MEDIA AND INFORMATION LITERACY

QUARTER 1

Course Description:
This course introduces the learners to basic understanding of media and information channels of communication
and tools for the development of individuals and societies. It also aims to develop students to be creative and critical
thinkers as well as responsible users and competent producers of media and information.

Learning Outcome(s): At the end of the lesson, the learner will be able to;
1. Describe how much media and information affect communication;
2. Identify the similarities and differences of media literacy, information literacy, and
technology literacy;
3. Editorializes the value of being a media and information literate individual;
4. Identifies characteristics /describes a responsible user and competent producers of
media and information;
5. Define information needs; can locate, access, assess, organize, and communicate
information; and
6. Demonstrate ethical use of information.

LESSON 1
INTRODUCTION TO MEDIA AND INFORMATION LITERACY

In this fast-paced, technology-driven time, we are bombarded with various information here and there, in the
convenience of a click, right in the comforts of our very own homes. Being Senior High School students, you are
expected to be literate, not just in terms of numbers and letters, but to be able to fully grasp up to what extent
information may be used and distributed.

But first, we need to take a close look at the ways by which we use, and eventually distribute information.
Hence, we will look into communication and its medium. Take a look at the picture below.

The picture above depicts how each individual

communicate at different levels, at different forms. Each
one of us has a personal concept of communication.
Communication is broadly defined as the imparting and
exchanging of information or news (Retrieved from

https://www.merriam-webster.com/dictionary/communication on October 31, 2018).

In order to communicate, we use

different medium of communication to
carry out the message we want to
convey. There are various outlets that
we can use in order to deliver our
message. Few of the examples are listed
below.
 Media refers to various channels of communication between a person or persons and their intended audience.
Television, radio, newspapers and the internet are different types of Media. One of the oldest forms of media is print.
Thanks to the ever hanging technology, our exposure to media is almost nonstop. Media shapes our perceptions of what
is real. It surrounds us in the forms of billboards, signage, and even the clothes you wear. We have radio, television,
computers, and smartphones. We have the internet, online video channels, and all sorts of social media. So stop and
look around, media is everywhere, and it’s not going away anytime soon. Learn about it, understand it, so that you may
be media-smart.

Simply put, media are the things or gadgets that we use in order to convey the details of the information that we
want to impart or communicate to people, and the society in general. Example, if you want to notify your classmate of a
meeting organized by a club you joined, how will you go about communicating the information? Will you send text
messages through your cellular phone? Or maybe send a private message through social media? Or write it down on a
paper, and hang it on visible places around the campus? Whichever way, you must use a medium to communicate the
information. Hence, communication and media are directly interrelated, such that media serves as a platform by which
one can meaningfully express and communicate oneself.

Furthermore, a specific media (thing/ gadget) can either be a Source of Information, a Medium of
Communication, or both. A media is considered a source of information if the use of the media provides knowledge and
information about something, while a media used as a channel to convey information is considered a medium of
communication. A media can also be simultaneously used both as a source and a medium of information.

KEY CONCEPTS ON MEDIA AND INFORMATION LITERACY

A. Literacy- The ability to identify, understand, interpret, create, communicate and compute, using printed
and written materials associated with varying contexts. Literacy involves a continuum of learning,
wherein individuals are able to achieve their goals, develop their knowledge and potential, and
participate fully in their community and wider society.
B. Media- The physical objects used to communicate with or the mass communication through physical
objects such as radio, television, computers, film, etc. It also refers to any physical object used to
communicate messages.
C. Media Literacy- The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to
empower citizens by providing them with the competencies (knowledge and skills) necessary to engage
with traditional media and new technologies.
D. Information- A broad term that covers processed data, knowledge derived from study, experience,
instruction, signals or symbols.
E. Information Literacy- The ability to recognize when information is needed, and to locate, evaluate, and
effectively communicate information in its various formats.
F. Technology (Digital) Literacy- The ability of an individual, either working independently or with others,
to responsibly, appropriately, and effectively use technological tools. Using these tools an individual can
access, manage, integrate, evaluate, create and communicate information.
G. Media and Information Literacy- The essential skills and competencies that allow individuals to engage
with media and other information providers effectively, as well as develop critical thinking and life-long
learning skills to socialize and become active citizens.

Exhibit 1. The Interrelationship of the different

Concepts of Media and Information Literacy
 MEDIA AND INFORMATION LITERACY
QUARTER 1 – MODULE 1

NAME: Grade Level & Strand: Teacher’s Name:

Activity 1. Multiple Choice. Select and encircle the letter of the best answer from among the given choices.

1. This type of literacy identifies what the information is for, where to find it, and how to evaluate it.
A. Media Literacy B. Information Literacy C. Technology Literacy D. All of the Above

2. The medium of communication that requires face to face interaction using one’s voice as the tool to deliver the
message.
A. Digital/ Interactive Communication B. Conversation C. Public Speaking D. Digital Art

3. The following are possible sources of information, EXCEPT:

A. Newspaper B. Television C. Printer D. Smartphones

4. Which of the following is an example of technology used as a medium of communication?

A. Newspaper B. Television C. Laptop computers D. Smartphones

5. An information literate person should first understand the situation or problem to figure out what specific type of
information he or she needed?
A. True B. False C. Maybe D. Neither True or False

6. It is defined as the imparting and exchanging of information or news.

A. Communication B. Public Speaking C. Media D. Information Sources

7. Physical things such as tarpaulin billboards, posters, in-package information contained in product packaging are
example of what medium of communication?
A. Visual Art B. Physical Medium C. Digital/ Interactive D. Documents/ Letters

8. This refers to various channels of communication between a person or persons and their intended audience.
A. Communication B. Public Speaking C. Media D. Information Sources

9. This is considered the oldest form of Media

A. Print B. Visual Art C. Physical Medium D. Digital/ Interactive

10. It is the ability of an individual, either working independently or with others, to responsibly, appropriately, and
effectively use technological tools.
A. Media Literacy B. Information Literacy C. Technology Literacy D. All of the Above

Activity 2. Different kinds of media with communicating, we make use of different channels so as to convey and/or
exchange information. Imagine a typical day in your life as a Senior High School Student. Identify and list down ten
(10) different kinds of media that you use in order to communicate information. The first one is done for you.