803
BRIEF NAME
TYPE THE SUBJECT HISTORY
HERE OF WEB ANALYTICS

Scalability and Storage:

Managing the increasing volume of data while ensuring efficient storage and
retrieval.
Adoption of cloud computing and distributed storage solutions to
accommodate growth.
SUBJECT CODE
20CJEL803
BRIEF NAME
TYPE THE SUBJECT HISTORY
HERE OF WEB ANALYTICS

Emerging Trends in the Data Landscape

Artificial
. Intelligence and Machine Learning:
Enhancing data analysis capabilities with predictive modeling and automated insights.
AI-driven data cleaning and augmentation techniques to improve data quality.

Edge Computing:
Processing data closer to the source to reduce latency and improve real-time
decision-making.
Integration with IoT for faster and decentralized analytics.

Data Democratization:
Enabling access to data for non-technical users through intuitive visualization and
self-service analytics tools. Promoting data literacy initiatives within organizations.

Blockchain for Data Security:


Using decentralized ledger technology to enhance data integrity and transparency.
Preventing data tampering and ensuring secure transactions.

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