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E-Commerce Mobile & Web Application BRD

This document details the business requirements for developing a scalable E-Commerce platform accessible via web and mobile applications, aiming to increase online sales by 20% within six months post-launch. Key functionalities include a user-friendly interface, secure payment options, real-time order tracking, and customer data collection for personalized marketing. The project is set to be completed by October 31, 2025, with a total budget of ₹17,85,000.

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shrimalik471
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21 views4 pages

E-Commerce Mobile & Web Application BRD

This document details the business requirements for developing a scalable E-Commerce platform accessible via web and mobile applications, aiming to increase online sales by 20% within six months post-launch. Key functionalities include a user-friendly interface, secure payment options, real-time order tracking, and customer data collection for personalized marketing. The project is set to be completed by October 31, 2025, with a total budget of ₹17,85,000.

Uploaded by

shrimalik471
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

🛍️ BRD: E-Commerce Mobile & Web Application

Project Title: E-Commerce Web and Mobile App Development


Date: 2025-04-14
Author: [Your Name]

1. Executive Summary

This document outlines the business requirements for developing an E-Commerce platform accessible
via web and mobile applications. The application will enable users to browse, purchase, and track
products seamlessly. It aims to boost online sales, increase brand reach, and gather user data for
personalized marketing and operational improvement.

2. Project Objectives

Launch a scalable e-commerce platform by October 31, 2025.


Increase online product sales by 20% in the first six months post-launch.
Provide a clean and intuitive interface for browsing and shopping.
Gather customer data to optimize future marketing and sales strategies.
Establish a seamless checkout experience with multi-payment integration.

3. Project Scope

The project will involve development of a responsive web app and native mobile apps (iOS and
Android).
Core features include product catalog browsing, user accounts, secure checkout, order tracking,
and push notifications.
The platform will not include vendor/supplier-side portals or complex ERP integrations in the
initial release.

4. Functionalities

Focus on User Experience

The application will prioritize an elegant, clean design with responsive layouts. Smooth navigation, fast
loading, and accessibility across all devices are key.

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Product Catalog

High-resolution images, product zooming, and multiple image views.


Filters by category, price, brand, rating, and availability.
Real-time stock updates.

Search and Filtering

Smart search with auto-suggestions and keyword matching.


Advanced filters (e.g., price range, brand, color, size).
“Sort by” options (e.g., popularity, price, newest first).

Product Detail Page

Detailed product description, specifications, and reviews.


Dynamic price display (offers, discounts, taxes).
Estimated delivery time based on location.

Cart & Checkout

Add/remove/update cart items easily.


Discount code and gift card support.
Multi-step checkout process: Shipping → Billing → Payment.

Secure Payment Gateway

Support for credit/debit cards, UPI, net banking, and wallets (e.g., Google Pay, Apple Pay).
PCI-DSS compliant secure transactions.

Order Tracking

Real-time tracking of order status and shipping location.


Email and SMS updates with shipping milestones.

User Account Management

Registration and login with email/social media.


Saved addresses, payment methods, and wishlist.
Order history and easy reordering.

Notifications

Push and email notifications for order updates, discounts, and offers.
Customizable preferences for different notification types.

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Reviews & Ratings

Users can rate products and leave feedback.


Moderation system to ensure quality and authenticity.

Loyalty Program (Optional in Phase 2)

Reward points for purchases.


Redeemable on future orders or exclusive sales.

5. Resources

Work Material Cost

E-commerce platform licenses/tools: ₹40,000


CDN and image optimization services: ₹15,000

Human Resources

Frontend Developer (1): ₹60,000/month × 6 months = ₹3,60,000


Backend Developer (1): ₹65,000/month × 6 months = ₹3,90,000
UI/UX Designer (1): ₹50,000/month × 6 months = ₹3,00,000
Project Manager (1): ₹70,000/month × 6 months = ₹4,20,000
Marketing Specialist (1): ₹40,000/month × 4 months = ₹1,60,000

6. Budget

Total Project Budget: ₹17,85,000


Breakdown:
Work Material Cost: ₹55,000
Human Resources: ₹16,30,000
App Store Submission Fees: ₹1,00,000

7. Timeline

Project Duration: 6 months (Start: 2025-05-01, End: 2025-10-31)

Key Milestones:

Phase 1: Requirements & Design (May 1 – June 15)


Phase 2: Frontend & Backend Development (June 16 – August 31)
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Phase 3: Testing & QA (September 1 – September 30)
Phase 4: Deployment & Launch (October 1 – October 31)

Holidays:

Independence Day – August 15


Diwali – October 25

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